Download or read book Consumer Behavior written by Delbert I. Hawkins and published by . This book was released on 1995-02-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Contemporary Marketing and Consumer Behavior written by John F. Sherry and published by SAGE Publications. This book was released on 1995-05-02 with total page 501 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scholarly and extensively footnoted, the book is meant to be used as a sourcebook for anthropological research. . . . The book′s primary audience should be marketing and anthropology researchers, and graduate students, faculty, and researchers. --P. G. Kishel in Choice "As a business person responsible for the development of advertising strategies and advertising campaigns, I was impressed with the contributors′ willingness and desire to apply anthropological principles to real world problems. John Sherry Jr.′s comment sums it up nicely, ′Anthropology is a practical discipline, anchoring the blue sky thinking it encourages firmly to the local ground it inhabits.′ We need to encourage blue sky thinking so we don′t repeatedly get the same answers to our inquiries. Anthropologists can help us with these issues. . . "This book gives me enormous hope that applied anthropology will help restore the tremendous value that can be gained through qualitative research techniques. Today in marketing and advertising, focus groups are grossly overused, misused, and underanalyzed. I was encouraged and excited about the authors′ discussions of good ethnographies and focus groups that, for example, instead of simply asking respondents whether or not EMF causes cancer, a far more creative and insightful exercise was performed with consumers, and then was intensely analyzed by anthropologists. All too often today, qualitative research is carelessly and quickly administered and the analysis consists of a 30-minute debriefing at the end of the last focus group. . . "In the last few years, the need for cross-cultural consumer understanding has grown rapidly. This phenomenon makes it imperative that not only must we fully understand the meanings of brands and products to our domestic consumers, but we must know which meanings are ′transportable′ to consumers in other cultures. John Sherry Jr.′s book suggests that anthropologists could and should have a major role in cross-cultural consumer understanding." --Patricia A. Cafferata, President and Chief Executive Officer, Young & Rubicam Chicago "John Sherry Jr. and his contributors bring ′marketplace anthropology′ out of the shadows and into the dazzling piazza of contemporary social thought. Wide-ranging, lively, and often witty, the sourcebook raises many intriguing questions about the trajectory of anthropology and social science in general for the 21st century. Though readers might not always agree with the approaches used, these chapters are pointed reminders of vast fields of anthropological neglect on subjects of huge importance for today′s world, yet inspirations for the work reach back to the foundations of modern anthropology, from Malinowski to W. Lloyd Warner. . . "This book makes a convincing case for the role of marketplace anthropology in basic research on humankind. While many anthropologists might approach this collection with some apprehensiveness, the editor does not shrink from the ethical issues of business anthropology. Applied anthropologists in many fields can benefit from the insights and ideas presented here. This book goes a long way toward replacing the pop-anthropology so rampant in corporate circles these days with substantive anthropological materials and sets of ideas on advertising, organizational behavior, buying and selling, profit-making, consumer relations, and much more." --J. Anthony Paredes, Florida State University "Anyone concerned with understanding the consumer will find John F. Sherry Jr.′s new book invaluable. In the past decade, the most important contributions to the meaning of products, brands, and advertising in consumers′ lives have come from anthropology. Sherry and the contributors to this volume have been in the forefront of that movement. The chapters in this volume, whether on shampoo, electric utilities, or life histories of brand behavior, capture the excitement and illumination of looking at marketing and advertising through the lens of anthropology." --Myra Stark, Saatchi & Saatchi Advertising "This book is long overdue; anthropologists as consumer researchers have been a powerful underground force for the past 15 years of innovative marketing. Major companies, as well as government and private institutions, have looked to anthropologists to help when other research has failed. John Sherry Jr. has collected outstanding anthropological practitioners in this volume, and they have written cutting-edge chapters on product symbolism, consumer culture, advertising efficacy, and international marketing. The power of this collection lies in the fresh insights to each of these themes and the ability to reframe old problems to reperceive what it means to live the life of a consumer as we approach the next century." --Steve Barnett, Managing Director, Global Business Network Containing original articles and empirical substance, Contemporary Marketing and Consumer Behavior responds to a growing demand for scholarship more tuned to the empirical and practical realities of consumer culture. Written by leading anthropologists who specialize in marketing and consumer research, it is intended as a sourcebook for readers interested in consumption and its managerial consequences. The topics and their treatments run a gamut of concerns including elements of the marketing mix (such as goods and services), advertising and promotion, relationship management, managerial intervention and development, class-and-gender-linked consumer behaviors, and the production of consumption. Anthropological perspectives and methods employed by the authors range from materialistic to semiotic and both qualitative and quantitative methods are employed. Contributors range across time, space, and topics in pursuit of understanding. The result is a multifaceted perspective of marketing and consumer behavior. Also, the remarks of eminent senior Fellows of the Association for Consumer Research, who have drawn upon anthropology to make their own seminal contributions to a number of disciplines, punctuate this exceptional volume. A remarkable and extraordinary text, Contemporary Marketing and Consumer Behavior is ideal for scholars, students and professionals in marketing, cultural studies, gender studies, psychology, sociology, anthropology, and communication.

Download or read book Symbolic Interactionism written by Herbert Blumer and published by Univ of California Press. This book was released on 1986 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a collection of articles dealing with the point of view of symbolic interactionism and with the topic of methodology in the discipline of sociology. It is written by the leading figure in the school of symbolic interactionism, and presents what might be regarded as the most authoritative statement of its point of view, outlining its fundamental premises and sketching their implications for sociological study. Blumer states that symbolic interactionism rests on three premises: that human beings act toward things on the basis of the meanings of things have for them; that the meaning of such things derives from the social interaction one has with one's fellows; and that these meanings are handled in, and modified through, an interpretive process.

Download or read book Symbolic Interaction and Ethnographic Research written by Robert Prus and published by SUNY Press. This book was released on 1996-01-01 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines a series of theoretical and methodological issues faced by social scientists in interpretive and ethnographic studies of human group life.

Download or read book Selected Aspects of Consumer Behavior written by and published by . This book was released on 1977 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Multifaceted Explorations of Consumer Culture and Its Impact on Individuals and Society written by Burns, David J. and published by IGI Global. This book was released on 2018-10-12 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer culture influences virtually all activities within modern societies and has become an important area of study for businesses. Logical analysis of consumer behavior is difficult as humans have different reasons for repeatedly buying products they need or want, and it is challenging to follow why they buy unneeded or unwanted products regularly. Without a comprehensive understanding of consumer culture as the basis, market discussions become empty and produce little insight into the power consumers hold in affecting other individuals and society. Multifaceted Explorations of Consumer Culture and Its Impact on Individuals and Society provides emerging research from different perspectives on the basis and ramifications of consumer culture, as well as how it affects all aspects of the lives of individuals. While providing a platform for exploring interpersonal interactions and issues related to ethics in marketing, readers will gain valuable insight into areas such as consumer vs. producer mentality, the effects of consumerism on developing countries, and the consequences of consumerism. This book is an important resource for marketing professionals, business managers, sociologists, students, academicians, researchers, and consumer professionals.

Download or read book Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty written by Harlan E. Spotts and published by Springer. This book was released on 2014-11-10 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: ​​This volume includes the full proceedings from the 2004 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, entitled Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty. It include papers aimed to create awareness of the issues, trends, and advances associated with current marketing theories and practices. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.​

Download or read book Fashion Branding and Consumer Behaviors written by Tsan-Ming Choi and published by Springer Science & Business Media. This book was released on 2014-01-30 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fashion Branding and Consumer Behaviors presents eye-opening theory, literature review and original research on the mutual influence of branding strategies and consumer response. Contributors use multiple methods to analyze consumers' psychosocial needs and the extent that their fulfillment goes beyond the usefulness or value of the items they purchase as well as the fashion industry's means of communicating brand identity and enhancing brand loyalty. Along the way, these studies raise important questions about consumer behaviors, consumer welfare, environmental ethics and the future of consumer research. Included in the coverage: A symbolic interactionist perspective on fashion brand personality and advertisement response. Optimizing fashion branding strategies in a fluctuating market. An analysis of fashion brand extensions by artificial neural networks. Domestic or foreign luxury brands? A comparison of status- and non-status- seeking teenagers. The impact of consumers’ need for uniqueness on purchase perception. How brand awareness relates to market outcome, brand equity and the marketing mix. A breakthrough volume on the complexities of how and why we buy, Fashion Branding and Consumer Behaviors will captivate researchers and practitioners in the fields of consumer psychology, marketing and economics.

Download or read book Consumer Behaviour written by John O'Shaughnessy and published by Bloomsbury Publishing. This book was released on 2012-12-04 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt: A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioural concepts.

Download or read book Consumer Behavior Possessions brands and the self written by Margaret K. Hogg and published by . This book was released on 2006 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contains classic and contemporary writings including some of the most provocative and influential contributions to the field from across the social sciences, thus representing the increasing interdisciplinary richness of research in consumer behavior.

Download or read book Symbolic Interaction and Cultural Studies written by Howard S. Becker and published by University of Chicago Press. This book was released on 2009-11-15 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Symbolic interactionism, resolutely empirical in practice, shares theoretical concerns with cultural studies and humanistic discourse. Recognizing that the humanities have engaged many of the important intellectual currents of the last twenty-five years in ways that sociology has not, the contributors to this volume fully acknowledge that the boundary between the social sciences and the humanities has begun to dissolve. This challenging volume explores that border area.

Download or read book Utilizing Consumer Psychology in Business Strategy written by Dalgic, Tevfik and published by IGI Global. This book was released on 2018-04-13 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer behavior is becoming increasingly complex in the current global market. A broader understanding of the psychologically driven motivation of consumers and characteristics of the consumer decision-making process is vital for effective customer engagement. Utilizing Consumer Psychology in Business Strategy provides emerging research on consumer behavior and decision-making processes through the lens of business advancement and innovation. While highlighting topics such as brand personality, consumer perception, and marketing strategy, this publication explores various types of consumer behavior and methods to maximize benefits and efficiency. This book is an important resource for business administrators, managers, practitioners, academics, and students seeking emerging research on the consumer markets.

Download or read book Consumer Behavior II Possessions brands and the self written by Margaret K. Hogg and published by . This book was released on 2006 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Symbolic Interactionism written by Sheldon Stryker and published by . This book was released on 2002 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book, originally published in 1980 and reprinted here with a new foreword from the author, succinctly and clearly developed a well-argued case for symbolic interaction as a method and as a theory of human social behavior. It treats historical as well as contemporary figures and presents the author's original and stimulating assessment of the merits, shortcomings and future of symbolic interactionism. "Sheldon Stryker's Symbolic Interactionism not only reviews the key figures who founded this tradition, but more fundamentally, it also presents a formal theory. This theory still represents one of the most important statements within the symbolic interactionist tradition. In this theory, Stryker attempts to explain the dynamics of identity formation, particularly the salience of an identity, the consequences of identity for role performances, and the shifting commitments to a particular identity. Like all important theories, this one is timeless and continues to inform theory and research in the social sciences." Jonathan H. Turner, Distinguished Professor of Sociology, University of California, Riverside. "This is the book that brought structural symbolic interaction theory to the attention of sociologists and social psychologists around the country and the world. While recognizing the key importance of meanings and definitions of the situation, Stryker's discussion of his eight postulates forms the basis for understanding how and why the self is always embedded in society. This book is a remarkable achievement." Peter J. Burke, Professor, Department of Sociology, University of California, Riverside, California. "Stryker's classic monograph has never been surpassed as a clear, focused exposition of his identity theory and of the agenda for structural symbolic interactionists more generally as they aim for a general theory of self, meaning and action. He brings interactionism to bear on central sociological questions about how social positions become incorporated into the self and shape our social interactions. This is a core statement of the historic roots of symbolic interaction, from one of its major figures. Stryker evaluates the field as it stood in 1980, and clearly states the structure of his own version of interactionism. He shows how symbolic interactionist thought can be used to develop a productive, empirical scientific study of social behavior. As a powerful, forward-looking critique, appreciation and theoretical agenda, this monograph is as useful today as it was when it was originally published." Lynn Smith-Lovin, Duke University Dr. Sheldon Stryker is Distinguished Professor Emeritus of Sociology at Indiana University, semi-retired in 2002 after 51 years on the faculty there. A career-long student of social psychology in general and symbolic interactionism in particular, he has received the Cooley-Mead Award for Lifetime Contributions to Social Psychology from the American Sociological Association Section on Social Psychology and the George Herbert Mead Award for Lifetime Achievement from the Society for the Study of Symbolic Interaction. He remains an active contributor to the theoretical and research literature in social psychology. He has been editor of the ASA's American Sociological Review, Sociometry (now Social Psychology Quarterly) and the Arnold and Carolyn Rose Monograph Series; and he has been a Social Science Research Council Fellow, a Fulbright Research Scholar, and a Fellow, Center for Advances Studies in the Behavioral Sciences.

Download or read book Institutions Interaction and Social Theory written by Will Gibson and published by Bloomsbury Publishing. This book was released on 2016-01-01 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: From hospitals and prisons to schools and corporations: no matter how large or seemingly abstract, all institutions are ultimately the result of the actions and interactions of people. In this original and innovative text, Gibson and Vom Lehn show the different ways in which studying people's own meaning-making practices can help us understand the role of institutions in contemporary society. Institutions, Interaction and Social Theory takes the reader through the core conceptual foundations of Symbolic Interactionism, Ethnomethodology and Conversation Analysis. Engaging with a rich tradition in sociological thought, it suggests that interactionist perspectives have remained largely absent in the study of institutions, and how they contrast with and contribute to the broader field of research in institutional contexts. With chapters on healthcare, education, markets, and art and culture, this text will be of interest to those studying institutions, organisations and work in sociology and in business schools. It will also be valuable for students of social theory interested in interactionism, and in the challenges and opportunities of connecting complex theoretical discussions to real world examples.

Download or read book Social Psychology written by Sibnath Deb and published by Taylor & Francis. This book was released on 2023-12-29 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the concept of social psychology in today’s context. It analyses the theoretical concepts of social psychology and their applicationto other fields. It further explores the discipline in a cultural, historical, and philosophical context with special emphasis on religion. The volume goes beyond individual focus and directs its attention to society as the centre of influence. It advocates for a symbiotic relationship between the concepts of social psychology and their implementation in a society transitioning from being value-oriented to commerce-oriented. The book also suggests ways in which social psychology can assist in dealing with issues plaguing today’s world. This book will be useful to students of psychology, applied psychology, sociology, social work, public health, gender, and women studies. It will also be indispensable to professionals working in the field of paediatrics, forensic medicine, psychiatry, and law enforcement authorities like police and judiciary.

Download or read book Customizing the Body written by Clinton Sanders and published by Temple University Press. This book was released on 2009-08-21 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tattoos as art, work, decoration and defiance.