Download or read book The Advertiser s Pocketbook written by International Correspondence Schools and published by . This book was released on 1910 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising World written by and published by . This book was released on 1917 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Rise of Mass Advertising written by Anat Rosenberg and published by Oxford University Press. This book was released on 2022-08-25 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access title available under the terms of a CC BY-NC-ND 4.0 International licence. It is free to read at Oxford Scholarship Online and offered as a free PDF download from OUP and selected open access locations. The Rise of Mass Advertising is a first cultural legal history of advertising in Britain, tracing the rise of mass advertising c.1840-1914 and its legal shaping. The emergence of this new system disrupted the perceived foundations of modernity. The idea that culture was organized by identifiable fields of knowledge, experience, and authority came under strain as advertisers claimed to share values with the era's most prominent fields, including news, art, science, and religiously inflected morality. While cultural boundaries grew blurry, the assumption that the world was becoming progressively disenchanted was undermined, as enchanted experiences multiplied with the transformation of everyday environments by advertising. Magical thinking, a dwelling in mysteries, searches for transfiguration, affective connection between humans and things, and powerful fantasy disrupted assumptions that the capitalist economy was a victory of reason. The Rise of Mass Advertising examines how contemporaries came to terms with the disruptive impact by mobilizing legal processes, powers, and concepts. Law was implicated in performing boundary work that preserved the modern sense of field distinctions. Advertising's cultural meanings and its organization were shaped dialectically vis-à-vis other fields in a process that mainstreamed and legitimized it with legal means, but also construed it as an inferior simulation of the values of a progressive modernity, exhibiting epistemological shortfalls and aesthetic compromises that marked it apart from adjacent fields. The dual treatment meanwhile disavowed the central role of enchantment, in what amounted to a normative enterprise of disenchantment. One of the ironies of this enterprise was that it ultimately drove professional advertisers to embrace enchantment as their peculiar expertise. The analysis draws on an extensive archive that bridges disciplinary divides. It offers a novel methodological approach to the study of advertising, which brings together the history of capitalism, the history of knowledge, and the history of modern disenchantment, and yields a new account of advertising's significance for modernity.
Download or read book Willing s Press Guide and Advertisers Directory and Handbook written by and published by . This book was released on 1908 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Members Service Bulletin written by Inland Daily Press Association (U.S.) and published by . This book was released on 1952 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Ad Sense written by and published by . This book was released on 1905 with total page 658 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Graphic Arts and Crafts Year Book written by and published by . This book was released on 1907 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising Selling written by and published by . This book was released on 1912 with total page 994 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising and Selling written by and published by . This book was released on 1912 with total page 1070 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Cracker Baker written by and published by . This book was released on 1916 with total page 788 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Law Advertising written by Dean K. Fueroghne and published by Rowman & Littlefield. This book was released on 2017-03-01 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this lively, entertaining, and informative book, Dean K. Fueroghne guides readers through the complex laws governing the creation of advertising, illuminating a heavily regulated arena at the intersection of free enterprise and consumer protection. Is it acceptable to use images of real people, famous or not? Can Nike talk about Adidas in its promotional campaign? When can money be shown? What constitutes puffery, or deceptive truth, or bait-and-switch advertising? What are the specific rules pertaining to professional businesses, political advertising, or the marketing of alcohol or tobacco? What is the difference between copyright and trademark? Fueroghne answers these questions and more as he covers the complex laws relevant to advertising in all its guises. In addition to discussing specific cases, he explains the reasoning behind the court’s decisions and how it affects the business of advertising. Students of strategic communication as well as advertising professionals—from agency account executives and copywriters to art directors and freelance designers—will learn to anticipate when proposed advertising may cause legal problems and how to avoid costly mistakes. Advertising lawyers will also appreciate the book as a handy reference that gathers in one place the many disparate laws affecting marketing and promotion in the United States today.
Download or read book Shoe and Leather Reporter written by and published by . This book was released on 1924 with total page 634 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book UK Statistics written by David Mort and published by Routledge. This book was released on 2019-06-04 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1992, the aim of this volume is to provide an introduction to the range of UK published statistical sources now available to business users. It is not a comprehensive review of UK statistical publishing but a guide to key sources of information in selected subject areas of particular relevance to business users. The coverage, content, methods of collection and limitations of major titles and services in each subject area are described. Published statistics are important sources of information for business and industry and most statistics either come from official sources, produced by central government, or non-official sources such as trade associations, professional bodies, market research organizations and economic research institutes. Examples are used to show the strengths and weaknesses of statistical sources and to compare different sources. A bibliography of all the sources mentioned is included at the end of the book; Appendix 1 gives the names and addresses of contacts for further information and Appendix 2 is a list of selected abbreviations and acronyms.
Download or read book Abandonment of Railroad Lines written by United States. Congress. Senate. Committee on Interstate Commerce and published by . This book was released on 1944 with total page 1246 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book To Amend the Communications Act of 1934 written by United States. Congress. Senate. Committee on Interstate Commerce and published by . This book was released on 1944 with total page 1152 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Administrative Law written by Ronald A. Cass and published by Aspen Publishing. This book was released on 2020-02-02 with total page 1379 pages. Available in PDF, EPUB and Kindle. Book excerpt: Administrative Law: Cases and Materials is the product of a longstanding collaboration by a distinguished group of authors, each with extensive experience in the teaching, scholarship, and practice of administrative law. The Eighth Edition preserves the book’s distinctive features of functional organization and extensive use of case studies, with no sacrifice in doctrinal comprehensiveness or currency. By organizing over half of the book under the generic administrative functions of policymaking, adjudication, enforcement, and licensing, the book illuminates the common features of diverse administrative practices and the interconnection of otherwise disparate doctrines. Scattered throughout the book, case studies present leading judicial decisions in their political, legal, institutional, and technical context, thereby providing the reader with a much fuller sense of the reality of administrative practice and the important policy implications of seemingly technical legal doctrines. At the same time, the Eighth Edition fully captures the headline-grabbing nature of federal administrative practice in today’s politically divided world. New to the Eighth Edition: New insight into the thinking of the Supreme Court’s newest Justices on crucial separation-of-powers questions (especially in excerpts from the Gundy, Kisor, and PHH cases) Multiple excerpts from the controversial citizenship-question Census case Excerpts of judicial responses to Trump Administration initiatives in immigration and environmental law Multiple excerpts from the DAPA case (Texas v. US), as a platform for considering the fate of the DACA program and other immigration controversies Comprehensive updates of materials on Chevron deference, arbitrary-capricious review, substantial evidence review, reviewability of agency action, the appointment and supervision of ALJs, and presidential oversight of rulemaking Professors and students will benefit from: The “case study” approach that illuminates the background policy and organizational context of many leading cases. The functional organization of materials in Part Two which enable instructors to show how doctrinal issues are shaped by functional context. Theoretical materials presented at the beginning of the book that provide a useful template for probing issues throughout the course. A text that is designed to be easily adaptable for use as an advanced course and in schools that have a first-year Legislation and Regulation course. Units that are organized so that many class sessions can focus on a single leading case, reducing the problem of “factual overload” that characterizes many administrative law courses. The case study approach that helps students understand the context within which doctrinal issues arise and the way in which those issues affect important matters of public policy. Reorganization of Part Two to convey a deeper understanding of the characteristic functions performed by administrative agencies.
Download or read book Encyclopedia of Ephemera written by Michael Twyman and published by Routledge. This book was released on 2018-10-24 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: The joy of finding an old box in the attic filled with postcards, invitations, theater programs, laundry lists, and pay stubs is discovering the stories hidden within them. The paper trails of our lives -- or ephemera -- may hold sentimental value, reminding us of great grandparents. They chronicle social history. They can be valuable as collectibles or antiques. But the greatest pleasure is that these ordinary documents can reconstruct with uncanny immediacy the drama of day-to-day life. The Encyclopedia of Ephemera is the first work of its kind, providing an unparalleled sourcebook with over 400 entries that cover all aspects of everyday documents and artifacts, from bookmarks to birth certificates to lighthouse dues papers. Continuing a tradition that started in the Victorian era, when disposable paper items such as trade cards, die-cuts and greeting cards were accumulated to paste into scrap books, expert Maurice Rickards has compiled an enormous range of paper collectibles from the obscure to the commonplace. His artifacts come from around the world and include such throw-away items as cigarette packs and crate labels as well as the ubiquitous faxes, parking tickets, and phone cards of daily life. As this major new reference shows, simple slips of paper can speak volumes about status, taste, customs, and taboos, revealing the very roots of popular culture.
