Download or read book The Attention Switch written by Itzik Amiel and published by Filament Publishing Limited. This book was released on 2014-06-27 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: According to power networker Itzik Amiel, giving 'Authentic Attention' to other people is the secret ingredient to reaching out to and connecting with other people. What distinguishes highly successful people from everyone else is the way they use the 'Power of Attention' to build relationships, both in business and in their personal lives, so that everyone wins. Learn new strategies to help you reach out and deeply connect with colleagues, friends, and prospects - the people who will help you reach amazing success.
Download or read book The Attention Merchants written by Tim Wu and published by Vintage. This book was released on 2017-09-19 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author of the award-winning The Master Switch, who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time. "Dazzling." —Financial Times Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention. This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu’s narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium—from radio to television to Internet companies such as Google and Facebook—has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of “attention merchants” has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value.
Download or read book Switch written by Chip Heath and published by Crown Currency. This book was released on 2010-02-16 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly. In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results: • The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients • The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping • The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
Download or read book Ditch That Textbook written by Matt Miller and published by . This book was released on 2015-04-13 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Textbooks are symbols of centuries-old education. They're often outdated as soon as they hit students' desks. Acting "by the textbook" implies compliance and a lack of creativity. It's time to ditch those textbooks--and those textbook assumptions about learning In Ditch That Textbook, teacher and blogger Matt Miller encourages educators to throw out meaningless, pedestrian teaching and learning practices. He empowers them to evolve and improve on old, standard, teaching methods. Ditch That Textbook is a support system, toolbox, and manifesto to help educators free their teaching and revolutionize their classrooms.
Download or read book Attention and Brain Function written by Risto Näätänen and published by Routledge. This book was released on 2018-09-03 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally published in 1992, this book presents original psychophysiological research based on computerized techniques of recording and evaluating event-related brain potentials. The application of multichannel magnetoencephalography greatly contributes to exact localization of corresponding neuronal generators responsible for attention. The book contains a bulk of information concerning data obtained by cognitive psychology in the area of study of attention. These results are closely linked with neurophysiological investigation of attention.
Download or read book The Attention Economy written by Karen Nelson-Field and published by Springer Nature. This book was released on with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Master Switch written by Tim Wu and published by Atlantic Books Ltd. This book was released on 2010-11-01 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the 2011 Business Book of the Year Award The Internet Age: on the face of it, an era of unprecedented freedom in both communication and culture. Yet in the past, each major new medium, from telephone to satellite television, has crested on a wave of similar idealistic optimism, before succumbing to the inevitable undertow of industrial consolidation. Every once free and open technology has, in time, become centralized and closed; as corporate power has taken control of the 'master switch.' Today a similar struggle looms over the Internet, and as it increasingly supersedes all other media the stakes have never been higher. Part industrial exposé, part examination of freedom of expression, The Master Switch reveals a crucial drama - full of indelible characters - as it has played out over decades in the shadows of global communication.
Download or read book Teach for Attention written by Ezra Werb and published by Free Spirit Publishing. This book was released on 2020-06-30 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: A lively read from a working teacher offers practical engagement strategies for students with attention challenges If learning is a motor, student engagement is the key. But when teaching students with ADHD and other attention challenges, sometimes even the most finely tuned classroom can sputter. Teach for Attention! is your tool belt of teaching strategies for students with ADHD, low self-confidence, distraction, and other attention challenges. Dozens of true classroom stories show the strategies in action. It’s all about making simple fixes so you can reach every student without changing your approach or revamping your curriculum. Carry these ideas with you like tools on a belt—the right one will be there when you need it!
Download or read book Attention written by Addie Johnson and published by SAGE. This book was released on 2004 with total page 489 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attention: Theory and Practice provides a balance between a readable overview of attention and an emphasis on how theories and paradigms for the study of attention have developed. The book highlights the important issues and major findings while giving sufficient details of experimental studies, models, and theories so that results and conclusions are easy to follow and evaluate. Rather than brushing over tricky technical details, the authors explain them clearly, giving readers the benefit of understanding the motivation for and techniques of the experiments in order to allow readers to think through results, models, and theories for themselves. Attention is an accessible text for advanced undergraduate and graduate students in psychology, as well as an important resource for researchers and practitioners interested in gaining an overview of the field of attention.
Download or read book Applied Attention Theory written by Christopher D. Wickens and published by CRC Press. This book was released on 2019-03-04 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Eye witness testimony, training, driving, and display design: these are just a few of the real-world domains in which depend on undivided attention. Emphasizing the link between theory and application, Applied Attention Theory provides a deep understanding of how theories of attention, developed from laboratory-based psychological research, can inform our understanding of everyday human performance in a wide number of applications and environments. The basic theories discussed concern divided, focused, and selective attention, and areas of application include mental workload measurement, multi-tasking, distracted driving, complex display design, education, and the training of attentional skills. Includes an extensive reference list and citations to both basic and applied work Provides intuitive descriptions of attentional phenomena in the world beyond the laboratory Discusses applications of attention theory to diverse areas such as graph design, distracted driving, and process control Offers an engineering orientation as well as a psychological orientation to research Highlights the critical role of effort in single task behavior, such as decision and choice, to the extent that humans tend to be effort-conserving in their choice of activities Examines how multiple tasks are managed in a discrete fashion
Download or read book Orienting of Attention written by Richard D. Wright and published by Oxford University Press. This book was released on 2008-04-16 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a succinct introduction to the orienting of attention. Richard Wright and Lawrence Ward describe the covert orienting literature clearly and concisely, illustrating it with numerous high-quality images, specifically designed to make the challenging theoretical concepts very accessible. The book begins with an historical introduction that provides a great deal of information about orienting, much of which will be new even to seasoned researchers. Wright and Ward then systematically describe the development of various experimental paradigms that have been devised to study covert orienting, and the theoretical issues raised by this research. One trend that they analyze in detail is the progression from relatively simple models of spatial attention (attention spotlight and zoom lens models) to an integrative computational framework based on a concept called the "activity distribution." They also present a comprehensive survey of cognitive neuroscience research on the brain mechanisms underlying spatial attention shifts, as well as a chapter summarizing recent research on crossmodal attention shifts, and elucidating the links between attention orienting in the visual, auditory, and tactile domains. In the Epilogue they offer a concise summary of the book, and develop preliminary frameworks for understanding the relationship between spatial attention and orienting in response to social cues (social cognitive neuroscience) and for describing the evolution of covert orienting. Orienting of Attention provides a systematic survey that is ideal for those looking for an accessible introduction to the field and also for students and researchers who want a state-of the-art overview.
Download or read book Stevens Handbook of Experimental Psychology Methodology in Experimental Psychology written by John T. Wixted and published by John Wiley & Sons. This book was released on 2004-01-16 with total page 915 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now available in paperback. This revised and updated edition of the definitive resource for experimental psychology offers comprehensive coverage of the latest findings in the field, as well as the explosion of research in neuroscience. Volume Four: Methodology in Experimental Psychology, organized by topic, focuses on the comparative research methods used to measure psychological, social, behavioral, and cognitive processes in human development.
Download or read book Attention and Performance XIV written by David E. Meyer and published by MIT Press. This book was released on 1993 with total page 956 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attention and Performance XIV, provides a broad, historic, and timely synthesis of the empirical and theoretical ideas on which performance theory now rests.
Download or read book Motor Behavior written by Jeffrey Ives and published by Lippincott Williams & Wilkins. This book was released on 2017-12-28 with total page 796 pages. Available in PDF, EPUB and Kindle. Book excerpt: This updated 2nd Edition of this highly: applied text goes beyond providing the basics of motor control (Unit 1) and motor learning (Unit 2) to helping students understand how these two distinct views interact and ultimately affect outcomes (Unit 3). Taking a functional approach, Motor Behavior, 2nd Edition reflects the most recent research and guidelines from the field and brings topics to life with unique photos and illustrations that show concepts in action. A final chapter offers insights on effective training and practice strategies that connect mind and body for optimal performance.
Download or read book Attention and Performance VII written by Jean Requin and published by Taylor & Francis. This book was released on 2022-08-19 with total page 760 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally published in 1978, this seventh volume of an international series continues the objective to increase and disseminate scientific knowledge in the area of human attention, performance and information processing, and to foster international communication in this area. This volume covers the following topics: time in perception; word perception and reading; speech perception and coding; hemisphere differences; response and physiological processes; theories and models. Today it can be read and enjoyed in its historical context.
Download or read book Task Switching and Cognitive Control written by James Grange and published by Oxford University Press. This book was released on 2014-04-25 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: One thing that separates human beings from the rest of the animal world is our ability to control behavior by referencing internal plans, goals, and rules. This ability, which is crucial to our success in a complex social environment, depends on the purposeful generation of "task sets"--states of mental readiness that allow each of us to engage with the world in a particular way or achieve a particular aim. This book reports the latest research regarding the activation, maintenance, and suppression of task sets. Chapters from many of the world's leading researchers in task switching and cognitive control investigate key issues in the field, from how we select the most relevant task when presented with distracting alternatives, to how we maintain focus on a task ("eyes on the prize") and switch to a new one when our goals or external circumstances change. Chapters also explore the brain structures responsible for these abilities, how they develop during childhood, and whether they decline due to normal aging or neurological disorders. Of interest especially to scholars and students of cognitive psychology, the volume offers thorough, multi-disciplinary coverage of contemporary research and theories concerning this fundamental yet mysterious aspect of human brain function and behavior.
Download or read book Critical Analysis in Psychology the Essential Guide to Interrogating Published Research written by A.J. Shepherd and published by McGraw-Hill Education (UK). This book was released on 2022-10-19 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book is the fruit of Alex Shepherd’s remarkable teaching experience in one of the most prestigious universities in the world. This publication will certainly become the main reference for science students at BSc, MSc and PhD levels.” Roberto Filippi, PhD, University College London "I highly recommend this book as essential reading for psychology students at all levels from undergraduate to PhD. It provides a friendly and engaging guide to developing critical evaluation skills through the use of clear and accessible examples that capture the reader’s interest." Dr Elisa Lewis, Senior Lecturer, London South Bank University “Alex Shepherd offers an accessible forensic filleting of published research articles, with helpful how-to guides showing what questions to ask and (more importantly) what the answers mean.” Gina Rippon, Professor Emeritus of Cognitive Neuroimaging, Author of The Gendered Brain If something is published, does that mean it’s true? Critical Analysis in Experimental Psychology encourages the critical reading and analysis of psychological research reports and shows how design principles and statistics are applied. A.J. Shephard empowers you to read between the lines of any published study and draw your own conclusions. Using synopses of published research articles as examples, the book shows how to work out if summary claims made by authors or the media accurately reflect an experiment’s real findings. Through guided analysis of both quantitative and qualitative real-world research, you will learn to: •Review research articles comprehensively and critically •Understand the rationale, logic, and purpose of an article •Identify the hypotheses (whether stated or unstated) •Describe and assess the suitability of the research methods used •Analyse the implied interpretation of the results, •Become an active – rather than a passive – reader of scientific articles. This book gives new insight into published research articles, helping you feel less like a student and more like a researcher. The critical skills learned will help you to navigate through the confusing science messages we are exposed to through all types of media. Dr A.J. Shepherd has over 20 years of experience teaching Critical Analysis. She is a Reader in Psychology at Birkbeck, University of London, UK and since 2004 she has run the third year Critical Analysis course, which she also designed.
