Download or read book Discovering Public Relations written by Karen Freberg and published by SAGE Publications. This book was released on 2020-07-08 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace.
Download or read book Teaching Public Relations written by Peter M. Smudde and published by Taylor & Francis. This book was released on 2024-07-19 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excellence in public relations (PR) begins with excellence in education in public relations programs. In this book, Dr. Smudde brings together his industry expertise and over 20 years of teaching experience at higher education institutions to present a comprehensive and cohesive primer for PR educators. Newly updated to reflect five years of developments in the field of public relations since its initial publication in 2019, this revised edition of Teaching Public Relations puts in one concise volume salient matters about effective teaching and learning of public relations. It includes curriculum development and course design plus guides and tools for the work PR educators must do. This book remains the first textbook of its kind and systematically synthesizes current principles and practices for effective teaching and learning and applies them to PR education in colleges and universities. This book, however, is not a book of tips for teaching PR, although some are given at times when relevant. Firmly situating public relations education (PRE) in context, the book goes on to outline principles and approaches for teaching and learning in PRE. Other features of the text include example documents that will help in designing assignments, courses, or curricula, and a comprehensive list of publications, organizations, online media, and other sources for further investigation and learning. This book is a solid starting point for anyone, especially public relations professionals, considering a career as a full-time or part-time professor of PR at a college or university. It is also recommended reading for current teachers and students of PR research.
Download or read book School Public Relations for Student Success written by Edward H. Moore and published by Corwin Press. This book was released on 2009-07-15 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Everything you need to succeed with parents, community leaders, employees, and more can be found in this book. Moore′s lifetime experience comes through with clear, no-nonsense ideas and insights that those working in schools can put to work right away." —William J. Banach, CEO Banach, Banach & Cassidy An on-the-job public relations and communications partner for everyone working in schools! As school public relations efforts play an increasingly vital role in helping students achieve and schools succeed, the communications expectations placed on school leaders at all levels continue to soar. Now this field-based reference offers educational leaders practical advice and specific tips for meeting the tough new communication demands they face daily. Ideal for both long-range planning and day-to-day basics, this guide helps leaders define and organize their school′s PR plan. The book offers step-by-step guidance on creating and applying communication tactics that work—from how to generate community support to managing crises, stopping rumors, handling media inquiries, dealing with critics, and much more. Emphasizing the PR responsibilities of all school employees, the author: Outlines the key components of successful communications programs Covers how to set reasonable expectations for communications efforts Provides questions for assessing PR needs, guidelines for judging what′s working and what′s not, and an abundance of checklists Offers interview advice from professionals in the field Educational leaders will consult this comprehensive resource again and again as they plan and implement public relations activities to support student and school success!
Download or read book Teaching Public Relations written by Peter M. Smudde and published by Routledge. This book was released on 2019-11-07 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excellence in public relations begins with excellence in education in public relations programs, and this book presents a comprehensive, cohesive, and concrete approach for effective teaching and learning in PR classes. Teaching Public Relations puts in one concise volume salient matters about effective teaching and learning of public relations, including curriculum development and course design plus guides and tools for the work PR educators must do. This book is the first textbook of its kind, and systematically synthesizes current principles and practices for effective teaching and learning and applies them to public relations education in colleges and universities. Firmly situating public relations education (PRE) in context, the book goes on to outline principles and approaches for teaching and learning in PRE. Other features of the text include example documents that will help in designing assignments, courses, or curricula, and a comprehensive list of publications, organizations, online media, and other sources for further investigation and learning. This book is a solid starting point for anyone, especially public relations professionals, wanting to begin a career as a full-time or part-time professor of public relations at a college or university. It is also recommended reading for current teachers and students of PR research.
Download or read book Public Relations Ideas for Teacher Education written by American Association of Colleges for Teacher Education. Committee on Public Relations and published by . This book was released on 1961 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Having an Impact on Learning written by Kelly Wachel and published by Rowman & Littlefield. This book was released on 2015-12-03 with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt: A public relations director and a principal have mostly the same goals in helping students achieve at high levels. While each might go about impacting student learning in different ways, they both work to make education better. In Having an Impact on Learning, the husband and wife team of Matt and Kelly Wachel, help show how both the principal and the public relations director can propel education forward. Whether it’s through perception, teaching and learning, communication, social media, events, student achievement, or working with the community, principals and public relations professionals have to understand their roles in contributing to each of those areas. While the topics of conversation between these two professions sometimes cause disagreement, in the end, the principal and the public relations professional agree that their two views must ultimately mesh to help do what’s best for kids. In this book, get insight into these areas of education and learn about ways principals and public relations directors can work in harmony. School leaders and communicators have to be on the same page when it comes to telling the story of education. We are all storytellers and we have to be able to tell the story together.
Download or read book Complete Public Relations written by Anthony Fulginiti and published by Kendall/Hunt Publishing Company. This book was released on 2021-01-27 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book English for Public Relations in Higher Education Studies written by Marie McLisky and published by . This book was released on 2012-01-24 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: English for Public Relations in Higher Education Studies The Garnet Education English for Specific Academic Purposes series won the Duke of Edinburgh English Speaking Union English Language Book Award in 2009. English for Public Relations is a skills-based course designed specifically for students of public relations who are about to enter English-medium tertiary level studies. It provides carefully graded practice and progression in the key academic skills that all students need, such as listening to lectures and speaking in seminars. It also equips students with the specialist language they need to participate successfully within a public relations department. Extensive listening exercises come from public relations lectures, and all reading texts are taken from the same field of study. There is also a focus throughout on the key public relations vocabulary that students will need. The Teacher's Book includes: Comprehensive teaching notes on all exercises to help teachers prepare effective lessons Complete answer keys to all exercises Full transcripts of listening exercises Facsimiles of Course Book pages at the appropriate point in each unit Photocopiable resource pages and ideas for additional activities The Garnet English for Specific Academic Purposes series covers a range of academic subjects. All titles present the same skills and vocabulary points. Teachers can therefore deal with a range of ESAP courses at the same time, knowing that each subject title will focus on the same key skills and follow the same structure. Key Features Systematic approach to developing academic skills through relevant content. Focus on receptive skills (reading and listening) to activate productive skills (writing and speaking) in subject area. Eight-page units combine language and academic skills teaching. Vocabulary and academic skills bank in each unit for reference and revision. Audio CDs for further self-study or homework. Ideal coursework for EAP teachers.
Download or read book Pebbles written by National School Public Relations Association and published by . This book was released on 1960 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Public Relations in Schools written by Theodore J. Kowalski and published by Pearson. This book was released on 2011 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: For educational administration and leadership students studying school and community relations. A contemporary and practice-based school public relations text that centers on the importance of communication, relationships, and technology. Outfitting students with a wealth of practical, practice-based knowledge that they can take directly into the halls of their school, the new fifth edition of Public Relations in Schools has a fresh, contemporary focus on both how administrators can effectively communicate with the community and how building strong relationships with stakeholders can ultimately lead to overall school improvement. Through a blend of theoretical and tacit knowledge, this text offers students an in-depth guide to 1) how to successfully communicate with both internal and external school entities, 2) how to build and maintain positive and active relationships via social and political capital and 3) how to translate the value of these relationships into positive change within the school. While exploring these three central themes, the book emphasizes how new technologies can aid school success. At the same time, real-world case studies at the beginning of each chapter introduce readers to actual public relations issues and bring the material to life. The revised fifth edition of Public Relations in Schools is updated with new materials and references throughout the text, including two new chapters -- one on harnessing technology for your public relations needs and one on collecting, assessing, and applying public opinion. In addition, the new fifth edition text contains a matrix at the front of the book showing how content relates to ELCC/NCATE Standards ---- the widely used criteria for administrator preparation and licensing.
Download or read book Public Relations Principles Strategies for Professional Success written by Shawn Wahl and published by . This book was released on 2016-01-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Relations Principles: Strategies for Professional Success
Download or read book Public Relations for Teacher Education written by Joint National Committee on Public Relations and published by . This book was released on 1950 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Public Relations in Education written by Clifford Lee Brownell and published by . This book was released on 1955 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Teaming Up for Public Relations written by National School Public Relations Association and published by . This book was released on 1952 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Teaching the Introductory Public Relations Course written by James S. Measell and published by Eric Clearinghouse on Reading. This book was released on 1990 with total page 79 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expressing a communication perspective on teaching public relations, this booklet is designed for instructors of public relations courses. The introduction to the booklet establishes the theoretical grounding of this investigation, namely, the mutual relationship between public relations and communication. The first section explicates the communication perspective for teaching public relations. The second section provides a series of examples of typical communication problems facing contemporary public relations practitioners. The coursework pages of the booklet embrace a composite course outline and sample student assignments, and the instructor's guide which is also provided replicates these assignments, adding teacher-to-teacher advice. Finally a "Sources and Resources" section presents a list of textbooks and other materials on a variety of communication and public relations-related topics. (RS)
Download or read book Teach Social Media written by Matthew Kushin and published by . This book was released on 2019-08-12 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: "When it comes to leaders in the social media pedagogy space, Matt Kushin is a pioneer. Not only is Matt an exceptional researcher, but a leading voice in the field with his through and innovative assignments. His new book Teach Social Media: A Plan for Creating a Course Your Students Will Love is a must have book for educators who want to create an amazing social media class for their students. Matt is not only able to discuss these ideas for these assignments, but has actually implemented them, allowing him to show he walks the walk as a social media professor. If you're looking to have a book that integrates various assignments from all aspects of social media, make sure to buy this book immediately!" - Karen Freberg, Ph.D., Associate Professor in Strategic Communications at University of Louisville and author of Social Media for Strategic Communication: Creative Strategies and Research-Based Applications. "This is a must-read book for any educators in social media! Dr. Kushin provides a clear and practical roadmap for professors to craft an exceptional social media class. A top concern among faculty who teach social media is the tension between staying relevant and applying the information, while creating a structured course that can run effectively semester to semester. This text is exactly what is needed. It helps faculty understand how to gain a rigorous learning environment that gives students the hands-on experience so necessary in social media education." - Carolyn Mae Kim, Ph.D., Associate Professor of Public Relations and Director of the Public Relations Program in the Department of Media, Journalism and Public Relations at Biola University and author of Social Media Campaigns: Strategies for Public Relations and Marketing. About Save time with this 15-week social media course plan. Engage your students with project-based learning. Prepare your students for an ever-changing social media environment with a course that focuses on adaptable knowledge, skills and abilities. Designed around a semester-long social media project, this book provides an end-to-end plan for building and executing a social media class from the ground up. It includes a 15-week syllabus with integrated assignments and activities. By providing lecture ideas and guidance in a how-to style, this book coaches you on how to build a class that is uniquely yours. Turn your class into a hands-on, engaged learning environment where your students will take on a client and build and execute a social media plan. This is not a 'it's on the test' type of class. Your students will learn by doing. The social media environment is transforming at lightning speed. Students must learn more than software skills. That's why this book follows the What, Why, How, Do, Reflect framework which aims to teach students adaptable knowledge and skills and ever-lasting abilities such as critical thinking, problem solving, creative thinking, and ethical decision-making. The economic realities of higher education present challenges to social media professors. Many departments lack access to software and resources. This book shows you how to deliver a high quality, experiential class on a shoe-string budget. Both new and experienced professors can use this book to #TeachConfident in the hyper-evolving social media space. This book is uniquely crafted for educators preparing students for careers as professional communicators in fields such as public relations, marketing, and related specialties. Includes Syllabus Sample Assignments Activities Information about software tools and resources
Download or read book Public Relations written by J. Harvey Smith and published by . This book was released on 1995 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
