Download or read book SWOT Analysis of Nasi Lemak Burger in Malaysia written by Vinodh Pillai and published by GRIN Verlag. This book was released on 2017-12-19 with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, , language: English, abstract: Scholars utilise the SWOT analysis or matrix to evaluate projects, ventures, and organisations. However, a search by this author has found scarce material related to academic SWOT analyses in Malaysia. Therefore, this paper took to task comparing and contrasting two successful, local products in Malaysia: myBurgerLab's "Nasi Lemak Ayam Rendang Burger", and Burger King Malaysia's "Nasi Lemak Burger".

Download or read book The English of Tourism written by Georgeta Raţă and published by Cambridge Scholars Publishing. This book was released on 2013-01-03 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: The English of Tourism is a collection of essays on the English specific to the Tourism Industry. The approach is a linguistic one: the different aspects of the English used in the field of tourism (tourism industry, types of tourism, travel agencies, Internet sites of travel agencies, eco-tourism, travel) and in tourism-related fields (accommodation, advertising, entertainment, food services, hospitality, transportation) are analysed from a morphological (combination, derivation), syntactical (nominal phrases, verbal phrases), lexical and lexicographical, semantic (homonymy, semantic fields, synonymy, terminology), pragmatic (academic discourse, idiom, metaphor), etymological (etymon, Latin heritage), and contrastive (Croatian–Romanian, English–Croatian, English–Romanian, French–English, Romanian–English) points of view. This book will appeal to people employed in industries including hotels, transportation, events, food and beverage, parks and recreation, as well as to professors, researchers, students, and translators from Croatian-, English-, French-, and Romanian-speaking countries, active in their own countries or abroad. The types of academic readership it will appeal to include: academic teaching staff, researchers and students in the field of tourism, of tourism-related fields – accommodation, advertising, entertainment, food services, hospitality, and transportation – and of languages.

Download or read book BRAIN BLOOMERS VOLUME 2 written by Prof. Amitava Basu and published by RED'SHINE Publication. Pvt. Ltd. This book was released on with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Guide to Franchising written by Martin Mendelsohn and published by Burns & Oates. This book was released on 1999 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Exploring the Hospitality Industry written by John R. Walker and published by Prentice Hall. This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text helps readers advance in their careers by giving them a broad foundation of hospitality industry knowledge presented in a lively, visually appealing, engaging manner. The emphasis is on the people, companies, and positions that make up the hospitality industry today, and the focus on sustainability includes case studies on practitioners and corporations that engage and involve readers as they explore the trends in this ever-growing field. The book moves beyond just restaurants and hotels to cover all facets and segments of the industry, including new growth areas such as event management, meeting planning, cruising, theme parks, and gaming entertainment.

Download or read book Wastewater Treatment by a Natural Wetland the Nakivubo Swamp Uganda written by Frank Kansiime and published by CRC Press. This book was released on 2020-11-25 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: Uganda's Nakivubo swamp has been receiving wastewater from Kampala for over 30 years and consists of a floating root mat. It's potential to remove nutrients and pathogens from wastewater in a sustainable way, while maintaining ecological quality and biodiversity, is investigated in this work.

Download or read book Principles and Practice of Marketing written by Jim Blythe and published by SAGE. This book was released on 2013-11-05 with total page 1174 pages. Available in PDF, EPUB and Kindle. Book excerpt: When you think of marketing you may think of the adverts that pop up at the side of your screen or the billboards you see when you′re out - all those moments in the day when somebody is trying to grab your attention and sell you something! Marketing is about advertising and communications in part, but it′s also about many other things which all aim to create value for customers, from product research and innovation to after-care service and maintaining relationships. It′s a rich and fascinating area of management waiting to be explored - so welcome to Marketing! Jim Blythe′s Principles and Practice of Marketing will ease you into the complexities of Marketing to help you achieve success in your studies and get the best grade. It provides plenty of engaging real-life examples, including brands you know such as Netflix and PayPal - marketing is not just about products, but services too. Marketing changes as the world changes, and this textbook is here to help, keeping you up to speed on key topics such as digital technologies, globalization and being green.

Download or read book Strategic Management written by Gregory G. Dess and published by McGraw-Hill/Irwin. This book was released on 2005 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Management: Text and Cases, 2nd Edition, by Dess/Lumpkin/Eisner is both readable and rigorous - written for today's student. A rocket-ship in its first edition, the revision continues to provide solid treatment of traditional topics in strategic management, as well as contemporary topics like entrepreneurship, knowledge management, and internet strategies. The prestigious author team understands the importance of thorough, modern concepts illustrated by rich, relevant and teachable cases. The new case selections emphasize variety, currency, and familiar company names. The cases are up-to-date in terms of both financial data and strategic issues. This group of cases gives both instructors and students unparalleled quality and variety. Based on consistent reviewer feedback, these selections combine comprehensive and shorter length cases about well known companies.

Download or read book Swot Analysis Robert Mondavi and the Wine Industry written by Malko Ebers and published by GRIN Verlag. This book was released on 2007-09-27 with total page 29 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2004 in the subject Business economics - Business Management, Corporate Governance, grade: 1,7 (A-), University of Constance (Department of Management), course: Startegic Management Concepts and Cases, language: English, abstract: The Robert Mondavi Company has been one of the most innovative high quality winemakers in the US history. However during the last years the company is facing increasing competition, especially in their main segment - premium wine. The first step of this SWOT analyses is an examination of the environment the Robert Mondavi Company is settled in. Afterwards we will give an overview regarding three internal aspects: resource situation, strength and weaknesses of the value chain and core competencies. In the third part we will draw the line using the gained information of the SWOT analyses and the company's current situation to explain the recent strategies and future prospects. The leading question will be: Is the company's resource allocation and strategy still adequate to succeed the new challenges and what are possible alternatives?

Download or read book Tekrum Marketing Plan for Malaysia written by Carmen Nowak and published by GRIN Verlag. This book was released on 2010-04-09 with total page 65 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (undergraduate) from the year 2009 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A (1,5), Anglia Ruskin University, course: International Marketing, language: English, abstract: I. Content II. List of Tables III. List of Figures IV. List of Abbreviation 1. Introduction & Mission Statement 1.1. Introduction 1.2. Mission Statement 2. Current Market Position (Internal Audit) 2.1. Product 2.2. Place 2.3. Price 2.4. Promotion 3. Market Overview (External Audit) 3.1. General Market Overview 3.2. Information about Malaysia 3.3. Asia-Pacific Market Value 3.4. Asia-Pacific Market Volume 3.5. Market Segmentation 3.6. Market Share 3.7. Competitors in Malaysia 3.8. Distribution 3.9. Market Value Forecast 3.10. Market Volume Forecast 3.11. Flavour Preference Asia 3.12. Western Products & Quality Products in Malaysia 3.13. PESTEL-Analysis of Malaysian Market 3.14. Porter's Five Forces of the Malay' Biscuit Market 4. SWOT Analysis 4.1. Strengths and Weaknesses of Tekrum 4.2. Threats and Opportunities of Tekrum 4.3. SWOT-Analysis of Tekrum 4.4. Key Issues and Opportunities for Tekrum 4.5. SWOT Analysis of Kraft Foods 4.6. SWOT Analysis of Munchy's 5. Assumptions 6. Marketing Objectives 7. Strategy 7.1. Brief description of Strategy 7.2. Target Markets 7.3. Positioning Statement 7.4. Branding Strategy 7.5. Product strategy 7.6. Pricing strategy 7.7. Place Strategy 7.8. Promotional Strategy 8. Estimated Costs Year 1 9. Control & Evaluation V. Bibliography VI. Appendix

Download or read book Start Your Own Import Export Business written by The Staff of Entrepreneur Media and published by Entrepreneur Press. This book was released on 2021-03-09 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Start a Business—We’ll Show You How. Entrepreneur magazine’s Startup series presents everything you need to know about starting and running more than 55 of today’s hottest businesses. As a successful import/export agent, you can net a healthy six-figure income by matching buyers and sellers from around the globe, right from your own home. This book is loaded with valuable insights and practical advice for tapping into highly lucrative global markets. You’ll learn every aspect of the startup process, including: Choosing the most profitable goods to buy and sell Setting up and maintaining a trade route Using the internet to simplify your transactions How the government can help you find products and customers Essential trade law information to keep your business in compliance How to choose a customs broker The latest government policies Proven methods for finding contacts in the United States and abroad Plus, you'll gain the tricks of the trade from successful importers/exporters and hundreds of valuable resources help you become a player in the lucrative world of international exchange.

Download or read book SWOT Analysis of McDonald s and Derivation of Appropriate Strategies written by Ilhan Yuece and published by GRIN Verlag. This book was released on 2012-10-22 with total page 21 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2012 in the subject Business economics - Business Management, Corporate Governance, grade: Merit , Prifysgol Cymru University of Wales, course: Strategic Management, language: English, abstract: This essay deals with the SWOT Analysis of McDonald’s and the selection of the final strategy derived amongst all strategies revealed for the ‘Products’. Firstly, an overview of the McDonald’s was given and then SWOT Analysis which was made by the team and the determined strengths, weaknesses, opportunities and threats were shortly explained. After that TOWS Analysis was made for the generation of SO, TO, WO and TW strategies. All the strategies were evaluated; finally, the selected strategy for Germany and the reasons for the selection of it were explained.

Download or read book SWOT Analysis for Henkel s Loctite written by Anne-Kathrin Müller and published by GRIN Verlag. This book was released on 2005-04-15 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (undergraduate) from the year 2004 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0 (HD), Macquarie University (Department of Business), course: Product and Pricing Decisions, language: English, abstract: Industrial Products Group (IPG) is division of Loctite Corporation. In the end of 1978, vice president Jeffrey Fox has to make decisions concerning the introduction of a new product – the Bond-A-Matic. These decisions have a strong impact on Loctite’s other divisions, products, distribution channels and salesforce, and the existing marketing plan.

Download or read book Home Blood Pressure Monitoring written by George S. Stergiou and published by Springer Nature. This book was released on 2019-10-31 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hypertension remains a leading cause of disability and death worldwide. Self-monitoring of blood pressure by patients at home is currently recommended as a valuable tool for the diagnosis and management of hypertension. Unfortunately, in clinical practice, home blood pressure monitoring is often inadequately implemented, mostly due to the use of inaccurate devices and inappropriate methodologies. Thus, the potential of the method to improve the management of hypertension and cardiovascular disease prevention has not yet been exhausted. This volume presents the available evidence on home blood pressure monitoring, discusses its strengths and limitations, and presents strategies for its optimal implementation in clinical practice. Written by distinguished international experts, it offers a complete source of information and guide for practitioners and researchers dealing with the management of hypertension.

Download or read book SWOT Analysis Idea Methodology And A Practical Approach written by Nadine Pahl and published by GRIN Verlag. This book was released on 2009-03-27 with total page 45 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (undergraduate) from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of Applied Sciences Berlin, course: Marketing, language: English, abstract: Due to strong competition and a continuous market change, most companies engage in strategic planning today to become or stay competitive in the long run. Strategy is all-embracing. Strategy has to capture internal and external aspects, that means to comprise competencies and market opportunities. Strategy has to keep in view the own company, the customers and the competitors. The challenge is to create customer values and competitive advantages to assure benefits and growth. As a result, the starting point of every strategic decision demonstrates the recognition and the analysis of the company’s current situation containing a high variety of parameters. These parameters are generally defined by the company’s influence into internal and external parameters. However, the understanding of the company’s situation is only defined in absolute by analysing parameters and its bilateral dependencies. Therefore, the combination of the company’s internal factors and the external environmental circumstances presents the basis for the strategy development and the resulting organisational marketing goals and application of the marketing instruments. The SWOT analysis is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities and Threats of a company. It provides information that is helpful in matching the company’s resources and capabilities to the competitive environment in which it operates. The resulting SWOT matrix contrasts the results of the internal analysis (strengths and weakness) and the external analysis (opportunities and threats) to define strategic fields of action. That application of a SWOT analysis is therefore instrumental in strategy formulation and selection.

Download or read book Strategic Management written by Dallas Hanson and published by . This book was released on 2010-09-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using an integrated strategic management process to explain what organisations should do to increase strategic competitiveness and achieve higher performance, the 4th Asia Pacific edition of Strategic Management: Competitiveness and Globalisation continues to provide a systematic skill-building coverage of strategy. With an emphasis on global advantage, the text offers a comprehensive examination of regional and international issues to provide a complete, accurate and up-to-date explanation of the strategic management process. New coverage on environmental concerns and emerging technologies as well as examples and cases from Australia, New Zealand and Asia-Pacific serve to engage students while updated international content demonstrates how strategic management is used in the global economy. Recognising the importance of relating theory to practice, Strategic Management: Competitiveness and Globalisation 4e provides 13 new case studies and a raft of online cases supported by a case matrix.

Download or read book The Art of Natural Cheesemaking written by David Asher and published by Chelsea Green Publishing. This book was released on 2015-06-30 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Including more than 35 step-by-step recipes from the Black Sheep School of Cheesemaking Most DIY cheesemaking books are hard to follow, complicated, and confusing, and call for the use of packaged freeze-dried cultures, chemical additives, and expensive cheesemaking equipment. For though bread baking has its sourdough, brewing its lambic ales, and pickling its wild fermentation, standard Western cheesemaking practice today is decidedly unnatural. In The Art of Natural Cheesemaking, David Asher practices and preaches a traditional, but increasingly countercultural, way of making cheese—one that is natural and intuitive, grounded in ecological principles and biological science. This book encourages home and small-scale commercial cheesemakers to take a different approach by showing them: • How to source good milk, including raw milk; • How to keep their own bacterial starter cultures and fungal ripening cultures; • How make their own rennet—and how to make good cheese without it; • How to avoid the use of plastic equipment and chemical additives; and • How to use appropriate technologies. Introductory chapters explore and explain the basic elements of cheese: milk, cultures, rennet, salt, tools, and the cheese cave. The fourteen chapters that follow each examine a particular class of cheese, from kefir and paneer to washed-rind and alpine styles, offering specific recipes and handling advice. The techniques presented are direct and thorough, fully illustrated with hand-drawn diagrams and triptych photos that show the transformation of cheeses in a comparative and dynamic fashion. The Art of Natural Cheesemaking is the first cheesemaking book to take a political stance against Big Dairy and to criticize both standard industrial and artisanal cheesemaking practices. It promotes the use of ethical animal rennet and protests the use of laboratory-grown freeze-dried cultures. It also explores how GMO technology is creeping into our cheese and the steps we can take to stop it. This book sounds a clarion call to cheesemakers to adopt more natural, sustainable practices. It may well change the way we look at cheese, and how we make it ourselves.