Download or read book The Amazing Porsche and Volkswagen Story written by W. Robert Nitske and published by . This book was released on 1958 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Ferdinand Porsche and the Volkswagen Ferdinand Porsche Und Der Volkswagen written by and published by Dumont. This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The development of the Volkswagen Beetle was a central achievement in the early history of the Porsche Company. In January 1934, Ferdinand Porsche wrote an exposé regarding the construction of a German people's car that would have a lasting effect on automotive history. The inexpensive compact automobile would become the symbol and icon of mass motorisation. The Volkswagen, also lovingly known as the VW Beetle, was one of the most popular automobiles in the world. And it was also a leader in terms of production duration and quantity. It was first discontinued in July 2003 when the last Volkswagen left the assembly line in Mexico. With 21.5 million cars, the VW Beetle is by far one of the most-built automobiles in the world. This book is a comprehensive documentation of the history of the VW Beetle's development, containing largely unpublished pictorial and documentary material from the holdings of the Porsche archive. Published as part of the collectible series of books in the Edition Porsche Museum. English and German text.
Download or read book The People s Car written by Bernhard Rieger and published by Harvard University Press. This book was released on 2013-04-16 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: At the Berlin Auto Show in 1938, Adolf Hitler presented the prototype for a small, oddly shaped, inexpensive family car that all good Aryans could enjoy. Decades later, that automobile—the Volkswagen Beetle—was one of the most beloved in the world. Bernhard Rieger examines culture and technology, politics and economics, and industrial design and advertising genius to reveal how a car commissioned by Hitler and designed by Ferdinand Porsche became an exceptional global commodity on a par with Coca-Cola. Beyond its quality and low cost, the Beetle’s success hinged on its uncanny ability to capture the imaginations of people across nations and cultures. In West Germany, it came to stand for the postwar “economic miracle” and helped propel Europe into the age of mass motorization. In the United States, it was embraced in the suburbs, and then prized by the hippie counterculture as an antidote to suburban conformity. As its popularity waned in the First World, the Beetle crawled across Mexico and Latin America, where it symbolized a sturdy toughness necessary to thrive amid economic instability. Drawing from a wealth of sources in multiple languages, The People’s Car presents an international cast of characters—executives and engineers, journalists and advertisers, assembly line workers and car collectors, and everyday drivers—who made the Beetle into a global icon. The Beetle’s improbable story as a failed prestige project of the Third Reich which became a world-renowned brand illuminates the multiple origins, creative adaptations, and persisting inequalities that characterized twentieth-century globalization.
Download or read book Irresistible Empire written by Victoria De Grazia and published by Harvard University Press. This book was released on 2009-07 with total page 620 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most significant conquest of the twentieth century may well have been the triumph of American consumer society over Europe's bourgeois civilization. It is this little-understood but world-shaking campaign that unfolds in de Grazia's account of how the American standard of living defeated the European way of life and achieved the global cultural hegemony that is both its great strength and its key weakness today. Tracing the peculiar alliance that arrayed New World salesmanship, statecraft, and standardized goods against the Old World's values of status, craft, and good taste, de Grazia describes how all alternative strategies fell before America's consumer-oriented capitalism--first the bourgeois lifestyle, then the Third Reich's command consumption, and finally the grand experiment of Soviet-style socialist planning.--From publisher description.
Download or read book Thinking Small written by Andrea Hiott and published by Ballantine Books. This book was released on 2012-01-17 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car’s story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world. Andrea Hiott’s wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today’s automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford’s Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler’s concept of “the people’s car” would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world’s most huggable automobile. Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler’s monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon. Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility—a triumph not of the will but of the imagination.
Download or read book Porsche written by Jeff Daniels and published by Haynes Publications. This book was released on 2007 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the years, Porsche has developed a reputation for technical innovation and for using cutting-edge technology in its road cars. This book travels chronologically through Porsche's technical history, each chapter starting at a crucial point in the company's evolution. From Dr Porsche's preparation of high-powered prototype Beetles for competition purposes, to the technology incorporated in the latest Cayenne and Carrera GT models, as well as the latest 997-model 911, the reader is taken on a fascinating journey through the Porsche archives, uncovering much previously unknown information.
Download or read book The VW Beetle written by Ryan Lee Price and published by Penguin. This book was released on 2003 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world's most popular car, Volkswagen-or "the People's Car"-has earned its place in history. The VW Beetle chronicles the development and rise to worldwide popularity of the famed "punch-buggy," invented in Germany in the 1930s. This peculiar history includes the makings of all models, engines, and body styles through 1967-and the key people responsible for its development.
Download or read book The Extraordinary Life of Josef Ganz written by Paul Schilperoord and published by Rvp Publishers. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The astonishing biography of Josef Ganz, a Jewish designer from Frankfurt, who in May 1931 created a revolutionary small car: the Maika¤fer (German for "May bug"). Seven years later, Hitler introduced the Volkswagen. The Nazis not only "took" the concept of Ganz's family car-their production model even ended up bearing the same nickname. The Beetle incorporated many of the features of Ganz's original Maika¤fer, yet until recently Ganz received no recognition for his pioneering work. The Nazis did all they could to keep the Jewish godfather of the German compact car out of the history books. Now Paul Schilperoord sets the record straight. Josef Ganz was hunted by the Nazis, even beyond Germany's borders, and narrowly escaped assassination. He was imprisoned by the Gestapo until an influential friend with connections to Gaoring helped secure his release. Soon afterward, he was forced to flee Germany, while Porsche, using many of his groundbreaking ideas, created the Volkswagen for Hitler. After the war, Ganz moved to Australia, where he died in 1967.
Download or read book Getting the Bugs Out written by David Kiley and published by John Wiley & Sons. This book was released on 2002-11-04 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the informative story of the rise, fall, and re-birth of Volkswagen - both the company and the car. It explains how VW lost its focus for decades and then regained it through a better understanding of its core market, marketing, advertising, and solid manufacturing and design.
Download or read book Faster Higher Farther written by Jack Ewing and published by Corgi. This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A shocking expose of Volkswagen's fraud by the New York Times reporter who covered the scandal. Updated with a New Afterword by the Author. When news of Volkswagen's clean diesel fraud first broke in September 2015, it sent shockwaves around the world. Overnight, the company long associated with quality, reliability and trust became a universal symbol of greed and deception. Consumers were outraged, investors panicked, the company embarrassed and facing bankruptcy. As lawsuits and criminal investigations piled up, by August 2016 VW had settled with American regulators and car-owners for $15 billion, with additional fines and claims still looming. In Faster, Higher, Farther, Jack Ewing rips the lid off the scandal. He describes VW's rise from "the people's car" during the Nazi era to one of Germany's most prestigious and important global brands, touted for being "green." He paints vivid portraits of Volkswagen chairman Ferdinand Piech and chief executive Martin Winterkorn, arguing that their unremitting ambition drove employees, working feverishly in pursuit of impossible sales targets, to illegal methods. With unprecedented access to key players and a ringside seat during the course of the legal proceedings, Faster, Higher, Farther reveals how the succeed-at-all-costs culture prevalent in modern boardrooms led to one of corporate history's farthest-reaching cases of fraud-with potentially devastating consequences. As the future of one of the world's biggest companies remains uncertain, this is the extraordinary story of Volkswagen's downfall.
Download or read book Porsche written by Karl E. Ludvigsen and published by Princeton Book Company Publishers. This book was released on 1977 with total page 894 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Complete Book of Classic Volkswagens written by John Gunnell and published by Motorbooks. This book was released on 2017-06-20 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Volkswagens are some of the most iconic and easily recognizable cars on the road, and The Complete Book of Classic Volkswagens is your definitive visual encyclopedia. The classic air-cooled Volkswagen Beetle, officially the Volkswagen Type 1, is regarded as one of the most important and well-engineered vehicles of the twentieth century. It was the most popular imported car in America in the 1960s, and before that it enjoyed a humble beginning as "the people's car" in its native Germany. The Complete Book of Classic Volkswagens encompasses the evolution of the popular Beetle as well as other variations of Volkswagen's air-cooled cars, vans, and trucks. Thoroughly illustrated, this is an invaluable reference to Volkswagen's collectible and iconic cars. The history of VW automobiles is just as colorful as the hues they were manufactured in, and this book illustrates the full story. German automakers originally sought to supply their countrymen with an automobile that was easy to mass produce. By 1938, they finalized the design for the VW "Bug"--the first rear-engined, rear-wheel-drive configured car. In its heyday, the rounded Beetle was produced at a rate of more than one million per year. Today, with more than 23 million cars built, the Beetle holds the record as the most-produced passenger car of all time. But the Beetle is only one part of The Complete Book of Classic Volkswagens. The rest--from Type 2 vans, pick-ups, and campers to the Type 113 "Super Beetle"--is included here. If you're the owner of a Volkswagen or if you just love their iconic look and you're interested in their evolution, this book deserves a place on your bookshelf.
Download or read book Faster Higher Farther How One of the World s Largest Automakers Committed a Massive and Stunning Fraud written by Jack Ewing and published by W. W. Norton & Company. This book was released on 2017-05-23 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A rich history of a company whose cars, for better and worse, have touched millions of lives, a character study of a brilliant but deeply flawed leader, and a case study in how a corporate culture can turn toxic.” —Bethany McLean, New York Times Book Review Faster, Higher, Farther chronicles a corporate scandal that rivals those at Enron and Lehman Brothers—one that will cost Volkswagen more than $22 billion in fines and settlements. Through meticulous reporting, New York Times correspondent Jack Ewing documents why VW felt compelled to install “defeat devices” in diesel vehicles that unlawfully lowered CO2 levels during emissions testing, and how the fraud was committed, covered up, and finally detected. Faster, Higher, Farther is a briskly written account of unrivaled corporate greed. Updated with the latest information and a new afterword by the author.
Download or read book Thinking Small written by Andrea Hiott and published by Random House Digital, Inc.. This book was released on 2012 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: Published to coincide with the release of the newly redesigned VW Beetle, a history of the iconic car reveals the agendas of famous design contributors including Ferdinand Porsche, Adolf Hitler and Heinrich Nordhoff, describing the 1950s advertising campaign in America that launched its phenomenal success.
Download or read book The Life of the Automobile written by Steven Parissien and published by Macmillan. This book was released on 2014-05-13 with total page 447 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Life of the Automobile is the first comprehensive world history of the car. The automobile has arguably shaped the modern era more profoundly than any other human invention, and author Steven Parissien examines the impact, development, and significance of the automobile over its turbulent and colorful 130-year history. Readers learn the grand and turbulent history of the motor car, from its earliest appearance in the 1880s—as little more than a powered quadricycle—and the innovations of the early pioneer carmakers. The author examines the advances of the interwar era, the Golden Age of the 1950s, and the iconic years of the 1960s to the decades of doubt and uncertainty following the oil crisis of 1973, the global mergers of the 1990s, the bailouts of the early twenty-first century, and the emergence of the electric car. This is not just a story of horsepower and performance but a tale of extraordinary people: of intuitive carmakers such as Karl Benz, Sir Henry Royce, Giovanni Agnelli (Fiat), André Citroën, and Louis Renault; of exceptionally gifted designers such as the eccentric, Ohio-born Chris Bangle (BMW); and of visionary industrialists such as Henry Ford, Ferdinand Porsche (the Volkswagen Beetle), and Gene Bordinat (the Ford Mustang), among numerous other game changers. Above all, this comprehensive history demonstrates how the epic story of the car mirrors the history of the modern era, from the brave hopes and soaring ambitions of the early twentieth century to the cynicism and ecological concerns of a century later. Bringing to life the flamboyant entrepreneurs, shrewd businessmen, and gifted engineers that worked behind the scenes to bring us horsepower and performance, The Life of the Automobile is a globe-spanning account of the auto industry that is sure to rev the engines of entrepreneurs and gearheads alike.
Download or read book Volkswagen Beetles and Buses written by Russell Hayes and published by Motorbooks. This book was released on 2020-10-06 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: This illustrated history celebrates the 75th and 70th anniversaries of Volkswagen's two most iconic vehicles, from the first Beetles spearheaded by Ferdinand Porsche in the 1940s to the buses that became synonymous with a generation. Volkswagen is one of the most beloved brands in motoring history, thanks largely to two instantly recognizable vehicles: the Beetle (a.k.a. Bug) and the Bus. More than 23 million VW Beetles have buzzed into the world since 1945, while the VW Bus presaged the minivan by thirty-plus years. Volkswagen: Beetles and Buses examines and celebrates all aspects of the vehicles and the many cultural associations that have swirled around them for more than seven decades. The diminutive rear-engined and easily mass-produced Beetle became the most popular imported car in America during the 1960s. Its success was due to its familiar face, its wildly clever ad campaigns, and the sheer numbers produced. The equally compact yet spacious Bus (a.k.a. Kombi, Microbus, Type 2, Transporter, and simply “van”) has won millions of fans around the world with its practicality, simplicity, and design. In this beautifully illustrated and authoritatively written celebration, author Russell Hayes looks back at the vehicles while focusing on the classic air-cooled VWs that ran into the late 1970s. Along the way, readers witness the Beetle and Bus at work and at play and learn about vehicle development and growing roles in popular culture, including star appearances in films like The Love Bug, Little Miss Sunshine, Footloose, Fight Club, The Big Lebowski, and Fast Times at Ridgemont High, as well as television shows like Lost and Once Upon a Time and on the covers of the Beatles’ Abbey Road and Bob Dylan’s Freewheelin’ album. The story is brought up to date with coverage of the New Beetle and plans for the VW Buzz, a modern electric version of the iconic Microbus due in 2022. Volkswagen: Beetles and Buses deserves a place in the motoring libraries of VW owners, automotive enthusiasts, and those simply interested in pop culture. It's the ultimate illustrated history of these beloved vehicles.
Download or read book Battle for the Beetle written by Karl E. Ludvigsen and published by Bentley Publishers. This book was released on 2000 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ludvigsen traces the history of the Volkswagon Beetle, from its inception as a people's car for Hitler's Germany to its status as a beloved American icon, to the arrival of the New Beetle in 1998. He focuses on the car's creation, the industry-wide power struggle following the German defeat in World
