Download or read book Teradata Data Mart Consolidation Return on Investment at GST written by Robert J. Sweeney and published by . This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Data Driven Marketing written by Mark Jeffery and published by John Wiley & Sons. This book was released on 2010-02-08 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves efficiency and effectiveness of marketing expenditures across the spectrum of marketing activities from branding and awareness, trail and loyalty, to new product launch and Internet marketing. Based on new research from the Kellogg School of Management, this book is a clear and convincing guide to using a more rigorous, data-driven strategic approach to deliver significant performance gains from your marketing. Explains how to use data-driven marketing to deliver return on marketing investment (ROMI) in any organization In-depth discussion of the fifteen key metrics every marketer should know Based on original research from America's leading marketing business school, complemented by experience teaching ROMI to executives at Microsoft, DuPont, Nisan, Philips, Sony and many other firms Uses data from a rigorous survey on strategic marketing performance management of 252 Fortune 1000 firms, capturing $53 billion of annual marketing spending In-depth examples of how to apply the principles in small and large organizations Free downloadable ROMI templates for all examples given in the book With every department under the microscope looking for results, those who properly use data to optimize their marketing are going to come out on top every time.
Download or read book Journal of Management Information Systems written by and published by . This book was released on 2007 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Internet Encyclopedia Volume 3 P Z written by Hossein Bidgoli and published by John Wiley & Sons. This book was released on 2004-04-12 with total page 979 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Internet Encyclopedia in a 3-volume reference work on the internet as a business tool, IT platform, and communications and commerce medium.
Download or read book Strategic Information Technology Management written by Rajiv D. Banker and published by Ideals Publications. This book was released on 1993 with total page 718 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to provide the latest information in a new and extremely important field - information technology investment and how it affects organizational economic and strategic benefits.
Download or read book Strategic Management of Information Technology Investments written by Hossein Mohsenzadeh and published by Legare Street Press. This book was released on 2022-10-27 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Download or read book Handbook on Decision Support Systems 1 written by Frada Burstein and published by Springer Science & Business Media. This book was released on 2008-01-22 with total page 886 pages. Available in PDF, EPUB and Kindle. Book excerpt: Decision support systems have experienced a marked increase in attention and importance over the past 25 years. The aim of this book is to survey the decision support system (DSS) field – covering both developed territory and emergent frontiers. It will give the reader a clear understanding of fundamental DSS concepts, methods, technologies, trends, and issues. It will serve as a basic reference work for DSS research, practice, and instruction. To achieve these goals, the book has been designed according to a ten-part structure, divided in two volumes with chapters authored by well-known, well-versed scholars and practitioners from the DSS community.
Download or read book Handbook on Knowledge Management 1 written by Clyde Holsapple and published by Springer Science & Business Media. This book was released on 2013-04-17 with total page 711 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the most comprehensive reference work dealing with knowledge management (KM), this work, consisting of 2 volumes, is essential for the library of every KM practitioner, researcher, and educator. Written by an international array of KM luminaries, its approx. 60 chapters approach knowledge management from a wide variety of perspectives ranging from classic foundations to cutting-edge thought, informative to provocative, theoretical to practical, historical to futuristic, human to technological, and operational to strategic. Novices and experts alike will refer to the authoritative and stimulating content again and again for years to come.
Download or read book The SAGE Encyclopedia of the Internet written by Barney Warf and published by SAGE. This book was released on 2018-05-16 with total page 2343 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Internet needs no introduction, and its significance today can hardly be exaggerated. Today, more people are more connected technologically to one another than at any other time in human existence. For a large share of the world’s people, the Internet, text messaging, and various other forms of digital social media such as Facebook have become thoroughly woven into the routines and rhythms of daily life. The Internet has transformed how we seek information, communicate, entertain ourselves, find partners, and, increasingly, it shapes our notions of identity and community. The SAGE Encyclopedia of the Internet addresses the many related topics pertaining to cyberspace, email, the World Wide Web, and social media. Entries will range from popular topics such as Alibaba and YouTube to important current controversies such as Net neutrality and cyberterrorism. The goal of the encyclopedia is to provide the most comprehensive collection of authoritative entries on the Internet available, written in a style accessible to academic and non-academic audiences alike.
Download or read book Real Options and Business Strategy written by Lenos Trigeorgis and published by Risk Publications. This book was released on 1999 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: A key reference title on the newest incarnation of corporate risk management, its applications and its value as an alternative to more 'traditional' valuation methods.
Download or read book Real Options written by Martha Amram and published by Oxford University Press on Demand. This book was released on 1999 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using real-world examples and clear case studies, the authors provide investors and managers with an innovative method for assessing a company's non-financial assets, allowing them to assess opportunities whose financial rewards are less than certain.
Download or read book English in Global Aviation written by Eric Friginal and published by Bloomsbury Publishing. This book was released on 2019-11-14 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking readers step-by-step through the major issues surrounding the use of English in the global aviation industry, this book provides a clear introduction to turning research into practice in the field of English for Specific Purposes (ESP), specifically Aviation English, and a valuable case study of applied linguistics in action. With both cutting-edge research and evidence-based practice, the critical role of English in aviation is explored across a variety of contexts, including the national and global policies impacting training and language assessment for pilots, air-traffic controllers, ground staff, and students. English in Global Aviation teaches readers how to apply linguistic research to real world, practical settings. The book uses a range of corpus-based findings and related research to provide an effective analysis of the language needs of the aviation industry and an extended look at linguistic principles in action. Readers are presented with case studies, transcriptions, radiotelephony, and a clear breakdown of the common vocabulary and phrasal patterns of aviation discourse. Students and teachers of both linguistics and aviation will discover the requirements and challenges of successful intercultural communication in this industry, as well as insights into how to teach, develop, and assess aviation English language courses.
Download or read book Making Decisions That Matter written by Kathleen M. Galotti and published by Psychology Press. This book was released on 2005-07-11 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: The goal of this book is to describe ongoing research that examines real people making real decsions, and compares it with theoretical predications to provide readers with "food for thought" when it comes to their own decision making & to point out quest
Download or read book Economics and Information Systems written by Terrence Hendershott and published by Elsevier Science Limited. This book was released on 2006-12-28 with total page 692 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contains chapters that focus on the individual interrelated subjects regarding the economics of information systems: the adoption and diffusion of information technologies; the pricing of data communications; the means and tactics firms us to compete with each other; and the manner in which firms interact with and distribute goods to customers.
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Download or read book Rigby Literacy written by and published by Rigby. This book was released on 2000 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lauren shows her mom she is ready for the responsibility of taking care of a real dog by pretending her shoe is a dog. Her mom becomes convinced by Lauren's hard work and gives her a dog.
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