Download or read book The Anatomy of Humbug written by Paul Feldwick and published by Troubador Publishing Ltd. This book was released on 2015-02-28 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else again?
Download or read book Why Does The Pedlar Sing written by Paul Feldwick and published by Troubador Publishing Ltd. This book was released on 2021-02-28 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Throughout history, selling and entertainment have gone hand in hand - from the medieval pedlar and the medicine show, to generations of TV commercials featuring song and dance, comedy, and cartoon animals, right up to today’s celebrities who launch their own multi-million dollar brands.
Download or read book Bunk written by Kevin Young and published by Graywolf Press. This book was released on 2017-11-14 with total page 575 pages. Available in PDF, EPUB and Kindle. Book excerpt: Longlisted for the National Book Award for Nonfiction “There Kevin Young goes again, giving us books we greatly need, cleverly disguised as books we merely want. Unexpectedly essential.”—Marlon James Award-winning poet and critic Kevin Young tours us through a rogue’s gallery of hoaxers, plagiarists, forgers, and fakers—from the humbug of P. T. Barnum and Edgar Allan Poe to the unrepentant bunk of JT LeRoy and Donald J. Trump. Bunk traces the history of the hoax as a peculiarly American phenomenon, examining what motivates hucksters and makes the rest of us so gullible. Disturbingly, Young finds that fakery is woven from stereotype and suspicion, race being the most insidious American hoax of all. He chronicles how Barnum came to fame by displaying figures like Joice Heth, a black woman whom he pretended was the 161-year-old nursemaid to George Washington, and What Is It?, an African American man Barnum professed was a newly discovered missing link in evolution. Bunk then turns to the hoaxing of history and the ways that forgers, plagiarists, and journalistic fakers invent backstories and falsehoods to sell us lies about themselves and about the world in our own time, from pretend Native Americans Grey Owl and Nasdijj to the deadly imposture of Clark Rockefeller, from the made-up memoirs of James Frey to the identity theft of Rachel Dolezal. In this brilliant and timely work, Young asks what it means to live in a post-factual world of “truthiness” where everything is up for interpretation and everyone is subject to a pervasive cynicism that damages our ideas of reality, fact, and art.
Download or read book Seducing the Subconscious written by Robert Heath and published by John Wiley & Sons. This book was released on 2012-04-09 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our relationship with ads: it's complicated A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Robert Heath uses approaches from experimental psychology and cognitive neuroscience to outline his theory of the subconscious influence of advertising in its audience’s lives. In addition to looking at ads’ influence on consumers, Heath also addresses how advertising is evolving, noting especially the ethical implications of its development. Supported by current research, Seducing the Subconscious shows us just how strange and complicated our relationship is with the ads we see every day.
Download or read book Eat Your Greens written by Wiemer Snijders and published by Troubador Publishing Ltd. This book was released on 2018-09-27 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can we sell more, to more people, and for more money? The marketing world is awash with myths, misconceptions, dubious metrics and tactics that bear little relation to our actual buying behaviour.
Download or read book The Phantom Tollbooth written by Norton Juster and published by Yearling. This book was released on 1988-10-12 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: With almost 5 million copies sold 60 years after its original publication, generations of readers have now journeyed with Milo to the Lands Beyond in this beloved classic. Enriched by Jules Feiffer’s splendid illustrations, the wit, wisdom, and wordplay of Norton Juster’s offbeat fantasy are as beguiling as ever. “Comes up bright and new every time I read it . . . it will continue to charm and delight for a very long time yet. And teach us some wisdom, too.” --Phillip Pullman For Milo, everything’s a bore. When a tollbooth mysteriously appears in his room, he drives through only because he’s got nothing better to do. But on the other side, things seem different. Milo visits the Island of Conclusions (you get there by jumping), learns about time from a ticking watchdog named Tock, and even embarks on a quest to rescue Rhyme and Reason. Somewhere along the way, Milo realizes something astonishing. Life is far from dull. In fact, it’s exciting beyond his wildest dreams!
Download or read book The Humbugs of the World written by Phineas Taylor Barnum and published by . This book was released on 1866 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Nemesis written by Philip Roth and published by Vintage. This book was released on 2011-10-04 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: NATIONAL BESTSELLER • Set in a close-knit Newark neighborhood during a terrifying polio outbreak in 1944, a “book [that] has the elegance of a fable and the tragic inevitability of a Greek drama” (The New Yorker)—from the Pulitzer Prize–winning author of American Pastoral. Bucky Cantor is a vigorous, dutiful twenty-three-year-old playground director during the summer of 1944. A javelin thrower and weightlifter, he is disappointed with himself because his weak eyes have excluded him from serving in the war alongside his contemporaries. As the devastating disease begins to ravage Bucky’s playground, Roth leads us through every inch of emotion such a pestilence can breed: fear, panic, anger, bewilderment, suffering, and pain. Moving between the streets of Newark and a pristine summer camp high in the Poconos, Nemesis tenderly and startlingly depicts Cantor’s passage into personal disaster, the condition of childhood, and the painful effect that the wartime polio epidemic has on a closely-knit, family-oriented Newark community and its children.
Download or read book The Prevalence of Humbug and Other Essays written by Max Black and published by Cornell University Press. This book was released on 1985-05 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Mortal Minds written by Gerald M. Woerlee and published by Prometheus Books. This book was released on 2010-06-03 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: With its easy-to-read and personal style, this book provides some intriguing new explanations of the physiology of death and the dying experience.--Susan Blackmore, PhD, Author of Dying to LiveDying is the last conscious experience undergone by each person. But what do the dying experience? In the last few decades a good deal of publicity has surrounded people who have been close to death and then reported intense experiences that seem to suggest a supernatural existence beyond death. Does the conscious mind somehow continue to exist after the body has passed away? Mortal Minds answers these questions.Dr. G. M. Woerlee explains how the normal functioning of the human body near death can generate beliefs in the reality of the supernatural and life after death. An anesthesiologist with more than twenty years of hospital experience, Dr. Woerlee has been struck over the years by the similarities between the body's symptoms under anesthesia and its reactions near death. Among the issues he addresses are the sensations of being disembodied that those near death often describe, the perception that mind and body are separate components of existence, whether there is such a thing as a soul, the physical effects of decreased oxygen to the brain, and the visions that the dying sometimes report, from rapturous experiences of eternal peace to diabolical dreams.While not dismissing near death experiences as mere hallucinations, Dr. Woerlee is also careful to point out that even powerful psychological impressions by themselves do not constitute scientific proof of life after death. Taking this balanced, objective stance, he succeeds in conveying a better understanding of the dying process and helping us all to realize the nature of these final experiences.G. M. Woerlee (Leiden, The Netherlands) is an anesthesiologist affiliated with the Rijnland Hospital in Leiderdorp, The Netherlands, and the author of two books on anesthesiology.
Download or read book Dr Mutter s Marvels written by Cristin O'Keefe Aptowicz and published by Penguin. This book was released on 2015-09-08 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: A mesmerizing biography of the brilliant and eccentric medical innovator who revolutionized American surgery and founded the country’s most famous museum of medical oddities Imagine undergoing an operation without anesthesia, performed by a surgeon who refuses to sterilize his tools—or even wash his hands. This was the world of medicine when Thomas Dent Mütter began his trailblazing career as a plastic surgeon in Philadelphia during the mid-nineteenth century. Although he died at just forty-eight, Mütter was an audacious medical innovator who pioneered the use of ether as anesthesia, the sterilization of surgical tools, and a compassion-based vision for helping the severely deformed, which clashed spectacularly with the sentiments of his time. Brilliant, outspoken, and brazenly handsome, Mütter was flamboyant in every aspect of his life. He wore pink silk suits to perform surgery, added an umlaut to his last name just because he could, and amassed an immense collection of medical oddities that would later form the basis of Philadelphia’s renowned Mütter Museum. Award-winning writer Cristin O’Keefe Aptowicz vividly chronicles how Mütter’s efforts helped establish Philadelphia as a global mecca for medical innovation—despite intense resistance from his numerous rivals. (Foremost among them: Charles D. Meigs, an influential obstetrician who loathed Mütter’s “overly modern” medical opinions.) In the narrative spirit of The Devil in the White City, Dr. Mütter’s Marvels interweaves an eye-opening portrait of nineteenth-century medicine with the riveting biography of a man once described as the “[P. T.] Barnum of the surgery room.”
Download or read book The Giant and How He Humbugged America written by Jim Murphy and published by Scholastic Inc.. This book was released on 2013-02-01 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: When a 10-foot tall purported "petrified man" is unearthed from a backyard in upstate New York in 1869, the discovery immediately turns into a spectacle of epic proportions. News of the giant spreads like wildfire, and well over a thousand people come to view him in the first five days alone!Everyone has their own idea of his true origin: Is he an ancient member of the local Onandaga Indian tribe? Is he a biblical giant like Goliath? Soon the interests of world-renowned scientists and people from around the globe are piqued as arguments flare over who he is, where he came from, and if he is real--or just a hoax. In a riveting account of how the Cardiff Giant mystery snowballed into one of America’s biggest money-making spectacles--and scams--Jim Murphy masterfully explores the power of 19th-century media and the unexpected ripple effect that a single corrupt mastermind can produce when given a stage.
Download or read book On Bullshit written by Harry G. Frankfurt and published by Princeton University Press. This book was released on 2009-01-10 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 New York Times bestseller Featured on The Daily Show and 60 Minutes The acclaimed book that illuminates our world and its politics by revealing why bullshit is more dangerous than lying One of the most prominent features of our world is that there is so much bullshit. Yet we have no clear understanding of what bullshit is, how it’s distinct from lying, what functions it serves, and what it means. In his acclaimed bestseller On Bullshit, Harry Frankfurt, who was one of the world’s most influential moral philosophers, explores this important subject, which has become a central problem of politics and our world. With his characteristic combination of philosophical acuity, psychological insight, and wry humor, Frankfurt argues that bullshitters misrepresent themselves to their audience not as liars do, that is, by deliberately making false claims about what is true. Rather, bullshitters seek to convey a certain impression of themselves without being concerned about whether anything at all is true. They quietly change the rules governing their end of the conversation so that claims about truth and falsity are irrelevant. Although bullshit can take many innocent forms, excessive indulgence in it can eventually undermine the bullshitter’s capacity to tell the truth in a way that lying does not. Liars at least acknowledge that the truth matters. Because of this, bullshit is a greater enemy of the truth than lies are. Remarkably prescient and insightful, On Bullshit is a small book that explains a great deal about our time.
Download or read book Sophie s World written by Jostein Gaarder and published by Farrar, Straus and Giroux. This book was released on 2007-03-20 with total page 735 pages. Available in PDF, EPUB and Kindle. Book excerpt: A page-turning novel that is also an exploration of the great philosophical concepts of Western thought, Jostein Gaarder's Sophie's World has fired the imagination of readers all over the world, with more than twenty million copies in print. One day fourteen-year-old Sophie Amundsen comes home from school to find in her mailbox two notes, with one question on each: "Who are you?" and "Where does the world come from?" From that irresistible beginning, Sophie becomes obsessed with questions that take her far beyond what she knows of her Norwegian village. Through those letters, she enrolls in a kind of correspondence course, covering Socrates to Sartre, with a mysterious philosopher, while receiving letters addressed to another girl. Who is Hilde? And why does her mail keep turning up? To unravel this riddle, Sophie must use the philosophy she is learning—but the truth turns out to be far more complicated than she could have imagined.
Download or read book Scientific Advertising written by Claude C. Hopkins and published by Positive Club. This book was released on 2002-01-01 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life." said Ogilvy of that book. It is a must read for any marketer, advertiser, business person. Especially now that text based advertising has become once again so important. Think Adwords, Tweets, Facebook Updates… Advertising 101…
Download or read book Capital Culture written by Neil Harris and published by University of Chicago Press. This book was released on 2013-09-30 with total page 649 pages. Available in PDF, EPUB and Kindle. Book excerpt: American art museums flourished in the late twentieth century, and the impresario leading much of this growth was J. Carter Brown, director of the National Gallery of Art in Washington, DC, from 1969 to 1992. Along with S. Dillon Ripley, who served as Smithsonian secretary for much of this time, Brown reinvented the museum experience in ways that had important consequences for the cultural life of Washington and its visitors as well as for American museums in general. In Capital Culture, distinguished historian Neil Harris provides a wide-ranging look at Brown’s achievement and the growth of museum culture during this crucial period. Harris combines his in-depth knowledge of American history and culture with extensive archival research, and he has interviewed dozens of key players to reveal how Brown’s showmanship transformed the National Gallery. At the time of the Cold War, Washington itself was growing into a global destination, with Brown as its devoted booster. Harris describes Brown’s major role in the birth of blockbuster exhibitions, such as the King Tut show of the late 1970s and the National Gallery’s immensely successful Treasure Houses of Britain, which helped inspire similarly popular exhibitions around the country. He recounts Brown’s role in creating the award-winning East Building by architect I. M. Pei and the subsequent renovation of the West building. Harris also explores the politics of exhibition planning, describing Brown's courtship of corporate leaders, politicians, and international dignitaries. In this monumental book Harris brings to life this dynamic era and exposes the creation of Brown's impressive but costly legacy, one that changed the face of American museums forever.
Download or read book Burnham of Chicago written by Thomas S. Hines and published by University of Chicago Press. This book was released on 2009 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt: Daniel Burnham was the man who is largely responsible for the appearance of Chicago today, particularly the lake front parks. With his partner, John W. Root, he designed and built the first skyscrapers and the World's Columbian Exposition.--Publisher description.
