Download or read book Surfing Places Surfboard Makers written by Andrew Warren and published by University of Hawaii Press. This book was released on 2014-01-31 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the last forty years, surfing has emerged from its Pacific islands origins to become a global industry. Since its beginnings more than a thousand years ago, surfing’s icon has been the surfboard—its essential instrument, the point of physical connection between human and nature, body and wave. To a surfer, a board is more than a piece of equipment; it is a symbol, a physical emblem of cultural, social, and emotional meanings. Based on research in three important surfing locations—Hawai‘i, southern California, and southeastern Australia—this is the first book to trace the surfboard from regional craft tradition to its key role in the billion-dollar surfing business. The surfboard workshops of Hawai‘i, California, and Australia are much more than sites of surfboard manufacturing. They are hives of creativity where legacies of rich cultural heritage and the local environment combine to produce unique, bold board designs customized to suit prevailing waves. The globalization and corporatization of surfing have presented small, independent board makers with many challenges stemming from the wide availability of cheap, mass-produced boards and the influx of new surfers. The authors follow the story of board makers who have survived these challenges and stayed true to their calling by keeping the mythology and creativity of board making alive. In addition, they explore the heritage of the craft, the secrets of custom board production, the role of local geography in shaping board styles, and the survival of hand-crafting skills. From the olo boards of ancient Hawaiian kahuna to the high-tech designs that represent the current state of the industry, Surfing Places, Surfboard Makers offers an entrée into the world of surfboard making that will find an eager audience among researchers and students of Pacific culture, history, geography, and economics, as well as surfing enthusiasts.

Download or read book Surfboard Artisans written by and published by . This book was released on 1916-07-20 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Surf Craft written by Richard Kenvin and published by MIT Press. This book was released on 2014-07-18 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: The evolution of the surfboard, from traditional Hawaiian folk designs to masterpieces of mathematical engineering to mass-produced fiberglass. Surfboards were once made of wood and shaped by hand, objects of both cultural and recreational significance. Today most surfboards are mass-produced with fiberglass and a stew of petrochemicals, moving (or floating) billboards for athletes and their brands, emphasizing the commercial rather than the cultural. Surf Craft maps this evolution, examining surfboard design and craft with 150 color images and an insightful text. From the ancient Hawaiian alaia, the traditional board of the common people, to the unadorned boards designed with mathematical precision (but built by hand) by Bob Simmons, to the store-bought longboards popularized by the 1959 surf-exploitation movie Gidget, board design reflects both aesthetics and history. The decline of traditional alaia board riding is not only an example of a lost art but also a metaphor for the disintegration of traditional culture after the Republic of Hawaii was overthrown and annexed in the 1890s. In his text, Richard Kenvin looks at the craft and design of surfboards from a historical and cultural perspective. He views board design as an exemplary model of mingei, or art of the people, and the craft philosophy of Soetsu Yanagi. Yanagi believed that a design's true beauty and purpose are revealed when it is put to its intended use. In its purest form, the craft of board building, along with the act of surfing itself, exemplifies mingei. Surf Craft pays particular attention to Bob Simmons's boards, which are striking examples of this kind of functional design, mirroring the work of postwar modern California designers. Surf Craft is published in conjunction with an exhibition at San Diego's Mingei International Museum.

Download or read book Surfing Life written by Mark Stranger and published by Ashgate Publishing, Ltd.. This book was released on 2011 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Surfing Life is a study of surfing and social change that also provides insights into other experience-based contemporary subcultures and the nature of the self and social formations in contemporary society. Making use of extensive empirical material to support innovative theoretical approaches to social change, this book offers an analysis of the relationship between embodied experience, culture and the economy.

Download or read book The Surfboard Book written by Sean McCagh and published by McCagh O'Neill Pty td. This book was released on 2013 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: How Design Drives Performance Have you ever wondered how changing design will effect the performance of a surfboard, wanted to really understand what your shaper, surf shop or mates are talking about when they discuss bottom curve or rocker, or more importantly why a particular surfboard goes really well or struggles to perform in some situations? The Surfboard Book includes advice stories and design details from some of the most experienced and credible subject experts in the history of the surfboard in Simon Anderson, Dick Brewer, Steve Lis and Bob McTavish: each are known not only as surfboard shapers and designers but as innovators with a combined design experience approaching 200 years. The Surfboard Book explains: elements of surfboard shape and their effects on performance construction types: from traditional to modern sandwich construction important material properties including environmental issues basic types or classes of surfboard and how they perform how to go about choosing or specifying your next surfboard

Download or read book Handcrafted Maine written by Katy Kelleher and published by Chronicle Books. This book was released on 2017-08-29 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Amid the sublime beauty of Maine—its primordial forests, remote lakes, rugged mountains, and craggy coastline blooms a handmade culture fed by heritage, self-sufficiency, and collaboration. Handcrafted Maine: Art, Life, Harvest & Home features lively profiles of more than twenty artists, artisans, and craftspeople—weavers and potters, a painter, an architect, a boatbuilder, a leatherworker, bakers, lobster-men, and more—at work in the woods, towns, and cities of Maine, celebrating the triumphs and challenges of entrepreneurship and independence. Including more than 225 inspiring color photographs and intimate narrative portraits, Handcrafted Maine provides a window into the inner lives of creatives and brings to life the powerful environment and spirited character that nurture the unbridled ingenuity and common-sense approach to craft and life found Down East.

Download or read book The Surfing Yearbook written by Bruce Boal and published by Gibbs Smith. This book was released on 2009-05 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE SURFING YEAR BOOK OFFERS the complete package of news, features, results, opinions, and photography, providing an insider's view of everything that matters in each of the world's surfing regions-Africa, Europe, Southeast Asia and Japan, South and Central America, United States, United Kingdom, and Australia. An extended Surfing Year Book awareness campaign is underway at Surfersvillage.com, the world's biggest surfing news Web site, with more than twenty-two million visitor sessions a year. Surfersvillage will also utilize its large family of publishing partners around the world to advertise the book's arrival in all surfing markets. With each regional section offering text in English and language of origin, the book will have broad appeal in all world surfing markets. Photo essays from the best surf photographers around the world; profiles of all the leading surfers of 2008. Ocean environmental issues, weather, and swell reports. The only global directory of surfing products and services. International sponsors include: O'Neill, Quiksilver, Vans Europe, Oakley Europe, Solitude, Billabong, Hurley, Rip Curl, and Body Glove. Online marketing and promotions. Print and web advertising campaign. Co-op available. For years, Surfersvillage has led the world in providing the most comprehensive online information about the sport, culture, and industry of surfing, from the biggest swell events and contests to the tiniest club meets on the back beaches of the most remote coasts.

Download or read book Fanocracy written by David Meerman Scott and published by Penguin. This book was released on 2020-01-07 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Wall Street Journal bestseller From the author of New Rules of Marketing & PR, a bold guide to converting customer passion into marketing power. How do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, b2b software, and underwear? They embody the most powerful marketing force in the world: die-hard fans. In this essential book, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom and interview young entrepreneurs, veteran business owners, startup founders, nonprofits, and companies big and small to pinpoint which practices separate organizations that flourish from those stuck in stagnation. They lay out a road map for converting customers’ ardor into buying power, pulling one-of-a-kind examples from a wide range of organizations, including: · MeUndies, the subscription company that’s revolutionizing underwear · HeadCount, the nonprofit that registers voters at music concerts · Grain Surfboards, the board-building studio that willingly reveals its trade secrets with customers · Hagerty, the classic-car insurance provider with over 600,000 premier club members · HubSpot, the software company that draws 25,000 attendees to its annual conference For anyone who seeks to harness the force of fandom to revolutionize his or her business, Fanocracy shows the way.

Download or read book Greg Noll written by Drew Kampion and published by Gibbs Smith. This book was released on 2007 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the greatest surfers of all time, Greg Noll has built a considerable reputation as master of surfboard making, or "shaping." Today, collectors and surfers alike prize his unique brand of board. Recently featured in the award-winning documentary feature, Riding Giants, "Da Bull," in his iconic black-and-white striped trunks, was emblematic of big surf and fearless commitment. In addition to being a pioneer of big-wave surfing, surf movies, and surf magazines, by the mid-1960s, Noll was one of the largest surfboard manufacturers in the world. Now living in Crescent City, California, Noll still shapes twelve boards a year out of old-growth salvage woods-replicas of Duke Kahanamoku's olo and other exotica for collectors. The Art of the Surfboard combines the art of building extraordinary surfboards with fascinating surfing history and photography. It's a must-have for surfers and surfing history buffs of any age. The Art of the Surfboard includes: A biographical introduction to Greg Noll A concise history of the evolution of surfboards and construction techniques from ancient Hawaii to the modern era Descriptive step-by-step photo sequences with explanatory text on building balsa, foam, and classic wooden surfboards A chronological gallery of Greg Noll surfboards, vintage 1950 to 2005, featuring photographs, action shots, commentary from surfers and shapers, and from Greg himself on the boards and their eras Portraits of several important Greg Noll surfboard collectors and their collections, with accompanying bios and information on the boards A guide to the various Greg Noll surfboard labels and the years each was used Illustrated throughout with action surf shots taken by some of surfing's master photographers

Download or read book Basques Today written by Ramón Zallo and published by Alberdania. This book was released on 2006 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ramón Zallo offers us with this informative book an overall synthesis of Basque culture, society and history. Thanks to its contents it may be destined to become a road map for understanding some keys about the country of the Basques. The author starts from a broad concept of Basque culture which, while it is not very well known, is proportionally very rich for such a small country. He conceives it as a whole culture and as having a history of its own, although it is very closely related to its surroundings. And its trajectory indicates the need to prioritize its development and singularity in this global world full of uncertainty. In Part One he traces (and vindicates) the cultural and spatial idea of Euskal Herria, and briefly describes its history, society and characteristics, its economic evolution and the political systems of Euskadi, Navarra and Iparralde. He presents a society with deeply-rooted values and a very dense civil society that now needs to review, without amnesia, the tragedies and disappointments of recent years. In Part Two he offers a new vision of each one of the various branches of culture. Giving Euskara the attention that it deserves as the most specific defining trait, the book offers an added dimension through an updated look at the styles, works and names within architecture, the visual, theatre and musical arts, Basque literature in Euskara and Spanish and the different types of heritage.It ends with a gallery of historical and contemporary figures that demonstrate the country’s diversity. Its method is descriptive, orderly and not overly interpretative. Interpretation is left to the reader.

Download or read book The New Rules of Marketing and PR written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2022-05-03 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: The new eighth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new and updated techniques As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, including social audio like Clubhouse, the newest online video tools such as TikTok, and all the other high-tech influences, can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The eighth edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate attention for your business. An international bestseller with nearly half a million copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising! The latest edition of The New Rules of Marketing and PR has been completely revised and updated to present the most innovative methods and cost-effective strategies. The most comprehensive update yet shows you details about the pros and cons of AI and machine learning to automate routine tasks. Your life is already AI-assisted. Your marketing should be too, but there are challenges to be aware of. The definitive guide on the future of marketing, this must-have resource will help you: Incorporate the new rules that will keep you ahead of the digital marketing curve Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you Gain valuable insights through compelling case studies and real-world examples The eighth edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.

Download or read book LEGENDARY SURFERS Volume 3 The 1930s written by Malcolm Gault-Williams and published by Lulu.com. This book was released on 2012-12-12 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: "LEGENDARY SURFERS Volume 3: 1930s" details the surf world of the 1930s, including California, Florida, Hawaii, Australia and Britain. This is not a coffee table book. It is specifically written for surfers who want to know the details of the heritage we are blessed to share, as told by those who lived it.

Download or read book Surfing Newport Beach written by Claudine Burnett and published by Arcadia Publishing. This book was released on 2013-07-16 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corona del Mar was once California's premier surfing spot, holding the sport's first Pacific Coast competition in 1928. Attempts to tame Corona and to make the Newport Beach harbor mouth safe for watercraft drastically altered board riding, destroying the great "wave-making machine" of Corona and creating the surf giant of today known as the "Wedge." Read about Newport before World War II: experience the Great Rescue of 1925 by Duke Kahanamoku and others, the rum runners of Balboa and the evolution of Newport Bay. Pioneering surfers such as George Freeth, Tom Blake, the Vultee brothers and Pete Peterson helped make a name for the city in surf culture. Authors Claudine Burnett and her surfer husband, Paul, have delved deeply into the past, sharing stories that will give readers never-before-revealed facts not only about surfing but Newport Beach and Corona del Mar history as well.

Download or read book The Encyclopedia of Surfing written by Matt Warshaw and published by Houghton Mifflin Harcourt. This book was released on 2005 with total page 820 pages. Available in PDF, EPUB and Kindle. Book excerpt: With 1,500 alphabetical entries and 300 illustrations, this resource is a comprehensive review of the people, places, events, equipment, vernacular, and lively history of this fascinating sport.

Download or read book Surfing written by Chris Nelson and published by The Crowood Press. This book was released on 2017-03-31 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Crowood Sports Guides are the perfect tool for anyone wanting to improve their performance, from beginners learning the basic skills to more experienced participants working on advanced techniques. These practical, no-nonsense guides will help give you that all important advantage. Fully illustrated with over 150 colour photographs, Surfing - Crowood Sports Guides covers: the history of surfing; choosing and maintaining a board; reading the ocean; skills development; advanced techniques; environmental care and surf contests and careers. This instructional and practical guide is aimed at surfers, surf enthusiasts and surf instructors and is superbly illustrated with 150 full colour photographs.

Download or read book The New Rules of Marketing PR written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2024-08-15 with total page 487 pages. Available in PDF, EPUB and Kindle. Book excerpt: The updated ninth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new AI techniques and fresh stories of success As the ways we communicate continue to evolve, keeping pace with the latest technology—including generative artificial intelligence (AI) like ChatGPT—can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The ninth edition of The New Rules of Marketing and PR offers everything you need to speak directly to your audience, make a strong personal connection, and generate attention for your business. An international bestseller with half a million copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for deploying the power of social media, AI, and content to maintain your competitive advantage and get your ideas seen and heard by the right people at the right time. You'll discover the latest approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising! The latest edition of The New Rules of Marketing and PR has been completely revised to present highly effective strategies and tactics to help you get found by your buyers. The most important and comprehensive update to this international bestseller yet shows you details about the pros and cons of using generative AI, the most significant development in modern marketing and public relations since the first edition of this book was published back in 2007. The definitive guide on the future of marketing used as a primary resource in thousands of companies and hundreds of university courses, this must-have resource will help you: Incorporate the new rules that will keep you ahead of the digital marketing curve Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention exactly when your audience is eager to hear from you Gain valuable insights through compelling case studies and real-world examples, showing you how to use the latest AI tools without losing the personal touch in your communications WThe ninth edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.

Download or read book Bangalors written by Carl E. Boyett and published by AuthorHouse. This book was released on 2023-08-15 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: Carl E. Boyett grew up in a small town in south Alabama reading books by H.G. Wells, Edgar Rice Burroughs, and J.R.R. Tolkien. Now let him take you on a tale of five young teens that get into so much mischief on their home planets and are shipped off to Boldoron Academy. They are thrown together on the flight to the school and become the newly formed Alpha Squad. Boldoron Academy is the only Structure on the only planet in a Cat’s Eye Nebula. Follow the group as the deal with the drama for everyday life at the academy and the adventure they endure while there. Join our group of misfits as they discover their hidden abilities and see how they grow. We have Caalin Mathews with abilities he had not discovered his self. Angiliana Avora a winged beauty that everyone calls Ang. Mortomous Valtor, Ang’s wingless cousin, whom they call Mouse. Finally Ssamuel and Ssophia Ssallazz the green skin twins with a secret all their own. Follow them as they travel to new worlds, make new friends and have great adventures.