Download or read book Research Awards Index written by and published by . This book was released on 1987 with total page 818 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Download or read book Intelligent Decision Technologies written by Junzo Watada and published by Springer Science & Business Media. This book was released on 2011-11-19 with total page 903 pages. Available in PDF, EPUB and Kindle. Book excerpt: Intelligent Decision Technologies (IDT) seeks an interchange of research on intelligent systems and intelligent technologies which enhance or improve decision making in industry, government and academia. The focus is interdisciplinary in nature, and includes research on all aspects of intelligent decision technologies, from fundamental development to the applied system. This volume represents leading research from the Third KES International Symposium on Intelligent Decision Technologies (KES IDT’11), hosted and organized by the University of Piraeus, Greece, in conjunction with KES International. The symposium was concerned with theory, design, development, implementation, testing and evaluation of intelligent decision systems. Topics include decision making theory, intelligent agents, fuzzy logic, multi-agent systems, Bayesian networks, optimization, artificial neural networks, genetic algorithms, expert systems, decision support systems, geographic information systems, case-based reasoning, time series, knowledge management systems, rough sets, spatial decision analysis, and multi-criteria decision analysis. These technologies have the potential to revolutionize decision making in many areas of management, healthcare, international business, finance, accounting, marketing, military applications, ecommerce, network management, crisis response, building design, information retrieval, and disaster recovery for a better future. The symposium was concerned with theory, design, development, implementation, testing and evaluation of intelligent decision systems. Topics include decision making theory, intelligent agents, fuzzy logic, multi-agent systems, Bayesian networks, optimization, artificial neural networks, genetic algorithms, expert systems, decision support systems, geographic information systems, case-based reasoning, time series, knowledge management systems, rough sets, spatial decision analysis, and multi-criteria decision analysis. These technologies have the potential to revolutionize decision making in many areas of management, healthcare, international business, finance, accounting, marketing, military applications, ecommerce, network management, crisis response, building design, information retrieval, and disaster recovery for a better future.
Download or read book Enhancing and Predicting Digital Consumer Behavior with AI written by Musiolik, Thomas Heinrich and published by IGI Global. This book was released on 2024-05-13 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding consumer behavior in today's digital landscape is more challenging than ever. Businesses must navigate a sea of data to discern meaningful patterns and correlations that drive effective customer engagement and product development. However, the ever-changing nature of consumer behavior presents a daunting task, making it difficult for companies to gauge the wants and needs of their target audience accurately. Enhancing and Predicting Digital Consumer Behavior with AI offers a comprehensive solution to this pressing issue. A strong focus on concepts, theories, and analytical techniques for tracking consumer behavior changes provides the roadmap for businesses to navigate the complexities of the digital age. By covering topics such as digital consumers, emotional intelligence, and data analytics, this book serves as a timely and invaluable resource for academics and practitioners seeking to understand and adapt to the evolving landscape of consumer behavior.
Download or read book Electronic Business Concepts Methodologies Tools and Applications written by Lee, In and published by IGI Global. This book was released on 2008-12-31 with total page 2838 pages. Available in PDF, EPUB and Kindle. Book excerpt: Enhances libraries worldwide through top research compilations from over 250 international authors in the field of e-business.
Download or read book Inventive Computation and Information Technologies written by S. Smys and published by Springer Nature. This book was released on 2023-03-01 with total page 971 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a collection of best selected papers presented at the Fourth International Conference on Inventive Computation and Information Technologies (ICICIT 2022), organized during August 25–26, 2022. This book includes papers in the research area of information sciences and communication engineering. This book presents novel and innovative research results in theory, methodology and applications of communication engineering and information technologies.
Download or read book Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments written by Granata, Giuseppe and published by IGI Global. This book was released on 2019-05-30 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global economic scenarios are increasing in complexity due to the recent global financial crisis, globalization, the evolution of ICT, and the changing behaviors of consumers. This has made it difficult to predict trends and build strategies within the retail industry. As a result, long-term forecasts and schedules are not possible, and more research is needed to explore todays consumer profile and set the frameworks for future recovery strategies. Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments is a pivotal reference source that provides practical insights into improving the understanding of complex retail environments and consumer shopping behaviors in order to predict trends and develop strategies for retailers in times of economic crisis. While highlighting topics such as consumer engagement, industry models, and market globalization, this publication explores qualitative and quantitative methods of interest and the multidisciplinary approaches revolving around the industry. This book is ideally designed for marketers, managers, practitioners, retail professionals, academicians, researchers, and students seeking current research on relationship marketing, digital marketing, service management, and complexity theories.
Download or read book Human Decision Making Behaviors in Engineering and Management A Neuropsychological Perspective written by Pin-Chao Liao and published by Frontiers Media SA. This book was released on 2022-12-05 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Multigenerational Online Behavior and Media Use Concepts Methodologies Tools and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2019-02-01 with total page 1801 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rapid evolution of technology continuously changes the way people interact, work, and learn. By examining these advances from a sociological perspective, researchers can further understand the impact of cyberspace on human behavior, interaction, and cognition. Multigenerational Online Behavior and Media Use: Concepts, Methodologies, Tools, and Applications is a vital reference source covering the impact of social networking platforms on a variety of relationships, including those between individuals, governments, citizens, businesses, and consumers. The publication also highlights the negative behavioral, physical, and mental effects of increased online usage and screen time such as mental health issues, internet addiction, and body image. Showcasing a range of topics including online dating, smartphone dependency, and cyberbullying, this multi-volume book is ideally designed for sociologists, psychologists, computer scientists, engineers, communication specialists, academicians, researchers, and graduate-level students seeking current research on media usage and its behavioral effects.
Download or read book Artificial Intelligence in Healthcare written by Adam Bohr and published by Academic Press. This book was released on 2020-06-21 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial Intelligence (AI) in Healthcare is more than a comprehensive introduction to artificial intelligence as a tool in the generation and analysis of healthcare data. The book is split into two sections where the first section describes the current healthcare challenges and the rise of AI in this arena. The ten following chapters are written by specialists in each area, covering the whole healthcare ecosystem. First, the AI applications in drug design and drug development are presented followed by its applications in the field of cancer diagnostics, treatment and medical imaging. Subsequently, the application of AI in medical devices and surgery are covered as well as remote patient monitoring. Finally, the book dives into the topics of security, privacy, information sharing, health insurances and legal aspects of AI in healthcare. - Highlights different data techniques in healthcare data analysis, including machine learning and data mining - Illustrates different applications and challenges across the design, implementation and management of intelligent systems and healthcare data networks - Includes applications and case studies across all areas of AI in healthcare data
Download or read book Scientific and Technical Aerospace Reports written by and published by . This book was released on 1976 with total page 984 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Emerging Technologies in Business written by Andrei O. J. Kwok and published by Springer Nature. This book was released on with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Wireless Technologies for Ambient Assisted Living and Healthcare Systems and Applications written by Lazakidou, Athina and published by IGI Global. This book was released on 2010-08-31 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides explanations of concepts, processes and acronyms related to different areas, issues and trends in various areas of wireless technologies for ambient assisted living and healthcare, focusing on emerging wireless technologies and innovative wireless solutions for smart home environments"--Provided by publisher.
Download or read book International Encyclopedia of Ergonomics and Human Factors 3 Volume Set written by Informa Healthcare and published by CRC Press. This book was released on 2000-12-14 with total page 808 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first encyclopaedic source in this interdisciplinary field. This is a unique professional reference available in either three hardback volumes or CDROM.
Download or read book The Routledge Companion to the Future of Management Research written by David Crowther and published by Taylor & Francis. This book was released on 2023-09-14 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: The management of organisations continues to evolve as new priorities emerge and new approaches are developed. Thus, it is clear that research into business and management will also continue to evolve. This will be in terms of both what is researched and in terms of the techniques and methods used to conduct research. Such development will continue into the future and this book highlights evolving areas. It also suggests new topics which are emerging and new techniques to conduct such research – topics and techniques that will be of benefit to researchers. The unique focus on the future of research methods in management, the emergence of topics in contemporary management and sustainability research and practices, such as sustainability and circular economy, will set this volume apart. With coverage of new and emerging subjects in management studies such as sustainability, zero carbon, green market, and circular economy, and the international collaboration with contributors from all around the globe, this major interdisciplinary reference volume will be of interest and great value to researchers, academics, and advanced students in the fields of business and management research and appropriate methodologies.
Download or read book Ethical Quandaries in Business Practices Exploring Morality and Social Responsibility written by Roache, Darcia Ann Marie and published by IGI Global. This book was released on 2024-08-29 with total page 775 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's fast-paced business environment, organizations face increasingly complex ethical challenges. From navigating cultural differences in global operations to balancing profit motives with social responsibility, businesses must make moral decisions that impact their stakeholders and the broader society. However, many need more frameworks and insights to address these challenges effectively, leading to ethical dilemmas that can harm their reputation and bottom line. Ethical Quandaries in Business Practices: Exploring Morality and Social Responsibility is a practical guide for organizations and individuals grappling with ethical decision-making. Delving into real-world case studies and offering theoretical perspectives equips readers with the tools to analyze ethical challenges in various business contexts. From understanding the ethical implications of marketing strategies to promoting ethical leadership and corporate governance, this book offers actionable insights to help businesses navigate complex ethical landscapes. It also addresses the growing demand from consumers, investors, and regulators for enterprises to prioritize social responsibility, providing strategies for integrating ethical practices into organizational culture.
Download or read book Individual Behaviors and Technologies for Financial Innovations written by Wesley Mendes-Da-Silva and published by Springer. This book was released on 2018-07-26 with total page 395 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers comprehensive examination of research on the relevance of individual behavior and technology to financial innovations. The chapters cover current topics in finance including integrated reporting, people finance, crowdfunding, and corporate networks. It provides readers with an organized starting point to explore individual behaviors and new technologies used in financial innovations. The explicit and growing speed of the spread of new technologies has hastened the emergence of innovation in the field of finance. Topics like the Internet of Things, semantic computing and big data finance are motivating the construction of financial tools that translate into new financial mechanisms. This book strives help readers better understand the dynamic of the changes in financial systems and the proliferation of financial products. Individual Behaviors and Technologies for Financial Innovations is organized in 16 chapters, organized in three parts. Part I has eight chapters that review the research on gender differences in attitudes about risk and propensity to purchase automobile insurance, financial literacy models for college students, wellness and attitude of university students in the use of credit cards, impact of programs income distribution and propensity to remain in employment, financial literacy and propensity to resort to informal financing channels, risk behavior in the use of credit cards by students. Part II reviews the research on financing for startups and SMEs, exploring funding through crowdfunding platform, operating credit unions, and using networks of friends to finance small businesses outside the domestic market. The four chapters of Part III describe contexts of financial innovation in listed companies, including society's demands on their behavior - we discuss motivations for companies to participate in corporate sustainability indexes, corporate performance through their profile of socially responsible investments, influence of networks of social relations in the formation of boards, and management of companies, and also the precariousness of financial decisions in large companies, as well as the role of the internet in corporate communication with the market.
