Download or read book The Asia Pacific Marketing Pocket Book 2005 written by and published by . This book was released on 2005 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Asia Pacific Marketing Pocket Book 2005 written by and published by . This book was released on 2005 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Consumer Behaviour in Tourism written by John Swarbrooke and published by Routledge. This book was released on 2007 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing an international perspective on consumer behaviour in tourism through the use of examples and case studies, this book looks at consumer behaviour in a number of sectors including: tour operation; tourist destinations; hospitality; visitor attractions; retail travel; and transport.
Download or read book The SAGE Handbook of Advertising written by Gerard J Tellis and published by SAGE. This book was released on 2007-10-24 with total page 513 pages. Available in PDF, EPUB and Kindle. Book excerpt: ′In this era of ′snackable′ content which satisfies only in the moment, it′s great to have a comprehensive Advertising Handbook which one can consult repeatedly. The references are comprehensive and the Handbook opens up many key areas for practitioners′ - Hamish Pringle, Director General, IPA ′Finally, a Handbook of Advertising that brings the field up-to-date. I am impressed with its comprehensive coverage of topics and the distinguished specialists who have shared their key findings with us′ - Philip Kotler, Kellogg School of Management ′When trying to make sense of the mystifying world of advertising, academics and practitioners often seem to inhabit separate universes. Not in this Handbook. For once, the best brains from each side genuinely collude – with constructive results. Wise agencies will read it before their clients do′ - Sir Martin Sorrell, CEO, WPP ′This mighty tome brings together a vast range of views of advertising based on deep experience and scholarship. For practitioners and academics alike, it will be a voyage of discovery and enlightenment′ - Lord (Maurice) Saatchi, Chairman, M&C Saatchi ′This magnificent volume captures all we need to know about how advertising works and its context′ - Baroness (Peta) Buscombe, Director General, Advertising Association, London Advertising is a field that has attracted a great deal of academic attention, but to date there has been no summarising of the state of the art of research. This far reaching and scholarly Handbook is edited by two highly respected and trusted thinkers in the field and includes contributions from leading academics based in both the UK and the USA. Tim Ambler and Gerald J Tellis archive their aim of setting advertising and the theory that underpins it in its historical and societal context, show-casing the most significant advertising research questions of our time and pointing readers in the direction of future avenues for fruitful investigation. The SAGE Handbook of Advertising would be a welcome addition to any marketing academics bookshelf.
Download or read book Asia Pacific Market Handbook written by and published by . This book was released on 2005 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Asia Pacific Marketing Pocket Book written by World Advertising Research Center and published by . This book was released on 2004 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Americas Marketing Pocket Book written by and published by . This book was released on 2002 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Plunkett s Advertising Branding Industry Almanac 2006 Your Complete Guide to All Facets of the Business of Advertising Marketing and Branding written by Plunkett Research Ltd and published by Plunkett Research, Ltd.. This book was released on 2006-04 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vital to businesses of all types, the fields of advertising, marketing and branding are covered in-depth in this important volume, from advertising on radio and television to direct mail, from online advertising to branding and public relations to paid search inclusion. Analysis of trends, globalization, technologies, finances and more. This carefully-researched book covers exciting trends in such areas as advertising agencies, marketing consultants, online advertising, branding strategies, global markets and more. This reference tool includes thorough market analysis as well as our highly respected trends analysis. Youll find a complete overview, industry analysis and market research report in one superb, value-priced package. It contains thousands of contacts for business and industry leaders, industry associations, Internet sites and other resources.This book also includes statistical tables, an industry glossary and thorough indexes. The corporate profiles section of the book includes our proprietary, in-depth profiles of 334 leading companies in all facets of the advertising, branding and marketing industry. Here you'll find complete profiles of the hot companies that are making news today, the largest, most successful corporations in the business. Purchasers of either the book or PDF version can receive a free copy of the company profiles database on CD-ROM, enabling key word search and export of key information, addresses, phone numbers and executive names with titles for every company profiled.
Download or read book Terrorism and Homeland Security written by Paul Viotti and published by CRC Press. This book was released on 2008-06-17 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite the fact that the Department of Homeland Security (DHS) has been active since November of 2002, the American homeland is still not secure from terrorist attack. What passes as DHS strategy is often just a list of objectives with vague references to the garnering of national resources, and the marshalling of support from other nations. Drawi
Download or read book Plunkett s Engineering Research Industry Almanac 2006 The Only Complete Guide to the Business of Research Development and Engineering written by Jack W. Plunkett and published by Plunkett Research, Ltd.. This book was released on 2006-05 with total page 567 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete guide to trends and leading companies in the Engineering and Research business fields, design, development and technology-based research. Includes market analysis, R&D data and several statistical tables. Nearly 400 in-depth profiles of Engineering and Research firms.
Download or read book Plunkett s Companion to the Almanac of American Employers 2006 The Only Complete Guide to the Hottest Fastest Growing Mid Sized Employers written by Plunkett Research Ltd and published by Plunkett Research, Ltd.. This book was released on 2006-02 with total page 700 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new volume contains profiles of nearly 500 of the best, rapidly-growing mid-size employers of 100 to 2,500 employees. These are highly-successful companies, located nationwide, that are of vital importance to job-seekers of all types.
Download or read book 978 1 59392 041 8 Your Complete Guide to Nanotechnology and Microengineering from a Business Person s Point of View written by Jack W. Plunkett and published by Plunkett Research, Ltd.. This book was released on 2006-06 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market research guide to the nanotechnology and MEMS industry ? a tool for strategic planning, employment searches or financial research. Contains trends, statistical tables, and an industry glossary. One page profiles of leading 300 Nanotechnology & MEMS Industry Firms - includes addresses, phone numbers, executive names.
Download or read book The Handbook of Spanish Language Media written by Alan Albarran and published by Routledge. This book was released on 2009-09-10 with total page 455 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the rise of Spanish language media around the world, The Handbook of Spanish Language Media provides an overview of the field and its emerging issues. This Handbook will serve as the definitive source for scholars interested in this emerging field of study; not only to provide background knowledge of the various issues and topics relevant to Spanish language media, but also to establish directions for future research in this rapidly growing area. This volume draws on the expertise of authors and collaborators across the globe. The book is an essential reference work for graduate students, scholars, and media practitioners interested in Spanish language media, and is certain to influence the course of future research in this growing and increasingly influential area.
Download or read book Brick by Brick written by Denis Hew Wei-Yen and published by Institute of Southeast Asian Studies. This book was released on 2007 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Against the backdrop of significant developments in regional economic cooperation and integration over the past decade, this book presents some of the key challenges facing ASEAN as it embarks on a bold and ambitious project to establish an ASEAN Economic Community by 2015. Organized under the auspices of the ASEAN-Australia Development Cooperation Program's Regional Economic Policy Support Facility, the book brings together authoritative studies written by prominent experts and academics on issues pertaining to ASEAN economic integration.
Download or read book Plunkett s Infotech Industry Almanac 2006 The Only Complete Guide to the Technologies and Companies Changing the Way the World Thinks Works and Shar written by Jack W. Plunkett and published by Plunkett Research, Ltd.. This book was released on 2006 with total page 685 pages. Available in PDF, EPUB and Kindle. Book excerpt: Plunketts InfoTech Industry Almanac presents a complete analysis of the technology business, including the convergence of hardware, software, entertainment and telecommunications. This market research tool includes our analysis of the major trends affecting the industry, from the rebound of the global PC and server market, to consumer and enterprise software, to super computers, open systems such as Linux, web services and network equipment. In addition, we provide major statistical tables covering the industry, from computer sector revenues to broadband subscribers to semiconductor industry production. No other source provides this books easy-to-understand comparisons of growth, expenditures, technologies, imports/exports, corporations, research and other vital subjects. The corporate profile section provides in-depth, one-page profiles on each of the top 500 InfoTech companies. We have used our massive databases to provide you with unique, objective analysis of the largest and most exciting companies in: Computer Hardware, Computer Software, Internet Services, E-Commerce, Networking, Semiconductors, Memory, Storage, Information Management and Data Processing. We've been working harder than ever to gather data on all the latest trends in information technology. Our research effort includes an exhaustive study of new technologies and discussions with experts at dozens of innovative tech companies. Purchasers of the printed book or PDF version may receive a free CD-ROM database of the corporate profiles, enabling export of vital corporate data for mail merge and other uses.
Download or read book Expatriates in China written by I. Boncori and published by Springer. This book was released on 2013-08-08 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focuses on the individual experiences of Western expatriates in China by merging academic knowledge and real-life testimonials given by interviewees. The author also draws on her own experience of living and working in China, to explore a range of challenges and opportunities met by Western expatriates.
Download or read book World Advertising Trends written by and published by . This book was released on 2005 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt:
