Download or read book Catching the Wave written by John A. Mathews and published by Cornell University Press. This book was released on 1994 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt:

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Download or read book Auto Brand written by Anders Parment and published by Kogan Page Publishers. This book was released on 2014-01-03 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: The car - once everybody's dream and a key status symbol in most countries and cultures - has been extensively questioned in the last decades and in the last few years particularly. Urbanisation, traffic congestion, pollution problems, heavy reliance on scarce oil supplies, safety issues and ever-growing competition, have all provided significant business challenges for the automotive industry. Many car manufacturers have had to fundamentally rethink their design, brand and marketing strategies to thrive in a savvy, consumer-led culture, and markets that are becoming increasingly restrictive in size and opportunity. Auto Brand provides a roadmap to branding and marketing success in the automotive industry from a leading industry expert, featuring case studies from major car brands including Audi, BMW, Holden, Mercedes-Benz, Opel, Porsche, Saab, Seat, Skoda, Vauxhall, Volkswagen, and Volvo. It includes findings from 100 interviews conducted with CEOs, marketing managers, sales managers and sales people, from manufacturer level to small rural dealers, as well as industry experts, policy makers, free-stranding repair shops and professional organizations. Auto Brand is essential reading for marketing managers, sales managers, CEOs, development managers and dealers in all types of companies in the car industry including: manufacturers, national sales companies/importers, dealers, finance companies, insurance companies, free-standing repair shop channels and more. It is the first book to specifically address how to deal with the challenges facing the automotive industry and illustrates how companies can take advantage of new technologies, adapt to emerging trends in consumer behaviour, improve profitability and build even more successful brands in the future.

Download or read book Negotiating Flexibility written by Muneto Ozaki and published by International Labour Organization. This book was released on 1999 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely volume discusses the extent to which the labor market is becoming more flexible in response to competitive pressures and examines the pivotal roles of collective bargaining in introducing this flexibility.Providing detailed information from 22 country studies, the book covers industrialized and developing nations across Western Europe, North and South America, and Asia. It analyzes the extent of flexibility introduced in these labor markets, as well as the changing role of the state in industrial relations, and the positions of employers and trade unions on labor market flexibility. This comprehensive study reviews the move toward flexibility in four principal areas: contracts of employment, pay, working time, and work organization.While closely examining the means of achieving greater labor market flexibility, this highly topical book addresses the various ways in which flexibility has been introduced, including through legislative action, collective bargaining, individual contracts of employment, and unilateral employer decisions. The findings in this book reveal that collective bargaining is the most effective means of introducing flexibility, as it engages both employers and workers in the process of change.In addition, the volume examines the outcomes of negotiations on flexibility at the central, sectoral, and enterprise levels, paying special attention to the trade-offs that arise, particularly in the areas of job security, working time, and workers' lifestyles.

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Download or read book The Motor Industry written by D. G. Rhys and published by London : Butterworths. This book was released on 1972 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: Economic analysis of the motor vehicle industry in the UK - recounts the historical evolution of the industry, covers the industrial structure of the automobile industry and the truck industry, the supply and demand for motor vehicles, competition, financial aspects, exports, labour relations, etc., and includes a comparison of development in the USA and elsewhere. References and statistical tables.

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Download or read book Divergent Paths Industrial Relations in Australia New Zealand and the Asia Pacific Region written by Nigel Haworth and published by . This book was released on 1993 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt:

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