Download or read book The 9 Irrefutable Laws of Music Marketing written by Bob Baker and published by Createspace Independent Publishing Platform. This book was released on 2017-01-13 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do You Know These Nine Timeless Music Marketing Principles? From the author of the "Guerrilla Music Marketing Handbook" ... The business of making, promoting and selling music has changed drastically since the dawn of the 21st Century. (How's that for overstating the obvious?) I've been immersed in music marketing since the early 1990s. I've witnessed, participated in, and written often about the huge shifts that have taken place. I know first-hand how confusing and frustrating it can be to stay on top of everything - all of the new websites, new technologies, and new routes to success. However, from this perspective I've also come to another realization: Hidden among all of these changes are some timeless, irrefutable principles that many musicians, songwriters, managers, publicists, and other music pros have sadly lost sight of. Sure, the tools and tactics evolve. But if you really look under the hood, you'll find several factors that have always powered the link between musicians, self-expression, fans, popularity, and ultimate success as an artist. For the purposes of this book, I am calling these factors "Laws." After decades of intimate involvement with the topic, I consider them to be the foundational, undeniable principles that govern music marketing. These laws were in effect decades ago, they are alive and well today, and they will continue to influence musicians, songwriters, bands, and fans for decades to come. Why obey these laws? In a world filled with ever-changing options, I find it comforting to know there are some things I can always count on. I may not know what the hot new website or app will be six months from now, but I can be certain that when that shiny new thing pops up, I'll have a good idea how to use it. Why? Because I have at my disposal a set of rock-solid principles to guide me. I often use the topic of weight loss to illustrate this point. There have been many times in my life when I've felt confused and overwhelmed about what to eat and how to exercise. There are so many books, programs, experts, and options out there on the subject. The sheer magnitude of choices often keeps me from taking any action whatsoever. Perhaps you've felt the same way at some point in your life. However, years ago I realized a simple, timeless principle related to healthy living that helped me immensely. And I could sum it up in four words: "Eat less, move more." For me, that became my weight-loss "law." Whenever I start to feel frustrated, I come back to this fundamental idea, which practically every weight-loss book, program or diet is built upon. When I stay focused on this underlying law, I maintain my balance and purpose. And that's what I hope these nine irrefutable laws of music marketing do for you - give you a solid set of principles to build your music career upon. With each law, I give you well-known examples and personal stories from my own life in music and marketing. I also give you a short statement in bold text that sums up the main idea of the law. Each chapter ends with a list of ways you can implement the law and put it into practice. The hope these music marketing laws give you the knowledge and clarity you'll need to make major progress with your career as an artist (or as someone who supports an artist as a manager, publicist, producer, or agent). One final thing about these music marketing laws No one will arrest you or fine you if you disobey them. However, if you seriously use these laws as a set of guiding principles, I truly believe you'll find yourself with more exposure, more fans, more sales, and you'll make more of an impact with your music. Scroll up and click the Buy Now button! To your success! -Bob
Download or read book The 22 Immutable Laws of Marketing written by Al Ries and published by Profile Books(GB). This book was released on 1994 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ries and Trout share their rules for certain successes in the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace.
Download or read book The 15 Invaluable Laws of Growth written by John C. Maxwell and published by Center Street. This book was released on 2012-10-02 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this inspiring guide to successful leadership, New York Times bestselling author John C. Maxwell shares his tried and true principles for maximum personal growth. Are there tried and true principles that are always certain to help a person grow? John Maxwell says the answer is yes. He has been passionate about personal development for over fifty years, and for the first time, he teaches everything he has gleaned about what it takes to reach our potential. In the way that only he can communicate, John teaches . . . The Law of the Mirror: You Must See Value in Yourself to Add Value to Yourself The Law of Awareness: You Must Know Yourself to Grow Yourself The Law of Modeling: It's Hard to Improve When You Have No One But Yourself to Follow The Law of the Rubber Band: Growth Stops When You Lose the Tension Between Where You are and Where You Could Be The Law of Contribution: Developing Yourself Enables You to Develop Others This third book in John Maxwell's Laws series (following the 2-million seller The 21 Irrefutable Laws of Leadership and The 17 Indisputable Laws of Teamwork) will help you become a lifelong learner whose potential keeps increasing and never gets "used up."
Download or read book Intellectual Property Overlaps written by Estelle Derclaye and published by Bloomsbury Publishing. This book was released on 2011-05-11 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: Intellectual property rights, conventionally seen as quite distinct, are increasingly overlapping with one another. There are several reasons for this: the expansion of IPRs beyond their traditional borders, the creation of new IPRs especially at EU level, the exploitation of gaps in the law by shrewd lawyers, and the use of unfair competition as an alternative when IPRs are either not available at all or expired. The convergence of several IPRs on the same subject-matter poses problems. As they are normally envisaged as water-tight categories, there are very few rules which cater for the sort of regime clash that any overlap of IPRs necessarily entails. This book's aim is to find appropriate rules to regulate overlaps and thereby avoid regime conflicts and undue unstructured expansion of IPRs. The book studies the practical consequences of each overlap at the international, European and national levels (where the laws of France, the UK and Germany are reviewed). It then analyses the reasons for the prohibition or authorisation of overlaps. This analysis enables the determination of criteria and principles that can be used to (re)map the overlaps to achieve appropriateness and legitimacy.
Download or read book Managing Risk and Information Security written by Malcolm Harkins and published by Apress. This book was released on 2013-03-21 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing Risk and Information Security: Protect to Enable, an ApressOpen title, describes the changing risk environment and why a fresh approach to information security is needed. Because almost every aspect of an enterprise is now dependent on technology, the focus of IT security must shift from locking down assets to enabling the business while managing and surviving risk. This compact book discusses business risk from a broader perspective, including privacy and regulatory considerations. It describes the increasing number of threats and vulnerabilities, but also offers strategies for developing solutions. These include discussions of how enterprises can take advantage of new and emerging technologies—such as social media and the huge proliferation of Internet-enabled devices—while minimizing risk. With ApressOpen, content is freely available through multiple online distribution channels and electronic formats with the goal of disseminating professionally edited and technically reviewed content to the worldwide community. Here are some of the responses from reviewers of this exceptional work: “Managing Risk and Information Security is a perceptive, balanced, and often thought-provoking exploration of evolving information risk and security challenges within a business context. Harkins clearly connects the needed, but often-overlooked linkage and dialog between the business and technical worlds and offers actionable strategies. The book contains eye-opening security insights that are easily understood, even by the curious layman.” Fred Wettling, Bechtel Fellow, IS&T Ethics & Compliance Officer, Bechtel “As disruptive technology innovations and escalating cyber threats continue to create enormous information security challenges, Managing Risk and Information Security: Protect to Enable provides a much-needed perspective. This book compels information security professionals to think differently about concepts of risk management in order to be more effective. The specific and practical guidance offers a fast-track formula for developing information security strategies which are lock-step with business priorities.” Laura Robinson, Principal, Robinson Insight Chair, Security for Business Innovation Council (SBIC) Program Director, Executive Security Action Forum (ESAF) “The mandate of the information security function is being completely rewritten. Unfortunately most heads of security haven’t picked up on the change, impeding their companies’ agility and ability to innovate. This book makes the case for why security needs to change, and shows how to get started. It will be regarded as marking the turning point in information security for years to come.” Dr. Jeremy Bergsman, Practice Manager, CEB “The world we are responsible to protect is changing dramatically and at an accelerating pace. Technology is pervasive in virtually every aspect of our lives. Clouds, virtualization and mobile are redefining computing – and they are just the beginning of what is to come. Your security perimeter is defined by wherever your information and people happen to be. We are attacked by professional adversaries who are better funded than we will ever be. We in the information security profession must change as dramatically as the environment we protect. We need new skills and new strategies to do our jobs effectively. We literally need to change the way we think. Written by one of the best in the business, Managing Risk and Information Security challenges traditional security theory with clear examples of the need for change. It also provides expert advice on how to dramatically increase the success of your security strategy and methods – from dealing with the misperception of risk to how to become a Z-shaped CISO. Managing Risk and Information Security is the ultimate treatise on how to deliver effective security to the world we live in for the next 10 years. It is absolute must reading for anyone in our profession – and should be on the desk of every CISO in the world.” Dave Cullinane, CISSP CEO Security Starfish, LLC “In this overview, Malcolm Harkins delivers an insightful survey of the trends, threats, and tactics shaping information risk and security. From regulatory compliance to psychology to the changing threat context, this work provides a compelling introduction to an important topic and trains helpful attention on the effects of changing technology and management practices.” Dr. Mariano-Florentino Cuéllar Professor, Stanford Law School Co-Director, Stanford Center for International Security and Cooperation (CISAC), Stanford University “Malcolm Harkins gets it. In his new book Malcolm outlines the major forces changing the information security risk landscape from a big picture perspective, and then goes on to offer effective methods of managing that risk from a practitioner's viewpoint. The combination makes this book unique and a must read for anyone interested in IT risk." Dennis Devlin AVP, Information Security and Compliance, The George Washington University “Managing Risk and Information Security is the first-to-read, must-read book on information security for C-Suite executives. It is accessible, understandable and actionable. No sky-is-falling scare tactics, no techno-babble – just straight talk about a critically important subject. There is no better primer on the economics, ergonomics and psycho-behaviourals of security than this.” Thornton May, Futurist, Executive Director & Dean, IT Leadership Academy “Managing Risk and Information Security is a wake-up call for information security executives and a ray of light for business leaders. It equips organizations with the knowledge required to transform their security programs from a “culture of no” to one focused on agility, value and competitiveness. Unlike other publications, Malcolm provides clear and immediately applicable solutions to optimally balance the frequently opposing needs of risk reduction and business growth. This book should be required reading for anyone currently serving in, or seeking to achieve, the role of Chief Information Security Officer.” Jamil Farshchi, Senior Business Leader of Strategic Planning and Initiatives, VISA “For too many years, business and security – either real or imagined – were at odds. In Managing Risk and Information Security: Protect to Enable, you get what you expect – real life practical ways to break logjams, have security actually enable business, and marries security architecture and business architecture. Why this book? It's written by a practitioner, and not just any practitioner, one of the leading minds in Security today.” John Stewart, Chief Security Officer, Cisco “This book is an invaluable guide to help security professionals address risk in new ways in this alarmingly fast changing environment. Packed with examples which makes it a pleasure to read, the book captures practical ways a forward thinking CISO can turn information security into a competitive advantage for their business. This book provides a new framework for managing risk in an entertaining and thought provoking way. This will change the way security professionals work with their business leaders, and help get products to market faster. The 6 irrefutable laws of information security should be on a stone plaque on the desk of every security professional.” Steven Proctor, VP, Audit & Risk Management, Flextronics
Download or read book Guerrilla Music Marketing Handbook written by Bob Baker and published by Bob Baker. This book was released on 2013 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: Guerrilla music basic training - Guerrilla music marketing online - Guerrilla music publicity - Guerrilla music money & sales - Guerrilla music promotion tactics - Final guerrilla music marketing thoughts.
Download or read book A Visit from the Goon Squad Reread written by Ivan Kreilkamp and published by Columbia University Press. This book was released on 2021-02-02 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jennifer Egan described her Pulitzer Prize–winning novel A Visit from the Goon Squad as a combination of Proust and The Sopranos. In rereading the book, Ivan Kreilkamp takes Egan up on her comparison, showing how it blends a concern with the status of the novel in the twenty-first century with an elegiac meditation on how we experience the passage of time. Kreilkamp, a former music critic, examines how Egan’s characters turn to rock and especially punk in search of community and meaning. He considers what the novel’s portrayal of music says about the role of art in contemporary culture as digitization makes older technologies obsolete. Combining personal and critical reflection, he reveals how A Visit from the Goon Squad articulates and responds to the sense of loss many feel as cherished physical objects are replaced with immaterial data. For Kreilkamp, Egan’s novel compellingly combines the psychological realism of the nineteenth-century novel with more recent and transient forms such as the celebrity magazine profile or a PowerPoint presentation to provide a self-reflective diagnosis of the decay and endurance of literature. Arranged like Egan’s novel into A and B sides, this book highlights not only how A Visit from the Goon Squad speaks to our mass-media and digital present but also its page-turning pleasure.
Download or read book Musical America written by and published by . This book was released on 1916 with total page 1328 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The 10 Irrefutable Laws of Horsemanship written by Geoff Tucker, DVM and published by Lulu.com. This book was released on 2010-09-28 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: An irrefutable law is an oxymoron. Many say laws are to be broken. A plane defies gravity by flying.We look at laws more as an inconvenience when in reality, the laws of this earth are never broken. For the plane, the laws of lift become stronger than the laws of gravity. We outsmart gravity - until lift is gone and then gravity once again rules.In the horse world there are laws as well. Often we try to break them and with disastrous consequences.This short book is for all who work with horses. Everyone. Because these laws apply to anyone who gets near a horse. The nation you live in and the language you speak has no bearing on how these laws apply.For the person who is new to horses, learn these laws and apply them. You will live long and without serious injury. Many of you are supplemental to the ownership of the horse. Basically you are the bill payer. But you will need to learn these laws as well as discuss them with your children. You have a responsibility to them for their safety.
Download or read book Business Week written by and published by . This book was released on 2003 with total page 1310 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book R E D Marketing written by Greg Creed and published by HarperCollins Leadership. This book was released on 2021-06-08 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create breakthrough marketing campaigns by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology straight from marketing powerhouse Yum! Brands. Sidestep the marketing books, courses, and even TED talks that offer hypothetical explanations that sound sensible and embrace the proven, systematic approach of R.E.D. Marketing, which the recent CEO and current CMO of Yum! Brands applied to lead Taco Bell and KFC to double digit growth. This book, filled with simple frameworks and engaging stories, will help everyone in your company understand what really works for driving sustainable brand growth and business success. In 2011, Greg Creed had just been elevated from President to CEO of Taco Bell, a brand in deep distress at the time. It was on his shoulders to turn things around quickly along with co-author and CMO, Ken Muench. Together, they developed the R.E.D (Relevance, Ease, Distinctiveness) method. It’s simple methodology does not require complicated terms and a PhD to understand, it’s actually quite simple—marketing works in three very different ways: Relevance—Is it relevant to the marketplace? Ease—Is it easy to access and use? Distinction—Does it stand out from competition? By combining actual examples from Yum! and other recognizable brands of every size around the world with the latest findings in marketing, neuroscience, and behavioral economics, and the author’s own experience marketing three different brands across 120 countries, your brand can set and achieve a truly breakthrough marketing campaign utilizing R.E.D Marketing.
Download or read book The Leader s Greatest Return written by John C. Maxwell and published by HarperCollins Leadership. This book was released on 2020-01-28 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dive into a masterclass with world-renowned leadership expert John C. Maxwell as he shares the most important lessons he’s learned about the leadership development process over the last quarter century. What is the greatest return on a leader’s time? After leaders have invested in their own leadership growth, what is the best way to accomplish their vision and grow their organizations? Develop other leaders! The more leaders an organization has and the better equipped they are to lead, the more successful the organization and its leaders. In the last twenty-five years, New York Times bestselling author John C. Maxwell has grown from equipping a handful of leaders in one organization to developing millions of business, government, and nonprofit leaders in every country around the world. In this book, Maxwell takes the reader step-by-step through the process of identifying, attracting, empowering, and positioning leaders to create a culture capable of then reproducing and compounding the value of its leaders. In The Leader’s Greatest Return, you will be instructed on: The Leadership Table - Create a place where people not yet leading at your level can come, be welcomed and try on leadership. The 7 Motivators - Review the seven motivators and discover what motivates each person and then lead him or her accordingly. Team Success - Use the 10-80-10 method to set people up for success and empower them to perform at a high level. Who to Grow as a Leader - Love and value everyone but use the Pareto principle to choose who to grow as a?leader. This is where leaders really experience the compounding value of developing leaders and go to the highest levels of leadership themselves. The Leader’s Greatest Return is perfect for anyone who wants to take the next step in their leadership, build their organization or team today, and create their legacy for tomorrow needs to read.
Download or read book NRB written by and published by . This book was released on 2004 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Music Trade Indicator written by and published by . This book was released on 1927 with total page 874 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Digital Piracy written by Steven Caldwell Brown and published by Routledge. This book was released on 2018-04-19 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Non-Commercial digital piracy has seen an unprecedented rise in the wake of the digital revolution; with wide-scale downloading and sharing of copyrighted media online, often committed by otherwise law-abiding citizens. Bringing together perspectives from criminology, psychology, business, and adopting a morally neutral stance, this book offers a holistic overview of this growing phenomenon. It considers its cultural, commercial, and legal aspects, and brings together international research on a range of topics, such as copyright infringement, intellectual property, music publishing, movie piracy, and changes in consumer behaviour. This book offers a new perspective to the growing literature on cybercrime and digital security. This multi-disciplinary book is the first to bring together international research on digital piracy and will be key reading for researchers in the fields of criminology, psychology, law and business.
Download or read book The 21 Irrefutable Laws of Leadership Workbook written by John C. Maxwell and published by Thomas Nelson Publishers. This book was released on 2007 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: An updated edition of a best-selling guide draws on the author's decades of experience to identify 21 life-changing principles of effective leadership, sharing insights based on the successes and mistakes he has observed in myriad disciplines, from business and politics to sports and religion.
