Download or read book Teaching Creativity in Marketing and Business Education written by Stephen P. Ramocki, Ph.d. and published by Createspace Independent Pub. This book was released on 2011-10-01 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a textbook supplement to be used in the instruction of creativity to marketing and business students at the college level.
Download or read book Creativity and Marketing written by Eleonora Pantano and published by Emerald Group Publishing. This book was released on 2021-08-02 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creativity and Marketing: The Fuel for Success presents a diverse collection of theoretical analysis, real world evidence, and case study applications to synthesize emerging studies on how creativity is important for marketing success.
Download or read book Creativity and Marketing written by Eleonora Pantano and published by Emerald Group Publishing. This book was released on 2021-08-02 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creativity and Marketing: The Fuel for Success presents a diverse collection of theoretical analysis, real world evidence, and case study applications to synthesize emerging studies on how creativity is important for marketing success.
Download or read book Zig Zag written by Keith Sawyer and published by John Wiley & Sons. This book was released on 2013-02-13 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: A science-backed method to maximize creative potential in any sphere of life With the prevalence of computer technology and outsourcing, new jobs and fulfilling lives will rely heavily on creativity and innovation. Keith Sawyer draws from his expansive research of the creative journey, exceptional creators, creative abilities, and world-changing innovations to create an accessible, eight-step program to increasing anyone's creative potential. Sawyer reveals the surprising secrets of highly creative people (such as learning to ask better questions when faced with a problem), demonstrates how to come up with better ideas, and explains how to carry those ideas to fruition most effectively. This science-backed, step-by step method can maximize our creative potential in any sphere of life. Offers a proven method for developing new ideas and creative problem-solving no matter what your profession Includes an eight-step method, 30 practices, and more than 100 techniques that can be launched at any point in a creative journey Psychologist, jazz pianist, and author Keith Sawyer studied with world-famous creativity expert Mihaly Csikszentmihalyi Sawyer's book offers a wealth of easy to apply strategies and ideas for anyone who wants to tap into their creative power.
Download or read book In Search of Deeper Learning written by Jal Mehta and published by Harvard University Press. This book was released on 2019-04-22 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The best book on high school dynamics I have ever read."--Jay Mathews, Washington Post An award-winning professor and an accomplished educator take us beyond the hype of reform and inside some of America's most innovative classrooms to show what is working--and what isn't--in our schools. What would it take to transform industrial-era schools into modern organizations capable of supporting deep learning for all? Jal Mehta and Sarah Fine's quest to answer this question took them inside some of America's most innovative schools and classrooms--places where educators are rethinking both what and how students should learn. The story they tell is alternately discouraging and hopeful. Drawing on hundreds of hours of observations and interviews at thirty different schools, Mehta and Fine reveal that deeper learning is more often the exception than the rule. And yet they find pockets of powerful learning at almost every school, often in electives and extracurriculars as well as in a few mold-breaking academic courses. These spaces achieve depth, the authors argue, because they emphasize purpose and choice, cultivate community, and draw on powerful traditions of apprenticeship. These outliers suggest that it is difficult but possible for schools and classrooms to achieve the integrations that support deep learning: rigor with joy, precision with play, mastery with identity and creativity. This boldly humanistic book offers a rich account of what education can be. The first panoramic study of American public high schools since the 1980s, In Search of Deeper Learning lays out a new vision for American education--one that will set the agenda for schools of the future.
Download or read book Research Handbook of Innovation and Creativity for Marketing Management written by Eric Shiu and published by . This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This groundbreaking Handbook is a collection of the most recent research in innovation and creativity as it applies to marketing management. It uniquely combines the work of innovation and creativity scholars in the same book. Incorporating global research conducted by scholars based all over the world, this book covers various aspects of innovation and creativity, discussing the concepts themselves as well as adopting both a company and consumer perspective. Standout topics discussed in this Handbook include product and service innovation, organizing for innovation, co-innovation, and the impacts of culture on innovation as well as the impacts of personality, the impacts of zen, and the applications of creativity in management and marketing. Eric Shiu presents an integrated discussion of both disciplines, which will inevitably lead to early-stage frameworks of knowledge, new research ideas, and a more holistic understanding of innovation and creativity combined. This Handbook targets readers who are interested in innovation and creativity in general as well as those interested in how the topics apply to marketing management. Business and management students as well as scholars who are researching, teaching or studying a subject that relates to innovation or creativity will be of interest. Contributors: A. Antonietti, I. Carlsson, C. Cheng, B. Colombo, S. Harnow Klausen, E. Hoff, Y. Qian, F. Rasulzada, N. Salari, E. Shiu, A-.G. Tan, M.K. Tran
Download or read book Creativity in the Marketing Education Classroom written by Sharon Nevins Holmes and published by . This book was released on 1995 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Make Learn Succeed written by Mark Gura and published by International Society for Technology in Education. This book was released on 2016-06-06 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: In order to adequately prepare students for success in their lifetimes, our schools need to be transformed into environments that encourage students to evolve and develop as creative individuals. Educators are challenged to establish an instructional practice that will encourage and support the development of student creativity as well as meet curricular goals and assessments. In this book, author Mark Gura shows that yes, creativity can be developed and—with the variety of technology resources currently available—doing so is not only possible, but practical and effective. Through examples and practical approaches the book guides educators in: • weaving Maker, STEAM, Robotics, and Gaming into Instruction • encouraging motivation, entrepreneurship, curiosity, and play • teaching creativity across the curriculum • finding technology tools and resources to support student creativity
Download or read book Handbook of Research on Promoting Global Citizenship Education written by Keengwe, Jared and published by IGI Global. This book was released on 2022-02-18 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: A global citizen is an individual who believes in a public responsibility for their local community to grow and interconnect amongst the world’s diverse people and things. Global citizenship education is a fast-moving process that continues to intertwine communities all over the world. As we move toward a more global world, the improvement in education, health, poverty rates, and standard of living should come with it. This global world must be a place where people are aware of what is going on and can have an impact as well. The Handbook of Research on Promoting Global Citizenship Education explores various ways to empower educators to design and implement a curriculum that incorporates global citizen education. Covering a range of topics such as global issues and academic migration, this major reference work is ideal for academicians, industry professionals, policymakers, researchers, scholars, instructors, and students.
Download or read book Encyclopedia of Creativity written by Mark A. Runco and published by Academic Press. This book was released on 2020-04-12 with total page 1514 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creativity influences each of our lives and is essential for the advancement of society. The first edition of the successful Encyclopedia of Creativity helped establish the study of creativity as a field of research in itself. The second edition, published in 2011, was named a 2012 Outstanding Academic Title by the American Library Association's Choice publication. Featuring 232 chapters, across 2 volumes, the third edition of this important work provides updated information on the full range of creativity research. There has been an enormous increase in research on the topic throughout the world in many different disciplines. Some areas covered in this edition include the arts and humanities, business, education, mental and physical health, neuroscience, psychology, the creative process and technology. Fundamental subjects are discussed such as the definition of creativity, the development and expression of creativity across the lifespan, the environmental conditions that encourage or discourage creativity, the relationship of creativity to mental health, intelligence and learning styles, and the process of being creative. Creativity is discussed within specific disciplines including acting, architecture, art, dance, film, government, interior design, magic, mathematics, medicine, photography, science, sports, tourism and writing. A wide range of topics are covered. Here is a partial overview by topic: Business and organizational creativity: Advertising, Creative Economies, Creativity Consulting and Coaching, Corporate Creativity, Creativity Exercises, Entrepreneurship, Group Dynamics, Innovation, Leadership, Management of Creative People, Patents, Teams, and Training. The Cognitive Aspects of Creativity: Altered and Transitional States, Analogies, Attention, Breadth of Attention, Cognitive Style, Divergent Thinking, Flow and Optimal Experience, Knowledge, Logic and Reasoning, Metacognition, Mental Models, Memory, Metaphors, Mind Wandering, Mindfulness, Problem-Finding, Problem-Solving, and Remote Associates. The Creative Process: Attribution, Constraints, Discovery, Insight, Inspiration, Intentionality, Motivation, Risk-Taking, and Tolerance for Ambiguity. Education: Children’s Creativity, , Education, Intelligence, Knowledge, Metacognition, Play, Prodigies, Programs And Courses, Talent And Teaching Creativity. Neuroscience Research: Cellular Matter, Grey Matter, Cellular Density; EEG, Functional Magnetic Resonance Imaging (Fmri), Music and The Brain, Pupillometry, Systems, The Cerebellum and Transcranial Electrical Stimulation. Psychology: The Big 5 Personality Characteristics, Bipolar Mood Disorders, Childhood Trauma, Depression, Deviance, Dreams, Emotions, Expressive Arts, Grit, Introversion, Jungian Theory, Mad Genius Controversy, Openness, Schizotypy, Suicide, Therapy and Counseling Trauma and Transcendence and Transforming Illness and Visual Art. Social Aspects of Creativity: Awards, Birth Order, Criticism, Consensual Assessment, Diversity, Eminence, Families, Friendships and Social Networks, Geeks, Mentors, Millennials, Networking, Rewards, And Sociology. Society and Creativity: Awards, Climate For Creativity, Cross-Cultural Creativity, Destruction Of Creativity, Law And Society, Social Psychology, Social Transformation, Voting, War, and Zeitgeist. Technology: Chats, Computational Creativity, Computerized Text Analysis, Gaming, Memes, Networks and Maps, and Virtual Reality.
Download or read book Creative Strategy and the Business of Design written by Douglas Davis and published by Simon and Schuster. This book was released on 2016-06-14 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Business Skills Every Creative Needs! Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers. Inside, you'll learn about the business objectives and marketing decisions that drive your creative work. The curtain's been pulled away as marketing-speak and business jargon are translated into tools to help you: Understand client requests from a business perspective Build a strategic framework to inspire visual concepts Increase your relevance in an evolving industry Redesign your portfolio to showcase strategic thinking Win new accounts and grow existing relationships You already have the creativity; now it's time to gain the business insight. Once you understand what the people across the table are thinking, you'll be able to think how they think to do what we do.
Download or read book Making Stone Soup written by Jeff DeGraff and published by Jeff Degraff Innovation Library. This book was released on 2014 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: Making Stone Soup is a colorful and entertaining how-to guide for jumpstarting innovation teams. In the classic children's story, Stone Soup, three hungry strangers come to a wary village and set an empty cauldron in the town square. Using only their imagination, cleverness, and ability to improvise, they quickly enlist the skeptical townsfolk one by one until each has contributed a little something to the sumptuous feast. The story is a lesson on how to use a little creativity to transform the ordinary into the extraordinary. Making Stone Soup shares this simple and clear recipe for making collaborative innovation happen in four simple steps: 1. Setting high quality targets 2. Enlisting deep and diverse domain experts 3. Taking multiple shots on goal 4. Learning from experience and experiments Making Stone Soup is short, fun and to the point. It's an excellent guide for anyone launching an innovation team, leading a creative project, or developing a novel solution. It's easy to understand and follow. Making Stone Soup is filled with free resources to help you get started: - A how-to jumpstart innovation video - An innovation leadership assessment - Access to a wide array of articles on innovation Making Stone Soup gives you everything you need to make collaborative innovation happen.
Download or read book Creativity in the Classroom written by Paul McIntosh and published by Intellect (UK). This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The editors of this volume contend that the current paradigm of standardizing Higher Education through an outcomes-dominated approach can constrain the educational process, where teachers may feel pressured to resort to risk-aversive methods that satisfy the learning-outcomes and assessment agenda. As a result, the ability of teachers and learners to inform, critique and develop their understanding of subjects together may be being lost. This book contains a variety of alternative approaches teachers have used to develop ways of 'humanizing' and deepening the learning process, through drawing on the creative arts and humanities - including cinema, literature, dance, drama and visual art - in a range of disciplines, it is argued by the editors that these 'arts-based inquiry' approaches have opened up possibilities for transformative learning as concerned with whole person development through opportunities to connect the-intuitive, emotional, relational and creative with the analytical and logical ways of knowing.
Download or read book Design Thinking for Strategic Innovation written by Idris Mootee and published by John Wiley & Sons. This book was released on 2013-08-12 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive playbook for applied design thinking in business and management, complete with concepts and toolkits As many companies have lost confidence in the traditional ways of running a business, design thinking has entered the mix. Design Thinking for Strategic Innovation presents a framework for design thinking that is relevant to business management, marketing, and design strategies and also provides a toolkit to apply concepts for immediate use in everyday work. It explains how design thinking can bring about creative solutions to solve complex business problems. Organized into five sections, this book provides an introduction to the values and applications of design thinking, explains design thinking approaches for eight key challenges that most businesses face, and offers an application framework for these business challenges through exercises, activities, and resources. An essential guide for any business seeking to use design thinking as a problem-solving tool as well as a business method to transform companies and cultures The framework is based on work developed by the author for an executive program in Design Thinking taught in Harvard Graduate School of Design Author Idris Mootee is a management guru and a leading expert on applied design thinking Revolutionize your approach to solving your business's greatest challenges through the power of Design Thinking for Strategic Innovation.
Download or read book Creativity in the Classroom written by Alane J. Starko and published by Taylor & Francis. This book was released on 2010 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fourth edition of this well-known text continues the mission of its predecessors âe" to help teachers link creativity research and theory to the everyday activities of classroom teaching. Part I (chs 1-5) includes information on models and theories of creativity, characteristics of creative people, and talent development. Part II (chapters 6-10) includes strategies explicitly designed to teach creative thinking, to weave creative thinking into content area instruction, and to organize basic classroom activities (grouping, lesson planning, assessment, motivation and classroom organization) in ways that support studentsâe(tm) creativity. Changes in this Edition: Improved Organization -- This edition has been reorganized from 8 to 10 chapters allowing the presentation of theoretical material in clearer, more manageable chunks. New Material âe" In addition to general updating, there are more examples involving middle and secondary school teaching, more examples linking creativity to technology, new information on the misdiagnosis of creative students as ADHD, and more material on cross-cultural concepts of creativity, collaborative creativity, and linking creativity to state standards. Pedagogy & Design âe" Chapter-opening vignettes, within-chapter reflection questions and activities, sample lesson ideas from real teachers, and end-of-chapter journaling activities help readers adapt content to their own teaching situations. Also, a larger trim makes the layout more open and appealing and a single end-of-book reference section makes referencing easier. Targeted specifically to educators (but useful to others), this book is suitable for any course that deals wholly or partly with creativity in teaching, teaching the gifted and talented, or teaching thinking and problem solving. Such courses are variously found in departments of special education, early childhood education, curriculum and instruction, or educational psychology.
Download or read book How to do Better Creative Work written by Steve Harrison and published by Pearson UK. This book was released on 2010-04-08 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective creative work is not a nice-to-have, it's a necessity - it’s the only way you’ll stand out in a fiercely competitive marketplace. Whether you're in digital, direct or advertising, the CEO of an agency or just starting out, How to do better creative work has been written for you. In fact, you'll see that everyone plays a crucial role in producing creative work that works: What it means to be creative, How to build a creative culture, How virtually all great work is underpinned by a simple problem/solution dynamic, How to use that dynamic to create your big marketing ideas, How to brief a creative team, How to use 'relevant abruption' to produce big creative ideas, How to simultaneously build a brand and get response, How to sell your work, How to run a creative department. All this is illustrated by some of the best advertising, direct and digital work ever produced, plus 12 case studies featuring ideas that have not only sold millions of pounds worth of products, but also won dozens of the world's most coveted awards. "Steve writes like he talks, with great intelligence, wisdom and common sense. He's one of the few people capable of looking at a notoriously self-obsessed industry and saying, "The Emperor has no clothes." And he's one of an even smaller number who can look at its problems and say, "here's how you fix it." Creative Work is as challenging as it is engaging. When I reached the end I felt like I wanted to continue the conversation, which is probably the highest compliment you can offer a book." - Jon Steel, author of Truth, Lies & Advertising and Perfect Pitch. "This is genuinely essential reading for anyone who wants to demystify the advertising creative process – and vastly more entertaining than your average business book. Harrison’s simple, commonsense approach makes you wonder why so many ad campaigns fail so spectacularly. Buy it, read it and learn from it!” - Larissa Vince, Campaign magazine. "This is a smart, straightforward and very special book. It affirmed so much I knew already, but my eyes were opened afresh to what is genuinely important about the work that we do. I came away with ten or twelve things I wanted to share with the rest of the team at glue and it also fortunately gave me some confidence that we’re getting a lot of this right already." - Mark Cridge, CEO, glue London. "Steve is one of the dying breed of creative directors that clients crave. He tells it like it is and delivers. How to do better creative work is a refreshingly honest must-read for any client, suit or creative who want to cut through the bullshit and produce great creative work that does the job. Harrison has the right to say what he likes about the ad industry - and he does!" - Charlie Smith, Head of Brand Marketing, Vodafone UK. "This book isn't just about how clients can help get the best work from their agency. I loved the insight into the thinking that goes on before the creative idea is had and realise it applies to every business that takes a creative approach to problem solving." - Paul Ferraiolo, President, Rolls-Royce Motor Cars, North America. “If, one day, my son tells me that he wants to be part of this business, I will make sure that he reads Steve ́s book and, if possible, find a way for him to spend a couple of hours with Steve himself” - Pablo Alzugary, President, Shackleton Madrid.
Download or read book Creativity Inc The Expanded Edition written by Ed Catmull and published by Random House. This book was released on 2023-09-28 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: The co-founder and longtime president of Pixar updates and expands his 2014 New York Times bestseller on creative leadership, reflecting on the management principles that built Pixar’s singularly successful culture, and on all he learned during the past nine years that allowed Pixar to retain its creative culture while continuing to evolve. “Might be the most thoughtful management book ever.”—Fast Company For nearly thirty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner eighteen Academy Awards. The joyous storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, Catmull reveals the ideals and techniques that have made Pixar so widely admired—and so profitable. As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie’s success—and in the twenty-five movies that followed—was the unique environment that Catmull and his colleagues built at Pixar, based on philosophies that protect the creative process and defy convention, such as: • Give a good idea to a mediocre team and they will screw it up. But give a mediocre idea to a great team and they will either fix it or come up with something better. • It’s not the manager’s job to prevent risks. It’s the manager’s job to make it safe for others to take them. • The cost of preventing errors is often far greater than the cost of fixing them. • A company’s communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody. Creativity, Inc. has been significantly expanded to illuminate the continuing development of the unique culture at Pixar. It features a new introduction, two entirely new chapters, four new chapter postscripts, and changes and updates throughout. Pursuing excellence isn’t a one-off assignment but an ongoing, day-in, day-out, full-time job. And Creativity, Inc. explores how it is done.
