Download or read book Generation Ageless written by J. Walker Smith and published by Harper Collins. This book was released on 2009-10-13 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Generation Ageless—an authoritative and eye-opening look at the past, present, and future of Baby Boomers Think Baby Boomers are all alike? Think again. This dynamic generation is nearing the traditional age of retirement, but is in no mood to slow down. Learn how to market, sell to, do business with, or just understand this remarkable generation, from Yankelovich, Inc., the organization that knows them better than anyone else. Yankelovich actually coined the term "Baby Boomer" back in the late 1960s, when they first started collecting data on this influential generation. Now, more than thirty years later, they have the most complete information on Boomers ever assembled. And they have put it all together in this groundbreaking look at America's largest and most powerful generation. In Generation Ageless, Yankelovich president J. Walker Smith, Ph.D., and senior partner Ann Clurman, Boomers themselves, dig deep into what makes this generation tick. With fresh, original data and a wide-ranging look at everything about Boomers, they dissect Boomers into six major segments—Straight Arrows, Due Diligents, Maximizers, Sideliners, Diss/Contenteds, and Re-Activists—to provide new insights into the world's most talked-about generation. The results show key imperatives invaluable to anyone selling a product, service, or idea to this 78-million strong group. Boomers are the dominant generation in America. Their values and aspirations set the tone for everyone. Advances in medicine and health mean that this youth-obsessed generation is now focused on an everlasting prime of life. They are literally middle age–less: holding onto their position at the top of the pyramid for as long as possible, and not fading away to their golden years. Today's fifty- and sixty-year-old Boomers are not eagerly anticipating lives of disengaged retirement. Instead, middle age–less Boomers expect another twenty or thirty years of impact and influence—albeit in a variety of ways reflective of a surfeit of agendas and ambitions they have yet to fulfill.
Download or read book Ageless Internet written by Terry Lynne Hale and published by Care2sharenow. This book was released on 2011 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ageless Internet is a simplified guide to the World Wide Web. Geared for Baby Boomers and Seniors, this eBook will benefit anyone who has stood on the cyber sidelines too long. Written in a language everyone can understand, it tells you how to cut through the red tape to get to the meat of the Internet. It's a "must read" for anyone wanting to make the most of their online experience.
Download or read book The Ageless Generation written by Alex Zhavoronkov and published by Macmillan. This book was released on 2013-07-02 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: An assessment of recent advances in biomedical science evaluates their potential role in shaping the future of health care, retirement, and the global economy.
Download or read book Baby Boomers and Beyond written by Amy Hanson and published by John Wiley & Sons. This book was released on 2010-07-26 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: How ministry leaders can help older adults be a vital part of Christian community With the explosion of the older adult population, this important book explores the opportunities and challenges that this presents for the Christian community. Amy Hanson challenges us to let go of many old stereotypes regarding aging and embrace a new paradigm that sees older adults as active, healthy and capable of making significant contributions. Debunks the myths of aging that keep us from fully embracing the potential of people in life's second half Offers suggestions on how to re-invent ministry with older adults Focuses on unleashing older adults to serve and make an impact on churches and congregations A volume in the Leadership Network series The author shows church leaders how they can unleash the power of the baby boomer population to strengthen their congregations.
Download or read book Ageless written by Suzanne Somers and published by Harmony. This book was released on 2007-12-31 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this #1 New York Times bestseller, Suzanne Somers reveals the secrets to a younger, healthier, and sexier you. What if you could really feel better as you get older, or age without illness? What could be better than having your doctor tell you that you have the bones of a twenty-year-old, or the heart of a thirty-year-old? Follow the advice in Ageless, and you’ll discover your own internal fountain of youth! Jam-packed with updated information on bioidentical hormone replacement and antiaging, Ageless will change your life forever. Suzanne talks about: • Antiaging medicine and how it can help work against the environmental assault that is making us sick • Menopause, which can become an enjoyable passage once the body is in perfect hormonal sync with bioidentical hormone replacement therapy • Why so many hysterectomies are unnecessary, how birth control pills may have contributed to the rise of them, and how to restore your body to perfect hormonal balance after having one • The importance of sleep and the healing work that nature does during this time
Download or read book Unassisted Living written by Jeffrey P. Rosenfeld and published by The Monacelli Press, LLC. This book was released on 2011-11-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unassisted Living documents the shift away from the senior housing that promoted disengagement toward architecture and design that promote active aging. The book is organized in six sections, corresponding to the concerns and special interests of Boomers—those who intend to remain in an urban setting, those concerned with sustainability, those with complex families and non-traditional households, and those who seek a community based on spirituality or shared interests. Boomers are perhaps the largest generational cohort the United States has ever seen. Numbering some 78 million people born between 1946 and 1964, Boomers are not accepting traditional retirement or “senior housing” and are instead determined to remain active and engaged professionally and socially.
Download or read book Prevention Positively Ageless written by Cheryl Forberg and published by Rodale Books. This book was released on 2008-04-29 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does being younger mean to you? Perhaps it's lifelong good health, free of the illnesses often associated with aging—such as heart disease, diabetes, osteoporosis, and cancer. It could be an agile mind, sharp vision, or smooth, wrinkle-free skin. Or maybe it's a fit body—lean, strong, and flexible, with energy to spare. However you define it, being younger is within your grasp. Follow the program in Prevention Positively Ageless, and you'll begin to see measurable improvements in key biomarkers of aging in as little as 4 weeks. At the heart of the program are daily menus and recipes featuring nutritious, antioxidant-rich foods—the kind that actually help prevent and repair the cellular damage that causes premature aging. Handy charts allow you to see at a glance which foods have the greatest protective potential according to their ORAC scores, a revolutionary system for evaluating and comparing their antioxidant activity. Prevention Positively Ageless also offers hundreds of self-care strategies, all culled from the latest and best scientific research, plus simple self-tests to assess your health risks and needs. Use these tools to build your own age-defying lifestyle; in no time, you'll be turning back the clock—inside and out.
Download or read book What Retirees Want written by Ken Dychtwald and published by John Wiley & Sons. This book was released on 2020-06-09 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Dychtwald and Morison offer a brilliant and convincing perspective: an essential re-think of what 'aging' and 'retirement' mean today and an invitation to help mobilize the best in the tidal wave of Boomer Third Agers." —Daniel Goleman, PhD, Author, Emotional Intelligence: Why It Can Matter More Than IQ Throughout 99 percent of human history, life expectancy at birth was less than 18 years. Few people had a chance to age. Today, thanks to extraordinary medical, demographic, and economic shifts, most of us expect to live long lives. Consequently, the world is witnessing a powerful new version of retirement, driven by the power and needs of the Baby Boomer generation. Consumers over age 50 account for more than half of all spending and control more than 70% of our total net worth – yet are largely ignored by youth-focused marketers. How will work, family, and retirement be transformed to accommodate two billion people over the age of 60 worldwide? In the coming years, we'll see explosive business growth fueled by this unprecedented longevity revolution. What Retirees Want presents the culmination of 30 years of research by world-famous "Age Wave" expert Ken Dychtwald, Ph.D., and author and consultant Robert Morison. It explains how the aging of the Baby Boomers will forever change our lives, businesses, government programs, and the consumer marketplace. This exciting new stage of life, the "Third Age," poses daunting questions: What will "old" look like in the years ahead? With continued advances in longevity, all of the traditional life-stage markers and boundaries will need to be adjusted. What new products and services will boom as a result of this coming longevity revolution? What unconscious ageist marketing practices are hurting people – and business growth? Will the majority of elder boomers outlive their pensions and retirement savings and how can this financial disaster be prevented? What incredible new technologies of medicine, life extension, and human enhancement await us in the near future? What purposeful new roles can we create for elder boomers so that the aging nations of the Americas, Europe, and Asia capitalize on the upsides of aging? Which pioneering organizations and companies worldwide have created marketing strategies and programs that resonate with the quirky and demanding Boomer generation? In this entertaining, thought-provoking, and wide-ranging book, Dychtwald and Morison explain how individuals, businesses, non-profits, and governments can best prepare for a new era – where the needs and demands of the "Third Age" will set the lifestyle, health, social, marketplace, and political priorities of generations to come.
Download or read book Ageless Erotica written by Joan Price and published by Seal Press. This book was released on 2013-02-26 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ageless Erotica is a steamy anthology of erotic stories and memoir essays written for a mature audience by writers over the age of 50. Edited by senior sex expert and advocate Joan Price, this collection is full of erotica seniors can relate to—embracing the agelessness of sexuality while still encompassing the changes that accompany aging. Some selections are tender and loving, while others are edgy and kinky. But whether characters are going solo, having spicy sex with partners they love and have loved for decades, or engaging in casual encounters, every story included in these pages aims to arouse and to rejoice in the sensual side of aging. A groundbreaking collection of erotica for seniors, Ageless Erotica is a stimulating celebration of the many pleasures of “well-seasoned” sex.
Download or read book Ask Amy written by Amy Dickinson and published by Agate Publishing. This book was released on 2013-05-14 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: For a decade, Amy Dickinson has been the Chicago Tribune's signature general advice columnist, helping readers with questions both personal and pressing. Ask Amy: Advice for Better Living is a collection of over 200 question-and-answer columns taken from 2011–2013. As the highly popular successor to the legendary Ann Landers, Dickinson answers readers' questions with care and attention, while also providing a plainspoken, straight-shooting dose of reality that often only comes to us from close friends. Dickinson's advice is rooted in honesty and trust, which is why so many readers turn to her for advice on their everyday lives and for maintaining healthy, lasting relationships. Ask Amy: Advice for Better Living is a testament to the empathetic counsel and practical common-sense tips that Dickinson has been distilling for years.
Download or read book The Longevity Economy written by Joseph F. Coughlin and published by PublicAffairs. This book was released on 2017-11-07 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Oldness: a social construct at odds with reality that constrains how we live after middle age and stifles business thinking on how to best serve a group of consumers, workers, and innovators that is growing larger and wealthier with every passing day. Over the past two decades, Joseph F. Coughlin has been busting myths about aging with groundbreaking multidisciplinary research into what older people actually want -- not what conventional wisdom suggests they need. In The Longevity Economy, Coughlin provides the framing and insight business leaders need to serve the growing older market: a vast, diverse group of consumers representing every possible level of health and wealth, worth about $8 trillion in the United States alone and climbing. Coughlin provides deep insight into a population that consistently defies expectations: people who, through their continued personal and professional ambition, desire for experience, and quest for self-actualization, are building a striking, unheralded vision of longer life that very few in business fully understand. His focus on women -- they outnumber men, control household spending and finances, and are leading the charge toward tomorrow's creative new narrative of later life -- is especially illuminating. Coughlin pinpoints the gap between myth and reality and then shows businesses how to bridge it. As the demographics of global aging transform and accelerate, it is now critical to build a new understanding of the shifting physiological, cognitive, social, family, and psychological realities of the longevity economy.
Download or read book Gray Is the New Green written by Karen Sands and published by . This book was released on 2016-03-08 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Business of Aging book for entrepreneurs, soloists and corporate executives across mulit disciples, e.g., H.R., leadership, marketing, sales, product development, etc.
Download or read book The New Sociology of Ageing written by Martin Slattery and published by Routledge. This book was released on 2021-11-29 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New Sociology of Ageing explores the challenges and opportunities of ageing as a global force. Alongside globalisation, urbanisation, new technology, climate change, and global pandemics, ageing is transforming life in the twenty-first century. Through the eyes of a young sociology student and her multigenerational family, this book sets out a new sociological framework to interpret ageing societies. It explores how the ‘New Old’ – the baby boomer generation – might be mobilised as an agency of social change in transforming later life. It proposes this generation as the co-architects of a new intergenerational social contract for the era ahead, rather than as the recipients of a post-war twentieth-century social contract that society can no longer support. Taking Britain as a case study and societies across the world as examples, Slattery explores emerging revolutions in work and retirement, potential crises in pensions, healthcare and housing, as well as transformations in family life and in our attitudes to sex and death in later life. This book provides a clear overview of the sociology of ageing. It introduces students to demography as a sociological force of the future, and to the perils and the promises of longevity as societies across the world approach the Hundred-Year Life. This book will be of interest to undergraduate students and early scholars in the social sciences, particularly in sociology, gerontology, social policy, and public health.
Download or read book Dot Boom written by David Weigelt and published by . This book was released on 2015-10-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, more than ever, marketers need a way to increase the return on their marketing investments. Baby boomers continue to be the most powerful, vibrant consumers in the marketplace, despite an increasingly challenging economy. And the Internet provides both the most effective and efficient method to connect with these consumers. Dot Boom: Marketing to Baby Boomers through Meaningful Online Engagement provides the actionable framework you need to strategically plan engaging boomer-focused online campaigns. Dot Boom examines consumer behavior through the lenses of Developmental Relationship Marketing and a Meaningful Online Engagement model specific to mature adults. This book shows you how to build integrated, online campaigns that optimize the multi-touch-point, emotional, and experiential marketing techniques most effective with these consumers. Authors David Weigelt and Jonathan Boehman are the founding partners of Immersion Active, the only U.S.-based Internet marketing agency f
Download or read book This Chair Rocks written by Ashton Applewhite and published by Celadon Books. This book was released on 2019-03-05 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: Author, activist, and TED speaker Ashton Applewhite has written a rousing manifesto calling for an end to discrimination and prejudice on the basis of age. In our youth obsessed culture, we’re bombarded by media images and messages about the despairs and declines of our later years. Beauty and pharmaceutical companies work overtime to convince people to purchase products that will retain their youthful appearance and vitality. Wrinkles are embarrassing. Gray hair should be colored and bald heads covered with implants. Older minds and bodies are too frail to keep up with the pace of the modern working world and olders should just step aside for the new generation. Ashton Applewhite once held these beliefs too until she realized where this prejudice comes from and the damage it does. Lively, funny, and deeply researched, This Chair Rocks traces her journey from apprehensive boomer to pro-aging radical, and in the process debunks myth after myth about late life. Explaining the roots of ageism in history and how it divides and debases, Applewhite examines how ageist stereotypes cripple the way our brains and bodies function, looks at ageism in the workplace and the bedroom, exposes the cost of the all-American myth of independence, critiques the portrayal of elders as burdens to society, describes what an all-age-friendly world would look like, and offers a rousing call to action. It’s time to create a world of age equality by making discrimination on the basis of age as unacceptable as any other kind of bias. Whether you’re older or hoping to get there, this book will shake you by the shoulders, cheer you up, make you mad, and change the way you see the rest of your life. Age pride! “Wow. This book totally rocks. It arrived on a day when I was in deep confusion and sadness about my age. Everything about it, from my invisibility to my neck. Within four or five wise, passionate pages, I had found insight, illumination, and inspiration. I never use the word empower, but this book has empowered me.” —Anne Lamott, New York Times bestselling author
Download or read book The Ageless Way written by Karen Sands and published by . This book was released on 2016-03-08 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Ageless Way lifts the veil on the future of aging sharing a no-holds-barred inspirational point of view, sound knowledge, cutting-edge ideas, rich insights, and provocative questions on growing older boldly, wisely, and visibly to reshape the future of aging for all of us...in the marketplace, in the workplace and in YOUR Place!The Ageless Way is an exploration of past, present, and future stories, from the ancient oracles to modern trends in everything from entrepreneurship and the economy, science and technology, health and beauty, community and politics--stories and trends that lead to one extraordinary conclusion: We are on the cusp of a new story of our age, as individuals and as a planet, a story in which multiple generations have an opportunity to redefine age and reimagine the future together, and in doing so, transform the world in visionary ways.
Download or read book Fierce with Age written by Carol Orsborn and published by Turner Publishing Company. This book was released on 2013 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: In her breakthrough generational memoir, Boomer expert Carol Orsborn relates the ups and downs of a tumultuous year spent facing, busting, and ultimately triumphing over the stereotypes of growing old. Along the way, she nurtures a love-starved friend through a doomed affair with a younger man, wrestles with the meaning of an exploding fish, and regains her passion for life at the side of her squirrel-crazed dog, Lucky. The message is as deep as it is engaging. In Carol’s own words, “Plummet into aging, stare mortality in the eye, surrender everything and what else is there left to fear? The way is perilous, danger on all sides. But we can be part of a generation no longer afraid of age. We are becoming, instead, a generation fierce with age.”
