Download or read book The 100 Greatest Advertisements written by Julian Lewis Watkins and published by Courier Corporation. This book was released on 1959-01-01 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than 100 illustrated examples of successful promotions demonstrate the ingredients that make ads click. These are the effective ads that sold millions of dollars of merchandise, from Rolls Royce automobiles to Lux Soap, Coca-Cola, and Campbell's Soup. Discover how the ads came into being, explained in their creators' own words.
Download or read book The 100 Greatest Advertisements 1852 1958 written by Julian Watkins and published by Courier Corporation. This book was released on 2012-11-09 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: The priceless ingredient; His master's voice; 9944/100% pure; over 100 others. How they were written, their impact, and much more. Remarkable record. 130 illustratrions.
Download or read book The 100 Greatest Advertisements 1852 1958 written by Julian Watkins and published by WWW.Snowballpublishing.com. This book was released on 2013-10-01 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than 100 illustrated examples of successful promotions demonstrate the ingredients that make ads click. These are the effective ads that sold millions of dollars of merchandise, from Rolls Royce automobiles to Lux Soap, Coca-Cola, and Campbell's Soup. Discover how the ads came into being, explained in their creators' own words.
Download or read book How to Write a Good Advertisement written by Victor O. Schwab and published by Ravenio Books. This book was released on 2015-10-28 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: In How to Write a Good Advertisement, advertising expert Victor O. Schwab shares his proven techniques for crafting effective and persuasive advertisements. Drawing from his extensive experience in the industry, Schwab provides practical insights and strategies for capturing the attention of potential customers and compelling them to take action. Whether you're a seasoned marketer or just starting out, this book offers valuable guidance on how to create advertisements that deliver results.
Download or read book 100 Visual Ideas 1000 Great Ads written by Joe La Pompe and published by Gestalten Verlag. This book was released on 2012 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fine art of advertising is moving billions in currency and turns the masses into happy consumers. The not-so secret visual language behind successful ad-campaigns is now revealed by French blogger and undercover advertising expert Joe La Pompe. He selected 100 popular visual ideas and recurring subjects in the world of commercials-from symbols, great names from history or fiction, to themes in a variety of ways. This international survey offers insight as well as inspiration and allows the reader to better understand the power of visual seduction.
Download or read book Ogilvy on Advertising written by David Ogilvy and published by Vintage. This book was released on 2013-09-11 with total page 613 pages. Available in PDF, EPUB and Kindle. Book excerpt: A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.
Download or read book 100 Years of Harley Davidson Advertising written by Jack Supple and published by Hachette Digital, Inc.. This book was released on 2002 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume takes the reader through a century of the premier motorcycle company's witty and eye-catching print advertisements. The colorful and sometimes provocative ads reflect the creative spirit and the unique culture of Harley-Davidson--and America--over the last century.
Download or read book The 100 Greatest Heroes written by Harry Paul Jeffers and published by Citadel Press. This book was released on 2003 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contains profiles, ranked in order of significance, of the world's most influential heroes of all time.
Download or read book The 100 Greatest Advertisements written by Julian Lewis Watkins and published by . This book was released on 1971 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Reality In Advertising written by Rosser Reeves and published by Lulu.com. This book was released on 2017-06-09 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising's greatest classic. It has been translated into twelve languages and has been published in twenty-one separate editions in fifteen countries. Leading business executives, and the advertising cognoscenti, hail it as "the best book for professionals that has ever come out of Madison Avenue." Rosser Reeves says: "The book attempts to formulate certain theories of advertising, many quite new, and all based on 30 years of intensive research." These theories, whose value has been proved in the marketplace, all revolve around the central concept that success in selling a product is the key criterion of advertising. Get Your Copy Now
Download or read book 100 Ways to Create a Great Ad written by Tim Collins and published by Laurence King Publishing. This book was released on 2014-08-11 with total page 525 pages. Available in PDF, EPUB and Kindle. Book excerpt: 100 Ways to Create a Great Ad is an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the "Reveal" and the "Mash-up", it presents the key methods of devising print, television, radio, direct, and online ideas. The process of creating an ad can be divided into three steps: planning; concept creation; crafting. This book provides a straightforward guide to concept creation, including methods that are applicable across media and offering wide-ranging examples from international campaigns. Aimed at agency creatives, planners, and account handlers, as well as graphic designers, marketing professionals, and students, 100 Ways to Create a Great Ad has wide-ranging appeal.
Download or read book The 100 Greatest Looney Tunes Cartoons written by Jerry Beck and published by Insight Editions. This book was released on 2020-09-01 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Celebrate the best of Looney Tunes cartoons, just in time for Bugs Bunny’s 80th birthday! In a world of rascally rabbits, megalomaniacal ducks, and stuttering pigs, what defines greatness? This question was posed to thousands of cartoon fans, historians, and animators to create The 100 Greatest Looney Tunes Cartoons, the definitive Looney Tunes collection. Jerry Beck and the Cartoon Brew team of animation experts reveal the amusing anecdotes and secret origins behind such classics as “What’s Opera, Doc?,” “One Froggy Evening,” and “Duck Dodgers in the 24½th Century.” Featuring more than 300 pieces of original art from private collectors and the Warner Bros. archives, The 100 Greatest Looney Tunes Cartoons settles the debate on the best of the best, and poses a new question: Is your favorite one of the greatest?
Download or read book Black Ops Advertising written by Mara Einstein and published by OR Books. This book was released on 2016-09-01 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It’s advertising. Not only are ads indistinguishable from reporting, the Internet we rely on for news, opinions and even impartial sales content is now the ultimate corporate tool. Reader beware: content without a corporate sponsor lurking behind it is rare indeed. Black Ops Advertising dissects this rapid rise of “sponsored content,” a strategy whereby advertisers have become publishers and publishers create advertising—all under the guise of unbiased information. Covert selling, mostly in the form of native advertising and content marketing, has so blurred the lines between editorial content and marketing message that it is next to impossible to tell real news from paid endorsements. In the 21st century, instead of telling us to buy, buy, BUY, marketers “engage” with us so that we share, share, SHARE—the ultimate subtle sell. Why should this concern us? Because personal data, personal relationships, and our very identities are being repackaged in pursuit of corporate profits. Because tracking and manipulation of data make “likes” and tweets and followers the currency of importance, rather than scientific achievement or artistic talent or information the electorate needs to fully function in a democracy. And because we are being manipulated to spend time with technology, to interact with “friends,” to always be on, even when it is to our physical and mental detriment.
Download or read book 80s written by Jim Heimann and published by Taschen America Llc. This book was released on 2005-01-01 with total page 607 pages. Available in PDF, EPUB and Kindle. Book excerpt: A pictorial tour of advertisements from the nineteen eighties provides a colorful look at the decade.
Download or read book The 100 Best Movies You ve Never Seen written by Richard Crouse and published by ECW Press. This book was released on 2003-08-26 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offbeat movie buffs, discerning video renters, and critical viewers will benefit from this roll call of the best overlooked films of the last 70 years. Richard Crouse, film critic and host of televisions award-winning Reel to Real, details his favorite films, from the sublime Monsoon Wedding to the ridiculous Eegah! The Name Written in Blood. Each movie is featured with a detailed description of plot, notable trivia tidbits, critical reviews, and interviews with actors and filmmakers. Featured interviews include Bill Wyman on a little-known Rolling Stones documentary, schlockmeister Lloyd Kaufman on the history of the Toxic Avenger, reclusive writer and director Hampton Fancher on his film The Minus Man, and B-movie hero Bruce Campbell on playing Elvis Presley in Bubba Ho-Tep. Sidebars feature quirky details, including legal disclaimers and memorable quotes.
Download or read book Advertising Agency Magazine written by and published by . This book was released on 1955 with total page 1984 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Owner s Manual for the Brain written by Pierce J. Howard and published by Wildcat Publishing Company. This book was released on 2000 with total page 840 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the first edition of The Owner's Manual, Dr. Howard has appeared on Oprah , conducted countless seminars and added new topics and 300+ pages of new brain research to the book.
