Download or read book Buyology written by Martin Lindstrom and published by Currency. This book was released on 2010-02-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

Download or read book Black Skin White Masks written by Frantz Fanon and published by . This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Black Skin, White Masks is a classic, devastating account of the dehumanising effects of colonisation experienced by black subjects living in a white world. First published in English in 1967, this book provides an unsurpassed study of the psychology of racism using scientific analysis and poetic grace.Franz Fanon identifies a devastating pathology at the heart of Western culture, a denial of difference, that persists to this day. A major influence on civil rights, anti-colonial, and black consciousness movements around the world, his writings speak to all who continue the struggle for political and cultural liberation.With an introduction by Paul Gilroy, author of There Ain't No Black in the Union Jack.

Download or read book Historical Dictionary of the Berbers Imazighen written by Hsain Ilahiane and published by Rowman & Littlefield. This book was released on 2017-03-27 with total page 489 pages. Available in PDF, EPUB and Kindle. Book excerpt: Berbers, also known as Imazighen, are the ancient inhabitants of North Africa, but rarely have they formed an actual kingdom or separate nation state. Ranging anywhere between 15-50 million, depending on how they are classified, the Berbers have influenced the culture and religion of Roman North Africa and played key roles in the spread of Islam and its culture in North Africa, Spain, and Sub-Saharan Africa. Taken together, these dynamics have over time converted to redefine the field of Berber identity and its socio-political representations and symbols, making it an even more important issue in the 21st century. This second edition of Historical Dictionary of the Berbers contains a chronology, an introduction, appendixes, and an extensive bibliography. The dictionary section has over 200 cross-referenced entries on important personalities, places, events, institutions, and aspects of culture, society, economy, and politics. This book is an excellent resource for students, researchers, and anyone wanting to know more about the Berbers.

Download or read book A Vital Rationalist written by Georges Canguilhem and published by Princeton University Press. This book was released on 2000-04-04 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: Georges Canguilhem is one of France's foremost historians of science. Trained as a medical doctor as well as a philosopher, he combined these practices to demonstrate to philosophers that there could be no epistemology without concrete study of the actual development of the sciences and to historians that there could be no worthwhile history of science without a philosophical understanding of the conceptual basis of all knowledge. A Vital Rationalist brings together for the first time a selection of Canguilhem's most important writings, including excerpts from previously unpublished manuscripts and a critical bibliography by Camille Limoges. Organized around the major themes and problems that have preoccupied Canguilhem throughout his intellectual career, the collection allows readers, whether familiar or unfamiliar with Canguilhem's work, access to a vast array of conceptual and concrete meditations on epistemology, methodology, science, and history. Canguilhem is a demanding writer, but Delaporte succeeds in marking out the main lines of his thought with unrivaled clarity; readers will come away with a heightened understanding of the complex and crucial place he holds in French intellectual history.

Download or read book A Rhetoric of Bourgeois Revolution written by William H. Sewell (Jr.) and published by Duke University Press. This book was released on 1994 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: What Is the Third Estate? was the most influential pamphlet of 1789. It did much to set the French Revolution on a radically democratic course. It also launched its author, the Abbé Sieyes, on a remarkable political career that spanned the entire revolutionary decade. Sieyes both opened the revolution by authoring the National Assembly's declaration of sovereignty in June of 1789 and closed it in 1799 by engineering Napoleon Bonaparte's coup d'état. This book studies the powerful rhetoric of the great pamphlet and the brilliant but enigmatic thought of its author. William H. Sewell's insightful analysis reveals the fundamental role played by the new discourse of political economy in Sieyes's thought and uncovers the strategies by which this gifted rhetorician gained the assent of his intended readers--educated and prosperous bourgeois who felt excluded by the nobility in the hierarchical social order of the old regime. He also probes the contradictions and incoherencies of the pamphlet's highly polished text to reveal fissures that reach to the core of Sieyes's thought--and to the core of the revolutionary project itself. Combining techniques of intellectual history and literary analysis with a deep understanding of French social and political history, Sewell not only fashions an illuminating portrait of a crucial political document, but outlines a fresh perspective on the history of revolutionary political culture.

Download or read book Paratexts written by Gerard Genette and published by Cambridge University Press. This book was released on 1997-03-13 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: Paratexts are those liminal devices and conventions, both within and outside the book, that form part of the complex mediation between book, author, publisher and reader: titles, forewords, epigraphs and publishers' jacket copy are part of a book's private and public history. In this first English translation of Paratexts, Gérard Genette shows how the special pragmatic status of paratextual declaration requires a carefully calibrated analysis of their illocutionary force. With clarity, precision and an extraordinary range of reference, Paratexts constitutes an encyclopedic survey of the customs and institutions as revealed in the borderlands of the text. Genette presents a global view of these liminal mediations and the logic of their relation to the reading public by studying each element as a literary function. Richard Macksey's foreword describes how the poetics of paratexts interact with more general questions of literature as a cultural institution, and situates Gennet's work in contemporary literary theory.

Download or read book Status of Children Arising from Inter country Surrogacy Arrangements written by Michael Wells-Greco and published by . This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through a comparative review of eight legal systems, this book examines the legal aspects of parenthood and nationality following inter-country surrogacy arrangements and the influence of European and international human rights law on the determination of parentage, the establishment of nationality, and the prevention of statelessness, as well as identity rights, continuation of relationship rights, and, more broadly, child protection. The research considers whether national laws on parenthood and the establishment of nationality sufficiently protect the interests of the surrogate-born child, as well as the parties to a surrogacy arrangement in accordance with identifiable standards under European and international human rights law. Soft law and hard law recommendations are provided to protect the interests of these children. Thesis. *** Librarians: ebook available [Subject: International Law, European Law, Human Rights Law, Family Law, Children's Law, Comparative Law]

Download or read book Pines of Silvicultural Importance written by and published by CABI. This book was released on 2002 with total page 553 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pines are the most economically important group of trees in the world, covering large parts of the Northern Hemisphere and also being of silvicultural significance in many countries in the Southern Hemisphere. This book is compiled from 65 datasheets on pine from the Forestry Compendium Global Module (published by CABI on CD-ROM). For each species, there is information on common names, taxonomy, botanical features, natural distribution, latitude range, climate, soil properties, silvicultural characteristics, pests, wood and non-wood products.

Download or read book Poetry Bible and Theology from Late Antiquity to the Middle Ages written by Michele Cutino and published by Walter de Gruyter GmbH & Co KG. This book was released on 2020-07-06 with total page 806 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume examines for the first time the most important methodological issues concerning Christian poetry – i.e. biblical and theological poetry in classical meters – from a diachronic perspective. Thus, it is possible to evaluate the doctrinal significance of these compositions and the role that they play in the development of Christian theological ideas and biblical exegesis.

Download or read book The Illusion of the Prolongation of Youth written by Mary Aurélie and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The Illusion of the Prolongation of Youth Is it true that 'youth' as a life stage is increasingly being prolonged, as is often claimed? Are young people increasingly delaying their entry into adulthood? Advanced societies have recently undergone deep transformations, which in turn have affected young people's pathways of transition. However, the widespread assumption that youth is being extended may well be inaccurate. Indeed, the concept of adulthood itself needs reconsideration. In this comparative study, young Finnish and French female university students offer their perspectives on their own processes of transition. They evaluate their passage from university to working life, the dilemmas they face in attaining independence, their ambivalence about starting a family, and their perspectives both on becoming an adult and on the meaning of adulthood. This book provides up-to-date knowledge for readers seeking to understand what it takes to come of age today, and what it means to be an adult in the early 21st century.

Download or read book Pastoralism and Socio technological Transformations in Northern Benin written by Georges Djohy and published by Göttingen University Press. This book was released on 2017 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pastoralists throughout Africa face increasing pressures. In Benin, governmental development policies and programmes in crop farming are changing power relations between herders and farmers to favour the latter. How are the Fulani pastoralists responding to these threats to their existence? Georges Djohy explores the dynamics in local use of natural resources and in inter-ethnic relations resulting from development interventions. He combines the approaches of science and technology studies – looking at the co-construction of society and technology – and political ecology – looking at the power relations shaping the dynamics of economic, environmental and social change – so as to throw light on the forces of marginalisation, adaptation and innovation at work in northern Benin. Having worked there for many years, Djohy has been able to uncover gradual processes of socio-technological change that are happening “behind the scenes” of agricultural development involving mechanisation, herbicide use, tree planting, land registration and natural resource conservation. He reveals how farmers are using these interventions as “weapons” in order to gain more rights over larger areas of land, in other words, to support indigenous land grabbing from herders who had been using the land since decades for grazing. He documents how the Fulani are innovating to ensure their survival, e.g. by using new technologies for transport and communication, developing new strategies of livestock feeding and herd movement, and developing complementary sources of household income. The Fulani are organising themselves from local to national level to provide technological and socio-cultural services, manage conflicts and gain a stronger political voice, e.g. to be able to achieve demarcation of corridors for moving livestock through cultivated areas. They even use non-functioning mini-dairies – another example of development intervention – to demonstrate their modernity and to open up other opportunities to transform their pastoral systems. This book provides insights into normally hidden technical and social dynamics that are unexpected outcomes of development interventions.

Download or read book Net lang written by and published by . This book was released on 2012 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Why Marriage written by George Chauncey and published by . This book was released on 2005-12-13 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Showing how the present is shaped by the past, the author of "Gay New York" explains why the campaign for same-sex marriage has become the most explosive issue in the long struggle for gay rights.

Download or read book The Role of Human Sacrifice in the Ancient Near East written by Alberto Ravinell Whitney Green and published by . This book was released on 1975 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Social Revolutions in the Modern World written by Theda Skocpol and published by Cambridge University Press. This book was released on 1994-09-30 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: Theda Skocpol, author of the award-winning 1979 book States and Social Revolutions, updates her arguments about social revolutions.

Download or read book Comparative Perspectives on Work Life Balance and Gender Equality written by Margaret O'Brien and published by Springer. This book was released on 2016-09-28 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book portrays men’s experiences of home alone leave and how it affects their lives and family gender roles in different policy contexts and explores how this unique parental leave design is implemented in these contrasting policy regimes. The book brings together three major theoretical strands: social policy, in particular the literature on comparative leave policy developments; family and gender studies, in particular the analysis of gendered divisions of work and care and recent shifts in parenting and work-family balance; critical studies of men and masculinities, with a specific focus on fathers and fathering in contemporary western societies and life-courses. Drawing on empirical data from in-depth interviews with fathers across eleven countries, the book shows that the experiences and social processes associated with fathers’ home alone leave involve a diversity of trends, revealing both innovations and absence of change, including pluralization as well as the constraining influence of policy, gender, and social context. As a theoretical and empirical book it raises important issues on modernization of the life course and the family in contemporary societies. The book will be of particular interest to scholars in comparing western societies and welfare states as well as to scholars seeking to understand changing work-life policies and family life in societies with different social and historical pathways.

Download or read book Expected Utility Hypotheses and the Allais Paradox written by M. Allais and published by Springer Science & Business Media. This book was released on 2013-03-14 with total page 706 pages. Available in PDF, EPUB and Kindle. Book excerpt: Utility theory or, value theory in general, is certainly the cornerstone of decision theory, game theory, microecon~mics, and all social and political theories which deal with public decisions. Recently the American School of utility, founded by von N eumann Morgenstern, encountered a far-going criticism by the French School of utility represented by its founder Allais. The whole basis of the theory of decisions involving risk has been shaken and put into question. Consequently, basic research in the fundamentals of utility and value theory evolved into a crisis. Like any crisis in basic research, and this one was not an exception, it was very fruitful. One may simply say: Allais versus von Neumann-Morgenstern, or the French School of utility versus the American School, became one of the battlefields of scientific development which proved to be a most creative source of new advances and new developments in all those sciences which are based on evaluation of utilities.