Download or read book Handbook of Research on Contemporary Consumerism written by Kaufmann, Hans Ruediger and published by IGI Global. This book was released on 2019-09-20 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: Societal marketing has gained widespread recognition in the marketing discipline both in academia and the professional industry. The Handbook of Research on Contemporary Consumerism is an essential reference source that provides an in-depth understanding on the various aspects and issues of consumerism and reveals the critical success factors and conceptual and theoretical frameworks of these concepts from recent contexts and perspectives. Additionally, it examines the impact of identity on marketing and branding from the consumerist perspective, discusses consumerism as a source of innovation and product development, and provides insights on consumerism and profitability. Featuring research on topics such as circular economy, digital marketing, and social media, this book is ideally designed for practitioners, managers, marketers, academic researchers, and students.

Download or read book Transformaci n exponencial written by Francisco Palao and published by Bubok. This book was released on 2019-08-13 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Tendencias en la econom a colaborativa una aproximaci n anal tica written by Carlos Alfonso Laverde Rodríguez and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Balance between Worker Protection and Employer Powers written by Nuno Cerejeira Namora and published by Cambridge Scholars Publishing. This book was released on 2019-01-17 with total page 622 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyses the most important problems and challenges of the current labour market from the point of view of the balance between the parties of the employment contract. The contributions here are related to various pressing topics, including, for example, the future of work and worker protection on an international level against the strengthening of employers’ powers. In addition, the nature and limits of employers’ power, non-competition contractual clauses and workers’ rights in the face of new communication and information technologies are also discussed. The contributors are drawn from several countries, such as Portugal, Spain, Bolivia, Italy, México and Switzerland. The book will appeal to lawyers, legal experts, human resources experts, economist, judges, academia, and staff from companies and trade unions, and employers’ representation. The volume features insights and contributions in different languages, with chapters in Spanish (12), English (4) and Portuguese (5).

Download or read book Los secretos detr s de la magia written by Jonatan Loidi and published by Ediciones LEA. This book was released on 2024-05-03 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jonatan Loidi y ‘Gaita’ González presentan un modelo de 10 pasos para la creación y gestión de experiencias mágicas para tu organización. “Este libro es el manual de la excelencia en atención al cliente y desarrollo empresarial. Demuestra que la pasión es clave para superar los desafíos. Una invitación a reflexionar, trabajar y cambiar paradigmas para formar parte del 5% que marca la diferencia”. Martín Zuppi, CEO Stellatis Argentina “Conocí el modelo a partir de una conferencia, y sin dudas me pareció el recorrido ideal para trabajar en la experiencia que una organización puede ofrecer. Hoy este libro forma parte de nuestra agenda de trabajo”. Carolina Del Hoyo, Directora Regional Marketing Fratelli Branca “Este libro permite enamorarse de la idea de que no existen los límites cuando se trata de satisfacer y hacer felices a nuestros clientes, y a nuestro equipo de trabajo. 100% aplicable a la realidad de Latinoamérica”. Isabel Cristina Sepúlveda Parra, Directora de Experiencia al cliente en Bancolombia. “Participé de la experiencia en Orlando dos veces. Por tal motivo aseguro que este libro marca un antes y después para la organización y el liderazgo, ofreciendo un camino lógico y simple hacia el éxito, con ejemplos claros”. Carlos Bethancourt, Director ejecutivo Acecolombia. “El libro describe un modelo que todo fanático del marketing y las experiencias debe conocer. Es práctico y aplicable a cualquier empresa”. Soledad Moll, Directora de MMA LATAM

Download or read book Handbook of Research on IT Applications for Strategic Competitive Advantage and Decision Making written by Idemudia, Efosa Carroll and published by IGI Global. This book was released on 2020-06-05 with total page 459 pages. Available in PDF, EPUB and Kindle. Book excerpt: To date, a plethora of companies and organizations are investing vast amounts of money on the latest technologies. Information technology can be used to improve market share, profits, sales, competitive advantage, and customer/employee satisfaction. Unfortunately, the individuals meant to use these technologies are not well equipped on how to effectively and efficiently use these tools for competitive advantage and decision making. The Handbook of Research on IT Applications for Strategic Competitive Advantage and Decision Making is a collection of innovative research relevant to the methodologies, theoretical frameworks, and latest empirical research findings in information technology applications, strategic competitive advantage, and decision making. While highlighting topics including agility, knowledge management, and business intelligence, this book is ideally designed for information technology professionals, academics, researchers, managers, executives, and government officials interested in using information technology for strategic competitive advantage and better decision making.

Download or read book Digital Work and Personal Data Protection written by Lourdes Mella Méndez and published by Cambridge Scholars Publishing. This book was released on 2018-12-21 with total page 555 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gathers contributions related to the most pressing problems and challenges that new information and communications technologies (ICT) and digital platforms introduce into the labour market, and the impact they have on the way that people work, their rights and even their health and dignity. In addition, there are also chapters studying personal data protection, which is currently a topic of maximum interest due to the New European Regulation about it. The contributors here are drawn from around the world, with several countries represented, such as Portugal, Spain, Italy, Brazil, Australia and Venezuela. The book will appeal lawyers, legal and human resources experts, economists, judges, academics and staff from trade unions, and employers’ representation. The volume features insights and contributions in different languages, with chapters in Spanish (12), English (6) and Portuguese (4).

Download or read book Quality Management for Competitive Advantage in Global Markets written by Saiz-Álvarez, José Manuel and published by IGI Global. This book was released on 2020-09-04 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Quality should be treated as a culture of success in the market. Enterprises focused on quality will survive in the long term in this new environment because quality is what may create a real and robust link between a company and its clients, and these clients should always be considered the heart of any business; without them, there is neither option nor sense to continue any activity in a company. Quality Management for Competitive Advantage in Global Markets is an essential reference source that discusses the importance of quality practices and global market practices. With research that allows practitioners to improve their understanding of the strategic role of quality in the information and knowledge society, it focuses on describing a global economy formed by networks, organizations, teams, workgroups, information systems, and finally, actors in networked environments. Featuring research on topics such as consumer satisfaction, human capital, and quality management, the target audience of this book is composed of professionals and researchers working in the field of information and knowledge management in various disciplines including library, information and communication sciences, administrative sciences and management, education, adult education, sociology, computer science, and information technology. Moreover, the book provides insights and supports executives concerned with the management of expertise, knowledge, information, and organizational development in different types of work communities and environments.

Download or read book The Orange Economy written by Inter American Development Bank and published by Inter-American Development Bank. This book was released on 2013-10-01 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: This manual has been designed and written with the purpose of introducing key concepts and areas of debate around the "creative economy", a valuable development opportunity that Latin America, the Caribbean and the world at large cannot afford to miss. The creative economy, which we call the "Orange Economy" in this book (you'll see why), encompasses the immense wealth of talent, intellectual property, interconnectedness, and, of course, cultural heritage of the Latin American and Caribbean region (and indeed, every region). At the end of this manual, you will have the knowledge base necessary to understand and explain what the Orange Economy is and why it is so important. You will also acquire the analytical tools needed to take better advantage of opportunities across the arts, heritage, media, and creative services.

Download or read book Network Analysis and Tourism written by Noel Scott and published by Channel View Publications. This book was released on 2008 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text provides a comprehensive review of the contribution of network analysis to the understanding of tourism destinations and organisations. It discusses both the theoretical and methodological underpinnings of network analysis and then illustrates the relevance of this approach in a series of tourism applications.

Download or read book Disrupci n tecnol gica transformaci n y sociedad written by Juan Carlos Henao and published by Universidad Externado. This book was released on 2021-06-01 with total page 903 pages. Available in PDF, EPUB and Kindle. Book excerpt: La tercera edición de la colección "Así habla el Externado" examina el impacto que las tecnologías disruptivas y la transformación digital están teniendo sobre el conjunto de la sociedad, bajo una lente humanista e interdisciplinar, propia de nuestra institución. La Cuarta Revolución Industrial (4RI), que ha permeado todos los campos de la actividad humana y la sociedad, ofrece la inmensa oportunidad de reducir las brechas de conocimiento e ingreso económico y generar progreso social y democrático, pero puede también tener el efecto contrario. El lector y la lectora encontrarán en estos cuatro tomos reflexiones valiosas, en sus 74escritos, para comprender en todo su alcance estas innovaciones y poder contribuir así a la construcción de realidades cada vez más incluyentes y participativas. Este tomo III, titulado "Derecho, innovación y tecnología: fundamentos para una Lex Informático", tiene por objeto responder la siguiente pregunta: ¿de qué manera las nuevas tecnologías y la economía colaborativa están transformando el derecho, sus principios e instituciones? Para ello, el presente volumen estudia en detalle las promesas, retos y problemas jurídicos suscitados por la aplicación de la inteligencia artificial, el Big Data, el Blockchain y el loT en distintos ámbitos del derecho público y privado. Los diferentes capítulos presentan debates en torno a la forma en que dichas tecnologías vienen afectando profundamente al mundo del derecho, con el fin de construir un marco conceptual que no solo sirva de base para sostener una discusión académica sólidamente fundamentada sobre estos temas, sino también para despejar las dudas jurídicas que pueden existir con el fin de facilitar y acelerar el desarrollo e implementación práctica de estas tecnologías, así como de contribuir a orientar la agenda académica sobre estos asuntos en América Latina.

Download or read book Entrepreneurial Innovation for Securing Long Term Growth in a Short Term Economy written by Gamez-Gutierrez, Jorge and published by IGI Global. This book was released on 2021-03-05 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fundamental process for a company to achieve stable growth levels over time in a highly competitive economy is the ability to improve, adapt, and overcome a variety of challenges, whether they be internally or externally based. Therefore, being capable of understanding how any operational changes or improvements impact consumers must likewise be taken into consideration. Entrepreneurial Innovation for Securing Long-Term Growth in a Short-Term Economy is a collection of innovative research on the methods and applications of corporate decision making on the overall success of a company in the long term. While highlighting topics including organizational values, trust management, and social entrepreneurship, this book is ideally designed for entrepreneurs, executives, business consultants, researchers, industry professionals, and students who want to improve their understanding of the strategic role of entrepreneurial innovation at different levels defined by globalized markets inserted into the information and knowledge society.

Download or read book Reid Hoffman un maestro detr s de LinkedIn written by MAX EDITORIAL and published by Max Editorial. This book was released on 2024-07-23 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reid Hoffman, un nombre que resuena en el mundo de la tecnología y el emprendimiento, es más que un simple cofundador de una empresa de éxito. Su mente visionaria y su visión para los negocios lo convirtieron en un titán de la industria, inspirando a generaciones de innovadores y líderes. Este libro narra el extraordinario viaje de Hoffman, desde sus humildes comienzos hasta la cima del mundo empresarial, explorando los pilares de su éxito y el impacto duradero que tuvo. Primera infancia y educación: sembrando las semillas del éxito Nacido en Palo Alto, California, en 1967, Reid Hoffman demostró una fascinación por la tecnología y la innovación desde una edad temprana. Su título en Sistemas Simbólicos y Ciencias Cognitivas de la Universidad de Stanford sentó las bases de su carrera empresarial. Su experiencia inicial en Apple y Fujitsu lo expuso al potencial transformador de Internet y lo empujó a buscar nuevos horizontes. El nacimiento de LinkedIn : conectando el mundo profesional En 1997, la visión de Hoffman se hizo realidad con la cofundación de SocialNet.com, el precursor de LinkedIn . Al reconocer el poder de las conexiones en línea para el avance profesional, imaginó una plataforma que conectaría a las personas en función de sus experiencias e intereses laborales. SocialNet.com, más tarde rebautizada como LinkedIn , se convirtió rápidamente en la red social líder para establecer contactos profesionales, revolucionando la forma en que las personas se conectan y construyen sus carreras. Ascenso al capital riesgo: apostar por el futuro Con el rotundo éxito de LinkedIn , Hoffman dirigió su energía al mundo del capital riesgo, convirtiéndose en socio de Greylock Partners en 2010. Su perspicacia para identificar startups prometedoras le llevó a invertir en empresas innovadoras como Airbnb, Spotify y Dropbox, consolidando su reputación de visionario capaz de detectar las próximas grandes tendencias. Descubra mucho más...

Download or read book Com n written by Christian Laval and published by Editorial GEDISA. This book was released on 2015-05-15 with total page 625 pages. Available in PDF, EPUB and Kindle. Book excerpt: Los autores muestran por qué este principio se impone hoy día como el término central de la alternativa política para el siglo XXI: anuda la lucha anticapitalista y la ecología política mediante su reivindicación de los “comunes” contra las nuevas formas de apropiación privada y estatal. Además, articula las luchas prácticas con las investigaciones sobre el gobierno colectivo de los recursos naturales o de la información y designa formas democráticas nuevas que aspiran a tomar el relevo de la representación política y del monopolio de los partidos. Esta emergencia de lo común en la acción reclama un trabajo de clarificación en el pensamiento. El sentido actual de lo común se distingue de los numerosos usos que se ha dado a esta noción, ya sean filosóficos, jurídicos o teológicos: bien supremo de la ciudad, universalidad de esencia, propiedad inherente a ciertas cosas, incluso alguna vez el fin perseguido por la creación divina. Pero hay otro hilo que vincula lo común, no a la esencia de los hombres o a la naturaleza de las cosas, sino a la actividad de los hombres mismos: sólo una práctica de puesta en conjunto puede decidir qué es “común”, reservar ciertas cosas al uso común, producir determinadas reglas capaces de obligar a los hombres. En este sentido, lo común reclama una nueva institución de la sociedad por ella misma: una revolución.

Download or read book Travis Kalanick el turbulento visionario detr s de Uber written by MAX EDITORIAL and published by Max Editorial. This book was released on 2024-07-27 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: Travis Kalanick, un nombre que se ha convertido en sinónimo de innovación disruptiva y ambición incansable, es la figura central detrás del gigante del transporte global Uber. Su viaje, marcado por logros extraordinarios y acaloradas controversias, ofrece un fascinante estudio de caso sobre los desafíos y recompensas de construir una empresa desde cero. Orígenes y ambición inicial Nacido en Los Ángeles en 1976, Kalanick demostró un espíritu emprendedor desde una edad temprana. Abandonó la universidad para perseguir sus sueños y se sumergió en el mundo de las startups , fundando y vendiendo varias empresas tecnológicas. En 2009, junto con Garrett Camp, Kalanick dio vida a Uber, una aplicación que prometía revolucionar la forma en que la gente se desplaza por las ciudades. Uber: disrupción y crecimiento exponencial Uber se basó en un modelo innovador que conectaba a los pasajeros con conductores privados a través de una aplicación sencilla y eficiente. La idea era simple, pero el impacto fue colosal. La empresa rápidamente ganó popularidad, desafiando el status quo de la industria tradicional del taxi y estableciendo un nuevo estándar para el transporte urbano. Un imperio de economía colaborativa El éxito de Uber no se limitó sólo a la comodidad para los pasajeros. La plataforma también creó nuevas oportunidades económicas para los conductores, permitiéndoles generar ingresos compartiendo sus vehículos. El modelo de economía colaborativa, defendido por Kalanick, se ha convertido en un símbolo de la innovación del siglo XXI. Controversias y caída en desgracia A pesar del rotundo éxito, la carrera de Kalanick en Uber estuvo marcada por controversias. Las acusaciones de sexismo, cultura laboral tóxica y prácticas poco éticas han ensombrecido a la empresa y a su líder. En 2017, tras una serie de escándalos, Kalanick se vio obligado a dimitir como director ejecutivo. Descubra mucho más...

Download or read book The Creative Economy written by John Howkins and published by Penguin UK. This book was released on 2002-06-27 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: Britain makes more money from music than from its car industry. In the United States the core copyright industries achieved foreign sales and exports of $60.18 billion - a figure which surpasses, for the first time, every other export sector, including automobiles, agriculture and aircraft. Howkins sets out to explore how we can harness creativity and the industry it sustains to our common interests. This book is not about information and the information society. It is about more basic matters, what we humans want and what we are good at.

Download or read book Dust and Dignity written by Erynn Masi de Casanova and published by ILR Press. This book was released on 2019-09-15 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: What makes domestic work a bad job, even after efforts to formalize and improve working conditions? Erynn Masi de Casanova's case study, based partly on collaborative research conducted with Ecuador's pioneer domestic workers' organization, examines three reasons for persistent exploitation. First, the tasks of social reproduction are devalued. Second, informal work arrangements escape regulation. And third, unequal class relations are built into this type of employment. Accessible to advocates and policymakers as well as academics, this book provides both theoretical discussions about domestic work and concrete ideas for improving women's lives. Drawing on workers' stories of lucha, trabajo, and sacrificio—struggle, work, and sacrifice—Dust and Dignity offers a new take on an old occupation. From the intimate experience of being a body out of place in an employer's home, to the common work histories of Ecuadorian women in different cities, to the possibilities for radical collective action at the national level, Casanova shows how and why women do this stigmatized and precarious work and how they resist exploitation in the search for dignified employment. From these searing stories of workers' lives, Dust and Dignity identifies patterns in domestic workers' experiences that will be helpful in understanding the situation of workers elsewhere and offers possible solutions for promoting and ensuring workers' rights that have relevance far beyond Ecuador.