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Book Campaigns and Political Marketing

Download or read book Campaigns and Political Marketing written by Wayne Steger and published by Routledge. This book was released on 2013-02-01 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understand the theoretical—and practical—aspects of political marketing! Over the past few years political marketing strategies have been refined with the help of new findings in political science research. Campaigns and Political Marketing clearly discusses the most recent political science research studies and theories that political activists and professionals can apply to effectively campaign for an issue or candidate. This text is an invaluable compilation of research, theory, and practical application from political science experts across the country that guides readers through the complexities of everyday political marketing and campaigning. Readers get the critical knowledge needed on how to best affect public viewpoints and gain the strongest advantage over the opposition. Campaigns and Political Marketing is packed with information and insights every political activist will find useful. It coherently explains the real world of campaign politics and elections, presenting the everyday issues that political consultants face in the field, all made easily understandable even to the novice. This scholarly examination provides lessons that can be effectively applied to just about any situation. Political crises and scandals are discussed in detail, with research and historical studies that illuminate practical ways to deal with any problem. The book is extensively referenced and uses graphs and charts to clearly explain research findings. Campaigns and Political Marketing answers these tough questions: What is the role of professional campaign consultants—and their value? How have the past four presidential elections revised the state presidential vote forecasting equation? How does interest groups’ resource distribution differ from resource allocation decisions made by candidates’ organizations and the national political parties? How does congressional campaign candidate scheduling differ from legislative candidate scheduling? How effective are attack messages in generating media coverage early in a campaign? How do political professionals define campaign crises? What are the differences in public reaction when a candidate from one or the other of the two major parties is in a scandal? How is public opinion affected when tragedy strikes a political candidate? Campaigns and Political Marketing is stimulating, idea-generating reading that is perfect for educators and students in marketing, communications, and political science; practitioners in campaigns and marketing; and political activists of all types.

Book Whose Votes Count

    Book Details:
  • Author : Abigail M. Thernstrom
  • Publisher : Harvard University Press
  • Release : 1987
  • ISBN : 9780674951952
  • Pages : 348 pages

Download or read book Whose Votes Count written by Abigail M. Thernstrom and published by Harvard University Press. This book was released on 1987 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A Twentieth Century Fund study."Includes indexes. Bibliography: p. [257]-302.

Book India Votes

    Book Details:
  • Author : Harold A Gould
  • Publisher : Routledge
  • Release : 2019-05-20
  • ISBN : 042972277X
  • Pages : 370 pages

Download or read book India Votes written by Harold A Gould and published by Routledge. This book was released on 2019-05-20 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Within a scant eighteen-month span, India held two national elections. The first, in November 1989, witnessed the political demise of Rajiv Gandhi and the precipitous decline of his Congress Party. The second, in May 1991, witnessed his assassination at the hands of Tamil Tiger extremists just as the Congress Party seemed poised on the threshold of

Book Normal Vote Analysis

Download or read book Normal Vote Analysis written by Hans Anker and published by . This book was released on 1992 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Hubert H  Humphrey

    Book Details:
  • Author : Charles Lloyd Garrettson
  • Publisher : Transaction Publishers
  • Release : 1993-01-01
  • ISBN : 9781412825597
  • Pages : 392 pages

Download or read book Hubert H Humphrey written by Charles Lloyd Garrettson and published by Transaction Publishers. This book was released on 1993-01-01 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Calls for greater morality in government and among politicians are a fixture of American political culture. Although there is no lack of opinion on what political morality means and how it might be achieved, few commentators have considered these questions in practical terms. In this major contemporary analysis of the life and work of Hubert H. Humphrey, Charles L. Garrettson examines Humphrey's career to provide an explanatory approach to the application of religious or moral principles to political practice. He does so without reducing this theme to sentiment or cynicism. Humphrey's life and career constituted a striking and often conflicted amalgam of personal idealism and political realism. His ideals came literally from Main Street, America and on them he rode straight to Washington, D.C. to fulfill an exalted and selfless dream of public service. His years there, however, coincided with one of the most significant, tumultuous, and challenging times in American history: the 1960s-a tune not noted for its emphasis on Main Street values. Garrettson perceives a profound irony at the center of Humphrey's life; the very source of strength that brought him his greatest triumph and joy-his role in the passage of the 1964 Civil Rights Act and thus the vice presidency-also brought him his greatest failure and grief--the presidential campaign of 1968 and his vulnerability on the issue of the Vietnam War. Combining biography, history, and theoretical analysis, "Hubert H. Humphrey and the Politics of Joy "is built around essential defining questions: is morality principally a matter of belief or action; or is it instead a consistent, though admittedly tenuous, balancing of both. In testing Humphrey's life and career against these questions, Garrettson provides a necessary exercise in social science and a profound reflection on what it means to be moral in the political world.

Book Political Leadership  Parties and Citizens

Download or read book Political Leadership Parties and Citizens written by Jean Blondel and published by Routledge. This book was released on 2009-12-04 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores the increasing importance of personality in leadership. It focuses on the relationship and psychological dimension between citizens and political leaders, with case studies on Britain and Northern Ireland, France, Italy, Poland, Japan and Thailand.

Book Alibis   Angels

    Book Details:
  • Author : Olivia Matthews
  • Publisher : Kensington Cozies
  • Release : 2019-02-26
  • ISBN : 1496709438
  • Pages : 292 pages

Download or read book Alibis Angels written by Olivia Matthews and published by Kensington Cozies. This book was released on 2019-02-26 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Giving up murder for Lent won’t be easy . . . With the Lenten season fast approaching, Sister Louise “Lou” LaSalle looks forward to a final day of indulgence before giving up her favorite sweets. But one Briar Coast resident won’t get the chance to repent. Opal Lorrie, the mayor’s director of finance, was just found in the parking lot of the Board of Ed--with a broken neck. The sheriff’s deputies are calling the apparent slip-and-fall a freak accident. But Opal was driving her boss’s car and wearing her boss’s red wool coat. Mayor Heather Stanley has been receiving threatening letters and is clearly the real target. Offering her sanctuary could put the Congregation of the Sisters of St. Hermione of Ephesus at risk, but how can Sister Lou turn her back on a neighbor in need? Aided by her loyal sleuthing partners—her well-connected nephew Chris and reporter Shari Henson—Sister Lou must confront the mayor’s myriad detractors during this critical election year. And as the first day of April nears, it’s up to her to unmask an unrepentant killer who has everyone fooled.

Book Joint Enterprise

    Book Details:
  • Author : Brigid Baillie
  • Publisher : Austin Macauley Publishers
  • Release : 2023-11-10
  • ISBN : 1035820382
  • Pages : 364 pages

Download or read book Joint Enterprise written by Brigid Baillie and published by Austin Macauley Publishers. This book was released on 2023-11-10 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: On a winter’s night, in a grubby alleyway, in a northern town, Josh, a 17-year-old A Level student, is found stabbed to death. The police investigation soon focuses on the four people who were in the alleyway with him that night – Josh’s girlfriend, Naomi and three members of a local gang, involved in drugs and violence. The three gang members are charged but the police start to look more closely at Naomi. New evidence emerges which seems to point to Naomi. Could Naomi be complicit with the gang? Is she a victim or a suspect? Or are the police looking in the wrong place? Soon her lawyers become Naomi’s only hope of a life beyond this nightmare. An emotional exploration of the impact of a murder on family and friends combined with the roller coaster ride of twists and turns which make for a high-profile criminal investigation and trial.

Book Prime Minister

    Book Details:
  • Author : John Stewart
  • Publisher : Shepheard-Walwyn
  • Release : 2010-04-01
  • ISBN : 0856833231
  • Pages : 313 pages

Download or read book Prime Minister written by John Stewart and published by Shepheard-Walwyn. This book was released on 2010-04-01 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Britain is in crisis. Unrest and inner city tensions feed on unemployment. And as the Government struggles to contain the soaring debt, no one listens. Most are tired of ‘PR-savvy’ words, tired of the ‘blame-game’ that poses as debate. Divisions in the Cabinet force the premier’s resignation. Because circumstances are too dire to afford the luxury of an election, the Queen calls a meeting of the three main party leaders. Some days previously, the Leader of the Opposition had received a letter that intrigued him. The writer, in fact, had held little hope of making contact. For him, it was one last try. Yet much to his amazement he received a phone call from the opposition leader’s secretary. When they met, the Leader of the Opposition was polite, but blunt: ‘Why should you see the answer when all the experts down the ages have ignored it?’ he asked - yet, his interest had been aroused. Following the meeting with the Queen, it was announced that the Leader of the Opposition had been asked to form a national government. With the support of the other two party leaders, he sets out to win over the cabinet, parliament and the country to implement the reform recommended by the letter writer.

Book Forever is a very long time

Download or read book Forever is a very long time written by Prashant sharma and published by BlueRose Publishers. This book was released on 2019-12-20 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: A story of people who thought they had made decisions which would last forever. Radha, a girl stuck in a middle class household in the 90s, tries to live her dreams, and ends up giving away her most valuable possession to Hari. Hari, a young professional, stuck in a dilemma of friendship and love, ends up giving it away to Raj. Raj, the homeless, aimless and hopeless beggar, gets lucky and rich, but a chance interaction with a political heir changes his life forever. Rajdhir, the father of the undeserving political heir, stuck in party politics of power and loyalty, ends up changing the political reins of the country. Each story has a twist - and shows how circumstances make you do things you never thought you were capable of, because,forever is a very long time. About the Author:- Prashant Sharma - making hay while the sun shines. Prashant currently lives in Dubai with his wife and son. He is an MBA graduate from IIM Lucknow (2009) and works in a multinational bank. He is a national bestselling author, having sold more than 30,000 copies of his books.

Book The Road

    Book Details:
  • Author : Russell Lawrence Barsh
  • Publisher : Univ of California Press
  • Release : 2023-11-10
  • ISBN : 0520326741
  • Pages : 320 pages

Download or read book The Road written by Russell Lawrence Barsh and published by Univ of California Press. This book was released on 2023-11-10 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title is part of UC Press's Voices Revived program, which commemorates University of California Press’s mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1980.

Book Magic

    Book Details:
  • Author : Jonathan Oliver
  • Publisher : Solaris
  • Release : 2012-10-25
  • ISBN : 1849974586
  • Pages : 279 pages

Download or read book Magic written by Jonathan Oliver and published by Solaris. This book was released on 2012-10-25 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: They gather in darkness, sharing ancient and arcane knowledge as they manipulate the very matter of reality itself. Spells and conjuration; legerdemain and prestidigitation – these are the mistresses and masters of the esoteric arts. From the otherworldly visions of Conan Doyle’s father in Audrey Niffenegger’s ‘The Wrong Fairy’ to the diabolical political machinations of Dan Abnett’s ‘Party Tricks’, here you will find a spell for every occasion. Jonathan Oliver, critically acclaimed editor of The End of The Line and House of Fear, has brought together sixteen extraordinary writers for this collection of magical tales. Within you will find works by Audrey Niffenegger, Sarah Lotz, Will Hill, Steve Rasnic and Melanie Tem, Liz Williams, Dan Abnett, Thana Niveau, Alison Littlewood, Christopher Fowler, Storm Constantine, Lou Morgan, Sophia McDougall, Gail Z. Martin, Gemma Files and Robert Shearman.

Book New York Court of Appeals  Records and Briefs

Download or read book New York Court of Appeals Records and Briefs written by New York (State). Court of Appeals. and published by . This book was released on 1923 with total page 1044 pages. Available in PDF, EPUB and Kindle. Book excerpt: Volume contains: 235 NY 528 (Harpman v. Eighth Ave. R.R. Co.) 235 NY 37 (Hoppe v. Russo-Asiatic Bank) 235 NY 511 (Jaillet v. Cashman)

Book Beyond Any Doubt

    Book Details:
  • Author : Nicholas Ralph Morgan
  • Publisher : iUniverse
  • Release : 2010-10-27
  • ISBN : 145025022X
  • Pages : 377 pages

Download or read book Beyond Any Doubt written by Nicholas Ralph Morgan and published by iUniverse. This book was released on 2010-10-27 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this sequel to the novel Deceitful, Gavin Harrison struggles to accept his brother Gregs death. Rebecca, who had been Gregs fiance, is distraught, her world ripped apart. Should she stay in Martinique, or should she return to Texas? Before she can decide, she is drawn into Gavins plan to avenge his brothers death. Meanwhile, Susannah Crawford, Gavins erstwhile girlfriend and kidnapper and Gregs murderer, is recovering from the harpoon attack that prevented her from killing Gavin; shes determined to seek revenge and, ultimately, Gavins death. In the wake of Gregs death, his familys vengeance replaces the path to justice. Gavin sets a trap to capture his brothers killer, but she evades him, adding extortion to her criminal achievements. Susannah acquires a new identity and starts a new life in Paris, at least temporarily. But the urge to kill Gavin takes her back to Martiniquejust when it seemed as though she is gone for good. Beyond Any Doubt is a murderous rompbut who will survive?

Book Taiwan

    Book Details:
  • Author : John F Copper
  • Publisher : Westview Press
  • Release : 2012-12-04
  • ISBN : 0813346924
  • Pages : 290 pages

Download or read book Taiwan written by John F Copper and published by Westview Press. This book was released on 2012-12-04 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: An updated examination of Taiwan, set against the backdrop of Taiwan's uncertain political status as either a sovereign nation or a province of the People's Republic of China.

Book Screened Out

    Book Details:
  • Author : Richard Barrios
  • Publisher : Routledge
  • Release : 2005-02-16
  • ISBN : 1134001789
  • Pages : 428 pages

Download or read book Screened Out written by Richard Barrios and published by Routledge. This book was released on 2005-02-16 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rapacious dykes, self-loathing closet cases, hustlers, ambiguous sophisticates, and sadomasochistic rich kids: most of what America thought it knew about gay people it learned at the movies. A fresh and revelatory look at sexuality in the Great Age of movie making, Screened Out shows how much gay and lesbian lives have shaped the Big Screen. Spanning popular American cinema from the 1900s until today, distinguished film historian Richard Barrios presents a rich, compulsively readable analysis of how Hollywood has used and depicted gays and the mixed signals it has given us: Marlene in a top hat, Cary Grant in a negligee, a pansy cowboy in The Dude Wrangler. Such iconoclastic images, Barrios argues, send powerful messages about tragedy and obsession, but also about freedom and compassion, even empowerment. Mining studio records, scripts, drafts (including cut scenes), censor notes, reviews, and recollections of viewers, Barrios paints our fullest picture yet of how gays and lesbians were portrayed by the dream factory, warning that we shouldn't congratulate ourselves quite so much on the progress movies - and the real world -- have made since Stonewall. Captivating, myth-breaking, and funny, Screened Out is for all film aficionados and for anyone who has sat in a dark movie theater and drawn strength and a sense of identity from what they saw on screen, no matter how fleeting or coded.

Book Midterm Madness

Download or read book Midterm Madness written by Larry Sabato and published by Rowman & Littlefield. This book was released on 2003 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: The midterm contests for the Senate, House of Representatives, and 36 governorships produced drama aplenty in 2002. A tragic plane crash killed a U.S. senator just ten days before the election, casting his state into mourning and political confusion. Another senator, losing in his reelection bid because of corruption, chose to withdraw in mid-campaign. The president's own brother was involved in a knock-down, drag-out campaign for reelection in the state that installed the current White House occupant by a grand total of 537 votes. But more than anything, the 2002 midterm elections featured a titanic struggle between the political parties for control of Congress. Both houses were narrowly divided in the so-called '50-50' America produced by the split 2000 presidential election. Which party, if either, would emerge with the spoils of war? In the end, there was no landslide, but there was a clear victor: the Republicans. And the colossus of 2002 was President George W. Bush, the driving force behind the historic GOP triumph. Firmly securing the House and recapturing the Senate gives Bush an unusual opportunity in American politics--to be stronger in the second half of his term than the first. Through a superb team of academics and journalists led by Dr. Larry J. Sabato, Midterm Madness: The Elections of 2002 analyzes and dissects this fascinating election season.