Download or read book Television Retailing written by and published by . This book was released on 1953 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Television written by Toby Miller and published by Taylor & Francis. This book was released on 2003 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Encyclopedia of Television written by Horace Newcomb and published by Routledge. This book was released on 2014-02-03 with total page 2732 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Encyclopedia of Television, second edtion is the first major reference work to provide description, history, analysis, and information on more than 1100 subjects related to television in its international context. For a full list of entries, contributors, and more, visit the Encyclo pedia of Television, 2nd edition website.

Download or read book Summary of Information on Television Advertising by Retail Stores written by and published by . This book was released on 1954 with total page 10 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Media Selling written by Charles Warner and published by John Wiley & Sons. This book was released on 2020-08-04 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-have resource for media selling in today’s technology-driven environment The revised and updated fifth edition of Media Selling is an essential guide to our technology-driven, programmatic, micro-targeted, mobile, multi-channel media ecosystem. Today, digital advertising has surpassed television as the number-one ad investment platform, and Google and Facebook dominate the digital advertising marketplace. The authors highlight the new sales processes and approaches that will give media salespeople a leg up on the competition in our post-Internet media era. The book explores the automated programmatic buying and selling of digital ad inventory that is disrupting both media buyers and media salespeople. In addition to information on disruptive technologies in media sales, the book explores sales ethics, communication theory and listening, emotional intelligence, creating value, the principles of persuasion, sales stage management guides, and sample in-person, phone, and email sales scripts. Media Selling offers media sellers a customer-first and problem-solving sales approach. The updated fifth edition: Contains insight from digital experts into how 82.5% of digital ad inventory is bought and sold programmatically Reveals how to conduct research on Google Analytics Identifies how media salespeople can offer cross-platform and multi-channel solutions to prospects’ advertising and marketing challenge Includes insights into selling and distribution of podcasts Includes links to downloadable case studies, presentations, and planners on the Media Selling website Includes an extensive Glossary of Digital Advertising terms Written for students in communications, radio-TV, and mass communication, Media Selling is the classic work in the field. The updated edition provides an indispensable tool for learning, training, and mastering sales techniques for digital media.

Download or read book Ambient Television written by Anna McCarthy and published by Duke University Press. This book was released on 2001-03-16 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: DIVExamines the role of television in public space at different points in the history of the medium and how that differs from the normal assumptions of domestic viewing space./div

Download or read book British Radio and Television Retailing written by and published by . This book was released on 1958 with total page 1362 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes the sections: James Huxley's service department, no. 19-40, July, 1956-Aug. 1958; BRTR service engineer, no. 1-12; May, 1958-Apr. 1959; Audio trade review, no. 1-7; June 1958-Apr. 1959; Electrical trade digest, no. 1-3; Feb.-Apr. 1959.

Download or read book Radio and Television written by and published by . This book was released on 1948 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Music in Television written by James Deaville and published by Taylor & Francis. This book was released on 2011-03 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Music in Television is a collection of essays examining television’s production of meaning through music in terms of historical contexts, institutional frameworks, broadcast practices, technologies, and aesthetics. It presents the reader with overviews of major genres and issues, as well as specific case studies of important television programs and events. With contributions from a wide range of scholars, the essays range from historical-analytical surveys of TV sound and genre designations to studies of the music in individual programs, including South Park and Dr. Who.

Download or read book Television Receiving Sets from Japan written by and published by . This book was released on 1981 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Legitimating Television written by Michael Z Newman and published by Routledge. This book was released on 2012-02-27 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Legitimating Television: Media Convergence and Cultural Status explores how and why television is gaining a new level of cultural respectability in the 21st century. Once looked down upon as a "plug-in drug" offering little redeeming social or artistic value, television is now said to be in a creative renaissance, with critics hailing the rise of Quality series such as Mad Men and 30 Rock. Likewise, DVDs and DVRs, web video, HDTV, and mobile devices have shifted the longstanding conception of television as a household appliance toward a new understanding of TV as a sophisticated, high-tech gadget. Newman and Levine argue that television’s growing prestige emerges alongside the convergence of media at technological, industrial, and experiential levels. Television is permitted to rise in respectability once it is connected to more highly valued media and audiences. Legitimation works by denigrating "ordinary" television associated with the past, distancing the television of the present from the feminized and mass audiences assumed to be inherent to the "old" TV. It is no coincidence that the most validated programming and technologies of the convergence era are associated with a more privileged viewership. The legitimation of television articulates the medium with the masculine over the feminine, the elite over the mass, reinforcing cultural hierarchies that have long perpetuated inequalities of gender and class. Legitimating Television urges readers to move beyond the question of taste—whether TV is "good" or "bad"—and to focus instead on the cultural, political, and economic issues at stake in television’s transformation in the digital age.

Download or read book Regulation of Community Antenna Television Hearings Before the 89 2 on H R 12914 H R 13286 H R 14201 March 22 23 24 April 5 6 7 1966 written by United States. Congress. House. Interstate and Foreign Commerce and published by . This book was released on 1966 with total page 868 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Trends and Prospects in Radio and Television Receivers written by and published by . This book was released on 1949 with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Permo Incorporated V Hudson Ross Inc written by and published by . This book was released on 1949 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book California Court of Appeal 2nd Appellate District Records and Briefs written by California (State). and published by . This book was released on with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Digital Television Transition written by United States. Congress. Senate. Committee on Commerce, Science, and Transportation and published by . This book was released on 2012 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Television as an Advertising Medium written by United States. Office of Domestic Commerce and published by . This book was released on 1949 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: