Download or read book Targeting Uplift written by René Michel and published by Springer Nature. This book was released on 2019-09-09 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores all relevant aspects of net scoring, also known as uplift modeling: a data mining approach used to analyze and predict the effects of a given treatment on a desired target variable for an individual observation. After discussing modern net score modeling methods, data preparation, and the assessment of uplift models, the book investigates software implementations and real-world scenarios. Focusing on the application of theoretical results and on practical issues of uplift modeling, it also includes a dedicated chapter on software solutions in SAS, R, Spectrum Miner, and KNIME, which compares the respective tools. This book also presents the applications of net scoring in various contexts, e.g. medical treatment, with a special emphasis on direct marketing and corresponding business cases. The target audience primarily includes data scientists, especially researchers and practitioners in predictive modeling and scoring, mainly, but not exclusively, in the marketing context.

Download or read book Predictive Analytics written by Eric Siegel and published by John Wiley & Sons. This book was released on 2016-01-12 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Mesmerizing & fascinating..." —The Seattle Post-Intelligencer "The Freakonomics of big data." —Stein Kretsinger, founding executive of Advertising.com Award-winning | Used by over 30 universities | Translated into 9 languages An introduction for everyone. In this rich, fascinating — surprisingly accessible — introduction, leading expert Eric Siegel reveals how predictive analytics (aka machine learning) works, and how it affects everyone every day. Rather than a “how to” for hands-on techies, the book serves lay readers and experts alike by covering new case studies and the latest state-of-the-art techniques. Prediction is booming. It reinvents industries and runs the world. Companies, governments, law enforcement, hospitals, and universities are seizing upon the power. These institutions predict whether you're going to click, buy, lie, or die. Why? For good reason: predicting human behavior combats risk, boosts sales, fortifies healthcare, streamlines manufacturing, conquers spam, optimizes social networks, toughens crime fighting, and wins elections. How? Prediction is powered by the world's most potent, flourishing unnatural resource: data. Accumulated in large part as the by-product of routine tasks, data is the unsalted, flavorless residue deposited en masse as organizations churn away. Surprise! This heap of refuse is a gold mine. Big data embodies an extraordinary wealth of experience from which to learn. Predictive analytics (aka machine learning) unleashes the power of data. With this technology, the computer literally learns from data how to predict the future behavior of individuals. Perfect prediction is not possible, but putting odds on the future drives millions of decisions more effectively, determining whom to call, mail, investigate, incarcerate, set up on a date, or medicate. In this lucid, captivating introduction — now in its Revised and Updated edition — former Columbia University professor and Predictive Analytics World founder Eric Siegel reveals the power and perils of prediction: What type of mortgage risk Chase Bank predicted before the recession. Predicting which people will drop out of school, cancel a subscription, or get divorced before they even know it themselves. Why early retirement predicts a shorter life expectancy and vegetarians miss fewer flights. Five reasons why organizations predict death — including one health insurance company. How U.S. Bank and Obama for America calculated the way to most strongly persuade each individual. Why the NSA wants all your data: machine learning supercomputers to fight terrorism. How IBM's Watson computer used predictive modeling to answer questions and beat the human champs on TV's Jeopardy! How companies ascertain untold, private truths — how Target figures out you're pregnant and Hewlett-Packard deduces you're about to quit your job. How judges and parole boards rely on crime-predicting computers to decide how long convicts remain in prison. 182 examples from Airbnb, the BBC, Citibank, ConEd, Facebook, Ford, Google, the IRS, LinkedIn, Match.com, MTV, Netflix, PayPal, Pfizer, Spotify, Uber, UPS, Wikipedia, and more. How does predictive analytics work? This jam-packed book satisfies by demystifying the intriguing science under the hood. For future hands-on practitioners pursuing a career in the field, it sets a strong foundation, delivers the prerequisite knowledge, and whets your appetite for more. A truly omnipresent science, predictive analytics constantly affects our daily lives. Whether you are a

Download or read book Tectonic Uplift and Climate Change written by William F. Ruddiman and published by Springer Science & Business Media. This book was released on 2013-11-11 with total page 537 pages. Available in PDF, EPUB and Kindle. Book excerpt: A significant advance in climatological scholarship, Tectonic Uplift and Climate Change is a multidisciplinary effort to summarize the current status of a new theory steadily gaining acceptance in geoscience circles: that long-term cooling and glaciation are controlled by plateau and mountain uplift. Researchers in many diverse fields, from geology to paleobotany, present data that substantiate this hypothesis. The volume covers most of the key, dramatic transformations of the Earth's surface.

Download or read book Advances in Data Mining Applications and Theoretical Aspects written by Petra Perner and published by Springer. This book was released on 2016-06-27 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 16th Industrial Conference on Advances in Data Mining, ICDM 2016, held in New York, NY, USA, in July 2016. The 33 revised full papers presented were carefully reviewed and selected from 100 submissions. The topics range from theoretical aspects of data mining to applications of data mining, such as in multimedia data, in marketing, in medicine, and in process control, industry, and society.

Download or read book Modeling and Simulation in Engineering Economics and Management written by Kurt J. Engemann and published by Springer. This book was released on 2012-06-02 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains the refereed proceedings of the International Conference on Modeling and Simulation in Engineering, Economics, and Management, MS 2012, held in New Rochelle, NY, USA, in May/June 2012. The event was co-organized by the AMSE Association and Iona College. The 27 full papers in this book were carefully reviewed and selected from 78 submissions. In addition to these papers a summary of the plenary presentation given by Ronald R. Yager is also included. The book mainly focuses on the field of intelligent systems and its application to economics and business administration. Some papers have a stronger orientation towards modeling and simulation in these fields.

Download or read book Topics in Applied Statistics written by Mingxiu Hu and published by Springer Science & Business Media. This book was released on 2013-09-14 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume presents 27 selected papers in topics that range from statistical applications in business and finance to applications in clinical trials and biomarker analysis. All papers feature original, peer-reviewed content. The editors intentionally selected papers that cover many topics so that the volume will serve the whole statistical community and a variety of research interests. The papers represent select contributions to the 21st ICSA Applied Statistics Symposium. The International Chinese Statistical Association (ICSA) Symposium took place between the 23rd and 26th of June, 2012 in Boston, Massachusetts. It was co-sponsored by the International Society for Biopharmaceutical Statistics (ISBS) and American Statistical Association (ASA). This is the inaugural proceedings volume to share research from the ICSA Applied Statistics Symposium.

Download or read book Targeting Using Augmented Data in Database Marketing written by Bettina Hüttenrauch and published by Springer. This book was released on 2016-06-10 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study delivers insights on which external sources – e.g. website click behavior, surveys, or social media data – can and cannot be used for data augmentation. A case study is performed to test the suitability of different sources in order to create a generalized practical guide for data augmentation in marketing. Data augmentation is a beneficial tool for companies to use external data, if the internal data basis for targeting is not sufficient to reach the customers with the highest propensity. This study shows that augmenting data from feasible sources leads to significant conversion lifts.

Download or read book The Moment of Lift written by Melinda Gates and published by Flatiron Books. This book was released on 2019-04-23 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER “In her book, Melinda tells the stories of the inspiring people she’s met through her work all over the world, digs into the data, and powerfully illustrates issues that need our attention—from child marriage to gender inequity in the workplace.” — President Barack Obama “The Moment of Lift is an urgent call to courage. It changed how I think about myself, my family, my work, and what’s possible in the world. Melinda weaves together vulnerable, brave storytelling and compelling data to make this one of those rare books that you carry in your heart and mind long after the last page.” — Brené Brown, Ph.D., author of the New York Times #1 bestseller Dare to Lead “Melinda Gates has spent many years working with women around the world. This book is an urgent manifesto for an equal society where women are valued and recognized in all spheres of life. Most of all, it is a call for unity, inclusion and connection. We need this message more than ever.” — Malala Yousafzai "Melinda Gates's book is a lesson in listening. A powerful, poignant, and ultimately humble call to arms." — Tara Westover, author of the New York Times #1 bestseller Educated A debut from Melinda Gates, a timely and necessary call to action for women's empowerment. “How can we summon a moment of lift for human beings – and especially for women? Because when you lift up women, you lift up humanity.” For the last twenty years, Melinda Gates has been on a mission to find solutions for people with the most urgent needs, wherever they live. Throughout this journey, one thing has become increasingly clear to her: If you want to lift a society up, you need to stop keeping women down. In this moving and compelling book, Melinda shares lessons she’s learned from the inspiring people she’s met during her work and travels around the world. As she writes in the introduction, “That is why I had to write this book—to share the stories of people who have given focus and urgency to my life. I want all of us to see ways we can lift women up where we live.” Melinda’s unforgettable narrative is backed by startling data as she presents the issues that most need our attention—from child marriage to lack of access to contraceptives to gender inequity in the workplace. And, for the first time, she writes about her personal life and the road to equality in her own marriage. Throughout, she shows how there has never been more opportunity to change the world—and ourselves. Writing with emotion, candor, and grace, she introduces us to remarkable women and shows the power of connecting with one another. When we lift others up, they lift us up, too.

Download or read book Enterprise Artificial Intelligence Transformation written by Rashed Haq and published by John Wiley & Sons. This book was released on 2020-06-10 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Enterprise Artificial Intelligence Transformation AI is everywhere. From doctor's offices to cars and even refrigerators, AI technology is quickly infiltrating our daily lives. AI has the ability to transform simple tasks into technological feats at a human level. This will change the world, plain and simple. That's why AI mastery is such a sought-after skill for tech professionals. Author Rashed Haq is a subject matter expert on AI, having developed AI and data science strategies, platforms, and applications for Publicis Sapient's clients for over 10 years. He shares that expertise in the new book, Enterprise Artificial Intelligence Transformation. The first of its kind, this book grants technology leaders the insight to create and scale their AI capabilities and bring their companies into the new generation of technology. As AI continues to grow into a necessary feature for many businesses, more and more leaders are interested in harnessing the technology within their own organizations. In this new book, leaders will learn to master AI fundamentals, grow their career opportunities, and gain confidence in machine learning. Enterprise Artificial Intelligence Transformation covers a wide range of topics, including: Real-world AI use cases and examples Machine learning, deep learning, and slimantic modeling Risk management of AI models AI strategies for development and expansion AI Center of Excellence creating and management If you're an industry, business, or technology professional that wants to attain the skills needed to grow your machine learning capabilities and effectively scale the work you're already doing, you'll find what you need in Enterprise Artificial Intelligence Transformation.

Download or read book Large Meteorite Impacts III written by Thomas Kenkmann and published by Geological Society of America. This book was released on 2005-01-01 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The third volume of the series “Large Meteorite Impacts” provides an updated and comprehensive overview of modern impact crater research. In 26 chapters, more than 90 authors from Europe, the United States, Russia, Canada, and South Africa give a balanced, firsthand account of the multidisciplinary field of cratering science, with reports on field studies, geophysical analyses, and experimental and numerical simulations. Nine chapters focus on structure, geophysics, and cratering motions of terrestrial craters. Recent advances in impact ejecta studies and shock metamorphism are assembled, each with seven chapters, and three chapters extend the scope from a terrestrial to a planetary perspective."--pub. desc.

Download or read book Impact Cratering written by G. R. Osinski and published by John Wiley & Sons. This book was released on 2012-10-17 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: Impact cratering is arguably the most ubiquitous geological process in the Solar System. It has played an important role in Earth’s history, shaping the geological landscape, affecting the evolution of life, and generating economic resources. However, it was only in the latter half of the 20th century that the importance of impact cratering as a geological process was recognized and only during the past couple of decades that the study of meteorite impact structures has moved into the mainstream. This book seeks to fill a critical gap in the literature by providing an overview text covering broad aspects of the impact cratering process and aimed at graduate students, professionals and researchers alike. It introduces readers to the threat and nature of impactors, the impact cratering process, the products, and the effects – both destructive and beneficial. A series of chapters on the various techniques used to study impact craters provide a foundation for anyone studying impact craters for the first time.

Download or read book Profit Driven Business Analytics written by Wouter Verbeke and published by John Wiley & Sons. This book was released on 2017-10-09 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: Maximize profit and optimize decisions with advanced business analytics Profit-Driven Business Analytics provides actionable guidance on optimizing the use of data to add value and drive better business. Combining theoretical and technical insights into daily operations and long-term strategy, this book acts as a development manual for practitioners seeking to conceive, develop, and manage advanced analytical models. Detailed discussion delves into the wide range of analytical approaches and modeling techniques that can help maximize business payoff, and the author team draws upon their recent research to share deep insight about optimal strategy. Real-life case studies and examples illustrate these techniques at work, and provide clear guidance for implementation in your own organization. From step-by-step instruction on data handling, to analytical fine-tuning, to evaluating results, this guide provides invaluable guidance for practitioners seeking to reap the advantages of true business analytics. Despite widespread discussion surrounding the value of data in decision making, few businesses have adopted advanced analytic techniques in any meaningful way. This book shows you how to delve deeper into the data and discover what it can do for your business. Reinforce basic analytics to maximize profits Adopt the tools and techniques of successful integration Implement more advanced analytics with a value-centric approach Fine-tune analytical information to optimize business decisions Both data stored and streamed has been increasing at an exponential rate, and failing to use it to the fullest advantage equates to leaving money on the table. From bolstering current efforts to implementing a full-scale analytics initiative, the vast majority of businesses will see greater profit by applying advanced methods. Profit-Driven Business Analytics provides a practical guidebook and reference for adopting real business analytics techniques.

Download or read book New View of the Moon 2 written by Clive R Neal and published by Walter de Gruyter GmbH & Co KG. This book was released on 2024-05-06 with total page 890 pages. Available in PDF, EPUB and Kindle. Book excerpt: Much has happened in the world in the 17 years since the first New Views of the Moon was published as volume 60 of the Mineralogical Society of America in 2006. An exciting new era of lunar exploration has begun, including the promise of resuming human lunar exploration, exploring the lunar Poles, and missions to many other high-priority science targets. It is fitting, therefore, to now summarize the current state of knowledge to the degree possible at a time when advancements in knowledge of the Moon are proceeding at a breakneck pace. Therefore, during this period of unprecedented lunar exploration activity, and as we continue to rebound from a global pandemic, we now happily announce this New Views of the Moon 2 volume summarizing the advances in lunar science and exploration since 2006. The Steering Committee is eternally grateful to all contributors and especially the chapter leads, and to Professor Makiko Ohtake (University of Aizu, Japan) and Dr. David Blewett (Johns Hopkins University Applied Physics Laboratory, U.S.A.) for organizing the New Views of the Moon 2 Electronic Annex. We deeply appreciate the hard work and dedication of everyone involved in the production of this volume, especially Rachel Russell and Ian Swainson at the Mineralogical Society of America. This volume helps to frame our knowledge and expectations for an exciting future of lunar science and exploration and the new discoveries to be made. Having humans return to the Moon now seems more likely than it ever has since the last humans left the Moon on 14 December 1972.

Download or read book Large Meteorite Impacts and Planetary Evolution VI written by Wolf Uwe Reimold and published by Geological Society of America. This book was released on 2021-09-23 with total page 644 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This volume contains a sizable suite of contributions dealing with regional impact records (Australia, Sweden), impact craters and impactites, early Archean impacts and geophysical characteristics of impact structures, shock metamorphic investigations, post-impact hydrothermalism, and structural geology and morphometry of impact structures - on Earth and Mars"--

Download or read book Monetizing Data written by Andrea Ahlemeyer-Stubbe and published by John Wiley & Sons. This book was released on 2018-02-01 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practical guide for deriving insight and commercial gain from data Monetising Data offers a practical guide for anyone working with commercial data but lacking deep knowledge of statistics or data mining. The authors — noted experts in the field — show how to generate extra benefit from data already collected and how to use it to solve business problems. In accessible terms, the book details ways to extract data to enhance business practices and offers information on important topics such as data handling and management, statistical methods, graphics and business issues. The text presents a wide range of illustrative case studies and examples to demonstrate how to adapt the ideas towards monetisation, no matter the size or type of organisation. The authors explain on a general level how data is cleaned and matched between data sets and how we learn from data analytics to address vital business issues. The book clearly shows how to analyse and organise data to identify people and follow and interact with them through the customer lifecycle. Monetising Data is an important resource: Focuses on different business scenarios and opportunities to turn data into value Gives an overview on how to store, manage and maintain data Presents mechanisms for using knowledge from data analytics to improve the business and increase profits Includes practical suggestions for identifying business issues from the data Written for everyone engaged in improving the performance of a company, including managers and students, Monetising Data is an essential guide for understanding and using data to enrich business practice.

Download or read book Taxing Windfall Profits in the Energy Sector written by Mr. Thomas Baunsgaard and published by International Monetary Fund. This book was released on 2022-08-30 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt: The surge in fossil fuel prices in 2022 has generated substantial windfall profits in the energy sector. Policymakers in many countries are exploring policies to tax part of these profits. Excess profits can be taxed by tax instruments targeted at economic rents that avoid discouraging investment and limit any impact on further price increases. Many fossil fuel producing countries already have an adequate rent-capturing fiscal instrument in place. Others may consider introducing a permanent tax on windfall profits from fossil fuel extraction but should be more cautious about temporary and possibly poorly designed windfall profit taxes. Given the importance of encouraging decarbonatization of energy generation, it seems counter-intuitive to introduce exceptional tax measures on renewable electricity generation.

Download or read book Target Exploration Report written by New Mexico. Bureau of Mines and Mineral Resources and published by . This book was released on 1972 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt: