Download or read book Harvard Business Review Library Marketing 8 v written by and published by . This book was released on 1968 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Successful Product Management written by Klaus J. Aumayr and published by Springer Nature. This book was released on 2023-02-07 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dieser Sammelband der Sales Excellence für den Jahrgang 2018 bietet Ihnen fundiertes Fachwissen im Bereich Vertrieb Wenn Sie im Bereich Vertrieb arbeiten, ist dieser Sammelband genau das Richtige für Sie. Er vereint alle zwölf Ausgaben der Sales Excellence aus dem Jahr 2018, der wichtigsten Fachzeitschrift für Vertrieb in Deutschland. Jeden Monat werden dort aktuelle Problemstellungen dieses Bereiches von bekannten Autoren behandelt. Häufig spielen dabei Themen wie Kundenbetreuung und Vertriebsprozesse eine entscheidende Rolle. Der Sammelband richtet sich an alle, die mit Vertrieb zu tun haben, beispielsweise Geschäftsführer, Vertriebsmitarbeiter oder Handelsvertreter. Sales Experience sammelt nicht nur sorgfältig recherchierte Fachinformationen, sondern bietet dem Leser darüber hinaus auch hilfreiche Tipps für die praktische Umsetzung.
Download or read book An Introduction to News Product Management written by Damon Kiesow and published by Taylor & Francis. This book was released on 2023-12-01 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on innovations in the business of journalism, this book offers a comprehensive guide to using the human-centred design methods of product management to serve readers and bolster digital success in news organizations. An Introduction to News Product Management sets out how “product thinking” should be used in news organizations and practiced in accordance with journalistic ethics and customs. Beginning by looking at the history and theory behind the profession, this book builds a foundational understanding of what product management is and why news is a unique product. In the second unit, the author discusses how the human-centred design philosophy of product management aligns with the mission and ethics of journalism, and how that influences the view of audiences and frames strategies. The third unit of the book focuses on the daily use of product management in news organizations, providing students with a guide to its use in researching, prioritizing, and building sustainable projects that deliver news to readers and viewers. Written in an accessible style, this book features input from industry experts and draws on global examples to provide practical guidance. This is an ideal text for advanced undergraduates and graduates studying entrepreneurial journalism, media innovation, and digital media economics, as well as media professionals keen to learn more about product management and human-centred design methods.
Download or read book ICICKM2010 Proceedings of the 7th International Conference on Intellectual Capital knowledge Management and Organisational Learning written by Eric Tsui and published by Academic Conferences Limited. This book was released on with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Distribution Data Guide written by and published by . This book was released on 1955 with total page 502 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book EMPOWERED written by Marty Cagan and published by John Wiley & Sons. This book was released on 2020-12-03 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Great teams are comprised of ordinary people that are empowered and inspired. They are empowered to solve hard problems in ways their customers love yet work for their business. They are inspired with ideas and techniques for quickly evaluating those ideas to discover solutions that work: they are valuable, usable, feasible and viable. This book is about the idea and reality of "achieving extraordinary results from ordinary people". Empowered is the companion to Inspired. It addresses the other half of the problem of building tech products?how to get the absolute best work from your product teams. However, the book's message applies much more broadly than just to product teams. Inspired was aimed at product managers. Empowered is aimed at all levels of technology-powered organizations: founders and CEO's, leaders of product, technology and design, and the countless product managers, product designers and engineers that comprise the teams. This book will not just inspire companies to empower their employees but will teach them how. This book will help readers achieve the benefits of truly empowered teams"--
Download or read book Dissertation Abstracts International written by and published by . This book was released on 1996 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Imagination Machine written by Martin Reeves and published by Harvard Business Press. This book was released on 2021-06-08 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide for mining the imagination to find powerful new ways to succeed. We need imagination now more than ever—to find new opportunities, rethink our businesses, and discover paths to growth. Yet too many companies have lost their ability to imagine. What is this mysterious capacity? How does imagination work? And how can organizations keep it alive and harness it in a systematic way? The Imagination Machine answers these questions and more. Drawing on the experience and insights of CEOs across several industries, as well as lessons from neuroscience, computer science, psychology, and philosophy, Martin Reeves of Boston Consulting Group's Henderson Institute and Jack Fuller, an expert in neuroscience, provide a fascinating look into the mechanics of imagination and lay out a process for creating ideas and bringing them to life: The Seduction: How to open yourself up to surprises The Idea: How to generate new ideas The Collision: How to rethink your idea based on real-world feedback The Epidemic: How to spread an evolving idea to others The New Ordinary: How to turn your novel idea into an accepted reality The Encore: How to repeat the process—again and again. Imagination is one of the least understood but most crucial ingredients of success. It's what makes the difference between an incremental change and the kinds of pivots and paradigm shifts that are essential to transformation—especially during a crisis. The Imagination Machine is the guide you need to demystify and operationalize this powerful human capacity, to inject new life into your company, and to head into unknown territory with the right tools at your disposal.
Download or read book Journal of Marketing written by and published by . This book was released on 1999 with total page 820 pages. Available in PDF, EPUB and Kindle. Book excerpt: Apr. issues for 1940-42 include Papers and proceedings of the semi-annual [Dec.] meeting of the American Marketing Association, 1939-41.
Download or read book Data Quality written by Rupa Mahanti and published by Quality Press. This book was released on 2019-03-18 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: Good data is a source of myriad opportunities, while bad data is a tremendous burden. Companies that manage their data effectively are able to achieve a competitive advantage in the marketplace, while bad data, like cancer, can weaken and kill an organization. In this comprehensive book, Rupa Mahanti provides guidance on the different aspects of data quality with the aim to be able to improve data quality. Specifically, the book addresses: Causes of bad data quality, bad data quality impacts, and importance of data quality to justify the case for data quality Butterfly effect of data quality A detailed description of data quality dimensions and their measurement Data quality strategy approach Six Sigma - DMAIC approach to data quality Data quality management techniques Data quality in relation to data initiatives like data migration, MDM, data governance, etc. Data quality myths, challenges, and critical success factors Students, academicians, professionals, and researchers can all use the content in this book to further their knowledge and get guidance on their own specific projects. It balances technical details (for example, SQL statements, relational database components, data quality dimensions measurements) and higher-level qualitative discussions (cost of data quality, data quality strategy, data quality maturity, the case made for data quality, and so on) with case studies, illustrations, and real-world examples throughout. About the Author Rupa Mahanti, Ph.D. is a Business and Information Management consultant and has worked in different solution environments and industry sectors in the United States, United Kingdom, India, and Australia. She helps clients with activities such as business process mapping, information management, data quality, and strategy. Having a work experience (academic, industry, and research) of more than a decade and half, Rupa has guided a doctoral dissertation and published a large number of research articles. She is an associate editor with the journal Software Quality Professional and a reviewer for several international journals. "This is not the kind of book that you'll read one time and be done with. So scan it quickly the first time through to get an idea of its breadth. Then dig in on one topic of special importance to your work. Finally, use it as a reference to guide your next steps, learn details, and broaden your perspective." from the foreword by Thomas C. Redman, Ph.D., the Data Doc Dr. Mahanti provides a very detailed and thorough coverage of all aspects of data quality management that would suit all ranges of expertise from a beginner to an advanced practitioner. With plenty of examples, diagrams, etc. the book is easy to follow and will deepen your knowledge in the data domain. I will certainly keep this handy as my go-to reference. I can't imagine the level of effort and passion that Dr. Mahanti has put into this book that captures so much knowledge and experience for the benefit of the reader. I would highly recommend this book for its comprehensiveness, depth, and detail. A must-have for a data practitioner at any level. Clint D'Souza, CEO and Director, CDZM Consulting
Download or read book E Business Management written by Michael J. Shaw and published by Springer Science & Business Media. This book was released on 2006-04-11 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: E-Business Management: Integration of Web Technologies with Business Models contains a collection of articles by leading information systems researchers on important topics related to the development of e-business. The goal is to enhance the understanding of the state of the art in e-business, including the most current and forward-looking research. The book emphasizes both business practices and academic research made possible by the recent rapid advances in the applications of e-business technology. The book should help graduate students, researchers, and practitioners understand major e-business developments, how they will transform businesses, and the strategic implications to be drawn.
Download or read book Handbook of Information Exchange in Supply Chain Management written by Albert Y. Ha and published by Springer. This book was released on 2016-10-03 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sharing accurate and timely supply and demand information throughout a supply chain can yield significant performance improvements to all members of the supply chain. Despite the benefits, many firms are reluctant to share information with their supply chain partners due to an unequal distribution of risks, costs, and benefits among the partners. Thus, incentive mechanisms must be in place to induce communication, cooperation, and collaboration among all members of a supply chain. The issue of Information exchange/sharing has been examined by various researchers over the last 15-20 years. However, there is no research book that compiles various approaches, analyses, key implications, as well as future development of this area. This book will serve as a handbook for researchers who are interested in learning the state of the art of the line of research in this area and explore open research topics in this area. Contributors, all leading researchers, have committed to delivering 18 chapters, broken into four distinct sections covering the Value of Information Sharing, Contracting and Information, Information Signaling, and Incentives for Information Sharing.
Download or read book Marketing Information Guide written by and published by . This book was released on 1959 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Business written by 布卢姆斯伯里出版公司 and published by 中信出版社. This book was released on 2003 with total page 2176 pages. Available in PDF, EPUB and Kindle. Book excerpt: 责任者取自版权页。
Download or read book Gower Handbook of Supply Chain Management written by John Gattorna and published by Taylor & Francis. This book was released on 2017-03-02 with total page 711 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ability to build and also maintain a world class logistics and distribution network is an essential ingredient in the success of the world's leading businesses, but keeping pace with changes in your sector and in others is hard to do. With the Gower Handbook of Supply Chain Management you will need to look no further. Written by a team of leading consultants with contributions from leading academic experts, this book will help you to keep pace with the latest global developments in supply chain management and logistics, and plan for the future. This book has over thirty chapters with detailed accounts of key topics and the latest developments, from e-collaboration and CRM integration, to reverse logistics and strategic sourcing, and includes case studies from Asia, Europe and North America. It looks at all aspects of operational excellence in logistics and supply chain management. The Gower Handbook of Supply Chain Management will help managers to benchmark their operations against the best-of-breed supply chains across the world. It provides a unique single source of expert opinion and experience.
Download or read book International Strategic Management written by Franklin R. Root and published by Taylor & Francis. This book was released on 2023-12-31 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contains articles on aspects of strategic management in the multinational enterprise. Contributions fall into four areas: multinational and transnational enterprise; the top-management perspective; the normative, decision-making emphasis; and regency of publication no earlier than 1985.
Download or read book Statistical Reference Index written by and published by . This book was released on 1990 with total page 1058 pages. Available in PDF, EPUB and Kindle. Book excerpt:
