Download or read book The Media Handbook written by Helen Katz and published by Routledge. This book was released on 2019-05-03 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this seventh edition includes greater coverage of social media, buying automation, the continued digitization of media, and updated statistics on media consumption. It covers over the top television, programmatic TV, digital advertising, and the automation of buying across all media. Author Helen Katz provides a continued focus on how planning and buying tie back to the strategic aims of the brand and the client, keeping practitioners and students up to date with current industry examples and practices. The Companion Website to the book includes resources for both students and instructors. For students there are flashcards to test themselves on main concepts, a list of key media associations, a template flowchart and formulas. Instructors can find lecture slides and sample test questions to assist in their course preparation.

Download or read book Complete Guide to Human Resources and the Law 2019 Edition written by Shilling and published by Wolters Kluwer. This book was released on 2018-09-14 with total page 1830 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Complete Guide to Human Resources and the Law will help you navigate complex and potentially costly Human Resources issues. You'll know what to do (and what not to do) to avoid costly mistakes or oversights, confront HR problems - legally and effectively - and understand the rules. The Complete Guide to Human Resources and the Law offers fast, dependable, plain English legal guidance for HR-related situations from ADA accommodation, diversity training, and privacy issues to hiring and termination, employee benefit plans, compensation, and recordkeeping. It brings you the most up-to-date information as well as practical tips and checklists in a well-organized, easy-to-use resource. The 2019 Edition provides new and expanded coverage of issues such as: The Supreme Court held in March 2016 that to prove damages in an Fair Labor Standards Act (FLSA) donning/doffing class action, an expert witness' testimony could be admitted Tyson Foods, Inc. v. Bouaphakeo, 136 S. Ct. 1036 (2016). Executive Order 13706, signed on Labor Day 2015, takes effect in 2017. It requires federal contractors to allow employees to accrue at least one hour of paid sick leave for every 30 hours they work, and unused sick leave can be carried over from year to year. Mid-2016 DOL regulations make millions more white-collar employees eligible for overtime pay, by greatly increasing the salary threshold for the white-collar exemption. Updates on the PATH Act (Protecting Americans From Tax Hikes; Pub. L. No. 114-113. The DOL published the "fiduciary rule" in final form in April 2016, with full compliance scheduled for January 1, 2018. The rule makes it clear that brokers who are paid to offer guidance on retirement accounts and Individual Retirement Arrangements (IRAs) are fiduciaries. In early 2016, the Equal Employment Opportunity Commission (EEOC) announced it would allow charging parties to request copies of the employer's position statement in response to the charge. The Supreme Court ruled that, in constructive discharge timing requirements run from the date the employee gives notice of his or her resignation--not the effective date of the resignation. Certiorari was granted to determine if the Federal Arbitration Act (FAA) preempts consideration of severing provisions for unconscionability. Previous Edition: Complete Guide to Human Resources and the Law, 2018 Edition ISBN 9781454884309

Download or read book Crisis Communication PB written by Steven Fink and published by McGraw Hill Professional. This book was released on 2013-01-25 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Definitive Guide to Communicating in Any Crisis “When facing an already difficult crisis, the last thing a company needs is to make it worse through its own communications – or lack thereof. As one who has lived through a number of [business] crises and served as an independent investigator of the crises of others, I consider Steven Fink’s book to be an excellent guide to avoiding collecting scar tissue of your own by learning from the scar tissue painfully collected by others.”—Norman R. Augustine, former Chairman and Chief Executive Officer, Lockheed Martin There are few guarantees in business today. Unfortunately, one of them is the inevitability of a crisis having a potentially major effect on your business and your reputation. When your company finds itself in the midst of a crisis, the ripple effects can disrupt lives and business for the foreseeable future if public opinion is not properly shaped and managed. Skillfully managing the perception of the crisis determines the difference between a company’s life or death. Because in the pitched battle between perception and reality, perception always wins. Fortunately, there is a solution. Crisis communications and crisis management legend Steven Fink gives you everything you need to prepare for the inevitable—whether it’s in the form of human error, industrial accidents, criminal behavior, or natural disasters. In this groundbreaking guide, Fink provides a complete toolkit for ensuring smooth communications and lasting business success through any crisis. Crisis Communications offers proactive and preventive methods for preempting potential crises. The book reveals proven strategies for recognizing and averting damaging crisis communications issues before it’s too late. The book also offers ways to deal with mainstream and social media, use them to your advantage, and neutralize and turn around a hostile media environment Steven Fink uses his decades of expertise and experience in crisis communications to help you: UNDERSTAND AND MANAGE THE RELATIONSHIP BETWEEN PUBLIC PERCEPTION AND REALITY CHOOSE THE BEST SPOKESPERSON FOR THE CRISIS PROTECT YOUR BRAND AND REPUTATION THROUGH CRISES LARGE AND SMALL MAKE WISE, VIGILANT, AND DEFENSIBLE DECISIONS UNDER EXTREME CRISIS-INDUCED STRESS TELL THE TRUTH NO MATTER HOW TEMPTING IT MAY BE TO MISLEAD USE SOCIAL MEDIA OUTLETS TO COMMUNICATE DIRECTLY TO THE PUBLIC ABOUT A CRISIS The explosion of the Internet and, especially, social media, has added a new layer to the business leader’s skill set: the ability to handle a crisis quickly and professionally within moments of its occurrence. Livelihoods depend upon it. With in-depth case studies of Toyota, BP, and Penn State, Crisis Communications provides everything you need to successfully lead your company through today’s rocky landscape of business—where crises large and small loom around every corner, and the lives of businesses and management teams hang in the balance. PRAISE FOR STEVEN FINK’S CRISIS MANAGEMENT “Every major executive in America ought to read at least one book on crisis management. In this way, he or she might be better prepared to deal with the disasters striking organizations at an ever-increasing rate ... The question is: ‘Is Steven Fink’s book one that busy executives ought to read?’ The answer is a resounding yes.”—LOS ANGELES TIMES, FRONT PAGE SUNDAY BOOK REVIEW

Download or read book Advances in Information and Communication written by Kohei Arai and published by Springer Nature. This book was released on 2021-04-12 with total page 1125 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to provide an international forum for scholarly researchers, practitioners and academic communities to explore the role of information and communication technologies and its applications in technical and scholarly development. The conference attracted a total of 464 submissions, of which 152 submissions (including 4 poster papers) have been selected after a double-blind review process. Academic pioneering researchers, scientists, industrial engineers and students will find this series useful to gain insight into the current research and next-generation information science and communication technologies. This book discusses the aspects of communication, data science, ambient intelligence, networking, computing, security and Internet of things, from classical to intelligent scope. The authors hope that readers find the volume interesting and valuable; it gathers chapters addressing state-of-the-art intelligent methods and techniques for solving real-world problems along with a vision of the future research.

Download or read book Telecom Extreme Transformation written by Kaveh Hushyar and published by CRC Press. This book was released on 2021-07-28 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: The extreme transformation from a traditional Communication Service Provider (CSP) to a Digital Service Provider (DSP) status is covered in this book, specifically: Redefinition of the offerings of "connectivity services" to "digital services"; unification of legacy redundant networks into one; Redefinition of the measurements to customer-centric QoE for all digital and connectivity services; the Best-in-Industry processes and practices to ensure a sustainable network performance at a competitively operational efficiency; a Service-over-IP (SoIP) platform to enable the introduction of unified new services with a time-to-market urgency; the regulatory arrangement for content purification, to liberalize CSPs to become DSPs; an architecture for data mining and analytics; and a migration plan from a CSP to a DSP status. The book is recommended for telecom and digital service professionals planning to embark on transformational projects; telecom and technology equipment manufacturers to help with product development for a DSP status; institutional investors to evaluate and establish their investment decisions; telecom management consultants to help with a solid benchmark for transformation engagement; university students, majoring in telecommunication and technology products as a guide for career planning.

Download or read book A Comprehensive Guide to 5G Security written by Madhusanka Liyanage and published by John Wiley & Sons. This book was released on 2018-03-19 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first comprehensive guide to the design and implementation of security in 5G wireless networks and devices Security models for 3G and 4G networks based on Universal SIM cards worked very well. But they are not fully applicable to the unique security requirements of 5G networks. 5G will face additional challenges due to increased user privacy concerns, new trust and service models and requirements to support IoT and mission-critical applications. While multiple books already exist on 5G, this is the first to focus exclusively on security for the emerging 5G ecosystem. 5G networks are not only expected to be faster, but provide a backbone for many new services, such as IoT and the Industrial Internet. Those services will provide connectivity for everything from autonomous cars and UAVs to remote health monitoring through body-attached sensors, smart logistics through item tracking to remote diagnostics and preventive maintenance of equipment. Most services will be integrated with Cloud computing and novel concepts, such as mobile edge computing, which will require smooth and transparent communications between user devices, data centers and operator networks. Featuring contributions from an international team of experts at the forefront of 5G system design and security, this book: Provides priceless insights into the current and future threats to mobile networks and mechanisms to protect it Covers critical lifecycle functions and stages of 5G security and how to build an effective security architecture for 5G based mobile networks Addresses mobile network security based on network-centricity, device-centricity, information-centricity and people-centricity views Explores security considerations for all relative stakeholders of mobile networks, including mobile network operators, mobile network virtual operators, mobile users, wireless users, Internet-of things, and cybersecurity experts Providing a comprehensive guide to state-of-the-art in 5G security theory and practice, A Comprehensive Guide to 5G Security is an important working resource for researchers, engineers and business professionals working on 5G development and deployment.

Download or read book Voice and Communication Therapy for the Transgender Gender Diverse Client written by Richard K. Adler and published by Plural Publishing. This book was released on 2018-12-06 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: Voice and Communication Therapy for the Transgender/Gender Diverse Client: A Comprehensive Clinical Guide, Third Edition remains a must-have resource for speech-language pathologists, voice clinicians and trainers who assist transgender/gender diverse clients in aligning their communication with their gender identity. Such goals for transfeminine, transmasculine and gender diverse people are far from insurmountable given appropriate training. This third edition builds on the work of the first two editions, and meets the clinical and training needs of an even larger and better-informed core of speech language pathologists and trainers. Enhancements to this edition include significantly expanded chapters on counseling, psychotherapy, theater, non-verbal communication, singing, vocal health, medical considerations, and the historical perspectives on evidence-based research as well as a call to action to meet the needs of trans youth. Chapters cover each aspect of a communication training program, including case studies, summaries, appendices and an extensive bibliography, as well as an outline of therapy protocols and ideas for transmasculine, transfeminine and gender diverse clients. New to this edition: A new co-editor, Jack Pickering, brings a fresh perspective from extensive experience in transgender voice and communication trainingA comprehensive chapter addressing research and the voice and communication needs of transmasculine individualsA chapter focusing on the needs of trans youth, future directions in this area, and the role of SLPs with this unique populationA practical chapter on psychotherapy and the relationship between the SLP and psychotherapist/social worker and how these professionals work in tandem to help in the entire transition processA chapter on counseling for the transgender/gender diverse client, with step by step practical information that can also be used for counseling with all populations seen by SLPsA practical chapter on theater giving the perspectives from two transgender actresses' personal experiences, a cisgender actress/voice clinician, and a cisgender voice/theater coach/teacherAn expanded medical chapter outlining foundational information on terminology, development, endocrinology and surgeries as well as the physician's role and best practice in the transition process for each clientUpdated and expanded chapters on the role of multidisciplinary considerations for the transmasculine, transfeminine and gender diverse client, and assessment of these clients, in all aspects of pitch and inflection, the art and science of resonance, non-verbal communication, and group therapy and discharge This seminal text guides clinicians and trainers who work with the transgender/gender diverse population, in designing and administering a mindful, focused, and appropriate treatment plan. Speech-language pathologists, voice coaches, ENT physicians, professors and anyone working in the areas of voice, singing, and the vocal performing arts, will find this text to be an essential resource. Disclaimer: Please note that ancillary content (such as documents, audio, and video, etc.) may not be included as published in the original print version of this book.

Download or read book OECD Telecommunication and Broadcasting Review of Brazil 2020 written by OECD and published by OECD Publishing. This book was released on 2020-10-26 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Connectivity is the backbone of the digital transformation, and as such, policies and regulatory measures that foster access to high-quality communication services at competitive prices are key. This review provides a comprehensive examination of Brazil’s communication and broadcasting sectors, highlighting areas for regulatory and policy reform that can help ensure a successful and inclusive digital transformation.

Download or read book Sustaining and Enhancing the Scholarly Communications Department written by Kris S. Helge and published by Bloomsbury Publishing USA. This book was released on 2019-11-11 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to develop, manage, and maintain a scholarly communications department. More and more academic libraries are being asked to provide scholarly communications services to their campuses, ranging from general information about copyright law to instruction for creating and hosting digital repositories and publishing services. To support academic librarians and information specialists in starting their own scholarly communications departments, Sustaining and Enhancing the Scholarly Communications Department begins by introducing key scholarly communications concepts, including copyright, Creative Commons licenses, author rights, open access, open educational resources, open-access e-journals, and institutional repositories. Authors Helge, Tmava, and Zerangue explain how to develop, manage, market, and maintain a scholarly communications department. They define specific tasks and tools for which many scholarly communications departments are responsible, including intellectual property, licensing issues, promoting open access, data management, and plagiarism conundrums. They also discuss strategies for collaborating with key campus stakeholders and convey which academic degrees benefit and may be necessary for personnel in a scholarly communications department. Finally, the authors offer managerial and leadership techniques to increase employee productivity, efficiency, retention, motivation, and happiness within the scholarly communications department.

Download or read book A Comprehensive Guide to Rehabilitation of the Older Patient E Book written by Shane O'Hanlon and published by Elsevier Health Sciences. This book was released on 2020-11-17 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will help all health professionals involved in the rehabilitation of older people to provide their patients with the highest possible quality of life and autonomy. Expanded and rewritten by a diverse team of authors, the text is suitable for doctors in all specialties that see older patients, as well as nurses, physiotherapists, occupational therapists, psychologists, dietitians, speech and language therapists/pathologists, physician associates/assistants, healthcare assistants, and many others including patients, family members and students. The book is written in an accessible, no-jargon style and provides a patient-centred perspective on recent advances in the field of rehabilitation – an increasingly important aspect of care for older people. Clear explanations of relevant concepts: ageing, frailty, comprehensive assessment, rehabilitation Broad coverage of all aspects of rehabilitation including different settings Explanations of input from multiple health professionals Problem-based section that highlights solutions to common issues during rehabilitation Specialty-specific areas of rehabilitation such as stroke rehabilitation, cancer rehabilitation, post-operative rehabilitation, trauma, rehabilitation in the community Practical section explaining how to plan discharge safely, run a care planning meeting, organize home supports, continue rehabilitation at home Evidence-based but accessible writing, complemented by practical clinical wisdom Aimed at a broader audience – applicable to all health professionals who see older patients Resources for patients and their caregivers Multiple-choice questions to test knowledge

Download or read book Cabling written by Andrew Oliviero and published by John Wiley & Sons. This book was released on 2009-07-06 with total page 1147 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two books in one! Complete coverage of data cabling and fiber optics makes this the most comprehensive cabling book on the market With the growing demand for fiber optics in large-scale communications networks, network professionals need complete, up-to-the-minute information. The fourth edition of this popular guide provides you with the latest on copper and fiber-optic networking. It is particularly useful for those studying for the Fiber Optics Installer or Fiber Optics Technician certifications. Part I covers the basics of cabling, while Part II is devoted to in-depth information on fiber optics, allowing you to stay up to speed on all aspects of the field. Demonstrates how to work with all of the various types of cables-from those used to network desktops to hubs and switches up to those used by major telecommunications carriers Appeals to anyone who plans, builds, and maintains a network Offers a solid foundation in fiber optics As the industry transitions from copper cabling to fiber optics, Cabling: The Complete Guide to Copper and Fiber-Optic Networking, Fourth Edition is a vital tool for network administrators and technicians.

Download or read book Proceedings of the International Conference on Paradigms of Communication Computing and Data Sciences written by Mohit Dua and published by Springer Nature. This book was released on 2022-01-01 with total page 853 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gathers selected high-quality research papers presented at the International Conference on Paradigms of Communication, Computing and Data Sciences (PCCDS 2021), held at the National Institute of Technology, Kurukshetra, India, during May 07–09, 2021. It discusses high-quality and cutting-edge research in the areas of advanced computing, communications, and data science techniques. The book is a collection of latest research articles in computation algorithm, communication, and data sciences, intertwined with each other for efficiency.

Download or read book Information and Communication Technology for Competitive Strategies ICTCS 2020 written by Amit Joshi and published by Springer Nature. This book was released on 2021-07-26 with total page 1128 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains the best selected research papers presented at ICTCS 2020: Fifth International Conference on Information and Communication Technology for Competitive Strategies. The conference was held at Jaipur, Rajasthan, India, during 11–12 December 2020. The book covers state-of-the-art as well as emerging topics pertaining to ICT and effective strategies for its implementation for engineering and managerial applications. This book contains papers mainly focused on ICT for computation, algorithms and data analytics, and IT security.

Download or read book Comprehensive Guide to IBPS Bank PO MT Preliminary Main Exam with Online Course 4 Online CBTs 8th Edition written by Disha Experts and published by Disha Publications. This book was released on 2019-05-05 with total page 801 pages. Available in PDF, EPUB and Kindle. Book excerpt: The thoroughly revised & updated 8th edition of "Comprehensive Guide to IBPS-CWE Bank PO Exam" has been designed strictly for the Bank PO Stage 1 & 2 Exams. • This new Edition incorporates New Chapters / Variety of Questions as per IBPS PO 2017 / 2018 exam. Further removes chapters that no longer appear in the exam. • The book covers all the sections of the Preliminary & Main PO exam - English Language, Quantitative Aptitude, Reasoning Ability, Computer Aptitude, and Banking Knowledge & General Awareness. • The book provides well illustrated theory with exhaustive fully solved examples for learning. This is followed with an exhaustive collection of solved questions in the form of Exercise. • The book incorporates last 5 years IBPS PO question papers with solutions in the respective chapters. • A total of 4500+ MCQs with 100% explanations to Quant, Reasoning & English sections. • Study Material for Banking / Economics Financial Awareness with past years’ questions & Practice Questions.

Download or read book Practical Network Design Techniques written by Gilbert Held and published by CRC Press. This book was released on 2004-06-11 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors of Practical Network Design Techniques, Second Edition: A Complete Guide for WANs and LANs build upon the popular first edition by combining pre-existing network design fundamentals with new material on LAN devices and topologies, wireless local networks, and LAN internetworking issues. This new edition has two parts. The first p

Download or read book Social Media Theory and Communications Practice written by Whitney Lehmann and published by Taylor & Francis. This book was released on 2023-07-31 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fusing the academic with the applied, this book provides a comprehensive introduction to social media for future communications professionals. While most social media texts approach the subject through either a theoretical, scholarly lens or a professional, practical lens, this text offers a much-needed linkage of theory to the practical tactics employed by social media communicators. Concise and conversational chapters break down the basics of both social media theory and practice and are complemented by sidebars written by scholars and industry professionals, chapter summaries and end-of-chapter exercises. This book is ideal for introductory social media courses in communication, public relations and mass communication departments, as well as courses in digital media and public relations. Online resources include social media writing templates, sample posts and content calendar templates. Please visit www.routledge.com/9781032185873.

Download or read book ERISA A Comprehensive Guide 7th Edition written by Ferenczy, Cohen and published by Wolters Kluwer Law & Business. This book was released on 2021-11-07 with total page 1218 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Seventh Edition of ERISA: A Comprehensive Guide provides a thorough and authoritative analysis of the principal statutory provisions of the Employee Retirement Income Security Act of 1974 (ERISA) and the corresponding provisions of the Internal Revenue Code (Code) dealing with employee benefits. It also discusses and explains the multitude of regulations, rulings, and interpretations issued by the Department of the Treasury, the Internal Revenue Service, the Department of Labor, and the Pension Benefit Guaranty Corporation in explanation of ERISA; the Code provisions relating to the requirements for tax-qualified retirement plans; and the subsequent legislation amending or supplementing ERISA and such Code provisions. Cited by the Supreme Court, ERISA: A Comprehensive Guide discusses and explains the multitude of regulations, rulings, and interpretations issued by the Department of the Treasury, the Internal Revenue Service, the Department of Labor, and the Pension Benefit Guaranty Corporation in explanation of ERISA and the subsequent legislation amending or supplementing ERISA. ERISA: A Comprehensive Guide offers benefits professionals in-depth, timely coverage of significant developments, case law, and rulemaking in the past year: Legislative and regulatory activity continues to keep all pension professionals alert and busy. During the period 2020-2021, additional guidance was released clarifying the provisions of the Setting Every Community Up for Retirement Enhancement (SECURE) Act and the Coronavirus Aid, Relief, and Economic Security (CARES) Act. Defined benefit plan sponsors got some relief in the American Rescue Plan Act (ARPA) during 2021 Relief provided under the ARPA of 2021 allowed for the use of interest rate stabilization provided certain disclosures are met and funding shortfall amortization options The IRS released an update to the Employee Plans Compliance Resolution System under Revenue Procedure 2021-30. Changes included enhancements of the self-correction program, the modification of overpayment corrections, and the replacement of anonymous Voluntary Correction Program filings with anonymous presubmission conferences The DOL issued guidance for fiduciaries regarding the importance of safeguarding participant data using vigorous cybersecurity protocols, and lawsuits provided further direction for proper fiduciary oversight Analysis of the recent court decisions regarding the use of arbitration to resolve disputes Discussion of the impact of state established programs, such as CalSavers, and the court's position that such programs are not preempted nor do they interfere with ERISA's core purposes Discussion of the additional benefits ARPA had on distressed multiemployer retirement plans Impact of ARPA on COBRA notice disclosure requirements Analysis of the reversal of National Labor Relation Board decisions by the new administration and the updated decisions coming from the Democrat-controlled Board