Download or read book Swatchissimo written by Roland Carrera and published by First Glance Books. This book was released on 1991 with total page 522 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A Business History of the Swatch Group written by P. Donzé and published by Springer. This book was released on 2014-04-08 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a detailed and full analysis of the strategy which enabled the Swatch Group to establish itself on the world market. In particular, it tackles the issues of production restructuring, with the opening of subsidiaries in Asia, and the implementation of a new marketing strategy, characterized by the move towards luxury.
Download or read book The Innovation Factory written by Gilles Garel and published by CRC Press. This book was released on 2016-03-23 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Innovation Factory takes a fresh look at the fine art of breakthrough innovation. What makes it unique is that it brings together an experienced scholar and a serial entrepreneur who share the same passion for understanding the processes and theories needed to innovate over and over again. The book marries theory with practical examples focusin
Download or read book The business of time written by Pierre-Yves Donzé and published by Manchester University Press. This book was released on 2022-08-30 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: World watch production today is concentrated in three countries: Switzerland, Japan and China. Former centres such as Great Britain, France, the United States and Russia saw the industrial manufacture of watches disappear from their territory during the twentieth century. How did this situation come about? The business of time aims to answer this question by presenting the first comprehensive history of the sector. It traces the evolution and transformation of the global watch industry from the mid-nineteenth century to the present day, highlighting the conditions that enabled watch production to expand across the globe and revealing how multinational companies gradually emerged to dominate the industry.
Download or read book Trade Mark Use written by Jeremy Phillips and published by . This book was released on 2005 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Use" is a concept which is fundamental to modern trade mark law, within the European Union, the US and elsewhere. The use concept is ubiquitous, since it must be understood even before basic issues of registrability, infringement and validity can be resolved. Does use bear the same meaning in each of these, and other, areas? Written by a team of leading practitioners and academics, this book seeks to address this issue from both a practical and a theoretical perspective.
Download or read book Historians on Leadership and Strategy written by Martin Gutmann and published by Springer Nature. This book was released on 2019-10-01 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the well-covered subject of leadership from a unique perspective: history's vast catalogue of leadership successes and failures. Through a collection of highly compelling case studies spanning two millennia, it looks beyond the classic leadership parable of men in military or political crises and shows that successful leadership cannot be reduced to simplistic formulae. Written by experts in the field and based on rigorous research, each case provides a rich and compelling account that is accessible to a wide audience, from students to managers. Rather than serving as a vehicle for advancing a particular theory of leadership, each case invites readers to reflect, debate and extract their own insights.
Download or read book Brands written by Celia Lury and published by Routledge. This book was released on 2004-08-12 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Celia Lury considers the interrelated dimensions of the brand: as a creator of space, time and community, as a form of intellectual property and as an increasingly important medium of exchange in a global economy.
Download or read book NAWCC Bulletin written by and published by . This book was released on 1997 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Global Culture Industry written by Scott Lash and published by Polity. This book was released on 2007-04-23 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the first half of the twentieth century, Theodor Adorno wrote about the 'culture industry'. For Adorno, culture too along with the products of factory labour was increasingly becoming a commodity. Now, in what they call the 'global culture industry', Scott Lash and Celia Lury argue that Adorno's worst nightmares have come true. Their new book tells the compelling story of how material objects such as watches and sportswear have become powerful cultural symbols, and how the production of symbols, in the form of globally recognized brands, has now become a central goal of capitalism. Global Culture Industry provides an empirically and theoretically rich examination of the ways in which these objects - from Nike shoes to Toy Story, from global football to conceptual art - metamorphose and move across national borders. This book is set to become a dialectic of enlightenment for the age of globalization. It will be essential reading for students and scholars across the social sciences.
Download or read book Plastics design written by Renate Ulmer and published by Arnoldsche Verlagsanstalt GmbH. This book was released on 1997 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Katalog til udstillingen : Plastic+design, Die neue Sammlung, Staatliches Museum für angewandte Kunst, München, Februar bis Juni 1998.
Download or read book Intellectual Property Law in Switzerland written by François Dessemontet and published by Kluwer Law International B.V.. This book was released on 2019-08-19 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Derived from the renowned multi-volume International Encyclopaedia of Laws, this monograph provides a survey and analysis of the rules concerning intellectual property rights in the Switzerland. It covers every type of intellectual property right in depth – copyright and neighbouring rights, patents, utility models, trademarks, trade names, industrial designs, plant variety protection, chip protection, trade secrets, and confidential information. Particular attention is paid throughout to recent developments and trends. The analysis approaches each right in terms of its sources in law and in legislation, and proceeds to such legal issues as subject matter of protection, conditions of protection, ownership, transfer of rights, licences, scope of exclusive rights, limitations, exemptions, duration of protection, infringement, available remedies, and overlapping with other intellectual property rights. The book provides a clear overview of intellectual property legislation and policy, and at the same time offers practical guidance on which sound preliminary decisions may be based. Lawyers representing parties with interests in the Switzerland will welcome this very useful guide, and academics and researchers will appreciate its value in the study of comparative intellectual property law.
Download or read book AB Bookman s Weekly written by and published by . This book was released on 1996 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Bibliographie Der Berner Geschichte written by and published by . This book was released on 1992 with total page 728 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Swiss Scene written by and published by . This book was released on 1992 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book When Corporatism Leads to Corporate Governance Failure written by Isabelle Schluep and published by . This book was released on 2018 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporatism is often seen as the way Swiss stakeholders in business and politics are handling industrial challenges in a reasonable and flexible way. The following paper argues, however, that the emergence of corporatist structures in the Swiss watch industry has often encouraged rent-seeking and collusion at the expense of innovation and competition. This legacy makes it currently difficult for the industry to effectively respond to new technological challenges and changing societal preferences in the global watch business. The book draws on archival sources, accessible since 2015, that have also been extensively discussed in the Swiss print media in early 2016. They provide increasing evidence of corporate governance failure in the 1983 merger of SSIH (Société suisse pour l'industrie horlogère) and ASUAG (Allgemeine Schweizerische Uhrenindustrie AG) that led to today's Swatch Group. The merger, induced by the Swiss banks, was portrayed as a necessary step to save the two allegedly bankrupt watch companies. Yet, the archival sources show that ASUAG had already been successfully restructured and ready to conquer global markets with its new product, the Swatch.
Download or read book Japanese Civilization in the Modern World written by Tadao Umesao and published by . This book was released on 2000 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt:
