Download or read book Your Opinion Doesn t Matter written by Andrew Ballard and published by Marketingatlas Publishing. This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book demonstrates a simple and proven Market Analysis Positioning SystemTM (MAP) designed to develop growth strategies that help small businesses accelerate their sales and share. The MAP SystemTM has one purpose: to strengthen your market position by analyzing the voice of your customer. If you are a small business owner, startup, or entrepreneur anyone with marketing or sales responsibilities this book can help you deal with the unrelenting pressure of growing your business. The premise of Your Opinion Doesn't Matter is simple: A great idea, product or service isn't enough to survive in today's competitive marketplace; to truly thrive, you need to accept the fact that it's your customer's opinion that counts. This book melds the process of strategic planning with the practice of marketing. It is a practical and somewhat irreverent how to guide that demonstrates the Market Analysis Positioning SystemTM. A proven system designed to help grow your enterprise, it has been thoroughly researched and refined through hundreds of real world business situations. You'll learn how to: analyze your business and core competencies; collect voice of your customer data; expose competitor landscape opportunities; shape your position and align your promotion; and optimize results from your growth strategy.
Download or read book News That Matters written by Shanto Iyengar and published by University of Chicago Press. This book was released on 2010-10-15 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Almost twenty-five years ago, Shanto Iyengar and Donald R. Kinder first documented a series of sophisticated and innovative experiments that unobtrusively altered the order and emphasis of news stories in selected television broadcasts. Their resulting book News That Matters, now hailed as a classic by scholars of political science and public opinion alike, is here updated for the twenty-first century, with a new preface and epilogue by the authors. Backed by careful analysis of public opinion surveys, the authors show how, despite changing American politics, those issues that receive extended coverage in the national news become more important to viewers, while those that are ignored lose credibility. Moreover, those issues that are prominent in the news stream continue to loom more heavily as criteria for evaluating the president and for choosing between political candidates. “News That Matters does matter, because it demonstrates conclusively that television newscasts powerfully affect opinion. . . . All that follows, whether it supports, modifies, or challenges their conclusions, will have to begin here.”—The Public Interest
Download or read book The Dying Art of Disagreement written by Bret Stephens and published by . This book was released on 2017-12-17 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: 2017 Lowy Institute Media Lecture
Download or read book Against Football written by Steve Almond and published by Melville House Publishing. This book was released on 2014 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: With American Football becoming an increasingly popular sport in the UK, concerns are also being raised about the health impact the sport can have on players. The scary facts about American football causing brain injury have become a hot topic in the media, especially as the same worries are surfacing for other full contact sports such as rugby. Steve Almond was a keen American football fan, but, in light of recent scientific studies about the prevalence of injuries within the sport has slowly turned against the game.
Download or read book The Second Mountain written by David Brooks and published by Random House. This book was released on 2019-04-16 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 NEW YORK TIMES BESTSELLER • Everybody tells you to live for a cause larger than yourself, but how exactly do you do it? The author of The Road to Character explores what it takes to lead a meaningful life in a self-centered world. “Deeply moving, frequently eloquent and extraordinarily incisive.”—The Washington Post Every so often, you meet people who radiate joy—who seem to know why they were put on this earth, who glow with a kind of inner light. Life, for these people, has often followed what we might think of as a two-mountain shape. They get out of school, they start a career, and they begin climbing the mountain they thought they were meant to climb. Their goals on this first mountain are the ones our culture endorses: to be a success, to make your mark, to experience personal happiness. But when they get to the top of that mountain, something happens. They look around and find the view . . . unsatisfying. They realize: This wasn’t my mountain after all. There’s another, bigger mountain out there that is actually my mountain. And so they embark on a new journey. On the second mountain, life moves from self-centered to other-centered. They want the things that are truly worth wanting, not the things other people tell them to want. They embrace a life of interdependence, not independence. They surrender to a life of commitment. In The Second Mountain, David Brooks explores the four commitments that define a life of meaning and purpose: to a spouse and family, to a vocation, to a philosophy or faith, and to a community. Our personal fulfillment depends on how well we choose and execute these commitments. Brooks looks at a range of people who have lived joyous, committed lives, and who have embraced the necessity and beauty of dependence. He gathers their wisdom on how to choose a partner, how to pick a vocation, how to live out a philosophy, and how we can begin to integrate our commitments into one overriding purpose. In short, this book is meant to help us all lead more meaningful lives. But it’s also a provocative social commentary. We live in a society, Brooks argues, that celebrates freedom, that tells us to be true to ourselves, at the expense of surrendering to a cause, rooting ourselves in a neighborhood, binding ourselves to others by social solidarity and love. We have taken individualism to the extreme—and in the process we have torn the social fabric in a thousand different ways. The path to repair is through making deeper commitments. In The Second Mountain, Brooks shows what can happen when we put commitment-making at the center of our lives.
Download or read book The New Jim Crow written by Michelle Alexander and published by The New Press. This book was released on 2020-01-07 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the New York Times’s Best Books of the 21st Century Named one of the most important nonfiction books of the 21st century by Entertainment Weekly‚ Slate‚ Chronicle of Higher Education‚ Literary Hub, Book Riot‚ and Zora A tenth-anniversary edition of the iconic bestseller—"one of the most influential books of the past 20 years," according to the Chronicle of Higher Education—with a new preface by the author "It is in no small part thanks to Alexander's account that civil rights organizations such as Black Lives Matter have focused so much of their energy on the criminal justice system." —Adam Shatz, London Review of Books Seldom does a book have the impact of Michelle Alexander's The New Jim Crow. Since it was first published in 2010, it has been cited in judicial decisions and has been adopted in campus-wide and community-wide reads; it helped inspire the creation of the Marshall Project and the new $100 million Art for Justice Fund; it has been the winner of numerous prizes, including the prestigious NAACP Image Award; and it has spent nearly 250 weeks on the New York Times bestseller list. Most important of all, it has spawned a whole generation of criminal justice reform activists and organizations motivated by Michelle Alexander's unforgettable argument that "we have not ended racial caste in America; we have merely redesigned it." As the Birmingham News proclaimed, it is "undoubtedly the most important book published in this century about the U.S." Now, ten years after it was first published, The New Press is proud to issue a tenth-anniversary edition with a new preface by Michelle Alexander that discusses the impact the book has had and the state of the criminal justice reform movement today.
Download or read book A Matter of Opinion written by Alan Ramsay and published by ReadHowYouWant.com. This book was released on 2011-05-14 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than two decades, from mid-1987 to the end of 2008, no one had greater access to our national parliament and its politicians than Alan Ramsey. Informed, insightful and unafraid, his Wednesday and Saturday columns in The Sydney Morning Herald were always essential reading for many thousands of Australians. Here are 150 of his unflinching views of key political events of that era, among them; the often turbulent Hawke/Keating years, the 1990 recession 'we had to have', Labor's stunning dumping of Bob Hawke in December 1991 after he had led his party to four successive election victories in eight years, the Howard Government's slavish subservience to the Bush White House, the insidious channeling of Hansonism, John Howard's 'never ever' GST, the invasion of Iraq, the disintegration of the Democrats as a political force after the 1997 defection to Labor of its leader, Cheryl Kernot, the manipulation by both sides of politics of the 2001 children overboard incident, and the scandal of the Governor-General who ultimately resigned after the cover-up by the Anglican Church in Queensland of serial child abuse in church schools. Yet Ramsey's keen eye often observed with affection the values and behavior of others in national life, and he was as ready to give credit as he was to lay into the humbug, pomposity and deceit of political, personal and sectional self-interest. Some 'matters of opinion' of Alan Ramsey 'there is no one now, and no one coming along, who can write like this. 'David Marr' I' ll miss his profound dislike of hypocrisy and his instinct for plain speaking. 'Kerry O'Brien' A lion of a journalist in every way. 'Michelle Grattan' In an arena of journalism where sameness is a vice, Ramsey is entirely his own man. 'les Carlyon' For years his column has been an essential, often enjoyable, frequently uncomfortable, part of my Saturday morning regime. 'Kevin Rudd' He always added to my Saturday morning enjoyment. 'Peter Costello' A must read. 'Bob Brown' Grumpy old bastard. Seriously unique. 'Bill Heffernan Cover photograph; Andrew Taylor Cover design; Blue Cork.
Download or read book Love Your Enemies written by Arthur C. Brooks and published by HarperCollins. This book was released on 2019-03-12 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: NATIONAL BESTSELLER To get ahead today, you have to be a jerk, right? Divisive politicians. Screaming heads on television. Angry campus activists. Twitter trolls. Today in America, there is an “outrage industrial complex” that prospers by setting American against American, creating a “culture of contempt”—the habit of seeing people who disagree with us not as merely incorrect, but as worthless and defective. Maybe, like more than nine out of ten Americans, you dislike it. But hey, either you play along, or you’ll be left behind, right? Wrong. In Love Your Enemies, social scientist and author of the #1 New York Times bestseller From Strength to Strength Arthur C. Brooks shows that abuse and outrage are not the right formula for lasting success. Brooks blends cutting-edge behavioral research, ancient wisdom, and a decade of experience leading one of America’s top policy think tanks in a work that offers a better way to lead based on bridging divides and mending relationships. Brooks’ prescriptions are unconventional. To bring America together, we shouldn’t try to agree more. There is no need for mushy moderation, because disagreement is the secret to excellence. Civility and tolerance shouldn’t be our goals, because they are hopelessly low standards. And our feelings toward our foes are irrelevant; what matters is how we choose to act. Love Your Enemies offers a clear strategy for victory for a new generation of leaders. It is a rallying cry for people hoping for a new era of American progress. Most of all, it is a roadmap to arrive at the happiness that comes when we choose to love one another, despite our differences.
Download or read book A Matter Of Opinion written by Alan Hansen and published by Random House. This book was released on 2011-07-31 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: Football is a game of opinions. Alan Hansen knows this only too well. In his long, distinguished career with Liverpool he faced some fierce public criticism from the media. Now the boot is on the other foot and Hansen himself earns a living as one of football's most outspoken and popular pundits. Hansen's autobiography is as uncompromising as the man himself. Looking back at fourteen victorious years at Anfield, he focuses on the highlights and the inspirational characters - Paisley, Fagan, Dalglish, Rush - who were so instrumental in building the club's international success. Then there were the disappointments, and the darker days at Heysel and Hillsborough. Hansen reflects on the impact both incidents had on his life, and on the future for spectators of British football. In 1991 Hansen retired from football. He explains his reasons for not wanting to stay in the game, revealing a surprising lack of self-confidence. If he were starting his playing career now, who are the teams he would want to play for - and those he wouldn't? Which managers and players does he respect? Why does he admire Wimbledon above all other home teams? Hansen addresses these questions and, now that clubs are becoming multi-faceted business empires, looks at the future for the game in the UK. Until a knee injury ended his playing career, Hansen was one of the most successful British soccer players of all time. He captained Liverpool to an historic double in 1986, and is the only person to have won all of the honours available at club level at least twice. A keen tactical understanding of the game has made him a favourite on BBC TV Match of the Day, Grandstand and Sportsnight. Before embarking on his professional playing career, Hansen was awarded a place at Aberdeen University to read history. He lives with his family in Merseyside.
Download or read book Do Fathers Matter written by Paul Raeburn and published by Macmillan. This book was released on 2014-06-03 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In Do Fathers Matter? the award-winning journalist and father of five Paul Raeburn overturns the many myths and stereotypes of fatherhood as he examines the latest scientific findings on the parent we've often overlooked. Drawing on research from neuroscientists, animal behaviorists, geneticists, and developmental psychologists, among others, Raeburn takes us through the various stages of fatherhood, revealing the profound physiological connections between children and fathers, from conception through adolescence and into adulthood--and the importance of the relationship between mothers and fathers. In the process, he challenges the legacy of Freud and mainstream views of parental attachment, and also explains how we can become better parents ourselves."--www.Amazon.com.
Download or read book Words That Matter written by Leticia Bode and published by Brookings Institution Press. This book was released on 2020-05-26 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: How the 2016 news media environment allowed Trump to win the presidency The 2016 presidential election campaign might have seemed to be all about one man. He certainly did everything possible to reinforce that impression. But to an unprecedented degree the campaign also was about the news media and its relationships with the man who won and the woman he defeated. Words that Matter assesses how the news media covered the extraordinary 2016 election and, more important, what information—true, false, or somewhere in between—actually helped voters make up their minds. Using journalists' real-time tweets and published news coverage of campaign events, along with Gallup polling data measuring how voters perceived that reporting, the book traces the flow of information from candidates and their campaigns to journalists and to the public. The evidence uncovered shows how Donald Trump's victory, and Hillary Clinton's loss, resulted in large part from how the news media responded to these two unique candidates. Both candidates were unusual in their own ways, and thus presented a long list of possible issues for the media to focus on. Which of these many topics got communicated to voters made a big difference outcome. What people heard about these two candidates during the campaign was quite different. Coverage of Trump was scattered among many different issues, and while many of those issues were negative, no single negative narrative came to dominate the coverage of the man who would be elected the 45th president of the United States. Clinton, by contrast, faced an almost unrelenting news media focus on one negative issue—her alleged misuse of e-mails—that captured public attention in a way that the more numerous questions about Trump did not. Some news media coverage of the campaign was insightful and helpful to voters who really wanted serious information to help them make the most important decision a democracy offers. But this book also demonstrates how the modern media environment can exacerbate the kind of pack journalism that leads some issues to dominate the news while others of equal or greater importance get almost no attention, making it hard for voters to make informed choices.
Download or read book Presentation Zen written by Garr Reynolds and published by Pearson Education. This book was released on 2009-04-15 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: FOREWORD BY GUY KAWASAKI Presentation designer and internationally acclaimed communications expert Garr Reynolds, creator of the most popular Web site on presentation design and delivery on the Net — presentationzen.com — shares his experience in a provocative mix of illumination, inspiration, education, and guidance that will change the way you think about making presentations with PowerPoint or Keynote. Presentation Zen challenges the conventional wisdom of making "slide presentations" in today’s world and encourages you to think differently and more creatively about the preparation, design, and delivery of your presentations. Garr shares lessons and perspectives that draw upon practical advice from the fields of communication and business. Combining solid principles of design with the tenets of Zen simplicity, this book will help you along the path to simpler, more effective presentations.
Download or read book Does Anything Really Matter written by Peter Singer and published by Oxford University Press. This book was released on 2017-01-12 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the first two volumes of On What Matters Derek Parfit argues that there are objective moral truths, and other normative truths about what we have reasons to believe, and to want, and to do. He thus challenges a view of the role of reason in action that can be traced back to David Hume, and is widely assumed to be correct, not only by philosophers but also by economists. In defending his view, Parfit argues that if there are no objective normative truths, nihilism follows, and nothing matters. He criticizes, often forcefully, many leading contemporary philosophers working on the nature of ethics, including Simon Blackburn, Stephen Darwall, Allen Gibbard, Frank Jackson, Peter Railton, Mark Schroeder, Michael Smith, and Sharon Street. Does Anything Really Matter? gives these philosophers an opportunity to respond to Parfit's criticisms, and includes essays on Parfit's views by Richard Chappell, Andrew Huddleston, Katarzyna de Lazari-Radek and Peter Singer, Bruce Russell, and Larry Temkin. A third volume of On What Matters, in which Parfit engages with his critics and breaks new ground in finding significant agreement between his own views and theirs, is appearing as a separate companion volume.
Download or read book The Nature and Origins of Mass Opinion written by John Zaller and published by Cambridge University Press. This book was released on 1992-08-28 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: This 1992 book explains how people acquire political information from elites and the mass media and convert it into political preferences.
Download or read book Things That Matter written by Charles Krauthammer and published by Forum Books. This book was released on 2013-10-22 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: From America’s preeminent columnist, named by the Financial Times the most influential commentator in the nation, a must-have collection of Charles Krauthammer’s essential, timeless writings. A brilliant stylist known for an uncompromising honesty that challenged conventional wisdom at every turn, Krauthammer dazzled readers for decades with his keen insight into politics and government. His weekly column was a must-read in Washington and across the country. Don’t miss the best of Krauthammer’s intelligence, erudition and wit collected in one volume. Readers will find here not only the country’s leading conservative thinker offering a passionate defense of limited government, but also a highly independent mind whose views—on feminism, evolution and the death penalty, for example—defy ideological convention. Things That Matter also features several of Krauthammer’s major path-breaking essays—on bioethics, on Jewish destiny and on America’s role as the world’s superpower—that have profoundly influenced the nation’s thoughts and policies. And finally, the collection presents a trove of always penetrating, often bemused reflections on everything from border collies to Halley’s Comet, from Woody Allen to Winston Churchill, from the punishing pleasures of speed chess to the elegance of the perfectly thrown outfield assist. With a special, highly autobiographical introduction in which Krauthammer reflects on the events that shaped his career and political philosophy, this indispensible chronicle takes the reader on a fascinating journey through the fashions and follies, the tragedies and triumphs, of the last three decades of American life.
Download or read book Alive Alive Oh written by Diana Athill and published by Granta Publications. This book was released on 2015-11-19 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Enchanting . . . Diana Athill, 98, still has a few things to teach us about growing old with dignity and humor and grace . . . Astute and sparkling.”—Associated Press Several years ago, Diana Athill accepted that she could no longer live entirely independently, and moved to a retirement home in Highgate. Released from the daily anxieties of caring for her own property and free to settle into her remaining years, she reflects on what it feels like to be very old, and on the moments in her long life that have risen to the surface and which sustain her in these last years. What really matters in the end? Which memories stand out? As she approaches her 100th year, Athill recalls in sparkling, precise detail the exact layout of the garden of her childhood, a vast and beautiful park attached to a large house; relates with humor, clarity and honesty her experiences of the First and Second World Wars and her trips to Europe as a young woman; and in the remarkable title chapter, describes her pregnancy at the age of forty-three, losing the baby and almost losing her life—and her gratitude and joy on discovering that she had survived. Alive, Alive Oh! is “so beautifully written and exquisitely detailed . . . [Athill] mines her memories of a life well-lived and generously lays them out on the page for the rest of the world to enjoy” (Star Tribune). “Witty, candid . . . If you haven’t read Athill, and open her latest book expecting serene reflections from a nonagenarian sipping tea in her garden, you’re in for a surprise.”—San Francisco Chronicle
Download or read book A Matter of Days written by Amber Kizer and published by Ember. This book was released on 2016-05-10 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Gripping and poignant, A Matter of Days takes readers on a heart-stopping journey of love and survival.“ — New York Times bestselling author Carrie Jones Their new reality begins in just a matter of days. On Day 56 of the Blustar Pandemic, sixteen-year-old Nadia’s mother dies, leaving Nadia to fend for herself and her younger brother, Rabbit. Both have been immunized against the virus, but they can’t be protected from what comes next. Their father taught them to “be the cockroach”—to adapt to and survive whatever comes their way. And that’s their mission. Facing a lawless world of destruction and deprivation, Nadia and Rabbit drive from Seattle to their grandfather’s compound in West Virginia. The illness, fatigue, and hunger they endure along the way will all be worth it once they reach the compound. Unless no one is waiting for them . . . “Fans of Rick Yancey’s The 5th Wave, S. D. Crockett’s After the Snow, or Cormac McCarthy’s adult novel The Road will find this a satisfying read.” —SLJ “An exciting apocalyptic road trip.” —Publishers Weekly
