Download or read book Tales of advertising told by advertisers written by Fidel del Castillo Díaz and published by ESIC Editorial. This book was released on 2019-05-22 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: -Uf! another advertising manual... -Yes, another manual. But this one is different. To with, with Plato's permission, it is a book written in the form of a question/answer, almost a conversation. With this we are going to try to make it a little more enjoyable and even put a spark of humor in it. But beyond the form, is a manual written by eight advertising professionals, professionals who have been working for years in their respective positions ... An advertiser's communications director, an advertising agency director, a creative director, a media director, an account director, a strategic planning director, an expert in advertising law and a creative innovation director tell us what their vision is of the work they do, the functioning of the agency and advertising in general. The advertising told by advertisers is, in addition to a tautology, an unorthodox manual academically speaking but very instructive of how they think, how they work and how they live advertising professionals.
Download or read book Reality In Advertising written by Rosser Reeves and published by Lulu.com. This book was released on 2017-06-09 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising's greatest classic. It has been translated into twelve languages and has been published in twenty-one separate editions in fifteen countries. Leading business executives, and the advertising cognoscenti, hail it as "the best book for professionals that has ever come out of Madison Avenue." Rosser Reeves says: "The book attempts to formulate certain theories of advertising, many quite new, and all based on 30 years of intensive research." These theories, whose value has been proved in the marketplace, all revolve around the central concept that success in selling a product is the key criterion of advertising. Get Your Copy Now
Download or read book Sold on Language written by Julie Sedivy and published by John Wiley & Sons. This book was released on 2011-05-03 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: As citizens of capitalist, free-market societies, we tend to celebrate choice and competition. However, in the 21st century, as we have gained more and more choices, we have also become greater targets for persuasive messages from advertisers who want to make those choices for us. In Sold on Language, noted language scientists Julie Sedivy and Greg Carlson examine how rampant competition shapes the ways in which commercial and political advertisers speak to us. In an environment saturated with information, advertising messages attempt to compress as much persuasive power into as small a linguistic space as possible. These messages, the authors reveal, might take the form of a brand name whose sound evokes a certain impression, a turn of phrase that gently applies peer pressure, or a subtle accent that zeroes in on a target audience. As more and more techniques of persuasion are aimed squarely at the corner of our mind which automatically takes in information without conscious thought or deliberation, does 'endless choice' actually mean the end of true choice? Sold on Language offers thought-provoking insights into the choices we make as consumers and citizens – and the choices that are increasingly being made for us. Click here for more discussion and debate on the authors’ blog: http://www.psychologytoday.com/blog/sold-language [Wiley disclaims all responsibility and liability for the content of any third-party websites that can be linked to from this website. Users assume sole responsibility for accessing third-party websites and the use of any content appearing on such websites. Any views expressed in such websites are the views of the authors of the content appearing on those websites and not the views of Wiley or its affiliates, nor do they in any way represent an endorsement by Wiley or its affiliates.]
Download or read book The Untold Story of Advertising Masters of Marketing Secrets Origins of American Marketing Revealed written by Dr. Robert C. Worstell and published by Lulu.com. This book was released on 2014-05-28 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Albert Davis Lasker started out as a newspaper reporter when still a teenager but soon got interested in advertising. He started first as an office clerk and later became a salesman. He then asked to be given responsibility for a money-losing account so that he could try his hand at copywriting. By the age of 20, he had bought Lord & Thomas advertising agency and remained its chief executive for more than four decades. This book is as close as readers can come to an autobiography. This book tells the story of how he shaped the agency which ranked number one in its day. Originally published in 26 installments of Advertising Age, this book takes into the boardroom of Lord & Thomas and reveals the business philosophy and hard-won knowledge of the man who was its leader for 40 years. Get your copy today and learn how the earliest and most successful marketer in the first half of this century created that success.
Download or read book Editor Publisher written by and published by . This book was released on 1928 with total page 1482 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fourth estate.
Download or read book Curtain of Lies written by Melissa Feinberg and published by Oxford University Press. This book was released on 2017-05-04 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: While the Cold War governments of Eastern Europe operated within the confines of the Soviet worldview, their peoples confronted the narratives of both East and West. From the Soviet Union and its satellites, they heard of a West dominated by imperialist warmongers and of the glorious future only Communism could bring. A competing discourse emanated from the West, claiming that Eastern Europe was a totalitarian land of captive slaves, powerless in the face of Soviet aggression. In Curtain of Lies, Melissa Feinberg conducts a timely examination into the nature of truth, using the political culture of Eastern Europe during the Cold War as her foundation. Focusing on the period between 1948 and 1956, she looks at how the "truth" of Eastern Europe was delineated by actors on both sides of the Iron Curtain. Feinberg offers a fresh interpretation of the Cold War as a shared political environment, exploring the ways in which ordinary East Europeans interacted with these competing understandings of their homeland. She approaches this by looking at the relationship between the American-sponsored radio stations broadcast across the Iron Curtain and the East European émigrés they interviewed as sources on life under Communism. Feinberg's careful analysis reveals that these parties developed mutually reinforced assumptions about the meaning of Communism, helping to create the evidentiary foundation for totalitarian interpretations of Communist rule in Eastern Europe. In bridging the geopolitical and the individual, Curtain of Lies provides a perspective that is both innovative in its methodology and indispensable to its field.
Download or read book A Vital Need of the Times written by Felix Orman and published by . This book was released on 1918 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Tahoe Tales of Historic Times Unforgettable People written by Don Lane and published by Xlibris Corporation. This book was released on 2008 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: This manuscript is a collection of short stories that were originally prepared as part of a radio program that began in the early 1980's as a summer informational and educational program for Tahoe area residents and visitors. Between 1982 and 1985, the author presented over a hundred live radio features about Tahoe's history and the environment over Tahoe radio station KTHO. Lane returned to the radio airways in 1995, this time with Tahoe radio station KOWL-AM-1490, and has since broadcast over 3000 radio tales: "Don Lanes Tales of Tahoe." The book is a distinctive collection of short stories about the colorful people, the characters, the dreamers and schemers that lived and worked in and around Lake Tahoe and the Sierras during the pioneer days of the Gold Rush and during the Comstock Years...people like Mark Twain, Joaquin Murrieta, and Lola Montez. It is also a collection of true stories about the unheralded pioneer men and women that were in their own simple way, inspiring. There are also tales about historic events in our region's diverse history and off-beat tales about ghosts, bandits and even about true love. The collection of tales weaves serious history with light-hearted stories without editorializing or fictionalizing by the author, as the emphasis has been on historical integrity and authenticity. The stories have been gathered from historical journals, diaries, museum collections, archives and history records. The stories are both entertaining and educational, and hopefully will provide insight into a time long past, and provide a greater awareness and appreciation for the people that have been forgotten over the years as time has passed by.
Download or read book Printers Ink written by and published by . This book was released on 1900 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Franchise Era written by Fleury James Fleury and published by Edinburgh University Press. This book was released on 2019-04-01 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: As Hollywood shifts towards the digital era, the role of the media franchise has become more prominent. This edited collection, from a range of international scholars, argues that the franchise is now an integral element of American media culture. As such, the collection explores the production, distribution and marketing of franchises as a historical form of media-making - analysing the complex industrial practice of managing franchises across interconnected online platforms. Examining how traditional media incumbents like studios and networks have responded to the rise of new entrants from the technology sector (such as Facebook, Apple, Amazon, Netflix and Google), the authors take a critical look at the way new and old industrial logics collide in an increasingly fragmented and consolidated mediascape.
Download or read book The Routledge Companion to Media and Fairy Tale Cultures written by Pauline Greenhill and published by Routledge. This book was released on 2018-03-28 with total page 858 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Cinderella to comic con to colonialism and more, this companion provides readers with a comprehensive and current guide to the fantastic, uncanny, and wonderful worlds of the fairy tale across media and cultures. It offers a clear, detailed, and expansive overview of contemporary themes and issues throughout the intersections of the fields of fairy-tale studies, media studies, and cultural studies, addressing, among others, issues of reception, audience cultures, ideology, remediation, and adaptation. Examples and case studies are drawn from a wide range of pertinent disciplines and settings, providing thorough, accessible treatment of central topics and specific media from around the globe.
Download or read book THE WRITER S MONTHLY written by and published by . This book was released on 1922 with total page 1206 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Taming the Troublesome Child written by Kathleen W. Jones and published by Harvard University Press. This book was released on 1999-09-15 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In Taming the Troublesome Child, these questions lead to the complex history of "child guidance," a specialized psychological service developed early in the twentieth century. Kathleen Jones puts this professional history into the context of the larger culture of age, class, and gender conflict."--BOOK JACKET.
Download or read book EBOOK Foundations of Marketing 6e written by John Fahy and published by McGraw Hill. This book was released on 2019-03-01 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: Valued by instructors and students alike, Foundations of Marketing presents an accessible introduction to Marketing. Packed with examples and end of chapter case studies highlighting the real world application of marketing concepts, this fully updated Sixth Edition features digital marketing integrated throughout the chapters as well as a dedicate chapter on marketing planning and strategy. Discover: How marketing adds value to customers and organizations How innovative brand positioning drives commercial success How new digital marketing communication techniques are being used by companies to drive their brand awareness and engagement, as well as customer retention and conversion levels How marketing planning and strategy gives direction to an organization’s marketing effort and co-ordinates its activities. Key features: Marketing Spotlights showcase the marketing innovations of brands including Adidas, Crayola, Samsung and KFC. Marketing in Action boxes offer varied examples of real companies’ campaigns in the UK, Scandinavia, The Netherlands and internationally. Critical Marketing Perspective boxes encourage critical thinking of ethical debates to stimulate student discussion about socially responsible practice and encourage critical analysis of these issues. 12 brand new end of chapter Case Studies including Fjallraven, Primark, Uber and BrewDog give in-depth analysis of companies’ marketing strategies, with dedicated questions to provoke student enquiry. Marketing Showcase videos feature interviews with business leaders and marketing professionals, offering insights into how different organisations have successfully harnessed the elements of the marketing mix.
Download or read book Art in Advertising written by and published by . This book was released on 1891 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The story of advertising written by James Playsted Wood and published by . This book was released on 1958 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Tales of the Wild West 12 Novels in One Edition written by Charles Alden Seltzer and published by Good Press. This book was released on 2023-11-26 with total page 2725 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 'Tales of the Wild West - 12 Novels in One Edition' by Charles Alden Seltzer, readers are taken on a thrilling journey through the rugged landscapes of the American frontier. Seltzer's literary style captures the essence of the Wild West with vivid descriptions of gunfights, outlaws, and cowboys, making each novel a gripping and action-packed read. Set against the backdrop of the late 19th century, these tales offer a glimpse into the lawlessness and bravery that defined the era. Seltzer's attention to detail and rich character development immerse readers in a world where honor and justice are often determined by the barrel of a gun. Fans of Western fiction will appreciate the authenticity and excitement found in this collection, making it a must-read for anyone interested in the Wild West genre. Charles Alden Seltzer's extensive knowledge of the American frontier and his passion for storytelling shine through in this extraordinary compilation of Western novels.
