EBookClubs

Read Books & Download eBooks Full Online

EBookClubs

Read Books & Download eBooks Full Online

Book The American Design Adventure  1940 1975

Download or read book The American Design Adventure 1940 1975 written by Arthur J. Pulos and published by MIT Press. This book was released on 1988 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: The American Design Adventurecontinues the fascinating and detailed examination of industrial design begun by Arthur Pulos in American Design Ethic. The first volume discussed and illustrated the objects and artifacts, the major designers and schools of design from Colonial times to the 1940s. This second splendidly illustrated volume carries the story into the heroic era of American industrial design, from the 1940s to the 1970s. These were the decades of American industrial design's dominance, when special exhibitions and world fairs made design a subject of national pride. Big business realized the influence that trademarks, packaging, and corporate identity programs could have on their bottom line, and the world of fashion created a consumer demand for name brands and well designed products. Industrial design flourished under the capable hands of Raymond Loewy and Charles Eames, while corporations like IBM, RCA, Herman Miller, and Knoll were sponsors of the great American design adventure. The extraordinary collection of illustrations that Pulos has assembled documents all of these important design trends while evoking the nostalgia of the 50s and 60s when Pop and Rock held sway. Pulos probes all aspects of industrial designers and their work - in education and private corporations, in professional organizations and governmental agencies. He also covers prefabricated housing, graphics, manufactured products from the exotic to the pragmatic, and public systems from the sociopolitical to the economic.

Book American Design Ethic

Download or read book American Design Ethic written by Arthur J. Pulos and published by Mit Press. This book was released on 1986 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes the development of the design of manufactured goods and examines the interaction between the American culture and industrial design

Book The American Design Ethic

Download or read book The American Design Ethic written by Arthur J. Pulos and published by . This book was released on 1978 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book American Architects and Texts

Download or read book American Architects and Texts written by Juan Pablo Bonta and published by MIT Press. This book was released on 1996 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this volume the author analyzes 400 architectural books and articles published over the past 150 years to reveal changing societal preferences in architecture and to measure the reputations of individual architects - the text includes a ranked list of the 100 most famous architects.

Book American Culture in the 1930s

Download or read book American Culture in the 1930s written by David Eldridge and published by Edinburgh University Press. This book was released on 2008-10-08 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an insightful overview of the major cultural forms of 1930s America: literature and drama, music and radio, film and photography, art and design, and a chapter on the role of the federal government in the development of the arts. The intellectual context of 1930s American culture is a strong feature, whilst case studies of influential texts and practitioners of the decade - from War of the Worlds to The Grapes of Wrath and from Edward Hopper to the Rockefeller Centre - help to explain the cultural impulses of radicalism, nationalism and escapism that characterize the United States in the 1930s.

Book Millennials in Architecture

Download or read book Millennials in Architecture written by Darius Sollohub and published by University of Texas Press. This book was released on 2019-06-28 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Much has been written about Millennials, but until now their growing presence in the field of architecture has not been examined in-depth. In an era of significant challenges stemming from explosive population growth, climate change, and the density of cities, Millennials in Architecture embraces the digitally savvy disruptors who are joining the field at a crucial time, as it grapples with the best ways to respond to a changing physical world. Taking a clear-eyed look at the new generation in the context of the design professions, Darius Sollohub begins by situating Millennials in a line of generations stretching back to early Modernism, exploring how each generation negotiates the ones before and after. He then considers the present moment, closely evaluating the significance of Millennial behaviors and characteristics (from civic-mindedness to collaboration, and time management in a 24/7 culture), all underpinned by fluency in the digital world. The book concludes with an assessment of the profound changes and opportunities that Millennial disruption will bring to education, licensure, and firm management. Encouraging new alliances, Millennials in Architecture is an essential resource for the architectural community and its stakeholders.

Book Engineered to Sell

    Book Details:
  • Author : Jan L. Logemann
  • Publisher :
  • Release : 2019
  • ISBN : 022666015X
  • Pages : 380 pages

Download or read book Engineered to Sell written by Jan L. Logemann and published by . This book was released on 2019 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: Forever immortalized in the television series Mad Men, the mid-twentieth century marketing world influenced nearly every aspect of American culture - music, literature, politics, economics, consumerism, race relations, gender, and more. Jan Logemann traces the transnational careers of consumer engineers in advertising, market research and commercial design who transformed capitalism, from the 1930s through the 1960s. He argues that the history of marketing consumer goods is not a story of American exceptionalism. Instead, the careers of immigrants point to the limits of the "Americanization" paradigm. First, Logemann explains the rise of a dynamic world of goods by emphasizing changes in marketing approaches increasingly tailored to consumers. Second, he looks at how and why consumer engineering was shaped by transatlantic exchanges. From Austrian psychologists and little-known social scientists to the illustrious Bauhaus artists, the migr s at the center of this story illustrate the vibrant cultural and commercial connections between metropolitan centers: Vienna and New York; Paris and Chicago; Berlin and San Francisco. These mid-century consumer engineers crossed national and disciplinary boundaries not only within arts and academia but also between governments, corporate actors, and social reform movements. By focusing on the transnational lives of migr consumer researchers, marketers, and designers, Engineered to Sell details the processes of cultural translation and adaptation that mark both the mid-century transformation of American marketing and the subsequent European shift to "American" consumer capitalism.

Book The Grove Encyclopedia of American Art

Download or read book The Grove Encyclopedia of American Art written by Joan M. Marter and published by Oxford University Press, USA. This book was released on 2011 with total page 3140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Arranged in alphabetical order, these 5 volumes encompass the history of the cultural development of America with over 2300 entries.

Book Design and Politics

    Book Details:
  • Author : Katarina Serulus
  • Publisher : Leuven University Press
  • Release : 2018-10-08
  • ISBN : 9462701350
  • Pages : 325 pages

Download or read book Design and Politics written by Katarina Serulus and published by Leuven University Press. This book was released on 2018-10-08 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: The unique position of design in the political context of postwar Belgium In the postwar era, design became important as a marker of modernity and progress at world fairs and international exhibitions and in the global markets. The Belgian state took a special interest in this vanguard phenomenon of ‘industrial design’ as a vital political and economic strategic tool in the context of the Cold War and the creation of the European community. This book describes the unique position that design occupied in the political context of postwar Belgium as it analyses the public promotion of design between 1950 and 1986. It traces this process, from the first government-backed manifestations and institutions in the 1950s through the 1960s and 1970s, until design lost its privileged position as a state-backed institution, a process which culminated in the closure of the Brussels Design Centre in 1986, in the midst of the Belgian federalisation process. A key figure in this history is the policymaker Josine des Cressonnières, who played a leading role in the national and international design community and succeeded in connecting very different political worlds through the medium of design.

Book U S  International Exhibitions during the Cold War

Download or read book U S International Exhibitions during the Cold War written by Andrew James Wulf and published by Rowman & Littlefield. This book was released on 2015-01-30 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although cultural diplomacy has become an increasingly fashionable term embraced by academics, foreign-service personnel, and private sector commercial and cultural interests, the very practice of this idea remains conspicuously challenging to define. This book takes on this problem, advancing a new understanding of cultural diplomacy that results from a historical investigation of a single area of government and private sector partnership, and what became in the mid-twentieth century the most prominent manifestation of this alliance—the cultural exhibitions sent abroad to “tell America’s story” with the goal of “winning hearts and minds.” To illustrate this point, selected exhibitions and the intentions of the policymakers who proposed them are interrogated for the first time beside archival documentation, writings from the history of design, advertising, science, as well as art historical and museum studies theories that address various aspects of the history of collecting and display, all of which explore the reality of how these exhibitions were conceived and prepared for foreign audiences. Most importantly, personal interviews with the designers and government representatives responsible for the ultimate appearance of these events upturn preconceived notions of how these events came to be. Seventy-five photographs from the exhibits make this history come alive. Through this discussion these questions are answered: What was America showing of itself through these exhibitions? And, more urgently, what do these exhibitions tell us about U.S. interest in verisimilitude? This investigation spans the crucial years of American exhibitions abroad (1955-1975), beginning with the formation of an official system of exhibiting American commercial wares and political ideas at trade fairs, through official exchanges with the U.S.S.R., to pavilions at world's fairs, and finally to museum exhibitions that signaled a return to the display of founding American values. They are thus complex ideological symbols in which concepts of national identity, globalization, technology, consumerism, design, and image management both coincided and clashed. The investigation of these exhibitions enhances the understanding of a significant chapter of U.S. cultural diplomacy at the height of the Cold War and how America constantly reimagined itself.

Book Culture and Consumption II

Download or read book Culture and Consumption II written by Grant David McCracken and published by Indiana University Press. This book was released on 2005 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: * New insights into modern consumer culture by a master critic

Book A John Heskett Reader

    Book Details:
  • Author : John Heskett
  • Publisher : Bloomsbury Publishing
  • Release : 2017-11-02
  • ISBN : 1474221270
  • Pages : 384 pages

Download or read book A John Heskett Reader written by John Heskett and published by Bloomsbury Publishing. This book was released on 2017-11-02 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: A John Heskett Reader brings together a selection of the celebrated design historian John Heskett's key works, introduced and edited by Clive Dilnot of Parsons, the New School, USA. Heskett, who passed away in early 2014, was a pioneering British-born writer and lecturer. His research was foundational for the study of industrial design, and his research into the relationship between design, policy and economic value is still a regular reference-point for academics and students alike. This anthology represents well the great range of his work, covering such varied topics as the growth of Japanese industrialism, modernism in the Third Reich, and 1980's corporate design management. Including both hard-to-access and previously unpublished material like Crafts, Commerce and Industry and Economic Value of Design, the book demonstrates Heskett's passionate interest in exploring the relationship of design and making with economic value across the entirety of human history. Featured texts include, What is Design, Chinese Design: what can we learn from the past?, The 'American System' and Mass Production, The Industrial Applications of Tubular Steel, Creative Destruction: the nature and consequences of change through design, Reflections on Design and Hong Kong, besides many others.

Book An Introduction to Design and Culture

Download or read book An Introduction to Design and Culture written by Penny Sparke and published by Routledge. This book was released on 2019-08-28 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: An Introduction to Design and Culture provides a comprehensive guide to the changing relationships between design and culture from 1900 to the present day with an emphasis on five main themes: Design and consumption Design and technology The design profession Design theory Design and identities. This fourth edition extends the traditional definition of design as covering product design, furniture design, interior design, fashion design and graphic design to embrace its more recent manifestations, which include service design, user-interface design, co-design, and sustainable design, among others. It also discusses the relationship between design and the new media and the effect of globalisation on design. Taking a broadly chronological approach, Professor Sparke employs historical methods to show how these themes developed through the twentieth century and into the twenty-first century and played a role within modernism, postmodernism and beyond. Over a hundred illustrations are used throughout to demonstrate the breadth of design and examples – among them design in Modern China, the work of Apple Computers Ltd., and design thinking – are used to elaborate key ideas. The new edition remains essential reading for undergraduate and postgraduate students of design studies, cultural studies and visual arts.

Book Transformations

    Book Details:
  • Author : Grant David McCracken
  • Publisher : Indiana University Press
  • Release : 2008-05-12
  • ISBN : 0253219574
  • Pages : 930 pages

Download or read book Transformations written by Grant David McCracken and published by Indiana University Press. This book was released on 2008-05-12 with total page 930 pages. Available in PDF, EPUB and Kindle. Book excerpt: The reinvention of identity in today's world.

Book World War II and the Postwar Years in America  2 volumes

Download or read book World War II and the Postwar Years in America 2 volumes written by William H. Young and published by Bloomsbury Publishing USA. This book was released on 2010-09-17 with total page 942 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than 150 articles provide a revealing look at one of the most tempestuous decades in recent American history, describing the everyday activities of Americans as they dealt first with war, and then a difficult transition to peace and prosperity. The two-volume World War II and the Postwar Years in America: A Historical and Cultural Encyclopedia contains over 175 articles describing everyday life on the American home front during World War II and the immediate postwar years. Unlike publications about this period that focus mainly on the big picture of the war and subsequent economic conditions, this encyclopedia drills down to the popular culture of the 1940s, bringing the details of the lives of ordinary men, women, and children alive. The work covers a broad range of everyday activities throughout the 1940s, including movies, radio programming, music, the birth of commercial television, advertising, art, bestsellers, and other equally intriguing topics. The decade was divided almost evenly between war (1940-1945) and peace (1946-1950), and the articles point up the continuities and differences between these two periods. Filled with evocative photographs, this unique encyclopedia will serve as an excellent resource for those seeking an overview of life in the United States during a decade that helped shape the modern world.

Book The 1950s

    Book Details:
  • Author : William H. Young
  • Publisher : Bloomsbury Publishing USA
  • Release : 2004-04-30
  • ISBN : 0313052956
  • Pages : 372 pages

Download or read book The 1950s written by William H. Young and published by Bloomsbury Publishing USA. This book was released on 2004-04-30 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have the 1950s been overly romanticized? Beneath the calm, conformist exterior, new ideas and attitudes were percolating. This was the decade of McCarthyism, Levittowns, and men in gray flannel suits, but the 1950s also saw bold architectural styles, the rise of paperback novels and the Beat writers, Cinema Scope and film noir, television variety shows, the Golden Age of the automobile, subliminal advertising, fast food, Frisbees, and silly putty. Meanwhile, teens attained a more prominent role in American culture with hot rods, rock 'n' roll, preppies and greasers, and—gasp—juvenile delinquency. At the same time, a new technological threat, the atom bomb, lurked beneath the surface of the postwar decade. This volume presents a nuanced look at a surprisingly complex time in American popular culture.

Book Relations in Architecture

Download or read book Relations in Architecture written by August Sarnitz and published by Birkhäuser. This book was released on 2020-05-05 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: The title of the book sets the two fields of activity pursued by the architect, architectural historian and theorist August Sarnitz – building and writing – in a reciprocal relation: the context to what has been built emerges in the process of writing, just as the context to what has been written emerges in the process of building. The structure of the book follows precisely this reciprocity: an essay about architectural history and Big Data is followed by three on the topics of urban development, social housing, and the fiction of space. A number of influential Viennese architects appear as well: Frank, Kiesler, Hollein and Prix. The topics of housing, design and furniture are all illustrated with Sarnitz’s own projects; the end of the book is dedicated to architectural photography, which is especially important to Sarnitz in his capacity as publicist. The richly illustrated book is the first to document Sarnitz’s work as author, designer, exhibition designer, architect and photographer.