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Book Tesla  Inc  and the world s transition to electric vehicles  Risks  strenghts  opportunities and strategic reccommendations

Download or read book Tesla Inc and the world s transition to electric vehicles Risks strenghts opportunities and strategic reccommendations written by Sebastian Neumann and published by GRIN Verlag. This book was released on 2020-08-27 with total page 41 pages. Available in PDF, EPUB and Kindle. Book excerpt: Academic Paper from the year 2019 in the subject Business economics - Business Management, Corporate Governance, grade: 2,2, Technical University of Applied Sciences Mittelhessen, language: English, abstract: This compulsory paper covers the most relevant aspects of strategies and strategizing at Tesla, Inc., with a focus on supply chain management, manufacturing services and technology. It supports to identify industrial drivers and leverage strategic opportunities effectively. The reader will learn how to formulate, synchronize, manage and control corporate strategy with regards to business models, goal orientation, environmental fit and stakeholders’ requirements. The reader will learn how to apply state-of-the-art innovation frameworks and techniques. The electric vehicle market has captured worldwide consumer interest. This market segment was according to Kumar valued at $118.864.5million in 2017 and is expected to reach $567.299.8million by 2025, growing at a compound annual growth rate (CAGR) of 22.3%. Further claims that this rising interest rate is believed to be achieved because of an outperformance in regard to the conventional vehicle, since it provided higher fuel economy, low carbon emission and maintenance, convenience of charging at home, smoother drive and reduced sound from engine. This market segment is still in its growing phase, since it must convince people that it will work and is practical. Therefore, the market for all-electric vehicles is globally small, at roughly 1% of total sales, but Tesla has been doing its part to double it. In late December 2018 (Business Insider, 2018) stated that Tesla, Inc has created a micro-monopoly. Nowadays, according to DeBord,, one of the biggest challenges of Tesla is to maintain the electric vehicle (EV) market they have created.

Book Tesla s Market Entry Strategy in Germany  Foreign Market Entry and Cross Cultural Business

Download or read book Tesla s Market Entry Strategy in Germany Foreign Market Entry and Cross Cultural Business written by Simon Glandien and published by GRIN Verlag. This book was released on 2020-11-18 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: Academic Paper from the year 2020 in the subject Business economics - Business Management, Corporate Governance, grade: A+, , course: Cross-Cultural Business, language: English, abstract: The purpose of this paper is to analyze and evaluate the market entry of Tesla Inc. in Germany. In November 2019, Tesla revealed to build a European production plant on the outskirts of Berlin in Germany. The aim of this paper is to give account to the foreign market entry of Tesla Inc. in Germany. This leads to the following research question that guides this paper: What could be business success factors and threats of Tesla's strategy to enter the German automotive industry market? Tesla Inc. (former Tesla Motors Inc.) is a car manufacturer and sells fully electric vehicles, energy storage systems as well as installs, operates and maintains solar and energy storage products (Reuters, n.d.). The company was founded in 2003 by a group of engineers. In 2008 Tesla launched their first electric vehicle to the market (Tesla, n.d.). “Tesla’s mission is to accelerate the world’s transition to sustainable energy”, so the car manufacturer. So far most of the Tesla vehicles are produced and assembled in the United States at its main Tesla Factory in Fremont, California. To that Tesla operates other, multiple production and assembly plants, named Gigafactory, such as in Fremont, California (Giga Nevada) and in Buffalo, New York (Giga New York). Recently, in 2019, Tesla opened its first Gigafactory outside the American region in Shanghai, China (Giga Shanghai). A strategic step to internationalize the company and to enter the Chinese market. This strategic action can be explained by the fact that China is the largest car market in the world and the government is speeding up the expansion of electric mobility. Furthermore, manufacturing in Shanghai saves Tesla from having to transport its vehicles overseas and avoids import duties incurred in China for cars from the United States. However, the company is not just expanding its manufacturing into China.

Book Analyzing Tesla  Their Business Model and Omni Channel Strategy

Download or read book Analyzing Tesla Their Business Model and Omni Channel Strategy written by Philipp Rothe and published by GRIN Verlag. This book was released on 2023-05-25 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt: Academic Paper from the year 2023 in the subject Business economics - General, grade: 1,3, Boston University, language: English, abstract: This Paper analyzes the business model of Tesla and their Omni-Channel Strategy. Tesla Inc. is an American electric vehicle and energy company founded by a group of engineers on July 1, 2003 with the vision to accelerate the global transition to sustainable energy. It's largest business is the sale of electric vehicles, which makes up to 86% of the company's total revenue. While the CEO, Elon Musk, drives the innovative character of the company, this innovative mind set and the passion for new technologies is also responsible for Tesla ́s omnichannel strategy which offers customers a unique experience they get from no other car manufacturer. Tesla ́s omnichannel approach can be described as an integrated approach to give customers the best possible experience across multiple channels when they interact with the brand. Although a central aspect of the omnichannel strategy is the interplay between the online and offline buying experience, Tesla ́s omnichannel approach is not limited to that. While Tesla has both car showrooms and an online store where you can buy their cars, Tesla uses many more channels to interact with the customer. Examples are social media, the car itself, where you can buy updates like the autopilot, or the smartphone app which can be used to unlock the car. Because other car manufacturers catch up with Tesla, our recommendations include, but are not limited to stick with Elon Musk as the CEO and be open to new ideas and experiments he suggests, move on to new business opportunities connected to renewable energies or further improve the customer experience by making more use of available data.

Book Tesla Motors  SWOT analysis and corporate strategy

Download or read book Tesla Motors SWOT analysis and corporate strategy written by Santiago Mas Mas and published by GRIN Verlag. This book was released on 2018-08-27 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of Applied Sciences Essen, course: Master of Business Administration (MBA), language: English, abstract: In an era in which disruption is one of the most used words in business, Tesla Motors has been attracting media attention during the last few years, especially in North America and Europe, due to is innovative offering and the fresh air it has brought into the car manufacturing industry. This is the reason why we have decided to choose this company for our reflections on corporate strategy in the MBA. Our methodology in this assignment will be to critically analyze Tesla’s current market approach as part of its global corporate strategy to be able to latter see how harmonized they both are and how likely they are to finally succeed given the current market conditions and competition. For this task we will firstly determine Tesla’s potential market and then we will use one of marketing’s most known tools, the SWOT analysis, divided up into an internal and external analysis of its strategic advantages and disadvantages, to get a clear picture of the company’s competing position. We will also comment Tesla’s pricing strategy using some of the pricing concepts reviewed during the MBA course syllabus. Lastly, we will adopt the role of a business analyst to make some forecasts on the company future development and recommendations based on the outcomes of our analysis.

Book Competitor Assessment  The electric vehicle industry  Tesla s strategic focus lies on establishing its brand in the mass automotive market

Download or read book Competitor Assessment The electric vehicle industry Tesla s strategic focus lies on establishing its brand in the mass automotive market written by Dennis Schindeldecker and published by GRIN Verlag. This book was released on 2017-06-20 with total page 17 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2016 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0, Post University, course: Competitive Intelligence, language: English, abstract: The overall electric vehicle industry has grown significantly in the last five years. One of many reasons for that was the introduction of Tesla`s first electric vehicle in 2009 with a strong differentiation strategy. Tesla is now focused on its entry into the mass automotive market. To achieve that, the company is committed to invest heavily in its production capacity and model line-up, most recently with the introduction of Model 3. Tesla’s competitive advantages for this strategic goal include a superior electric vehicle technology and recharging infrastructure, brand recognition, a first mover market position, and a strong network of strategic partnerships. However, since the company entered the industry in the premium sport and luxury sedan vehicle niche segment, it has a resource disadvantage in regards to know-how, large-scale manufacturing processes and model line-up when it comes to the mass automotive market. Additionally, the company is relying on an overall growth of the EV demand, technological improvements and a high number of customer referrals in the near future. There is a large number of existing premium manufacturers in this space, several of which already enjoy major manufacturing and economies of scale advantages that will make this endeavor highly costly and risky. However, the combination of Tesla’s competitive advantages and aggressive marketing could result in the capture and sustainment of a significant percentage of market shares in the mass automotive segment.

Book Tesla Motors Inc  Market Entry Strategy in Germany

Download or read book Tesla Motors Inc Market Entry Strategy in Germany written by Andreas Kauerhof and published by GRIN Verlag. This book was released on 2017-03-01 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2016 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, University of applied sciences, Munich, language: English, abstract: The author of this assignment reviews the Tesla’s business model approach and its strategy in the non-domestic German market. Tesla’s firm specific advantages are especially related to innovation of the vehicle, the battery and the infrastructure. Tesla Motors follows a product strategy entering from premium market and moving towards mass market. After starting with a high-price Roadster model Tesla launched the more affordable Sedan and a SUV model. In 2017 Tesla plans to launch its first mass market EV. Tesla shows a new value chain in the automotive industry by a deep of vertical integration from EVs manufacturing towards software, recharging network and battery manufacturing. Tesla entered the German market to export premium EVs. The Automaker also builds a charging network in Germany and prepares the market for its future mass production Model 3 coming in 2017. This work consists of three major parts. The first part deals with the theoretical background of international strategies for MNEs. The second part describes Tesla as a company and its strategy. The last part analyzes the competitive advantages of Tesla and shows how they are used to enter the German market. This work ends with a final reflection and a conclusion of the research.

Book The Global Rise of the Modern Plug In Electric Vehicle

Download or read book The Global Rise of the Modern Plug In Electric Vehicle written by John D. Graham and published by Edward Elgar Publishing. This book was released on 2021-04-30 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: We may be standing on the precipice of a revolution in propulsion not seen since the internal combustion engine replaced the horse and buggy. The anticipated proliferation of electric cars will influence the daily lives of motorists, the economies of different countries and regions, urban air quality and global climate change. If you want to understand how quickly the transition is likely to occur, and the factors that will influence the predictions of the pace of the transition, this book will be an illuminating read.

Book Global Strategies of Electric Vehicles  Us

Download or read book Global Strategies of Electric Vehicles Us written by Pramod Singh and published by Independently Published. This book was released on 2018-08-16 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: The quest for energy independence and rising environmental concerns are key drivers in the growing popularity of electric vehicles or EVs - electric and plug-in hybrid cars. Studies indicate that for 90% of the Americans who use their cars to get to work every day, the daily commute distance is less than 50 km - or 30 mi - and, on the average, the commuter car remains parked about 22 h per day. The EVs have in common the batteries, which provide storage capability that can be effectively harnessed when the vehicles are integrated into the grid. The entire concept of using the EVs as a distributed energy resource - load and resource - is known as the vehicle-to-grid or V2G concept. Though I have more than two decades of rendezvous with energy and diversified energy sources to quench the thirst of humanity, my specific interest in electric vehicle started in 2014 when I joined Black & Veatch and got associated with prestigious project of Tesla as strategist and adopt the success model of US market for Asia.Tesla Motors manufactures the Tesla Model S, the all-electric car that won the Motor Trend 2013 Car of the Year award. While developing the car, Tesla launched a program to aggressively deploy high-power, fast-charging stations -- "Superchargers" -- along major travel corridors throughout the United States.Tesla awarded Black & Veatch a contract to design and construct pilot sites in the Supercharger network. The Tesla Supercharger U.S. build-out is the largest project to date for the Black & Veatch team. Services include engineering, site assessment, and permitting and construction services for Tesla's charging stations."It's one thing to build one Supercharger site, but it's a totally different thing to build 100 at a time, or have 40 or 50 in construction at any given time. Black & Veatch brought an ability to be able to expand rapidly, bring on the resources necessary and also manage the construction of a complex project like that - all concurrently." Kevin Kassekert, Director, Supercharger Deployment and Energy Efficiency, Tesla Motors, Inc.It was my absolute privilege to be part of the team of Black & Veatch, who is now a market leader in the design, construction and integration of complex electric vehicle (EV) and hydrogen/fuel cell vehicle (FCV) infrastructure. My journey started with a Big Bang when B&V Chairman Steve Edward pioneered the Chairman's Challenge for new and fresh ideas from offices across the global with the help of an online contest. Absolute delight was my feeling when my first idea on a strategic model of business capture ( I call it Shark Strategy) won the most voted idea of the challenge out of hundreds of ideas submitted by most of the top brains of the 10000 odd employees of the 100 year old firm. It was just the beginning as in the next Chairman's Challenge, I collaborated with others in Kansas HQ to put forth another idea on use of Drone for Industrial Application and Project Management & Monitoring of complex nature like EPC work of intercontinental pipelines or Electric Transmission Lines across the mountains or dense forest like Amazon basin. To my absolute surprise, our team won the top award of the chairman's challenge and each team members were gifted a real Drone costing not less than 15000 INR at that time, but unfortunately it could not be shipped to Mumbai for me as Drones for private applications were banned by government of India. My all other team members sent me pictures of drones awarded to them. Great Memories of Kansas City Baseball match cheering Royals after intensive strategy meetings on future of the company and American Supercharger Infrastructures ( Read Tesla, Volta and other projects).This book is my attempt to help generation next understand and support clean vehicle adoption, advance clean transportation and sustainability.

Book Tesla Model S  Market and Sales Strategy

Download or read book Tesla Model S Market and Sales Strategy written by Erik Somssich and published by GRIN Verlag. This book was released on 2017-04-03 with total page 21 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of applied sciences, Cologne, language: English, abstract: The purpose of this assignment was to analyze the market and sales strategy of Tesla and to identify its Model 3 customers. After ten years of waiting, Tesla's CEO Elon Musk has presented Tesla Model 3 to the public for the first time in an evening show at the end of march 2016. Unveiled at the company's design studio in Hawthorne, California in front of a crowd of whooping and cheering customers and journalists, Model 3 is the most affordable Tesla so far, hoped to bring electric cars to the mass market. Musk stated that the car will deliver at least 215 miles of range beginning at just 35.000 dollar. Musk is "fairly confident" that deliveries will begin by the end of 2017, and "you will not be able to buy a better car for 35.000 dollar, even with no options." Also it will be one of the safest cars in the world, according to Musk. Even before Tesla unveiled its new middle-class model, there were more than 115,000 people who had paid already 1.000 dollar to reserve one of the highly-anticipated electric cars. These early buyers didn't know what the car would look like or that it would have a starting price of exactly 35.000 dollar. They also didn't know how long the production and delivery would take.

Book Tesla Valuation based on ESG factors

Download or read book Tesla Valuation based on ESG factors written by and published by GRIN Verlag. This book was released on 2018-04-24 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2017 in the subject Business economics - Industrial Management, grade: 1.3, , language: English, abstract: Tesla Inc., formerly known as Tesla Motors, is an American automaker and energy storage company that specializes in producing electric vehicles (Evs), energy devices and photovoltaic panels. It was founded in 2003 by Martin Ebarhard and Marc Tarpenning, with Elon Musk as its chairman. With Palo Alto (California) as its headquarters, Tesla operates multiple production and assembly plants and large factories, with its main vehicle manufacturing facility in Fermont, Valifornia. Additionally, in 2016 Tesla acquired SolarCity with the aim of creating a company fully committed to sustainable energy, from energy generation and storage transportation. Current product portfolio of EV vehicles includes Model S, Model X, Model 3, Tesla Roadster, and Tesla Semi, while its energy storage devices include Tesla Powerwall, Tesla Powerpack, solar panels and soalr roofs. In this report, Tesla will be analyzed based on the environmental, social and governance (ESG) factors. Next, the issues with the highest materiality will be benchmarked against its closest competitors. Finally, impacts for Tesla’s valuation will be identified and strategic implications will be discussed.

Book BYD vs Tesla A Tale of Two EV Titans

Download or read book BYD vs Tesla A Tale of Two EV Titans written by StoryBuddiesPlay and published by StoryBuddiesPlay. This book was released on 2024-05-01 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt: BYD vs Tesla: A Deep Dive into the Electric Vehicle Titans The electric vehicle (EV) revolution is in full swing, and two companies stand out as clear frontrunners: BYD and Tesla. Both are shaping the future of mobility, but with distinct approaches and target markets. This comprehensive analysis delves into the key differences between BYD and Tesla across 10 critical areas: Product Portfolio: Discover how BYD's diverse offerings cater to a broader range of needs compared to Tesla's focus on premium electric vehicles. Technology and Innovation: Explore BYD's commitment to safe and cost-effective battery technology (Blade Battery) versus Tesla's prioritization of self-driving advancements (Autopilot, FSD). Market Strategies and Pricing: Understand how BYD leverages affordability to capture a wider market share, while Tesla cultivates a premium brand image with higher prices. Global Reach and Expansion: Analyze BYD's dominance in China and strategic global expansion plans against Tesla's focus on established markets with strong purchasing power. Sustainability and Environmental Impact: Compare BYD's emphasis on closed-loop manufacturing and resource control with Tesla's clean manufacturing practices and renewable energy integration efforts. Financial Performance and Market Share: Witness BYD's rapid growth and market share gains challenging Tesla's established leadership position, particularly in the PHEV segment. Future Outlook and Challenges: Examine the potential challenges and opportunities that lie ahead for both companies as they navigate the dynamic EV landscape. Choosing Between BYD and Tesla: Gain valuable insights to guide your decision based on factors like budget, needs, driving range, desired features, brand image, and sustainability values. This in-depth exploration provides a clear understanding of how BYD and Tesla are shaping the future of electric mobility. Whether you're a consumer considering your next EV purchase, an investor interested in the industry, or simply curious about the evolving landscape, this analysis equips you with the knowledge to navigate the exciting world of BYD vs Tesla.

Book The TESLA revolution

Download or read book The TESLA revolution written by Willem Middelkoop and published by Amsterdam University Press. This book was released on 2017-04-05 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: We burnt our oil supplies up so fast that the era of cheap oil is over. Finally there is a widespread recognition for the need to move to a post-fossil fuel age. Yet promises of too cheap to meter nuclear, household power stations, the hydrogen economy, or abundant bio-based fuels, all remain dreams. Is there still hope that humanity can bring about a renewable energy revolution? Or will fossil fuels remain the driving force behind energy expansion and global politics? The Tesla Revolution will help to understand the future direction of our energy systems. In tracing rapid technological advances in batteries and solar technologies, energy flows in economies, geopolitical repercussions and the political decisions present and missing to bring an energy revolution ever closer. A picture emerges of a transition that in our lifespans will reshape economies, global power relations, and even affect day to day lives and values.

Book Proceedings of the 2024 2nd International Conference on Digital Economy and Management Science  CDEMS 2024

Download or read book Proceedings of the 2024 2nd International Conference on Digital Economy and Management Science CDEMS 2024 written by Junfeng Liao and published by Springer Nature. This book was released on 2024 with total page 617 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Electric Vehicles and the Future of Energy Efficient Transportation

Download or read book Electric Vehicles and the Future of Energy Efficient Transportation written by Subramaniam, Umashankar and published by IGI Global. This book was released on 2021-04-16 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: The electric vehicle market has been gradually gaining prominence in the world due to the rise in pollution levels caused by traditional IC engine-based vehicles. The advantages of electric vehicles are multi-pronged in terms of cost, energy efficiency, and environmental impact. The running and maintenance cost are considerably less than traditional models. The harmful exhaust emissions are reduced, besides the greenhouse gas emissions, when the electric vehicle is supplied from a renewable energy source. However, apart from some Western nations, many developing and underdeveloped countries have yet to take up this initiative. This lack of enthusiasm has been primarily attributed to the capital investment required for charging infrastructure and the slow transition of energy generation from the fossil fuel to the renewable energy format. Currently, there are very few charging stations, and the construction of the same needs to be ramped up to supplement the growth of electric vehicles. Grid integration issues also crop up when the electric vehicle is used to either do supply addition to or draw power from the grid. These problems need to be fixed at all the levels to enhance the future of energy efficient transportation. Electric Vehicles and the Future of Energy Efficient Transportation explores the growth and adoption of electric vehicles for the purpose of sustainable transportation and presents a critical analysis in terms of the economics, technology, and environmental perspectives of electric vehicles. The chapters cover the benefits and limitations of electric vehicles, techno-economic feasibility of the technologies being developed, and the impact this has on society. Specific points of discussion include electric vehicle architecture, wireless power transfer, battery management, and renewable resources. This book is of interest for individuals in the automotive sector and allied industries, policymakers, practitioners, engineers, technicians, researchers, academicians, and students looking for updated information on the technology, economics, policy, and environmental aspects of electric vehicles.

Book Electric Vehicle Business Models

Download or read book Electric Vehicle Business Models written by David Beeton and published by Springer. This book was released on 2014-12-27 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: This contributed volume collects insights from industry professionals, policy makers and researchers on new and profitable business models in the field of electric vehicles (EV) for the mass market. This book includes approaches that address the optimization of total cost of ownership. Moreover, it presents alternative models of ownership, financing and leasing. The editors present state-of-the-art insights from international experts, including real-world case studies. The volume has been edited in the framework of the International Energy Agency’s Implementing Agreement for Cooperation on Hybrid and Electric Vehicles (IA-HEV). The target audience primarily comprises practitioners and decision makers but the book may also be beneficial for research experts and graduate students.

Book DECODING ELON MUSK S SECRET MASTER PLANS

Download or read book DECODING ELON MUSK S SECRET MASTER PLANS written by NEO TRINITY and published by Solar Multiplier, Inc.. This book was released on 2022-10-01 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Come along for a mind-blowing ride as the author demonstrates how he acquired three Tesla Model 3s and Solar costing $190,000 and is recovering 100% of those costs, making them all FREE! DECODING ELON MUSK’S SECRET MASTER PLANS deciphers two key elements imbued within these plans: 1) Becoming energy positive. 2) Empowering oneself as their own utility. Elon Musk and Tesla are directly responsible for ushering in a new energy paradigm encompassing electric vehicle transportation and consumer consumption of electricity, both offset by sustainable energy generation utilizing Tesla’s energy ecosystem of Electric Vehicles, Solar, and Battery Energy Storage product solutions. This new paradigm – Trinity, ushers in a new energy world order giving rise to The Energy Matrix. Before Elon Musk and Tesla, only one energy model existed, the Energy Dependent Monopoly Model. Discover how the author developed an Electric Vehicle and Solar financial model and decoded Elon Musk’s Secret Master Plans. Understand and learn why Electric Vehicles and Solar are a winning financial strategy when you open your mind to The Energy Matrix, Trinity, and the Electric Vehicle and Solar Savings Multiplier financial model.

Book Tesla Motors  Inc  Market Analysis and Definition

Download or read book Tesla Motors Inc Market Analysis and Definition written by Dominic Birk and published by GRIN Verlag. This book was released on 2015-11-16 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (undergraduate) from the year 2015 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of applied sciences, Cologne, language: English, abstract: More than 100 years after the invention of the internal combustion engine, incumbent automobile manufacturers are at a crossroads and face nowadays significant industry-wide challenges. The reliance on the gasoline-powered internal combustion engine as the principal automobile powertrain technology is connected with several negative aspects: It raises environmental concerns, creates dependence among industrialized and developing nations on imported oil and it also exposes consumers to volatile fuel prices. All these challenges offer a historic opportunity for companies with innovative electric powertrain technologies to lead the next technological era of the automotive industry. Therefore, the objective of this assignment is to analyze the market situation of the all-electric vehicle manufacturer Tesla Motors, Inc. and to find out its unique selling proposition. The focus will be on the company’s domestic market, the United States of America. Moreover, this assignment will only take Tesla’s automotive products into consideration.