Download or read book The Advertising Yearbook written by Associated Advertising Clubs of the World and published by . This book was released on 1922 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Issue for 1921/22 contains a digest of papers and addresses presented before the 17th annual convention of the Associated advertising clubs of the world.
Download or read book New Perspectives on Political Advertising written by Lynda Lee Kaid and published by . This book was released on 1986 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume is partof a series of anthologies which cover various topics in the study, teaching, and practice of political communication. The purpose of the series is to make available to researchers, teachers, students, and other specialists, findings, analyses, and commentaries which are representative of current scholarship in the rapidly evolving field of political communication. The focus of this volume--political advertising, its history, forms, styles, settings, uses, and effects--seems appropriate because there are few, if any, forms of political communication which are more prevalent, more expensive, more highly developed, and which have been the object of more controversy and less serious scholarship than political advertising, especially the political commercial made for television.
Download or read book The Advertising Age Encyclopedia of Advertising written by John McDonough and published by Routledge. This book was released on 2015-06-18 with total page 1754 pages. Available in PDF, EPUB and Kindle. Book excerpt: For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
Download or read book Perspectives on Social Media written by Piet Kommers and published by Routledge. This book was released on 2014-08-18 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: Perspectives on Social Media presents the most current research on the effectiveness of social media across sectors. Progress in finding better applications for social media relies on the difficult task of integrating media technologies into fields such as engineering, marketing, health, learning, art, tourism, and the service industry. This book is based on cutting-edge creative work among top international researchers and renowned designers and provides readers with a preview of the most visionary outcomes in the field of social media. Some of the major topics that the book discusses are: New social media design Sense of community in web applications App design and development for mobile devices. Perspectives on Social Media uniquely builds on recent disputes among the top scholars around the world, thus including the dynamics of knowledge-sharing and cross-fertilization that one would expect to happen on the web but that are rarely found in a book.
Download or read book Fundamentals of Advertising written by John Wilmshurst and published by Routledge. This book was released on 2010-02-17 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Fundamentals of Advertising is widely recognized as the most comprehensive and informative introduction to the area for both professionals and students. The new edition has been fully revised and updated and provides a comprehensive coverage of the whole business of advertising and its associated promotional areas, including public relations, sales promotion and sponsorship. The authors use a wide range of examples to illustrate their themes and an informative series of guidelines and checklists of value not only to students but to those applying the various techniques. Topics the authors examine include: The role of the advertising agencies, Planning advertising campaigns, Setting budgets, The scope of below-the-line promotion, How advertising materials are created and produced, The issue of control in advertising, International advertising.
Download or read book Bulletin written by University of Missouri and published by . This book was released on 1925 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Associated Advertising written by and published by . This book was released on 1922 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Communication Yearbook 39 written by Elisia Cohen and published by Routledge. This book was released on 2015-04-10 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication Yearbook 39 continues the tradition of publishing state-of-the-discipline literature reviews and essays. Editor Elisia Cohen presents a volume that is highly international and interdisciplinary in scope, with authors and chapters representing the broad global interests of the International Communication Association. The contents include summaries of communication research programs that represent the most innovative work currently. Offering a blend of chapters emphasizing timely disciplinary concerns and enduring theoretical questions, this volume will be valuable to scholars throughout communication studies
Download or read book Read Me written by Dwight Garner and published by Harper Collins. This book was released on 2009-11-03 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: This witty and heavily illustrated volume features more than 300 vintage book advertisements—startling and strange, beautiful and funny—that together reveal a kind of secret history of American literature over the last century. New York Times book critic Dwight Garner brings together original ads for some of the most acclaimed and best-selling books of the twentieth century, including The Great Gatsby, Ulysses, On the Road, Invisible Man, Lolita, Silent Spring, The Joy of Sex, Fear and Loathing on the Campaign Trail '72, White Noise, and dozens of other classics. These ads show us famous books when they were simply new volumes jostling for attention on bookstore shelves, not yet icons of our literary culture. And the ads capture many beloved authors—Toni Morrison, Cormac McCarthy, Susan Sontag, and Kurt Vonnegut among a great many others—at moments before their careers were assured, before their personas had hardened into those of "famous writers." In his introduction, Garner explains the changing styles of book advertising; explores the cross-pollination between literature and the world of advertising, in which many writers—including Don DeLillo, Salman Rushdie, and James Patterson—worked before publishing their first books; and makes a convincing case that these vintage ads are important and lasting literary documents. Read Me is a fascinating and unusual romp through literary history, and an ideal gift for any reader.
Download or read book Communication Yearbook 20 written by Brant R. Burleson and published by Routledge. This book was released on 2012-03-22 with total page 477 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Communication Yearbook annuals publish diverse, state-of-the-discipline literature reviews that advance knowledge and understanding of communication systems, processes, and impacts across the discipline. Sponsored by the International Communication Association, each volume provides a forum for the exchange of interdisciplinary and internationally diverse scholarship relating to communication in its many forms. This volume re-issues the yearbook from 1997.
Download or read book High School Journalism written by Homer L. Hall and published by The Rosen Publishing Group, Inc. This book was released on 2008-08-15 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: This impressive go-to source covers all the essential elements required for Journalism in high schools. Designed for easy reading and reference, it highlights important concepts and features examples from current high school publications from around the country. The Teachers Edition simplifies instruction and provides reference material. The Students Workbook and Teachers Workbook provide comprehensive additional exercises for further study.
Download or read book The Yearbook written by Carol Masciola and published by Simon and Schuster. This book was released on 2015-10-02 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: * A USA Today Bestseller * Misfit teen Lola Lundy has every right to her anger and her misery. She's failing in school, living in a group home, and social workers keep watching her like hawks, waiting for her to show signs of the horrible mental illness that cost Lola's mother her life. Then, one night, she falls asleep in a storage room in her high school library, where she's seen an old yearbook--from the days when the place was an upscale academy for young scholars instead of a dump. When Lola wakes, it's to a scene that is nothing short of impossible. Lola quickly determines that she's gone back to the past--eighty years in the past, to be exact. The Fall Frolic dance is going full blast in the gym, where Lola meets the brainy and provocative Peter Hemmings, class of '24. His face is familiar, because she's seen his senior portrait in the yearbook. By night's end, Lola thinks she sees hope for her disastrous present: She'll make a new future for herself in the past. But is it real? Or has the major mental illness in Lola's family background finally claimed her? Has she slipped through a crack in time, or into a romantic hallucination she created in her own mind, wishing on the ragged pages of a yearbook from a more graceful time long ago?
Download or read book Communication Yearbooks Vols 6 33 Set written by Various and published by Routledge. This book was released on 2021-11-05 with total page 17176 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Communication Yearbook annuals originally published between 1977 and 2009 publish diverse, state-of-the-discipline literature reviews that advance knowledge and understanding of communication systems, processes, and impacts across the discipline. Topics dealt with include Communication as Process, Research Methodology in Communication, Communication Effects, Taxonomy of Communication and European Communication Theory, Information Systems Division, Mass Communication Research, Mapping the Domain of Intercultural Communication, Public Relations, Feminist Scholarship, Communication Law and Policy, Visual Communication, Communication and Cross-Sex Friendships Across the Life Cycle, Television Programming and Sex Stereotyping, InterCultural Communication Training, Leadership and Relationships, Media Performance Assessment, Cognitive Approaches to Communication.
Download or read book Who Owns the World s Media written by Eli M. Noam and published by Oxford University Press. This book was released on 2015-12-07 with total page 1435 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media ownership and concentration has major implications for politics, business, culture, regulation, and innovation. It is also a highly contentious subject of public debate in many countries around the world. In Italy, Silvio Berlusconi's companies have dominated Italian politics. Televisa has been accused of taking cash for positive coverage of politicians in Mexico. Even in tiny Iceland, the regulation of media concentration led to that country's first and only public referendum. Who Owns the World's Media? moves beyond the rhetoric of free media and free markets to provide a dispassionate and data-driven analysis of global media ownership trends and their drivers. Based on an extensive data collection effort from scholars around the world, the book covers thirteen media industries, including television, newspapers, book publishing, film, search engines, ISPs, wireless telecommunication and others, across a ten to twenty-five year period in thirty countries. In many countries--like Egypt, China, or Russia--little to no data exists and the publication of these chapters will become authoritative resources on the subject in those regions. After examining each country, Noam and his collaborators offer comparisons and analysis across industries, regions, and development levels. They also calculate overall national concentration trends beyond specific media industries, the market share of individual companies in the overall national media sector, and the size and trends of transnational companies in overall global media. This definitive global study of the extent and impact of media concentration will be an invaluable resource for communications, public policy, law, and business scholars in doing research and also for media, telecom, and IT companies and financial institutions in the private sector.
Download or read book The Black Yearbook Portraits and Stories written by Adraint Khadafhi Bereal and published by 4 Color Books. This book was released on 2024-01-16 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: A gripping exploration of the joys, hardships, and truths of Black students through intimate, honest dialogues and stunning photography, author of Heavy “A radical, reverential, and restorative document of community.”—Rebecca Bengal, author of Strange Hours: Photography, Memory, and the Lives of Artists When photographer Adraint Bereal graduated from the University of Texas, he self-published an impressive volume of portraits, personal statements, and interviews that explored UT's campus culture and offered an intimate look at the lives of Black students matriculating within a majority white space. Bereal's work was inspired by his first photo exhibition at the George Washington Carver Museum in Austin, entitled 1.7, that unearthed the experiences of the 925 Black men that made up just 1.7% of UT's total 52,000 student body. Now Bereal expands the scope of his original project and visits colleges nationwide, from Historically Black Colleges and Universities (HBCUs) to predominantly white institutions to trade schools and more. Rather than dwelling on the monolith of trauma often associated with Black narratives, Bereal is dedicated to using honest dialogue to share stories of true joy and triumph amidst the hardships, prejudices, and internal struggles. Using an exciting and eclectic design approach to accompany the portraits and stories, each individual profile effectively conveys the interviewee's unique voice, tone, and background. The Black Yearbook reframes society's stereotypical perception of higher education by representing and celebrating the wide range of Black experiences on campuses.
Download or read book The Tax Law of Associations written by Bruce R. Hopkins and published by John Wiley & Sons. This book was released on 2006-10-20 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Tax Law of Associations summarizes the law concerning acquisition and maintenance of associations' tax exemption. It explores various other bodies of tax law applicable to exempt associations, including the private inurement doctrine, the intermediate sanctions rules, the lobbying rules, and the unrelated business restrictions. Coverage also includes: the political activities rules, including the use of political action committees by associations; associations' use of for-profit subsidiaries; supporting organizations; involvement in partnerships and other joint ventures; as well as charitable giving and fundraising rules.
Download or read book Report of the Ad Hoc Consultation on the Role of Regional Fishery Agencies in Relation to High Seas Fishery Statistics written by Food and Agriculture Organization of the United Nations and published by Food & Agriculture Org.. This book was released on 1994 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt:
