Download or read book The Automotive Manifesto written by Paul J. Daly and published by . This book was released on 2019-04-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: If you're a dealership (or any retail business, really) whose marketing relies on paid search and sell, sell, sell commercials to keep your business flourishing, you're wrong.Connection is the new currency. Marketing, sales, and branding (yes - branding!) must radically shift to reflect how people actually engage with companies. It would be an understatement to say the auto industry has been slow to adapt. Make no mistake, change - spurred by the Amazons, Carvanas, and CarMaxes of the world - is upon us. If you're not willing to be among the most innovative thinkers regarding brand connection, you're simply not going to survive, let alone thrive. The Automotive Manifesto goes beyond conventional marketing, sales, and branding. It contains actionable tips and the thought processes behind them. Automotive retail needs a reminder that it didn't conquer all of the challenges over the last hundred years to get beat by ones, zeros, and a smartphone. It cuts right through the brand rot that's infesting automotive retail and offers real-time strategies to out-thrive the lagging 90% of dealers who can't change with the times.
Download or read book The Automotive BDC Manifesto written by Andrei Smith and published by Independently Published. This book was released on 2020-03-28 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Across 11 chapters, Andrei will break down everything you need to know to excel in the BDC. Packed full of information from industry insiders, this book will transform your earning potential in the Automotive BDC/Internet department.
Download or read book Talent Force written by Hank Stringer and published by Pearson Education. This book was released on 2014-02-22 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Only one thing really differentiates your business from your competitor: your people. Do you have the right talent in the right place at the right time? It's no longer enough to have a 'workforce': you need a high-impact Talent Force. The authors first identify the massive social, cultural, and economic shifts that are transforming hiring as we know it. We are a smaller, closer, and more competitive world, as Baby Boomers are retiring in the US, India is flourishing due to outsourcing and educational development, and China is a strong new economic force. Add to that the fact that today's best people have radically new expectations and approaches to work; this book reveals what they want and how to meet those needs while building your business. Learn how to develop and implement a worldclass talent plan that aligns with business objectives, and define metrics to track and optimize success. Discover how candidates are using technology to evaluate new opportunities, benchmark compensation, and create new back-channels of communication about worklife. Maximize these new technologies to grow Talent Force, tap into new sources of competitive intelligence and stay ahead of the pack. Foreword xi Acknowledgments xiii About the Authors xv Preface xvii Introduction xix Chapter 1: The Quality Talent Imperative 1 Chapter 2: Talent Market Demands 11 Chapter 3: Building a Competitive Talent Organization 35 Chapter 4: The Cultural Obsession of Work 59 Chapter 5: Building a Talent Community 77 Chapter 6: Tangible Talent Measurement 93 Chapter 7: Talent Goes on Offense 115 Chapter 8: Relationship Recruiting (Still) Rules 133 Chapter 9: Talent Forces of Tomorrow 151 Index 163
Download or read book Book written by Hugh McGuire and published by "O'Reilly Media, Inc.". This book was released on 2012 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ground beneath the book publishing industry dramatically shifted in 2007, the year the Kindle and the iPhone debuted. Widespread consumer demand for these and other devices has brought the pace of digital change in book publishing from "it might happen sometime" to "it's happening right now"--and it is happening faster than anyone predicted. Yet this is only a transitional phase. Book: A Futurist's Manifesto is your guide to what comes next, when all books are truly digital, connected, and ubiquitous. Through this collection of essays from thought leaders and practitioners, you'll become familiar with a wide range of developments occurring in the wake of this digital book shakeup: Discover new tools that are rapidly transforming how content is created, managed, and distributed Understand the increasingly critical role that metadata plays in making book content discoverable in an era of abundance Look inside some of the publishing projects that are at the bleeding edge of this digital revolution Learn how some digital books can evolve moment to moment, based on reader feedback
Download or read book Drudge Manifesto written by Matt Drudge and published by Penguin Press HC. This book was released on 2000 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Internet journalist shares his opinions on politics, the media, big business, and modern life in a compilation of editorials, articles, and essays.
Download or read book The Revolution written by Ron Paul and published by Grand Central Publishing. This book was released on 2008-04-30 with total page 115 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Much Is True: You Have Been Lied To. The government is expanding. Taxes are increasing. More senseless wars are being planned. Inflation is ballooning. Our basic freedoms are disappearing. The Founding Fathers didn't want any of this. In fact, they said so quite clearly in the Constitution of the United States of America. Unfortunately, that beautiful, ingenious, and revolutionary document is being ignored more and more in Washington. If we are to enjoy peace, freedom, and prosperity once again, we absolutely must return to the principles upon which America was founded. But finally, there is hope . . . In The Revolution, Texas congressman and presidential candidate Ron Paul has exposed the core truths behind everything threatening America, from the real reasons behind the collapse of the dollar and the looming financial crisis, to terrorism and the loss of our precious civil liberties. In this book, Ron Paul provides answers to questions that few even dare to ask. Despite a media blackout, this septuagenarian physician-turned-congressman sparked a movement that has attracted a legion of young, dedicated, enthusiastic supporters . . . a phenomenon that has amazed veteran political observers and made more than one political rival envious. Candidates across America are already running as "Ron Paul Republicans." "Dr. Paul cured my apathy," says a popular campaign sign. The Revolution may cure yours as well.
Download or read book American Manifesto written by Bob Garfield and published by Catapult. This book was released on 2021-01-12 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you fear for our democracy? Are you ready to throw in the towel? Don't! This is your guidebook to reassembling our hyperpolarized American society in six (not-so-easy) steps, written by the cohost of WNYC's On the Media. As is often observed, Trump is a symptom of a virus that has been incubating for at least fifty years. But not often observed is where the virus is imbedded: in the psychic core of our identity. In American Manifesto: Saving Democracy from Villains, Vandals, and Ourselves, popular media personality Bob Garfield examines the tragic confluence of the American preoccupation with identity and the catastrophic disintegration of the mass media. Garfield investigates how we've gotten to this moment when our identity is threatened by both the left and the right, when e pluribus unum is no longer a source of national pride, and why, when looking through this lens of identity, the rise of Trumpism is no surprise. Overlaying this crisis is the rise of the Facebook-Google duopoly and the filter bubble of social media, where identity is insular and immutable. But fear not! WNYC's On the Media cohost Garfield has ideas about how we may counter the forces of fragmentation—the manifesto itself: six steps to take to reassemble our fractured society. A quick, fascinating read, American Manifesto offers not only a vision of a country in extremis, but also a plan for how to address the ways in which our democracy is imperiled. Provocative, profound, and sometimes hilariously profane, American Manifesto is a call to action like no other.
Download or read book Fully Automated Luxury Communism written by Aaron Bastani and published by Verso Books. This book was released on 2019-06-11 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first decade of the twenty-first century marked the demise of the current world order. Despite widespread acknowledgement of these disruptive crises, the proposed response from the mainstream remains the same. Against the confines of this increasingly limited politics, a new paradigm has emerged. Fully Automated Luxury Communism claims that new technologies will liberate us from work, providing the opportunity to build a society beyond both capitalism and scarcity. Automation, rather than undermining an economy built on full employment, is instead the path to a world of liberty, luxury and happiness. For everyone. In his first book, radical political commentator Aaron Bastani conjures a new politics: a vision of a world of unimaginable hope, highlighting how we move to energy abundance, feed a world of nine billion, overcome work, transcend the limits of biology and build meaningful freedom for everyone. Rather than a final destination, such a society heralds the beginning of history. Fully Automated Luxury Communism promises a radically new left future for everyone.
Download or read book The Marketing Manifesto written by David J. Hood and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is key to the health and wealth of organizations and a vital component in business strategy. Written by marketing specialist David James Hood, The Marketing Manifesto identifies the issues inside the field of marketing that stand in the way of sustainable marketing capabilities, both for the individual marketer and the organization. The book features 15 concise and practical "mini manifestos" that offer resolutions to the challenges that result in poor performance by marketers, the profession and the company. Each manifesto offers advice on how to tackle the issue, addressing what needs to change and how to go about it. Topics include: the future of marketing, marketing and sales standards, permission-based marketing, preparing, predicting and performing campaigns, integrating marketing into corporate governance and marketing leadership.
Download or read book The Manifesto on How to be Interesting written by Holly Bourne and published by Usborne Publishing Ltd. This book was released on 2014-08-01 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: Apparently I'm boring. A nobody. But that's all about to change. Because I am starting a project. Here. Now. For myself. And if you want to come along for the ride then you're very welcome. Bree is by no means popular. Most of the time, she hates her life, her school, her never-there parents. So she writes. But when Bree is told she needs to stop shutting the world out and start living a life worth writing about, The Manifesto on How to Be Interesting is born. A manifesto that will change everything... ...but the question is, at what cost?
Download or read book Manifesto written by Mike Busch and published by Createspace Independent Pub. This book was released on 2014-07-07 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: “There's a dirty little secret about aviation maintenance: it often breaks aircraft instead of fixing them.” “Manifesto” is the much-anticipated first book from renowned aviation columnist and speaker Mike Busch. Written in typical no-nonsense style, it lays out the basis of Mike's “minimalist” maintenance philosophy for owner-flown general aviation aircraft. An owner who follows the book's guidance can save a small fortune on maintenance costs and end up with a safer, more reliable aircraft. Owners are advised to perform the absolute least amount of maintenance required to make their aircraft safe, reliable and legal… and nothing more. The book explains in detail why engine and propeller TBOs and most other manufacturer-prescribed maintenance intervals should be disregarded. And “Manifesto” explains exactly how to do it. About the Author: Mike Busch is arguably the best-known A&P/IA in general aviation. In 2008, he was honored by the FAA as “National Aviation Maintenance Technician of the Year.” Mike has been a prolific aviation writer for more than four decades. His “Savvy Aviator” columns have appeared in numerous publications including EAA Sport Aviation, AOPA's Opinion Leader's Blog, AVweb, and magazines for the three largest GA type clubs (ABS, CPA, and COPA). He is renowned for his free monthly maintenance webinars and his standing-room-only forums at EAA AirVenture Oshkosh. Mike has been a pilot and aircraft owner for 45 years with 7,500+ hours logged, and he is a CFIA/I/ME. He's founder and CEO of Savvy Aircraft Maintenance Management, Inc., the world's largest firm providing maintenance-management services for owner-flown aircraft.
Download or read book A Capitalist Manifesto written by Gary Wolfram and published by . This book was released on 2013-08 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The socialist principles of the Communist Manifesto of 1848 have delivered oppression, poverty, and misery wherever they have been implemented. Yet remarkably, many of them endure in contemporary political discourse ... Gary Wolfram refutes these principles with a clear exposition of the capitalist system--the only economic system compatible with both social justice and individual liberty"--Page 4 of cover.
Download or read book The Misfit s Manifesto written by Lidia Yuknavitch and published by Simon and Schuster. This book was released on 2017-10-24 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author explores the status of being a misfit as something to be embraced, and social misfits as being individuals of value who have a place in society, in a work that encourages people who have had difficulty finding their way to pursue their goals.
Download or read book The Devil You Know written by Charles M. Blow and published by HarperCollins. This book was released on 2021-01-26 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: INSTANT NEW YORK TIMES BESTSELLER A New York Times Editor’s Choice | A Kirkus Best Nonfiction Book of the Year The Inspiration for the HBO Original Documentary South to Black Power From journalist and New York Times bestselling author Charles Blow comes a powerful manifesto and call to action, "a must-read in the effort to dismantle deep-seated poisons of systemic racism and white supremacy" (San Francisco Chronicle). Race, as we have come to understand it, is a fiction; but, racism, as we have come to live it, is a fact. The point here is not to impose a new racial hierarchy, but to remove an existing one. After centuries of waiting for white majorities to overturn white supremacy, it seems to me that it has fallen to Black people to do it themselves. Acclaimed columnist and author Charles Blow never wanted to write a “race book.” But as violence against Black people—both physical and psychological—seemed only to increase in recent years, culminating in the historic pandemic and protests of the summer of 2020, he felt compelled to write a new story for Black Americans. He envisioned a succinct, counterintuitive, and impassioned corrective to the myths that have for too long governed our thinking about race and geography in America. Drawing on both political observations and personal experience as a Black son of the South, Charles set out to offer a call to action by which Black people can finally achieve equality, on their own terms. So what will it take to make lasting change when small steps have so frequently failed? It’s going to take an unprecedented shift in power. The Devil You Know is a groundbreaking manifesto, proposing nothing short of the most audacious power play by Black people in the history of this country. This book is a grand exhortation to generations of a people, offering a road map to true and lasting freedom.
Download or read book Innovating written by Luis Perez-Breva and published by MIT Press. This book was released on 2018-08-28 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the MIT-developed, “doer’s approach” to innovation with this guide that reveals you don’t need an earth-shattering idea to create a standout product, service, or business—just a hunch that you can scale up to impact. Innovation is the subject of countless books and courses, but there’s very little out there about how you actually innovate. Innovation and entrepreneurship are not one and the same, although aspiring innovators often think of them that way. They are told to get an idea and a team and to build a show-and-tell for potential investors. In Innovating, Luis Perez-Breva describes another approach—a doer’s approach developed over a decade at MIT and internationally in workshops, classes, and companies. He shows that innovating doesn’t require an earth-shattering idea; all it takes is a hunch. Anyone can do it. By prototyping a problem and learning by being wrong, innovating can be scaled up to make an impact. As Perez-Breva demonstrates, “nothing is new” at the outset of what we only later celebrate as innovation. In Innovating, the process—illustrated by unique and dynamic artwork—is shown to be empirical, experimental, nonlinear, and incremental. You give your hunch the structure of a problem. Anything can be a part. Your innovating accrues other people’s knowledge and skills. Perez-Breva describes how to create a kit for innovating, and outlines questions that will help you think in new ways. Finally, he shows how to systematize what you’ve learned: to advocate, communicate, scale up, manage innovating continuously, and document—“you need a notebook to converse with yourself,” he advises. Everyone interested in innovating also needs to read this book.
Download or read book The Motivation Manifesto written by Brendon Burchard and published by Hay House, Inc. This book was released on 2014-10-28 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Motivation Manifesto is a poetic and powerful call to reclaim your life and find your own personal freedom from Brendon Burchard – the world’s #1 high performance coach and #1 New York Times bestselling author of High Performance Habits. “It’s a triumphant work that transcends the title, lifting the reader from mere motivation into a soaringly purposeful and meaningful life. I love this book." —Paulo Coelho The Motivation Manifesto is a call to claim our personal power. World-renowned high performance trainer Brendon Burchard reveals that the main motive of humankind is the pursuit of greater Personal Freedom. We desire the grand liberties of choice—time freedom, emotional freedom, social freedom, financial freedom, spiritual freedom. Only two enemies stand in our way: an external enemy, defined as the social oppression of who we are by the mediocre masses, and an internal enemy, a sort of self-oppression caused by our own doubt and fear. The march to Personal Freedom, Brendon says, can be won only by declaring our intent and independence, stepping into our personal power, and battling through self-doubt and the distractions of the day until full victory is won. Recalling the revolutionist voices of the past that chose freedom over tyranny, Brendon motivates us to free ourselves from fear and take back our lives once and for all. In this life-changing personal growth book, Brendon presents his nine declarations for personal power and motivation, drawing on insights from his own personal journey and from the lives of some of history's greatest leaders and thinkers. Each chapter focuses on one of the nine declarations, offering practical strategies and exercises to help you apply these principles to your life. Whether you're seeking to overcome self-doubt, boost your confidence, or achieve your goals, The Motivation Manifesto is an invaluable guide to unlocking your full potential. With its inspiring message and actionable advice, this bestselling book is a must-read for anyone who wants to unleash their inner greatness with the power of determination, resilience, and an empowering mindset.
Download or read book Democratizing Our Data written by Julia Lane and published by MIT Press. This book was released on 2020-07-07 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why America's data system is broken, and how to fix it. Why, with data increasingly important, available, valuable and cheap, are the data produced by the American government getting worse and costing more? State and local governments rely on population data from the US Census Bureau; prospective college students and their parents can check data from the National Center for Education Statistics; small businesses can draw on data about employment and wages from the Bureau of Labor Statistics. But often the information they get is out of date or irrelevant, based on surveys--a form of information gathering notorious for low response rates. In A Data Manifesto, Julia Lane argues that bad data is bad for democracy. Her book is a wake-up call to America to fix its broken public data system.
