Download or read book Super Sonic Logos written by David Allan and published by Business Expert Press. This book was released on 2021-07-22 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book looks at the best of the best of sonic logos from the people who gave them notes. Whether you consider them to be music to your ears or earworms, these are the ten most noteworthy sonic logos of all time and one future hall of famer. So open your computer and meet Water Werzowa the creator of the Intel logo and Brian Eno who gave Windows 95 sound. Remember your favorite television show or movie and say hello to Mike Post from Law and Order fame, Dr. James “Andy” Moore from THX and John Williams who scared us in Jaws...and don’t forget to honor those NBC chimes. Keep your phone on in case you get a ring from Lance Massey on your T-Mobile or Joel Beckerman on your AT&T commercial. And if you get hungry, there’s always something from McDonald’s courtesy of Bill Lamar or a Coke from Joe Belliotti and Umut Ozaydini. Finally, pay for it all with your Raja Rajamannar’s Mastercard.

Download or read book Hearing Remembering and Branding written by Vijaykumar Krishnan Palghat and published by . This book was released on 2009 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sonic Branding is the strategic use of sound to create an authentic auditory identity for the brand. Conventional applications of sound in branding are tactical and lean on classical conditioning theory by repetitive pairing of sound and brand to create desired associations. In contrast, sonic branding leans on processing fluency theory leveraging sound as information in and of itself. Often such auditory information is nonverbal and nonlinguistic. Sonic logos are good examples illustrating this phenomenon. A sonic logo, "sogo," the auditory analog of a visual logo, is a typical sonic branding device. Sogos are short melodies not lasting more than six seconds. Some interesting examples are the 5-tone Intel sogo, windows vista's 4-tone start-up chime and NBC's 3-tone sogo. Sogos vary in their design characteristics. They may comprise different number of tones. They may have an ascending pattern (Windows Vista), descending pattern (windows XP) or a zigzagging contour (Intel). A sogo may be easier to remember because it comprises chunks (Miller 1956) of similar tones. Thus, number of tones they comprise, their contour and their chunkability may characterize Sogos. Per logo literature (Henderson and Cote 1998), good sogos should engender favorable consumer responses on recognition, affect, and familiarity dimensions. For instance, sogos with fewer tones should be easier to remember; thus obtain high true recognition on a subsequent encounter. On the other hand, because they are easier to process, they may engender illusions of familiarity (Whittlesea 1993) leading to high false recognition. Sogos with a zigzagging contour may be more difficult to recall but may be perceived novel and so liked more. In other words, consumers experience differing levels of ease in processing sogos based on the design characteristics. This subjective experience of ease of processing (Reber, Wurtz and Zimmerman 2004; Whittlesea 1993; Janiszewski and Meyvis 2001; Winkielman et al 2003) incoming auditory information is misattributed to the judgment at hand: Familiarity (Whittlesea 1993), Positive affect (Reber, Winkielman and Schwarz 1998; Winkielman and Cacioppo 2001), judgments of truth (Reber and Schwarz 1999) and brand Evaluation (Lee and Labroo 2004). This research explores the systematic influence of three design characteristics of sogos : number of tones, contour, and chunkability across five studies on response dimensions. Overall, these studies evidence processing fluency mediation of these influences. Results show that several response dimensions vary systematically with the sogo design characteristics, thus providing for guidelines. Leader brands would want a high true recognition and a low false recognition; brands in a low involvement product segment (e.g., bread) could profit from high false recognition and illusions of familiarity. Huge investments are made to create and air auditory branding stimuli; rights for use of popular songs in commercial jingles may top $500,000 such as for "stand by me," deployed by Citibank, (Krasilovsky and Shemel 2007). In conclusion, given that sogos are branding devices, guidelines from this research should reduce the precarious dependence of marketers on musicians (Bruner 1990), and provide for greater precision over sonic branding.

Download or read book The Sonic Boom written by Joel Beckerman and published by HMH. This book was released on 2014-10-21 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fascinating study on the influence of sound—and how companies wrangle its power to affect our moods, our shopping habits, and our lives. From movie scores and national anthems to cell-phone dings and squeaky shoes, sound and music impact how we perceive the stories, situations, and products we encounter every day. In The Sonic Boom, composer and strategic sound expert Joel Beckerman reveals sound’s surprising power to influence our decisions, opinions, and actions in ways we might not even notice: discordant ambient noise can induce anxiety; ice cream truck jingles can bring you back to your childhood. You don’t need to be a musician or a composer to harness the power of sound. Companies, brands, and individuals can strategically use sound to get to the core of their mission, influence how they’re perceived by their audiences, and gain a competitive edge. Whether you’re a corporate giant connecting with millions of customers or a teacher connecting with one classroom of students, the key to an effective sonic strategy is the creation of “boom moments”—transcendent instants when sound connects with a listener’s emotional core. “Equal parts sociological study and business advice, using unique everyday examples—for instance, how the fate of the Chili’s fajita empire rested on the sound of the sizzling platter, and how Disneyland approaches soundscapes for a fully immersive experience—to explain how sound effects our mood and shopping habits.” —Entertainment Weekly “Music defines us. Joel Beckerman knows. Let him tell you all about it.” —Anthony Bourdain “The Sonic Boom reveals the music and structured cacophony of everyday life.” —Moby

Download or read book Logos written by and published by . This book was released on 2004 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book How To Design Logos Symbols And Icons written by Gregory Thomas and published by Adams Media. This book was released on 2003-04-01 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book steps into the studios of top designers as their ideas happen. Case studies trace the evolution of great logos, symbols and icons, illustrating the process with initial roughs and intermediary sketches that lead up to the final designs for companies including Nike and IBM. In addition, this book expands its boundaries to include symbols and icons, two rarely covered yet increasingly vital areas of design. Gregory Thomas is the owner and principal of Gregory Thomas Associates, a Santa Monica-based design consultancy. the award-winning company boosts an international client list that includes CBS, IBM, Levi Strauss & Company, Yale University, and MCA/Universal Pictures.

Download or read book Lucas written by Richard Ravalli and published by University Press of Kentucky. This book was released on 2024-05-14 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: George Lucas is an innovative and talented director, producer, and screenwriter whose prolific career spans decades. While he is best known as the creative mind behind the Star Wars franchise, Lucas first gained renown with his 1973 film American Graffiti, which received five Academy Award nominations, including Best Director and Best Picture. When Star Wars (1977) was released, the groundbreaking motion picture won six Academy Awards, became the highest grossing film at the time, and started a cultural revolution that continues to inspire generations of fans. Three decades and countless successes later, Lucas announced semiretirement in 2012 and sold his highly successful production company, Lucasfilm, to Disney. His achievements have earned him the Academy's Irving G. Thalberg Award, the American Film Institute's Life Achievement Award, induction into the Science Fiction Hall of Fame and the California Hall of Fame, and a National Medal of Arts presented by President Barack Obama. Lucas: His Hollywood Legacy is the first collection to bring a sustained scholarly perspective to the iconic filmmaker and his legacy beyond the Star Wars films. Edited by Richard Ravalli, this volume analyzes Lucas's overall contribution and importance to the film industry, diving deep into his use and development of modern special effects technologies, the history of his Skywalker Ranch production facilities, and more. With clearly written and enlightening critiques by experts consulting rare collections and archival materials, this book is an original and robust project that sets the standard for historical and cultural studies of Lucas.

Download or read book Agriculture Decisions written by United States. Department of Agriculture and published by . This book was released on 1998 with total page 988 pages. Available in PDF, EPUB and Kindle. Book excerpt: Up to 1988, the December issue contained a cumulative list of decisions reported for the year, by act, docket numbers arranged in consecutive order, and cumulative subject-index, by act.

Download or read book Celebrating the Past and Future of Marketing and Discovery with Social Impact written by Juliann Allen and published by Springer Nature. This book was released on 2022-06-29 with total page 626 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the 50th Anniversary of the Academy of Marketing Science, the 2021 AMS Annual Conference and Marketing World Congress celebrates the history of marketing while also exploring its future. This includes research on possible new theory discoveries and findings that could lead to more efficient and impactful responses by marketers to the current multi-faceted global challenge array. The volume proposes that marketers strive to continue to offer value in a socially responsible way to the consumers within. Articles in this volume explore the influence of marketing innovations leveraged by the rising influence of artificial intelligence, virtual reality, mechanamorphics, a proliferation of data, changing economic power concentration, and a myriad of other factors. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Download or read book Celebrity 2 0 written by Stacy Landreth Grau and published by Business Expert Press. This book was released on 2022-05-12 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media influencers rule the world! Gone are the days of worshipping movie stars and athletes only for their talent. Everyday people are fast becoming the new celebrities and thus influencers for Millennials and Generation Z. In the past few years, social media influencers dominate pop culture and brands are eager to work with them to build their brands. From music to gaming; from fashion to sports; from wellness to lifestyle branding there are more than 50 million people calling themselves “creators” and many are influencers amassing a highly engaged community. For brands, what are the most effective ways to identify and cultivate influencers and support content creation? This book is for anyone who wants to understand the landscape of influencer marketing with an eye for collaborations between influencers and companies. Perfect for brand managers and agency professionals, up and coming influencers, and students wanting to enter this exciting field of marketing, this book combines practical advice and examples with an overview of the academic insights to date. Topics include creators and the creator economy, typology of influencers, how to work with them, considerations for campaign design and implementation. Celebrity 2.0: The Role of Social Media Influencer Marketing to Build Brands is a great primer to the influencer marketing ecosystem and the influencer marketing relationship framework to learn how content marketing, native advertising and content marketing all come together.

Download or read book Cryptosocial written by Allen Taylor and published by Business Expert Press. This book was released on 2022-03-10 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cryptocurrency & Social Media Have Married and This is What It Looks Like Social media is a multi-billion-dollar industry where the platforms profit from user-generated content. Cryptocurrencies have arrived to end the exploitation. Cryptosocial: How Cryptocurrencies Are Changing Social Media surveys the history of social media and cryptocurrencies to show how these two unrelated technologies had a chance meeting that is changing the world. If you’re one of the millions of people growing tired of legacy social media and how they take advantage of their own users, this book will open your eyes to the alternatives offering greater happiness, more freedom, and better personal and financial security. Read this book and you’ll learn: What cryptosocial is all about. Which platforms and protocols you should pay attention to. Why cryptosocial media is the best alternative for Facebook, Twitter, and Snapchat. How to start using cryptosocial media. What you need to participate in decentralized social media platforms. And how you can profit from your own content, gain more control over your identity, and maintain security over your online data and personal assets.

Download or read book Share written by Natalie T. Wood and published by Business Expert Press. This book was released on 2022-12-07 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this book is to examine the influence of sWOM and provide guidance on how to operationalize its growing power. Each day, millions of consumers venture online to search and exchange product information, seek out, and share opinions. Electronic word-of-mouth (eWOM) communication has been shown to influence consumer actions across a variety of industries. A significant portion of eWOM occurs on social media platforms. Social word of mouth (sWOM)—a subset of eWOM—has incredible reach with the potential to influence over 4.6 billion active social media consumers. The purpose of this book is to examine the influence of sWOM and provide guidance on how to operationalize its growing power. Our goal in writing this book is to bring together industry best practices and academic research to help you construct social media content that speaks with your brand voice, stimulates engagement, inspires consumers to #share, and complies with industry and federal guidelines.

Download or read book Logo Lounge 2 written by and published by Rockport Publishers. This book was released on with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packed with 2,000 logos from world-class designers. This book takes all the logos that were in Rockport Publisher's best-seller, Logo Lounge 2, and collects them in one small, neat, pictorial handbook for easy reference. There are no lengthy case histories, just logos, logos, and more logos. It's a fast-paced book featuring one to six logos per page to allow designers to easily shop for ideas. Logos are among the most important elements a designer can create, so it is no surprise that they are always looking for new, fresh ideas. LogoLounge 2 delivers just that. Its predecessor showcased the logos along with the stories of how they came to be; this compact version puts the spotlight on the logos alone, making it the perfect handbook to logo design.

Download or read book Sonic Super Special Magazine 9 written by Sonic Scribes and published by Archie Comic Publications, Inc.. This book was released on 2013-11-13 with total page 127 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get ready for the truest, bluest and way-past-coolest Sonic Super Special Magazine issue ever made! The world’s first Sonic comic magazine has got your hook up for everything new in Sonic video games and comics — featuring an all new comic adaptation of the latest SEGA video game smash hit "SONIC LOST WORLD"! At a full 20 pages, SONIC LOST WORLD is the longest video game adaptation yet to be featured in an issue of Sonic Super Special Magazine - but that's not all! This issue also features your OFFICIAL guide to the NEW Sonic Comic Universe! Get ready to explore new settings, new villains, and a new Sonic comic universe landscape in the aftermath of the Sonic/Mega Man crossover event! Plus all the super special features you love AND an all-new cover by Sonic art legend PATRICK "SPAZ" SPAZIANTE!

Download or read book Sonic the Hedgehog 287 written by Ian Flynn and published by Archie Comic Publications. This book was released on 2016-10-12 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt: SONIC BATTLES at the CENTER of the PLANET in "Panic in the Sky" Part Four: This is it—the cataclysmic clash and ferocious finale to the Shattered World Saga! Super Sonic leads Chip into battle against the dreaded Dark Gaia with the Freedom Fighters at ground zero! With the fate of the world at stake, who will actually be able to make it home? Featuring the fourth of four EPIC connecting covers by mega-talent Dan Schoening and a “Super” variant by full-time editor, first-time cover artist Vincent Lovallo!

Download or read book Sonic Boom 6 written by Ian Flynn and published by Archie Comic Publications, Inc.. This book was released on 2015-04-08 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: What…What is that sound? No, really—what on earth is that noise? Waitaminute… is that the sound of go-karts??? IT… IT—IS! LET THE RACE BEGIN IN "EVERYBODY'S SUPER SONIC RACING" PART ONE! (IS THE CAPS LOCK STILL ON, OH WAITAMINUTE, there we go. Much better.) When Dr. Eggman sponsors a go-kart race around Sonic's Island home, you know that dude is up to no good. The rules are as follows: no special powers, no weapons, and everyone has to drive a kart to keep things fair. Since when does Eggy care about "fair"? What will happen to throw this race into a SPIN? How many rhetorical questions can we ask in one paragraph of solicit text?? Find out in this hyperbole-packed issue! Featuring cover art from Sonic comic extraordinaire Tracy Yardley!

Download or read book Billboard written by and published by . This book was released on 1998-02-07 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.

Download or read book Sonic Boom 7 written by Ian Flynn and published by Archie Comic Publications, Inc.. This book was released on 2015-04-29 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: A multi-part story? In MY Sonic Boom comic?? You got that right! It's wacky-racin' adventure in "Everybody’s Super Sonic Racing" Part Two: Dr. Eggman’s fun and “friendly” go-kart challenge has turned deadly! But, really, who didn’t see that “twist” coming? Can Sonic salvage the race and prove to the bad doctor he can win fair and square? More importantly—can Sonic survive long enough to return to the race course?! Discover the fate of life, limb and ego in this super-fast story with cover art from Sonic comic fav Jamal Peppers! …And BOOM goes the dynamite!