Download or read book Pitchers of Beer written by Dan Raley and published by U of Nebraska Press. This book was released on 2011-01-01 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: The story of the Minor League Seattle Rainiers and their place in the Pacific Coast League.

Download or read book Becoming Big League written by Bill (William) Mullins and published by University of Washington Press. This book was released on 2013-06-18 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Becoming Big League is the story of Seattle's relationship with major league baseball from the 1962 World's Fair to the completion of the Kingdome in 1976 and beyond. Bill Mullins focuses on the acquisition and loss, after only one year, of the Seattle Pilots and documents their on-the-field exploits in lively play-by-play sections. The Pilots' underfunded ownership, led by Seattle's Dewey and Max Soriano and William Daley of Cleveland, struggled to make the team a success. They were savvy baseball men, but they made mistakes and wrangled with the city. By the end of the first season, the team was in bankruptcy. The Pilots were sold to a contingent from Milwaukee led by Bud Selig, who moved the franchise to Wisconsin and rechristened the team the Brewers. Becoming Big League describes the character of Seattle in the 1960s and 1970s, explains how the operation of a major league baseball franchise fits into the life of a city, charts Seattle's long history of fraught stadium politics, and examines the business of baseball. Watch the trailer: http://www.youtube.com/watch?v=7hwhl5sLoQs&list=UUge4MONgLFncQ1w1C_BnHcw&index=1&feature=plcp

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Download or read book Brand Admiration written by C. Whan Park and published by John Wiley & Sons. This book was released on 2016-09-16 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book describes how companies can turn a product, service, corporate, person or place brand into one that customers love, trust and respect; in short, how to make a brand admired. The result? Greater brand loyalty, stronger brand advocacy, and higher brand equity. Admired brands grow more revenue in a more efficient way over a longer period of time and with more opportunities for growth. The real power of Brand Admiration is that it provides concrete, actionable guidance on how brand managers can make customers (and employees) admire a brand. Admired brands don't just do the job; they offer exactly what customers need (enabling benefits), in way that's pleasing, fun, interesting, and emotionally involving (enticing benefits), while making people feel good about themselves (enriching benefits). Providing these benefits, called 3 Es, is foundational to building , strengthening and leveraging brand admiration. In addition, the authors articulate a common-sense and action based measure of brand equity, and they develop dashboard metrics to diagnose if there are any 'canaries in the coal mine', and if so, what to do next. In short, Brand Admiration provides a coherent, cohesive approach to helping the brand stand the test of time. A well-designed, well-managed brand becomes a part of the public consciousness, and ultimately, a part of the culture. This trajectory is the fruit of decisions made from an integrated strategic standpoint. This book shows you how to shift the process for your brand, with practical guidance and an analytical approach.

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