Download or read book Mass Communication written by Ralph E. Hanson and published by SAGE Publications. This book was released on 2016-10-20 with total page 1250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transform your students into smart, savvy consumers of the media. Mass Communication: Living in a Media World (Ralph E. Hanson) provides students with comprehensive yet concise coverage of all aspects of mass media, along with insightful analysis, robust pedagogy, and fun, conversational writing. In every chapter of this bestselling text, students will explore the latest developments and current events that are rapidly changing the media landscape. This newly revised Sixth Edition is packed with contemporary examples, engaging infographics, and compelling stories about the ways mass media shape our lives. From start to finish, students will learn the media literacy principles and critical thinking skills they need to become savvy media consumers.

Download or read book Your Ad Ignored Here written by Tom Fishburne and published by . This book was released on 2017-10-24 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Tom is the David Ogilvy of cartooning." --Seth Godin, author of Purple Cow From the birth of social media to digital advertising to personal branding, marketing has transformed in the past 15 years. Capturing these quintessential moments in marketing is Marketoonist, a popular cartoon series from veteran marketer Tom Fishburne. Your Ad Ignored Here collects nearly 200 of these hilarious and apt depictions of modern marketing life on the 15th anniversary of the series. Fishburne began to doodle his observations in 2002 when working in the trenches of marketing. Initially intended for co-workers, they are now read by hundreds of thousands of marketers every week. The cartoons' popularity stem not only from their deft reflections on latest trends, but their witty summary of the shared experiences of marketing -- handling a PR crisis, giving creative feedback to an agency, or avoiding idea killers in innovation. Your Ad Ignored Here gives voice to the challenges and opportunities faced by people working in business everywhere. Readers regularly inquire if Fishburne is spying on them at work. Whether or not you work in marketing, these cartoons will make you laugh ... and think about our rapidly evolving world of work. Tom Fishburne started drawing cartoons on the backs of business cases as a student at Harvard Business School. Fishburne's cartoons have grown by word of mouth to reach hundreds of thousands of marketers every week and have been featured by The Wall Street Journal, Fast Company, and The New York Times. His cartoons have appeared on a billboard ad in Times Square, helped win a Guinness World Record, and turned up in a top-secret NSA presentation released by Edward Snowden. Fishburne draws (literally and figuratively) from 20 years in the marketing trenches in the US and Europe. He was Marketing VP at Method Products, Interim CMO at HotelTonight, and worked in brand management for Nestlé and General Mills. Fishburne developed web sites and digital campaigns for interactive agency iXL in the late 90s and started his marketing career selling advertising space for the first English-language magazine in Prague. In 2010, Fishburne expanded Marketoonist into a marketing agency focused on the unique medium of cartoons. Since 2010, Marketoonist has developed visual content marketing campaigns for businesses such as Google, IBM, Kronos, and LinkedIn. Fishburne is a frequent keynote speaker on marketing, innovation, and creativity, using cartoons, case studies, and his marketing career to tell the story visually. Fishburne lives and draws near San Francisco with his wife and two daughters. All of his cartoons and observations are posted at marketoonist.com. Advance Praise for Your Ad Ignored Here "If marketing kept a diary, this would be it." --Ann Handley, Chief Content Officer of MarketingProfs "Laugh and learn at the same time. BTW, if you don't laugh, you're clueless, and the cartoon is about you." --Guy Kawasaki, Chief evangelist of Canva, Mercedes-Benz brand ambassador "Tom Fishburne has a knack for marketing humor (and truth) like no other." --Lee Odden, CEO, TopRank Marketing "Any great piece of comedy is funny because its true. Well, no one has gathered marketing truths through painfully awkward insights and hilarious delivery the way Tom has." --Ron Tite, Author, Everyone's An Artist (Or At Least They Should Be)

Download or read book It s Not the Size of the Data It s How You Use It written by Koen Pauwels and published by AMACOM. This book was released on 2014-03-26 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this invaluable resource, discover how to conduct smarter marketing strategies using analytics and dashboards to get the most out of your data. Did you know that your business already has the world’s greatest information-tracking team working tirelessly for you 24/7 to gather all the info you could possibly need to find your next customers? Between brand tracking, CRM programs, and online behavior tracking, as well as the always-dependable trade shows and satisfaction studies, mounds of marketing metrics are being generated for you across various touchpoints and channels. Locked in the vast quantity of information are accurate, data-driven answers to every marketing question--and analytic dashboards are the key to finding it all. In It’s Not the Size of the Data--It’s How You Use It, marketing expert Koen Pauwels introduces you to these transformative web-based tools that gather, synthesize, and visually display essential data in real time, directly connecting marketing with performance. He then supplies a simple yet rigorous methodology that explains step by step how to: Gain crucial IT support Build a rock-solid database Select key leading performance indicators Design the optimal dashboard layout Use marketing analytics to improve decisions and reap rewards There is simply too much customer-produced information out there today for marketing teams to go with gut decisions or the same old standbys. Dashboard analytics will bring scientific precision and insight to the marketing efforts of any size organization, in any industry, and turn this eye-popping data into a specific plan of attack.

Download or read book Kellogg on Branding written by Alice M. Tybout and published by John Wiley & Sons. This book was released on 2011-01-07 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies. It includes: The latest thinking on key branding concepts, including brand positioning and design Strategies for launching new brands, leveraging existing brands, and managing a brand portfolio Techniques for building a brand-centered organization Insights from senior managers who have fought branding battles and won This is the first book on branding from the faculty of the Kellogg School, the respected resource for dynamic marketing information for today's ever-changing and challenging environment. Kellogg is the brand that executives and marketing managers trust for definitive information on proven approaches for solving marketing dilemmas and seizing marketing opportunities.

Download or read book Devalued and Distrusted written by John L. LaMattina and published by John Wiley & Sons. This book was released on 2012-12-10 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: An expert's view on solving the challenges confronting today's pharmaceutical industry Author John LaMattina, a thirty-year veteran of the pharmaceutical industry and former president of Pfizer's Global R&D Division, is internationally recognized as an expert on the pharmaceutical industry. His first book, Drug Truths: Dispelling the Myths About Pharma R&D, was critically acclaimed for clearing up misconceptions about the pharmaceutical industry and providing an honest account of the contributions of pharmaceutical research and development to human health and well-being. As he toured the country discussing Drug Truths, Dr. LaMattina regularly came across people who were filled with anger, accusing the pharmaceutical industry of making up diseases, hiding dangerous side effects, and more. This book was written in response to that experience, critically examining public perceptions and industry realities. Starting with "4 Secrets that Drug Companies Don't Want You to Know," Devalued and Distrusted provides a fact-based account of how the pharmaceutical industry works and the challenges it faces. It addresses such critical issues as: Why pharmaceutical R&D productivity has declined Where pharmaceutical companies need to invest their resources What can be done to solve core health challenges, including cancer, diabetes, and neurodegenerative diseases How the pharmaceutical industry can regain public trust and resuscitate its image Our understanding of human health and disease grows daily; however, converting science into medicine is increasingly challenging. Reading Devalued and Distrusted, you'll not only gain a greater appreciation of those challenges, but also the role that the pharmaceutical industry currently plays and can play in solving those challenges. Get to know the author: Read an interview with John LaMattina or watch a video on ChemistryViews! Interview: John LaMattina: 30 Years in Pharma Video: Can the Pharmaceutical Industry Restory its Broken Image?

Download or read book Places of Invention written by Arthur P. Molella and published by Smithsonian Institution. This book was released on 2015-06-30 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: The companion book to an upcoming museum exhibition of the same name, Places of Invention seeks to answer timely questions about the nature of invention and innovation: What is it about some places that sparks invention and innovation? Is it simply being at the right place at the right time, or is it more than that? How does “place”—whether physical, social, or cultural—support, constrain, and shape innovation? Why does invention flourish in one spot but struggle in another, even very similar location? In short: Why there? Why then? Places of Invention frames current and historic conversation on the relationship between place and creativity, citing extensive scholarship in the area and two decades of investigation and study from the National Museum of American History’s Lemelson Center for the Study of Invention and Innovation. The book is built around six place case studies: Hartford, CT, late 1800s; Hollywood, CA, 1930s; Medical Alley, MN, 1950s; Bronx, NY,1970s; Silicon Valley, CA, 1970s–1980s; and Fort Collins, CO, 2010s. Interspersed with these case studies are dispatches from three “learning labs” detailing Smithsonian Affiliate museums’ work using Places of Invention as a model for documenting local invention and innovation. Written by exhibition curators, each part of the book focuses on the central thesis that invention is everywhere and fueled by unique combinations of creative people, ready resources, and inspiring surroundings. Like the locations it explores, Places of Invention shows how the history of invention can be a transformative lens for understanding local history and cultivating creativity on scales of place ranging from the personal to the national and beyond.

Download or read book Going Clear written by Lawrence Wright and published by Vintage. This book was released on 2013-01-17 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: NATIONAL BESTSELLER • NATIONAL BOOK AWARD AND NATIONAL BOOK CRITICS CIRCLE AWARD FINALIST • From the Pulitzer Prize-winning author of The Looming Tower comes “an utterly necessary story” (The Wall Street Journal) that pulls back the curtain on the church of Scientology: one of the most secretive organizations at work today. • The Basis for the HBO Documentary. Scientology presents itself as a scientific approach to spiritual enlightenment, but its practices have long been shrouded in mystery. Now Lawrence Wright—armed with his investigative talents, years of archival research, and more than two hundred personal interviews with current and former Scientologists—uncovers the inner workings of the church. We meet founder L. Ron Hubbard, the highly imaginative but mentally troubled science-fiction writer, and his tough, driven successor, David Miscavige. We go inside their specialized cosmology and language. We learn about the church’s legal attacks on the IRS, its vindictive treatment of critics, and its phenomenal wealth. We see the church court celebrities such as Tom Cruise while consigning its clergy to hard labor under billion-year contracts. Through it all, Wright asks what fundamentally comprises a religion, and if Scientology in fact merits this Constitutionally-protected label.

Download or read book Known written by Mark Schaefer and published by . This book was released on 2017-01-28 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's world, there is a permanent advantage to becoming known in your field. Those who are known get the customers, the better jobs, and the invitations to exclusive opportunities. But can anybody become known? In this path-finding book, author Mark Schaefer provides a step-by-step plan followed by the most successful people in diverse careers like banking, education, real estate, construction, fashion, and more. With amazing case studies, dozens of exercises, and inspiring stories, KNOWN is the first book its kind, providing a path to personal business success in the digital age.

Download or read book Newton s Football written by Allen St. John and published by Ballantine Books. This book was released on 2013-11-19 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the bestselling tradition of Freakonomics and Scorecasting comes a clever and accessible look at the big ideas underlying the science of football. Did you hear the one about the MacArthur genius physicist and the NFL coach? It’s not a joke. It’s actually an innovative way to understand chaos theory, and the remarkable complexity of modern professional football. In Newton’s Football, journalist and New York Times bestselling author Allen St. John and TED Speaker and former Yale professor Ainissa Ramirez explore the unexpected science behind America’s Game. Whether it’s Jerry Rice finding the common ground between quantum physics and the West Coast offense or an Ivy League biologist explaining—at a granular level—exactly how a Big Mac morphs into an outside linebacker, Newton’s Football illuminates football—and science—through funny, insightful stories told by some of the world’s sharpest minds. With a clear-eyed empirical approach—and an exuberant affection for the game—St. John and Ramirez address topics that have long beguiled scientists and football fans alike, including: • the unlikely evolution of the football (or, as they put it, “The Divinely Random Bounce of the Prolate Spheroid”) • what Vince Lombardi has in common with Isaac Newton • how the hardwired behavior of monkeys can explain a head coach’s reluctance to go for it on fourth-down • why a gruesome elevator accident jump-started the evolution of placekicking • how Teddy Roosevelt saved football using the same behavioral science concept that Dreamworks would use to save Shrek • why woodpeckers don’t get concussions • how better helmets actually made the game more dangerous Every Sunday the NFL shares a secret with only its savviest fans: The game isn’t just a clash of bodies, it’s a clash of ideas. The greatest minds in football have always possessed an instinctual grasp of science, understanding the big ideas and gritty realities that inform the game’s rich past, as well as its increasingly uncertain future. Blending smart reporting, counterintuitive creativity, and compelling narrative, Newton’s Football takes gridiron analysis to the next level, giving fans a book that entertains, enlightens, and explains the game anew. Praise for Newton’s Football “It was with great interest that I read Newton’s Football. I’m a fan of applying of science to sport and Newton’s Football truly delivers. The stories are as engaging as they are informative. This is a great read for all football fans.”—Mark Cuban “A delightfully improbable book putting science nerds and sports fans on the same page.”—Booklist “This breezily-written but informative book should pique the interest of any serious football fan in the twenty-first century.”—The American Spectator “The authors have done a worthy job of combining popular science and sports into a work that features enough expertise on each topic to satisfy nerds and jocks alike. . . . The writers succeed in their task thanks to in-depth scientific knowledge, a wonderful grasp of football’s past and present, interviews with a wide array of experts, and witty prose. . . . [Newton’s Football is] fun and thought-provoking, proving that football is a mind game as much as it is a ball game.”—Publishers Weekly

Download or read book Forward Drive written by Jim Motavalli and published by Routledge. This book was released on 2014-10-14 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive account of the past, present and future of the automobile examines the key trends, key technologies and key players involved in the race to develop clean, environmentally friendly vehicles that are affordable and that do not compromise on safety or design. Undertaking a rigorous interrogation of our global dependency on oil, the author demonstrates just how unwise and unnecessary this is in light of current developments such as the fuel cell revolution and the increasing viability of hybrid cars, which use both petrol and electricity - innovations that could signal a new era of clean, sustainable energy. The arguments put forward draw on support from an eclectic range of sources - including industry insiders, scientists, economists and environmentalists - to make for an enlightening read.

Download or read book Tune in Tomorrow written by Randee Dawn and published by Rebellion Publishing Ltd. This book was released on 2022-08-18 with total page 423 pages. Available in PDF, EPUB and Kindle. Book excerpt: She’s just a small town girl, with big mythic dreams. Starr Weatherby came to New York to become… well, a star. But after ten years and no luck, she’s offered a big role – on a show no one has ever heard of. And there’s a reason for that. It’s a ‘reality’ show beyond the Veil, human drama, performed for the entertainment of the Fae. But as Starr shifts from astounded newcomer to rising fan favorite, she learns about the show’s dark underbelly – and mysterious disappearance of her predecessor. She’ll do whatever it takes to keep her dream job – though she might just bring down the show in the process.

Download or read book Honorable Influence written by David Hagenbuch and published by Aldersgate Press. This book was released on 2016-07 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Few things impact our lives more than marketing, yet few people consider how that influence can be a force for good. Honorable Influence shines the light of Christian faith on the field, revealing how marketers can avoid negative impact, and instead influence consumers to their benefit. Individuals and organizations will find in Honorable Influence practical guidance for doing what seems impossible to many-using marketing to show love to God and others.

Download or read book PlantYou written by Carleigh Bodrug and published by Hachette UK. This book was released on 2022-02-15 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: INSTANT NEW YORK TIMES BESTSELLER Plant-based eating doesn't have to be complicated! The delicious recipes in this easy-to-follow cookbook are guaranteed to keep you inspired and motivated. Enter PlantYou, the ridiculously easy plant-based, oil-free cookbook with over 140+ healthy vegan recipes for breakfast, lunch, dinner, cheese sauces, salad dressings, dessert and more! In her eagerly anticipated debut cookbook, Carleigh Bodrug, the Founder of the wildly popular social media community PlantYou, provides readers with the ultimate full color guidebook that makes plant-based meal planning, grocery shopping and cooking a breeze. With every single recipe, you will find a visual infographic marking the ingredients you need, making it easy to shop, determine portion sizes, and dive into the delicious and nutritious dishes. Get ready for mouthwatering dishes like Chocolate Chip Banana Bread Breakfast Cookies, Best Ever Cauli Wings, and the Big BOSS Burrito that you simply won’t believe are made from plants. “An instant kitchen classic…In your quest to find delicious food that also promotes health, both human health and the health of the planet and the animals we share our world with, you’ve come to the right place.” —from the foreword by Dr. Will Bulsiewicz

Download or read book Media Literacy in the K 12 Classroom written by Frank W. Baker and published by ISTE. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The average 8-18 year-old spends over 10 hours a day consuming media. Unfortunately their minds are often "shut off" as they watch TV, surf the web, or listen to music. Help your students "tune in" so they can begin to analyze messages and understand techniques used to influence them. By incorporating media literacy into the curriculum you can teach your students to question marketing, recognize propaganda, and understand stereotypes, and you'll also be teaching them valuable critical thinking skills they need for a successful future.

Download or read book The Source Book of Multicultural Experts 09 10 written by Lisa Skriloff and published by . This book was released on 2009-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Your Marketing Sucks written by Mark Stevens and published by CreateSpace. This book was released on 2014-04-01 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is always the primary force -- the catalyst, the driver, the tsunami -- for propelling the growth of a business. The problem is, the art and science of marketing is often poorly designed and terribly executed to the point that it just plain sucks. It fails to achieve the only legitimate goal for marketing: to drive a company's growth. In this Tenth Anniversary edition of Your Marketing Sucks, renowned CEO Mark Stevens guides the reader through the principles of successful, business-building marketing, expanding on and updating his global Best Seller with fresh new content focused on state of the art guidance for building a wired brand designed to thrive in the viral era. In this invaluable, time-tested book, the bedrock principles of extreme marketing are fused with the power of the Internet/social media to deliver exponential results. It is, in its totality, an idea whose time has come!

Download or read book Super Bowl 50 written by Bethany Bradsher and published by . This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents a brief history of fifty Super Bowl games, profiling the key players and coaches, setting, and events affiliated with each.