Download or read book Targeting the Mature Traveler written by Jacqueline Jeynes and published by Business Expert Press. This book was released on 2021-01-26 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a profile of the mature travel market based on recent research by review sites, tour operators and agents, and national press. It identifies recent trends with potential growth in destinations, types of holiday, the criteria holidaymakers use when planning a holiday, and how the final choice is made. Customer data and global demographic profiles leads to a range of strategic marketing options for those in tourism and travel sectors, and travel trends into 2021 and beyond. Despite significant changes globally as the coronavirus became a pandemic, the strategic approach identified here still forms a sound basis for taking the industry forward. Whether you are a student on a travel and tourism course, part of the global travel agency network, a tour operator, or provider of products and services, this book covers the underpinning profile of who the 50+ mature customer is, what they are looking for, and, ultimately, strategies to inform and encourage them to buy in the future.
Download or read book Target Marketing by Hotels to Mature Leisure Travellers written by Jacob Chacko Manakkalathil and published by . This book was released on 19?? with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Target Marketing Mature Leisure Travellers by North Dakota Hotels written by Jacob Manakkalathil and published by . This book was released on 1993 with total page 53 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Walt Disney World for Mature Travelers written by Kerry Smith and published by Macmillan. This book was released on 1999-09-10 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guide to enjoying a Disney vacation late in life points the way to food, lodging, attractions, golf and other sports, and area tourist spots, and devotes attention to issues of accessibility and convenience. 5 maps.
Download or read book Older Tourist Behavior and Marketing Tools written by Vania Vigolo and published by Springer. This book was released on 2017-04-07 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an in-depth analysis of the older-tourist market, and of the challenges and opportunities created by population ageing from a tourism marketing perspective, by combining a demand-side and a supply-side approach to older tourists. The book is divided into three parts, the first of which defines older tourists and presents a critical review of segmentation approaches. The second part then focuses on the behavior of older tourists in terms of the travel planning process, the use of information and communication technologies for travel purposes, and accommodation choices. The final part analyzes the marketing strategies and operative practices of three tourism companies that focus on the older-adult market. Practical implications for tourism suppliers willing to target older tourists are derived. The book is intended primarily for academics, researchers, and professionals in the tourism and hospitality industry. In addition, it will be useful for students attending advanced tourism and hospitality courses.
Download or read book Marketing Leadership in Hospitality written by Robert C. Lewis and published by . This book was released on 2000-02-18 with total page 970 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is the strongest weapon in the hospitality world today. The aim of this textbook is to help students and professionals make the necessary connection between their business and the consumer of that business.
Download or read book Managing Educational Tourism written by Christopher P. Cooper and published by Channel View Publications. This book was released on 2003-01-09 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increasingly tourists are seeking learning and educational holidays. This interest has led to the provision of tourism product with some form of learning or education as an integral component, including cultural heritage tourism and ecotourism. The growth of offshore education and lifelong learning has stimulated cross-border movement for language learning, school excursions and university student travel. Reflecting this growth in educational tourism types, the author outlines the main forms of educational tourism, their demand and supply characteristics, their impacts and the management issues associated with them, taking a holistic systems-based perspective. The book argues that without adequate research and appropriate management of educational forms of tourism, the potential regional development impacts and personal learning benefits will not be maximised. The book highlights the need for collaboration and networking between both the tourism and education industries to adequately manage the issues surrounding the growth in educational tourism.
Download or read book Solo First Time Travellers Handbook eBook PDF written by Deborah Brown and published by Going Travelling. This book was released on 2019-12-31 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: A confidence builder for those who want to travel the world.Travel Safe. Travel Smart. Travel Healthy. All the know-how from a travel expert who brings comprehensive, practical information from the decision to go, planning, travelling and returning home and everything in-between. Let's Travel You Happy! Super-informative topics include: - Decide where to go, when and for how long - Savings strategies, budgeting, and planning - Packing to perfection - Passports, Visas, Working holiday - Expert Tips throughout - Inspirational stories and images - Prepare for a happy, healthy, safe journey The ultimate guide to to your destiny of discovering the world. By: Going Travelling? - Travel You Happy
Download or read book Growing Older written by Ian Robert Patterson and published by CABI. This book was released on 2006 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism is big business, especially for older people. With the senior market becoming increasingly targeted by marketers and travel companies, both operators and leisure service providers need to be knowledgeable and sensitive to the particular characteristics, special needs and requirements of the senior market. The purpose of this book is to provide the latest research about these characteristics, tourist behaviours and leisure needs of baby boomers, seniors and older people generally and how to effectively market to this expanding group in the future.
Download or read book Free Stuff and Good Deals for Folks Over 50 written by Linda Bowman and published by Santa Monica Press. This book was released on 2007-11-01 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: The completely revised 3rd edition of Free Stuff & Good Deals for Folks over 50 features goods and services that are either absolutely free or are such a fantastic deal, they won’t want to pass them up! And best of all, author and professional bargain hunter Linda Bowman shows them how to obtain their free gifts and incredible bargains quickly and easily. This fact-filled guide is packed with information on where to find: • Free Entertainment • Incredible Travel Bargains • Free Health Care Information • Prescription Medicine Discounts • Free Financial, Investment and Tax Advice • Free Educational Opportunities • Sports, Fitness and Exercise Bargains • Free Magazines, Newsletters, Catalogs and Books • Free Medicare and Insurance Information • Organizations and Associations for Folks over 50 . . . and much more!
Download or read book Demographic Targeting written by James A. Pooler and published by Routledge. This book was released on 2018-01-12 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title was first published in 2002: Retailers who ignore the demographics of their customers do so at their peril. Examining the role of age and gender in the behavior and patterns of shoppers, this book looks at all shoppers as members of distinct demographic groups, each of which marches to the beat of its own drum. We can say a lot about people and their shopping behavior simply by examining their demographic group membership. For example, we can say that middle-aged shoppers have less time available for shopping, but more money. Such ideas provide valuable information about how to sell to them. Demographic targeting is the key to success when it comes to modern retailing. This book takes a look at shopping from the perspective of demography and considers the demographic group to be a crucial concept for understanding the modern shopper.
Download or read book Hospitality Design for the Graying Generation written by Alfred H. Baucom and published by John Wiley & Sons. This book was released on 1996-08-03 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive and practical approach to designing for the growingsenior market As people live longer, stay healthier, and enjoy more disposableincome, their use of hospitality services is increasingdramatically. Hospitality Design for the Graying Generation helpsyou cater to this expanding market by providing criticalinformation on designing facilities which are sensitive to theneeds of the over-65 population. With the important principlesexplained in this book, designing for the senior consumer can becreative, cost-effective, and benefit all consumers withoutsacrificing style. This indispensable guide includes: * A Universal Design approach that can be applied to bothcommercial and residential projects, going beyond compliance withADA guidelines * A wide range of hospitality design, including restaurants, hotelguest rooms, lobbies, and lounges * Design principles beautifully illustrated with concise, detaileddrawings * Extensive coverage of the specific physical needs and psychologyof seniors, including physical strength, hearing, sight, colorpreferences, and other areas * A quick-reference checklist of "senior-friendly" designfeatures When the interior design needs of the over-65 market are met, allpotential users gain, regardless of age or ability. This accessiblebook is an invaluable resource for designers, operators, and otherprofessionals throughout the hospitality industry. With millions of baby boomers rapidly approaching retirement age,the over-65 age group is the fastest-growing segment of thepopulation. As they become healthier, live longer, and have moredisposable income, their use of hospitality services, such ashotels and restaurants, will increase dramatically. Whether you area designer or a hospitality professional, Hospitality Design forthe Graying Generation helps you plan for this growing market byproviding you with critical information for designing facilitiesthat accommodate the needs of all generations. Clearly written and generously illustrated, Hospitality Design forthe Graying Generation shows you how to address the specificphysical and psychological needs of seniors, with detailed chapterson mobility, hearing, vision, color preferences, and otherimportant areas. Going beyond ADA guidelines, Alfred Baucom'sUniversal Design approach enables you to integrate senior-friendlydesign principles into a wide range of specific environments --fromlobbies, common areas, and public restrooms to restaurants,lounges, and hotel guest rooms. In meeting the needs of the over-65 market, Hospitality Design forthe Graying Generation ensures that all potential users, regardlessof age or ability, will be well accommodated.
Download or read book Leisure and Aging written by Heather Julie Gibson and published by Human Kinetics. This book was released on 2012 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leisure and Aging: Theory and Practice provides students and professionals with a balanced perspective of current knowledge as it presents cutting-edge research in both fields. Supplemented by online ancillaries, this text offers a wealth of knowledge on various aspects of life for older people and the role of leisure in their lives.
Download or read book Tourism Culture and Heritage in a Smart Economy written by Vicky Katsoni and published by Springer. This book was released on 2017-02-21 with total page 502 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the ways in which information and communication technologies (ICTs) offer a powerful tool for the development of smart tourism. Numerous examples are presented from across the entire spectrum of cultural and heritage tourism, including art, innovations in museum interpretation and collections management, cross-cultural visions, gastronomy, film tourism, dark tourism, sports tourism, and wine tourism. Emphasis is placed on the importance of the smart destinations concept and a knowledge economy driven by innovation, creativity, and entrepreneurship. New modes of tourism management are described, and tourism products, services, and strategies for the stimulation of economic innovation and promotion of knowledge transfer are outlined. The potential of diverse emerging ICTs in this context is clearly explained, covering location-based services, internet of things, smart cities, mobile services, gamification, digital collections and the virtual visitor, social media, social networking, and augmented reality. The book is edited in collaboration with the International Association of Cultural and Digital Tourism (IACuDiT) and includes the proceedings of the Third International Conference on Cultural and Digital Tourism.
Download or read book After Fifty written by Leslie M. Harris and published by Paramount Market Publishing. This book was released on 2003 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Baby boomers are an incredibly lucrative market. But in their rush to appeal to youth, many companies have lost contact with baby boomers as they mature. The experts who contributed to this book find that boomers refuse to think of themselves as old even as they seek some of the comforts of mid-life. As they move through their peak earning years and into retirement, they still have a sense of fun and self-confidence. As perpetual learners, boomers continue to be information hungry and willing to adopt new technologies. Moreover, they recognize that good health will keep them young and they work to stay healthy. Leading authorities in the fields of leisure and travel, financial services, apparel, fast food, technology, and health care tell you what boomers want from these industries. You will find: Details of todays boomer demographics compared with the generations before and after and data on their attitudes based on several representative surveys in the past year Advertising campaigns that have worked for leisure companies and destinations What mature Boomers are demanding of fast food How technology fits into their lives Why apparel companies need to rethink their designs for boomer women What boomers expect of their financial advisors Insights into their drugs of choice for combating high cholesterol and high blood pressureDont write them off just yet! Place your order now to make sure you stay ahead of the generation that has at times been referred to as, A pig moving through a python. This book gives you the information you need to sell to boomers After Fifty.
Download or read book Start Your Own Senior Services Business written by Entrepreneur Press and published by Entrepreneur Press. This book was released on 2014-08-18 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: The senior population is multiplying by the millions! In fact, during the next 25 years, the senior population in America is expected to double — growing faster than the total population in every state. This means one thing: a tremendous opportunity for aspiring and compassionate entrepreneurs. From providing adult daycare or homecare to transportation or concierge needs, this guide covers today’s most requested services within the 65-and-older market. Readers learn, step by step, how to choose the right opportunity for them, legally and financially establish their business, acquire licenses and certifications, set policies and procedures, and much more! Priceless insight, advice, and tips from practicing senior care professionals help aspiring entrepreneurs to discover their specialty from within one of six growing areas of interest — adult daycare, relocation services, homecare, transportation services, concierge, and travel service; design a business to suit customers’ demographics and special needs; set rates; create a support staff who will facilitate success; use effective marketing and advertising to get the word out; build valuable business partnerships that lead to referrals; and plan for future growth. A record number of seniors are seeking help, and this guide is the key to starting a senior care service today!
Download or read book Tourism and Leisure Behaviour in an Ageing World written by Ian Patterson and published by CABI. This book was released on 2017-12-21 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism and Leisure Behaviour in an Ageing World, based on Ian Patterson's previously published Growing Older, provides an overview of the latest research concerning tourist behaviour and leisure needs of baby boomers, seniors, and older adults. With an increasingly ageing population, industry interest has intensified and there has been a corresponding explosion in related research activity.
