Download or read book Citizen Brand written by Marc Gobe and published by Simon and Schuster. This book was released on 2006-09-02 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leading brand designer Marc Gobé builds on his highly successful Emotional Branding strategy with Citizen Brand, a powerful new concept designed to help companies earn the trust of today's consumers. Gobé argues that corporations need a new vision to survive in the present "emotional economy," challenging them to develop more passionate, human, and socially responsible brand strategies. He shows how to transform Consumers to People, Products to Experiences, Honesty to Trust, Quality to Preference, Identity to Personality, and Service to Relationship.
Download or read book The 10 Commandments of Author Branding written by Shayla Raquel and published by . This book was released on 2019-10-23 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Writing your book is the easy part. It's the marketing and branding that make authors pull out their hair.And yet, what if you could approach marketing and branding confidently, knowing you can attract loyal readers for life? What if you could use social media without feeling sleazy? What if book marketing could actually be-gasp!-fun? Friendly and pragmatic, The 10 Commandments of Author Branding is the solution for writers who don't want to trade their souls for a few book sales. Shayla Raquel entertains with her quirky wit while offering common sense wisdom to help authors feel excited and prepared when marketing their books. Each commandment includes a list of action tips for readers to implement their new strategy immediately. Shayla's commandments teach authors how to:Be yourself, not a marketing robot.Choose a social media platform that works for you.Launch your book without slamming your head against a wall.Find book ambassadors who fangirl over your book.Practice consistency rather than giving up after a month. By providing authors practical tips on her award-winning blog, teaching overflowing writer workshops, and walking alongside novice writers from first draft to Amazon's best-sellers lists, Shayla Raquel has coached countless authors over the last decade as an editor, marketer, and indie publishing advocate. Get ready to embrace authenticity, gain book ambassadors, and create your tribe.
Download or read book The Contagious Commandments written by Paul Kemp-Robertson and published by Penguin UK. This book was released on 2018-11-01 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contagion may alarm doctors but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so infectious you can't keep it to yourself? And how can brands produce these kinds of ideas intentionally rather than by chance? Contagious, the globally renowned intelligence resource for the marketing industry, is dedicated to identifying and interrogating the world's most exceptional creative trends. And in The Contagious Commandments, Paul Kemp-Robertson and Chris Barth condense this valuable research into ten strategic takeaways for your own marketing revolution. Taking inspiration from disruptive campaigns from the likes of Patagonia, Nike, Safaricom, BrewDog, LEGO, Kenco, and dozens more, The Contagious Commandments explores how companies fuse creativity, technology and behavioural psychology to achieve truly original marketing ideas that have a positive impact on society and profits - and how your brand can too.
Download or read book The Ten Commandments written by David Hazony and published by Simon and Schuster. This book was released on 2010-09-07 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Part memoir, part scholarship, part manifesto for a vital approach to life, David Hazony’s book tackles some of the most painful human questions that stand at the heart of who we are as modern, thinking people and offers answers that are sure to start a new discussion about the meaning of one of our most enduring, yet least understood, traditions. Across the Western World, the Ten Commandments have become a source of both inspiration and controversy, whether in Supreme Court rulings, in film and literature, or as a religious icon gracing houses of worship of every Christian and Jewish denomination. But what do the commandments really stand for? According to polls, less than half of all Americans can even name more than four of them. Fewer still can name all ten or have a clear idea of the ideals they were meant to promote. For most of us, agnostics and faithful alike, they have been relegated to the level of a symbol, and the teachings they contain are all but forgotten. In Western life today, the Ten Commandments are everywhere— except where we need them most. In The Ten Commandments, David Hazony offers a powerful new look at our most venerable moral text. Combining a fresh reading of the Old Testament’s most riveting stories and ancient rabbinic legends with a fearless exploration of what ails society today, Hazony shows that the Ten Commandments are not just a set of obscure laws but encapsulate a deeply valuable approach to life—one that is as relevant now as it was when they first appeared more than two millennia ago.
Download or read book The Suicide Tree written by Shayla Raquel and published by . This book was released on 2018-10-23 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: A hacker. His employer. Two dead scientists. And a past experiment that ties them together. Knox Kevel receives the job of a lifetime when a mysterious man gets his charges dropped for cybercrime and hires him for an international job. His infamous parents, who created a cure for the Raven Virus, are dead and gone, but their decision to keep NovaVita from the world has taken a toll on Knox. Swayed by quick money, Knox flies to Italy with his eccentric employer, Arlo Jenson. Knox must find the woman who experimented on Arlo and triggered his unpredictable personality shifts. But tension heightens when Knox discovers that Arlo knew his parents. As the adventure unfolds, Knox falls for Arlo's niece and finds himself in an even bigger mess when he comes face-to-face with the person responsible for his misfortune.
Download or read book Emotional Branding written by Marc Gobe and published by Simon and Schuster. This book was released on 2010-02-09 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emotional Branding is the best selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people. The emergence of social media, consumer empowerment and interaction were all clearly predicted in this book 10 years ago around the new concept of a consumer democracy. In this updated edition, Marc Gobé covers how social media helped elect Barack Obama to the White House, how the idea behind Twitter is transforming our civilization, and why new generations are re-inventing business, commerce, and management as we know it by leveraging the power of the web. In studying the role of women as "shoppers in chief, "and defining the need to look at the marketplace by recognizing differences in origins, cultures, and choices, Emotional Branding foresaw the break up of mass media to more targeted and culturally sensitive modes of communications. As the first marketing book ever to study the role of the LGBTQ community as powerful influencers for many brands, Emotional Branding opened the door to a renewed sensitivity toward traditional research that privilege individuality and the power of the margins to be at the center of any marketing strategy. A whole segment in the book looks at the role of the senses in branding and design. The opportunity that exists in understanding how we feel about a brand determines how much we want to buy. By exploring the 5 senses, Emotional Branding shows how some brands have built up their businesses by engaging in a sensory interaction with their consumers. Emotional Branding explores how effective consumer interaction needs to be about senses and feelings, emotions and sentiments. Not unlike the Greek culture that used philosophy, poetry, music, and the art of discussion and debate to stimulate the imagination, the concept of emotional branding establishes the forum in which people can convene and push the limits of their creativity. Through poetry the Greeks invented mathematics, the basis of science, sculpture, and drama. Unless we focus on humanizing the branding process we will lose the powerful emotional connection people have with brands. Critics hailed Emotional Branding as a breakthrough and a fresh approach to building brands. Design in this book is considered a new media, the web a place where people will share information and communicate, architecture a part of the brand building process, and people as the most powerful element of any branding strategy. Most importantly, it emphasizes the need to transcend the traditional language of marketing--from one based on statistics and data to a visually compelling new form of communication that fosters creativity and innovation. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Download or read book The Ten Commandments of Management written by Palmer Hartl and published by Koehler Books. This book was released on 2014-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Christians are called to respect and care about all people; managers are, too. This is the underlying philosophy of The Ten Commandments of Management. Using proven business models mixed with appropriate Biblical references, this book provides the ten things managers need to know how to do. Following these commandments will make you a more successful manager and those who report to you more effective, productive and successful, as well. What could be better than achieving a win/win outcome in your business? Sometimes this means moving people out of the wrong job, sometimes it means offering a hand up. Too many managers and too many employees relate to each other within a parent-child paradigm. Read the Ten Commandments of Management to learn how to manage Adults through being an Adult. If you know nothing else about management, know these Ten Commandments.
Download or read book The Ten Commandments written by William P. Brown and published by Westminster John Knox Press. This book was released on 2004-01-01 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offering a host of classic and new essays surveying the scholarly ethical and biblical debate surrounding the Ten Commandments, William Brown organizes his volume into three parts: the history of interpretation, contemporary reflections on the Decalogue as a whole, and contemporary reflections on individual commandments. A useful addition to ethics as well as Old Testament and Hebrew Bible courses, Brown'sThe Ten Commandmentswill be a standard reference for all Decalogue research, as it facilitates a helpful balance between moral, theological, and biblical study. The Library of Theological Ethics series focuses on what it means to think theologically and ethically. It presents a selection of important and otherwise unavailable texts in easily accessible form. Volumes in this series will enable sustained dialogue with predecessors though reflection on classic works in the field.
Download or read book Denim Branded written by Nick Williams and published by Schiffer Fashion Press. This book was released on 2018-08-28 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most take for granted that a pair of jeans is not considered complete without patches, rivets, buttons, and other trims. The existence of such design elements is not questioned because they are seen as the standard. Nick Williams's book is exclusively dedicated to denim branding and deconstructs every element that goes into branding a pair of jeans. These elements are a jeans' identity, its source code, a marker from which to discover the jean's provenance. Through beautiful and inspirational photography, this book tells the fascinating and sometimes surprising history of denim branding from the 1870s to current day. Primary source materials for this book come from the historical archive departments of Levi Strauss & Co., Lee Jeans, Wrangler, Carhartt, and Cone Mills, as well as some of the best contemporary denim brands of today, including Rogue Territory, Dawson Denim, Denham, Kings of Indigo, Endrime, Evisu, Eat Dust, Butcher of Blue, and Tellason.
Download or read book The 10 Commandments of Business and How to Break Them written by William Fromm and published by Berkley Trade. This book was released on 1992-03 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fromm, president of Barkley & Evergreen Advertising in Kansas City, believes in breaking the "rules" of business whenever possible--and his philosophy has paid off in increased company profits. Now he reveals the innovative methods that have helped him achieve success. "Combines wit, wonderful stories, and a lot of good commonsense ideas".--Henry W. Bloch, Chairman and CEO, H&R Block, Inc.
Download or read book The Ten Commandments written by Peter Leithart and published by Lexham Press. This book was released on 2020-02-05 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: You know them. But do you understand them? The Ten Commandments have become so familiar to us that we don't think about what they actually mean. They've been used by Christians throughout history as the basis for worship, confessions, prayer, even civil law. Are these ancient words still relevant for us today? Their outward simplicity hides their inward complexity. Jesus himself sums up the entire law in a pair of commandments: Love God with all your heart, mind, and strength, and love your neighbor as yourself. Peter Leithart re-introduces the Ten Commandments. He shows us how they address every arena of human life, giving us a portrait of life under the lordship of Jesus, who is the heart and soul of the commandments.
Download or read book 4 D Branding written by Thomas Gad and published by Pearson Education. This book was released on 2001 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work offers a universal model (4-D branding) which can be used to create new brands or revitalise existing ones. It identifies four brand characteristics - functional, social, mental and spiritual.
Download or read book The 10 Commandments of Digital Marketing written by Régis Calheira and published by Babelcube Inc.. This book was released on 2020-10-10 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practical tips on how to get started in Digital Marketing without committing the "sins" of every beginner. Despite not being a "definitive" guide to standards, following these "commandments", the beginner will be able to have a safer and more peaceful journey in this promising market.
Download or read book Ten Commandments to an Extraordinary Life written by E. W. Jackson, Sr. and published by . This book was released on 2008-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A young woman marries a man who already has a handicap daughter and a tragic car accident forces the woman to have to choose whether or not to save her handicap stepdaughter or her biological daughter. She chooses to save her biological daughter and then tries to keep her decision a secret...but someone saw the entire accident.
Download or read book The Ten Commandments of Typography written by Paul Felton and published by . This book was released on 2006 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: A humorous and incisive analysis of the basic tenets of typography and how to turn them on their heads, this book will appeal to the conformist and the non-conformist in everyone -- not just the newcomer to design. One side of this sharp-witted, cleverly designed guide presents the ten main rules, or 'commandments', of type design, addressing such aspects of typographic doctrine as legibility, alignment and capitalization; the other shows how type can successfully subvert these rules, presenting 'sacreligious' visual alternatives. In support of the commandments Felton includes a list of twelve 'disciples', those internationally renowned graphic designers whom he identifies as ruleabiding, including such figures as Eric Gill, Jan Tschichold and Erik Spiekermann. Confronting these are his 'fallen angels', including such experimental typographers as David Carson, Jeffery Keedy, Phil Baines and Jonathan Barnbrook.
Download or read book The Ten Commandments written by Dennis Prager and published by Simon and Schuster. This book was released on 2015-03-30 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most important words ever written are the Ten Commandments. These words changed the world when they were first presented at Mt. Sinai to Israelites, and they are changing it now. They are the foundation stones of Western Civilization. Given their staggering importance, you would think that all societies, and certainly our educational and religious institutions, would be intent on studying them closely. Sadly, this is not the case. Our schools ignore them and our churches and synagogues take them for granted. But here's a simple test: Who among us can even name all of the Ten Commandments? And even among those who can name them, how many can explain them in a way that makes sense to the modern eye and ear? If you are a person of faith, this book will strengthen it; if you are agnostic it will force you to rethink your doubts; if you're atheist, it will test your convictions. For people who have thought little about the Ten Commandments, as well as for those who have a sophisticated understanding of them, it will be a revelation. That's a lot to ask of a little book, but the only thing that's little here is the length. The ideas are very big.
Download or read book The Ten Commandments for Business Failure written by Don Keough and published by Penguin UK. This book was released on 2008-07-31 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: “After a lifetime in business, I’ve never been able to develop a set of rules or a step-by-step formula that will guarantee success in anything, much less in a field as dynamic and changing as business. What I can do, however, is talk about how to lose. I guarantee that anyone who follows my formula will be a highly successful loser.” The Ten Commandments for Business Failure is a lighthearted cautionary bible for leaders from a hugely admired elder statesman who is sought out for advice by a wide circle of luminaries. Plenty of speakers and writers are happy to dispense advice on how to succeed in business. From football coaches to ex-CEOs to psychologists to preachers, success gurus are everywhere. But none of them can offer any guarantees; the true path to success can’t be laid out as a simple step-by-step plan. The same cannot be said of failure, however. Failure is easy. In fact, there are ten serious blunders companies and individuals make over and over again, leading to failure so consistently that the list ought to be written in stone. Don Keough, who has seen and heard a lot in his six decade career, calls them his Ten Commandments for Business Failure. They include such reliable bad advice as Quit Taking Risks, Be Inflexible, Assume Infallibility, Put All Your Faith in Experts, and Be Afraid of the Future.
