Download or read book Summary of Sonic Boom by Joel Beckerman with Tyler Gray written by QuickRead and published by QuickRead.com. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn about the remarkable relationship between sound and marketing. Can a sound make you buy something? When you first hear that question, you might be tempted to say, “Of course not!” After all, most of us have no memories of sound impacting our purchasing decisions. But Sonic Boom (2014) argues that sound has a more powerful impact on our lives, emotions, and buying habits than we realize! In fact, the authors’ research indicates that our relationship with sound can even be an incredible marketing tool! Do you want more free book summaries like this? Download our app for free at https://www.QuickRead.com/App and get access to hundreds of free book and audiobook summaries. DISCLAIMER: This book summary is meant as a preview and not a replacement for the original book. If you like this summary please consider purchasing the original book to get the full experience as the original author intended to. If you are the original author of any book on QuickRead and would like us to remove it, please contact us at [email protected]
Download or read book The Sonic Boom written by Joel Beckerman and published by HMH. This book was released on 2014-10-21 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fascinating study on the influence of sound—and how companies wrangle its power to affect our moods, our shopping habits, and our lives. From movie scores and national anthems to cell-phone dings and squeaky shoes, sound and music impact how we perceive the stories, situations, and products we encounter every day. In The Sonic Boom, composer and strategic sound expert Joel Beckerman reveals sound’s surprising power to influence our decisions, opinions, and actions in ways we might not even notice: discordant ambient noise can induce anxiety; ice cream truck jingles can bring you back to your childhood. You don’t need to be a musician or a composer to harness the power of sound. Companies, brands, and individuals can strategically use sound to get to the core of their mission, influence how they’re perceived by their audiences, and gain a competitive edge. Whether you’re a corporate giant connecting with millions of customers or a teacher connecting with one classroom of students, the key to an effective sonic strategy is the creation of “boom moments”—transcendent instants when sound connects with a listener’s emotional core. “Equal parts sociological study and business advice, using unique everyday examples—for instance, how the fate of the Chili’s fajita empire rested on the sound of the sizzling platter, and how Disneyland approaches soundscapes for a fully immersive experience—to explain how sound effects our mood and shopping habits.” —Entertainment Weekly “Music defines us. Joel Beckerman knows. Let him tell you all about it.” —Anthony Bourdain “The Sonic Boom reveals the music and structured cacophony of everyday life.” —Moby
Download or read book Create Produce Consume written by David Bruenger and published by Univ of California Press. This book was released on 2019-10-08 with total page 423 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create, Produce, Consume explores the cycle of musical experience for musicians, professionals, and budding entrepreneurs looking to break into the music industry. Building on the concepts of his previous book, Making Money, Making Music, David Bruenger provides readers with a basic framework for understanding the relationships between the artist and audience and the producer consumer by examining the methods underlying creation-production-reception and creation-consumption-compensation. Each chapter offers a different perspective on the processes and structures that lead listeners to discover, experience, and interact with music and musical artists. Through case studies ranging from Taylor Swift’s refusal to allow her music to be streamed on Spotify to the rise of artists supported through sites like Patreon, Bruenger offers highly relevant real-world examples of industry practices that shape our encounters with music. Create, Produce, Consume is a critical tool for giving readers the agile knowledge necessary to adapt to a rapidly changing music industry. Graphs, tables, lists for additional reading, and questions for further discussion illustrate key concepts. Online resources for instructors and students will include sample syllabi, lists for expanded reading, and more.
Download or read book The Sonic Boom written by Joel Beckerman and published by Houghton Mifflin Harcourt. This book was released on 2014 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to the effective use of sound in marketing, revealing the surprising ways sound can influence our emotions, opinions, and preferences
Download or read book The Flavor of Wood written by Artur Cisar-Erlach and published by Abrams. This book was released on 2019-02-26 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Part travelogue and part culinary adventure . . . a quirky, entertaining ramble through the many ways wood lends its flavor to food” (Bob Holmes, author of Flavor). Most people don’t expect wood to flavor their food beyond the barbecue, and gastronomists rarely discuss the significance of wood in the realm of taste. But trees have a far greater influence over our plate and palate than you might think. Over the centuries, it has been used in cooking, distilling, fermenting, and even perfume creation to produce a unique flavor and smell. In The Flavor of Wood, food communications expert Artur Cisar-Erlach embarks on a global journey to understand how trees infuse the world’s most delectable dishes through their smoke, sap, roots, and bark. His exploration covers everything from wooden barrels used to age scotch in Austria to the wood-burning pizza ovens of Naples to Canadian maple syrup producers—as well as cheese, tea, wine, blue yogurt, and more. Brimming with fascinating characters, unexpected turns, beautiful landscapes, scientific discoveries, and historic connections, The Flavor of Wood is the story of a passionate flavor hunter, and offers readers unparalleled access to some of the world’s highest quality cuisine and unknown tree flavors.
Download or read book The Origins of Political Order written by Francis Fukuyama and published by Profile Books. This book was released on 2011-05-12 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nations are not trapped by their pasts, but events that happened hundreds or even thousands of years ago continue to exert huge influence on present-day politics. If we are to understand the politics that we now take for granted, we need to understand its origins. Francis Fukuyama examines the paths that different societies have taken to reach their current forms of political order. This book starts with the very beginning of mankind and comes right up to the eve of the French and American revolutions, spanning such diverse disciplines as economics, anthropology and geography. The Origins of Political Order is a magisterial study on the emergence of mankind as a political animal, by one of the most eminent political thinkers writing today.
Download or read book Nawabs Nudes Noodles written by Ambi Parameswaran and published by Pan Macmillan. This book was released on 2016-05-16 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is as much the story of Indian advertising as it is about India. Ad veteran Ambi Parameswaran looks at how advertising has evolved, reflecting the country's culture, politics and economy in the last fifty years. From sartorial taste and food habits to marriage and old age, music and language to celebrities and censorship, Ambi examines over a hundred ads to study how the Indian consumer has changed in the past five decades and how advertising and society have shaped each other. Combining anecdote and analyses to give us a slice of modern history, Ambi evaluates the relationship between affluence, aspiration and desire in India. Exploring trends and impacts, he covers the ads that captured the imagination of the entire country. From 'Only Vimal' and 'Jai Jawan Jai Kisan' to 'Jo biwi se kare pyaar' and the controversial Tuffs shoes campaign, the book is a memorable journey through brands, consumers and the world of advertising.
Download or read book Audio Branding written by Laurence Minsky and published by Kogan Page Publishers. This book was released on 2017-03-03 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Audio Branding is a concise, practical guide on the influential world of audio branding - what it is, why it's important, and how it can be used to enhance a brand. Consider the familiar tune of a branded ringtone, the bubbly sounds of Skype, and even the chosen sound bite for a branded car unlocking as the driver presses the key. How do these choices tie into a wider brand identity? Which emotions do they spark, and most importantly, how do these choices enhance brand association with the consumer? Audio Branding delivers fascinating insights into this area of marketing, underpinned by practical step-by-step guidance and cutting-edge research to enhance brand loyalty through user experience. Written by authors who have contributed directly to the development of this field, the book contains an enlightening set of case studies, including companies such as Renault (a surprisingly emotional audio brand) Atlanta Convention & Visitors Bureau (a warm, energetic audio brand), and Michelin (a globally coherent audio brand). Covering issues such as the dominance of audio-enabled devices and the phenomenon of continuous partial attention, Audio Branding demonstrates how brands can infuse sound into so many different aspects of their identity, building in a subtle longevity of brand presence through daily user experience.
Download or read book The Senses written by Ellen Lupton and published by Chronicle Books. This book was released on 2018-07-24 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: A powerful reminder to anyone who thinks design is primarily a visual pursuit, The Senses accompanies a major exhibition at the Cooper-Hewitt Smithsonian Design Museum that explores how space, materials, sound, and light affect the mind and body. Learn how contemporary designers, including Petra Blaisse, Bruce Mau, Malin+Goetz and many others, engage sensory experience. Multisensory design can solve problems and enhance life for everyone, including those with sensory disabilities. Featuring thematic essays on topics ranging from design for the table to tactile graphics, tactile sound, and visualizing the senses, this book is a call to action for multisensory design practice. The Senses: Design Beyond Vision is mandatory reading for students and professionals working in diverse fields, including products, interiors, graphics, interaction, sound, animation, and data visualization, or anyone seeking the widest possible understanding of design. The book, designed by David Genco with Ellen Lupton, is edited by Lupton and curator Andrea Lipps. Includes essays by Lupton, Lipps, Christopher Brosius, Hansel Bauman, Karen Kraskow, Binglei Yan, and Simon Kinnear.
Download or read book Designing with Sound written by Amber Case and published by O'Reilly Media. This book was released on 2018-11-26 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sound can profoundly impact how people interact with your product. Well-designed sounds can be exceptionally effective in conveying subtle distinctions, emotion, urgency, and information without adding visual clutter. In this practical guide, Amber Case and Aaron Day explain why sound design is critical to the success of products, environments, and experiences. Just as visual designers have a set of benchmarks and a design language to guide their work, this book provides a toolkit for the auditory experience, improving collaboration for a wide variety of stakeholders, from product developers to composers, user experience designers to architects. You’ll learn a complete process for designing, prototyping, and testing sound. In two parts, this guide includes: Past, present, and upcoming advances in sound design Principles for designing quieter products Guidelines for intelligently adding and removing sound in interactions When to use voice interfaces, how to consider personalities, and how to build a knowledge map of queries Working with brands to create unique and effective audio logos that will speak to your customers Adding information using sonification and generative audio
Download or read book The Anatomy of Violence written by Adrian Raine and published by Pantheon. This book was released on 2013 with total page 501 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provocative and timely: a pioneering neurocriminologist introduces the latest biological research into the causes of--and potential cures for--criminal behavior. With an 8-page full-color insert, and black-and-white illustrations throughout.
Download or read book Extreme Exoticism written by W. Anthony Sheppard and published by Oxford University Press. This book was released on 2019-09-20 with total page 641 pages. Available in PDF, EPUB and Kindle. Book excerpt: To what extent can music be employed to shape one culture's understanding of another? In the American imagination, Japan has represented the "most alien" nation for over 150 years. This perceived difference has inspired fantasies--of both desire and repulsion--through which Japanese culture has profoundly impacted the arts and industry of the U.S. While the influence of Japan on American and European painting, architecture, design, theater, and literature has been celebrated in numerous books and exhibitions, the role of music has been virtually ignored until now. W. Anthony Sheppard's Extreme Exoticism offers a detailed documentation and wide-ranging investigation of music's role in shaping American perceptions of the Japanese, the influence of Japanese music on American composers, and the place of Japanese Americans in American musical life. Presenting numerous American encounters with and representations of Japanese music and Japan, this book reveals how music functions in exotic representation across a variety of genres and media, and how Japanese music has at various times served as a sign of modernist experimentation, a sounding board for defining American music, and a tool for reshaping conceptions of race and gender. From the Tin Pan Alley songs of the Russo-Japanese war period to Weezer's Pinkerton album, music has continued to inscribe Japan as the land of extreme exoticism.
Download or read book Toilet written by Harvey Molotch and published by NYU Press. This book was released on 2010-11-17 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: In "Toilet," noted sociologist Harvey Molotch and Lauren Noren bring together twelve essays by urbanists, historians and cultural analysts (among others) to shed light on the public restroom and how it reflects and sustains our cultural attitudes towards gender, class, and disability.
Download or read book Tap Dancing to Work written by Carol J. Loomis and published by Penguin. This book was released on 2012-11-21 with total page 573 pages. Available in PDF, EPUB and Kindle. Book excerpt: Warren Buffett built Berkshire Hathaway into something remarkable— and Fortune journalist Carol Loomis had a front-row seat for it all. When Carol Loomis first mentioned a little-known Omaha hedge fund manager in a 1966 Fortune article, she didn’t dream that Warren Buffett would one day be considered the world’s greatest investor—nor that she and Buffett would quickly become close personal friends. As Buffett’s fortune and reputation grew over time, Loomis used her unique insight into Buffett’s thinking to chronicle his work for Fortune, writing and proposing scores of stories that tracked his many accomplishments—and also his occasional mistakes. Now Loomis has collected and updated the best Buffett articles Fortune published between 1966 and 2012, including thirteen cover stories and a dozen pieces authored by Buffett himself. Loomis has provided commentary about each major article that supplies context and her own informed point of view. Readers will gain fresh insights into Buffett’s investment strategies and his thinking on management, philanthropy, public policy, and even parenting. Some of the highlights include: The 1966 A. W. Jones story in which Fortune first mentioned Buffett. The first piece Buffett wrote for the magazine, 1977’s “How Inf lation Swindles the Equity Investor.” Andrew Tobias’s 1983 article “Letters from Chairman Buffett,” the first review of his Berkshire Hathaway shareholder letters. Buffett’s stunningly prescient 2003 piece about derivatives, “Avoiding a Mega-Catastrophe.” His unconventional thoughts on inheritance and philanthropy, including his intention to leave his kids “enough money so they would feel they could do anything, but not so much that they could do nothing.” Bill Gates’s 1996 article describing his early impressions of Buffett as they struck up their close friendship. Scores of Buffett books have been written, but none can claim this work’s combination of trust between two friends, the writer’s deep understanding of Buffett’s world, and a very long-term perspective.
Download or read book The Daedalus Incident written by Michael J. Martinez and published by Night Shade. This book was released on 2016-03-15 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bizarre earthquakes are rumbling over the long-dormant tectonic plates of the planet, disrupting its trillion-dollar mining operations and driving scientists past the edges of theory and reason. However, when rocks shake off their ancient dust and begin to roll—seemingly of their own volition—carving canals as they converge to form a towering structure amid the ruddy terrain, Lt. Jain and her JSC team realize that their routine geological survey of a Martian cave system is anything but. The only clues they have stem from the emissions of a mysterious blue radiation, and a 300-year-old journal that is writing itself. Lt. Thomas Weatherby of His Majesty’s Royal Navy is an honest 18th-century man of modest beginnings, doing his part for King and Country aboard the HMS Daedalus, a frigate sailing the high seas between continents . . . and the immense Void between the Known Worlds. Across the Solar System and among its colonies—rife with plunder and alien slave trade—through dire battles fraught with strange alchemy, nothing much can shake his resolve. But events are transpiring to change all that. With the aid of his fierce captain, a drug-addled alchemist, and a servant girl with a remarkable past, Weatherby must track a great and powerful mystic, who has embarked upon a sinister quest to upset the balance of the planets—the consequences of which may reach far beyond the Solar System, threatening the very fabric of space itself. Set sail among the stars with this uncanny tale, where adventure awaits, and dimensions collide! Skyhorse Publishing, under our Night Shade and Talos imprints, is proud to publish a broad range of titles for readers interested in science fiction (space opera, time travel, hard SF, alien invasion, near-future dystopia), fantasy (grimdark, sword and sorcery, contemporary urban fantasy, steampunk, alternative history), and horror (zombies, vampires, and the occult and supernatural), and much more. While not every title we publish becomes a New York Times bestseller, a national bestseller, or a Hugo or Nebula award-winner, we are committed to publishing quality books from a diverse group of authors.
Download or read book Noise written by David Hendy and published by Harper Collins. This book was released on 2013-10-15 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: What if history had a sound track? What would it tell us about ourselves? Based on a thirty-part BBC Radio series and podcast, Noise explores the human dramas that have revolved around sound at various points in the last 100,000 years, allowing us to think in fresh ways about the meaning of our collective past. Though we might see ourselves inhabiting a visual world, our lives have always been hugely influenced by our need to hear and be heard. To tell the story of sound—music and speech, but also echoes, chanting, drumbeats, bells, thunder, gunfire, the noise of crowds, the rumbles of the human body, laughter, silence, conversations, mechanical sounds, noisy neighbors, musical recordings, and radio—is to explain how we learned to overcome our fears about the natural world, perhaps even to control it; how we learned to communicate with, understand, and live alongside our fellow beings; how we've fought with one another for dominance; how we've sought to find privacy in an increasingly noisy world; and how we've struggled with our emotions and our sanity. Oratory in ancient Rome was important not just for the words spoken but for the sounds made—the tone, the cadence, the pitch of the voice—how that voice might have been transformed by the environment in which it was heard and how the audience might have responded to it. For the Native American tribes first encountering the European colonists, to lose one's voice was to lose oneself. In order to dominate the Native Americans, European colonists went to great effort to silence them, to replace their "demonic" "roars" with the more familiar "bugles, speaking trumpets, and gongs." Breaking up the history of sound into prehistoric noise, the age of oratory, the sounds of religion, the sounds of power and revolt, the rise of machines, and what he calls our "amplified age," Hendy teases out continuities and breaches in our long relationship with sound in order to bring new meaning to the human story.
Download or read book The Hit Charade written by Tyler Gray and published by Harper Collins. This book was released on 2008-10-29 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Journalist Tyler Gray’s The Hit Charade is the true story of boy band manager Lou Pearlman’s epic rise and fall. Without Lou Pearlman, there would have been no Backstreet Boys, no *NSYNC, and possibly no Justin Timberlake. In the late 1990s, Pearlman’s boy bands ushered out guitar-and-angst-driven grunge music and began to dominate the television and radio airwaves. At the core of this squeaky-clean pop revolution was a sinister international fraud conceived by Pearlman, a huckster who first honed his crooked business skills as a teenage math nerd and blimp enthusiast in Flushing, Queens. From the mid 1980s through 2007, he cheated hundreds of investors out of nearly $500 million. When they finally caught on to him and demanded their money, the “Sixth Backstreet Boy” had already fled to Germany and then to Indonesia, where he was eventually nabbed by authorities and charged with a historic federal fraud. In The Hit Charade, Tyler Gray (the only journalist to speak with Pearlman while he was in jail) weaves together the fascinating behind-the-scenes story of the greedy desperation of this boy-band mogul and monumental scam artist. Gray unravels Pearlman’s twenty-year long Ponzi scheme and explores persistent rumors about alleged inappropriate behavior by Pearlman toward members of the boy bands and other young men. Along the way, former friends, family members, Pearlman business associates, and band members themselves reveal detailed accounts of everything from the heyday of their stardom to Pearlman’s more troubled times. “Lou Pearlman’s schemes were so outlandish they can’t possibly have been real. But Tyler Gray exposes him as one of the most sinister scam artists in history.” —Joe Levy
