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Book Rework

    Book Details:
  • Author : Jason Fried
  • Publisher : Crown Currency
  • Release : 2010-03-09
  • ISBN : 0307463761
  • Pages : 290 pages

Download or read book Rework written by Jason Fried and published by Crown Currency. This book was released on 2010-03-09 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rework shows you a better, faster, easier way to succeed in business. Most business books give you the same old advice: Write a business plan, study the competition, seek investors, yadda yadda. If you're looking for a book like that, put this one back on the shelf. Read it and you'll know why plans are actually harmful, why you don't need outside investors, and why you're better off ignoring the competition. The truth is, you need less than you think. You don't need to be a workaholic. You don't need to staff up. You don't need to waste time on paperwork or meetings. You don't even need an office. Those are all just excuses. What you really need to do is stop talking and start working. This book shows you the way. You'll learn how to be more productive, how to get exposure without breaking the bank, and tons more counterintuitive ideas that will inspire and provoke you. With its straightforward language and easy-is-better approach, Rework is the perfect playbook for anyone who’s ever dreamed of doing it on their own. Hardcore entrepreneurs, small-business owners, people stuck in day jobs they hate, victims of "downsizing," and artists who don’t want to starve anymore will all find valuable guidance in these pages.

Book It Doesn   t Have to Be Crazy at Work

Download or read book It Doesn t Have to Be Crazy at Work written by Jason Fried and published by HarperCollins. This book was released on 2018-10-04 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jason Fried and David Heinemeier Hansson, the authors of the New York Times bestseller Rework, are back with a manifesto to combat all your modern workplace worries and fears.

Book Profits Aren t Everything  They re the Only Thing

Download or read book Profits Aren t Everything They re the Only Thing written by George Cloutier and published by Harper Collins. This book was released on 2009-09-15 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: When small- and medium-sized business owners first hear George Cloutier's rules, they often think he's a madman. His controversial rules for doing business—rules that aren't taught at Harvard Business School—include: The best family business has one member. Weekends are for working, not playing golf or coaching. Never pay your vendors on time. Wear your control freak badge with pride. Quit denial: if your business is failing during a recession, it's your fault. As the founder and CEO of American Management Services, Cloutier has emerged as "the leading advocate for small business" (Reuters), having spent over thirty years guiding business owners through the tough choices that line the road to profitability. He and his company have worked with more than six thousand companies, averting certain ruin for some and generating seemingly impossible growth and profitability for others. Cloutier graduated from Harvard College and Harvard Business School, but the lessons in this book aren't from there. Unlike his classmates, most of whom headed straight to Wall Street, Cloutier has been on the docks at 2 a.m. counting heads of lettuce for food distributors to make sure nothing would disappear without a waybill. He's spent long, overnight hours in truck stops, making sure sticky fingers stayed out of the tills. Cloutier and his colleagues at American Management Services become personal pitt bulls to the CEOs who hire them, doing whatever it takes to bring their clients' businesses back into long-term profitability. Profits Aren't Everything, They're the Only Thing is the long- overdue wake-up call for 23 million small- and midsize business owners across America. This book serves up the hard-boiled, unadulterated truth to aspiring and established entrepreneurs, without apologies. His no-nonsense advice may be hard to hear at times, but it works.

Book Remote

    Book Details:
  • Author : Jason Fried
  • Publisher : Crown Currency
  • Release : 2013-10-29
  • ISBN : 080413751X
  • Pages : 258 pages

Download or read book Remote written by Jason Fried and published by Crown Currency. This book was released on 2013-10-29 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic guide to working from home and why we should embrace a virtual office, from the bestselling authors of Rework “A paradigm-smashing, compulsively readable case for a radically remote workplace.”—Susan Cain, New York Times bestselling author of Quiet Does working from home—or anywhere else but the office—make sense? In Remote, Jason Fried and David Heinemeier Hansson, the founders of Basecamp, bring new insight to the hotly debated argument. While providing a complete overview of remote work’s challenges, Jason and David persuasively argue that, often, the advantages of working “off-site” far outweigh the drawbacks. In the past decade, the “under one roof” model of conducting work has been steadily declining, owing to technology that is rapidly creating virtual workspaces. Today the new paradigm is “move work to the workers, rather than workers to the workplace.” Companies see advantages in the way remote work increases their talent pool, reduces turnover, lessens their real estate footprint, and improves their ability to conduct business across multiple time zones. But what about the workers? Jason and David point out that remote work means working at the best job (not just one that is nearby) and achieving a harmonious work-life balance while increasing productivity. And those are just some of the perks to be gained from leaving the office behind. Remote reveals a multitude of other benefits, along with in-the-trenches tips for easing your way out of the office door where you control how your workday will unfold. Whether you’re a manager fretting over how to manage workers who “want out” or a worker who wants to achieve a lifestyle upgrade while still being a top performer professionally, this book is your indispensable guide.

Book Summary of ReWork by Jason Fried and David Heinemeier Hanson

Download or read book Summary of ReWork by Jason Fried and David Heinemeier Hanson written by QuickRead and published by QuickRead.com. This book was released on with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt: ReWork (2010) is a new business guidebook which aims to shake things up and throw your old-school manual out the window. Literally re-working the traditional concept of what it takes to run a business, ReWork is a collection of unorthodox advice based on the authors’ own unconventional experience with building, running, and growing a startup. By exploring innovative ways to tackle product development, communication, and marketing, ReWork challenges everything you thought you knew about running a business. Do you want more free book summaries like this? Download our app for free at https://www.QuickRead.com/App and get access to hundreds of free book and audiobook summaries. DISCLAIMER: This book summary is meant as a preview and not a replacement for the original work. If you like this summary please consider purchasing the original book to get the full experience as the original author intended it to be. If you are the original author of any book on QuickRead and want us to remove it, please contact us at [email protected].

Book Syllabus

    Book Details:
  • Author : Lynda Barry
  • Publisher : Drawn & Quarterly
  • Release : 2021-04-16
  • ISBN : 177046543X
  • Pages : 204 pages

Download or read book Syllabus written by Lynda Barry and published by Drawn & Quarterly. This book was released on 2021-04-16 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Writing exercises and creativity advice from Barry's pioneering, life-changing workshop The award-winning author Lynda Barry is the creative force behind the genre-defying and bestselling work What It Is. She believes that anyone can be a writer and has set out to prove it. For the past decade, Barry has run a highly popular writing workshop for nonwriters called Writing the Unthinkable, which was featured in The New York Times Magazine. Syllabus: Notes from an Accidental Professor is the first book to make her innovative lesson plans and writing exercises available to the public for home or classroom use. Barry teaches a method of writing that focuses on the relationship between the hand, the brain, and spontaneous images, both written and visual. It has been embraced by people across North America—prison inmates, postal workers, university students, high-school teachers, and hairdressers—for opening pathways to creativity. Syllabus takes the course plan for Barry’s workshop and runs wild with it in her densely detailed signature style. Collaged texts, ballpoint-pen doodles, and watercolor washes adorn Syllabus’s yellow lined pages, which offer advice on finding a creative voice and using memories to inspire the writing process. Throughout it all, Barry’s voice (as an author and as a teacher-mentor) rings clear, inspiring, and honest.

Book Do Nothing

    Book Details:
  • Author : Celeste Headlee
  • Publisher : Harmony
  • Release : 2020-03-10
  • ISBN : 1984824740
  • Pages : 290 pages

Download or read book Do Nothing written by Celeste Headlee and published by Harmony. This book was released on 2020-03-10 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A welcome antidote to our toxic hustle culture of burnout.”—Arianna Huffington “This book is so important and could truly save lives.”—Elizabeth Gilbert “A clarion call to work smarter [and] accomplish more by doing less.”—Adam Grant We work feverishly to make ourselves happy. So why are we so miserable? Despite our constant search for new ways to optimize our bodies and minds for peak performance, human beings are working more instead of less, living harder not smarter, and becoming more lonely and anxious. We strive for the absolute best in every aspect of our lives, ignoring what we do well naturally and reaching for a bar that keeps rising higher and higher. Why do we measure our time in terms of efficiency instead of meaning? Why can’t we just take a break? In Do Nothing, award-winning journalist Celeste Headlee illuminates a new path ahead, seeking to institute a global shift in our thinking so we can stop sabotaging our well-being, put work aside, and start living instead of doing. As it turns out, we’re searching for external solutions to an internal problem. We won’t find what we’re searching for in punishing diets, productivity apps, or the latest self-improvement schemes. Yet all is not lost—we just need to learn how to take time for ourselves, without agenda or profit, and redefine what is truly worthwhile. Pulling together threads from history, neuroscience, social science, and even paleontology, Headlee examines long-held assumptions about time use, idleness, hard work, and even our ultimate goals. Her research reveals that the habits we cling to are doing us harm; they developed recently in human history, which means they are habits that can, and must, be broken. It’s time to reverse the trend that’s making us all sadder, sicker, and less productive, and return to a way of life that allows us to thrive.

Book Rise and Grind

Download or read book Rise and Grind written by Daymond John and published by Currency. This book was released on 2018-01-23 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York Times bestselling author of The Power of Broke and "Shark" on ABC's hit show Shark Tank explores how grit, persistence, and good old-fashioned hard work are the backbone of every successful business and individual, and inspires readers to Rise & Grind their way the top. Daymond John knows what it means to push yourself hard--and he also knows how spectacularly a killer work ethic can pay off. As a young man, he founded a modest line of clothing on a $40 budget by hand-sewing hats between his shifts at Red Lobster. Today, his brand FUBU has over $6 billion in sales. Convenient though it might be to believe that you can shortcut your way to the top, says John, the truth is that if you want to get and stay ahead, you need to put in the work. You need to out-think, out-hustle, and out-perform everyone around you. You've got to rise and grind every day. In the anticipated follow-up to the bestselling The Power of Broke, Daymond takes an up close look at the hard-charging routines and winning secrets of individuals who have risen to the challenges in their lives and grinded their way to the very tops of their fields. Along the way, he also reveals how grit and persistence both helped him overcome the obstacles he has faced in life and ultimately fueled his success.

Book The Wealthy Freelancer

Download or read book The Wealthy Freelancer written by Pete Savage and published by Penguin. This book was released on 2010-03-02 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: Being your own boss can lead to incredible profts - here's how... Whether you call yourself a freelancer, consultant, independent contractor or solo professional of any kind, 'The Wealthy Freelancer: 12 Secrets to a Great Income and an Enviable Lifestyle', shows you how to get the clients, income, and lifestyle you deserve. So you can put more money in the bank, enjoy more time with your family and make a great living doing what you truly love to do, free from the burden of employment... Filled with proven ideas and real-world examples from dozens of successful freelancers, 'The Wealthy Freelancer' is essential reading for any solo professional who wants to enjoy a lifestyle that's 'wealthy' in every sense of the word. Here's a glimpse of what's waiting for you inside this book: * Why the typical one-size-fits-all marketing advice rarely works, and a fool-proof system for determining the optimal mix of marketing activities for your specific circumstances and goals. * How to get more prospects to say "Yes!" to the fees that you propose. * Why striving to be the "best" in your field almost never works, and what to do instead. * How to charge more - and earn more - by creating new income streams closely related to your core business. *How to have more time for the life you want and still have a great income. *How to "test the waters" and land freelance work now, even if you're already employed. * Why freelancing has moved beyond creative fields and into mainstream careers such as Engineering, Software Development, Bookkeeping, and more than 160 other professions. * Stories of real-life freelancers who destroy the myth that freelancers barely scrape by. * Dozens more proven tips and strategies to build a more profitable and fulfilling solo business.

Book You May Also Like

Download or read book You May Also Like written by Tom Vanderbilt and published by Vintage. This book was released on 2016-05-10 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do we get so embarrassed when a colleague wears the same shirt? Why do we eat the same thing for breakfast every day, but seek out novelty at lunch and dinner? How has streaming changed the way Netflix makes recommendations? Why do people think the music of their youth is the best? How can you spot a fake review on Yelp? Our preferences and opinions are constantly being shaped by countless forces – especially in the digital age with its nonstop procession of “thumbs up” and “likes” and “stars.” Tom Vanderbilt, bestselling author of Traffic, explains why we like the things we like, why we hate the things we hate, and what all this tell us about ourselves. With a voracious curiosity, Vanderbilt stalks the elusive beast of taste, probing research in psychology, marketing, and neuroscience to answer myriad complex and fascinating questions. If you’ve ever wondered how Netflix recommends movies or why books often see a sudden decline in Amazon ratings after they win a major prize, Tom Vanderbilt has answers to these questions and many more that you’ve probably never thought to ask.

Book Start at the End

Download or read book Start at the End written by Matt Wallaert and published by Penguin. This book was released on 2019-06-11 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nudge meets Hooked in a practical approach to designing products and services that change behavior, from what we buy to how we work. Deciding what to create at modern companies often looks like an episode of Mad Men: people throw ideas around until one sounds sexy enough to execute and then they scale it to everyone. The result? Companies overspend on marketing to drive engagement with products and services that people don't want and won't help them be happier and healthier. Start at the End offers a new framework for design, grounded in behavioral science. Technology executive and behavioral scientist Matt Wallaert argues that the purpose of everything is behavior change. By starting with outcomes instead of processes, the most effective companies understand what people want to do and why they aren't already doing it, then build products and services to bridge the gap. Wallaert is a behavioral psychologist who has led product design at organizations ranging from startups like Clover Health to industry leaders such as Microsoft. Whether dissecting the success behind Uber's ridesharing service or Flamin' Hot Cheetos, he underscores with clarity and humor how this approach can improve the way we work and live. This is an essential roadmap for building products that matter--and changing behavior for the better.

Book An Economist Walks into a Brothel

Download or read book An Economist Walks into a Brothel written by Allison Schrager and published by Penguin. This book was released on 2019-04-02 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Financial Times Book of the Month pick for April! Is it worth swimming in shark-infested waters to surf a 50-foot, career-record wave? Is it riskier to make an action movie or a horror movie? Should sex workers forfeit 50 percent of their income for added security or take a chance and keep the extra money? Most people wouldn't expect an economist to have an answer to these questions--or to other questions of daily life, such as who to date or how early to leave for the airport. But those people haven't met Allison Schrager, an economist and award-winning journalist who has spent her career examining how people manage risk in their lives and careers. Whether we realize it or not, we all take risks large and small every day. Even the most cautious among us cannot opt out--the question is always which risks to take, not whether to take them at all. What most of us don't know is how to measure those risks and maximize the chances of getting what we want out of life. In An Economist Walks into a Brothel, Schrager equips readers with five principles for dealing with risk, principles used by some of the world's most interesting risk takers. For instance, she interviews a professional poker player about how to stay rational when the stakes are high, a paparazzo in Manhattan about how to spot different kinds of risk, horse breeders in Kentucky about how to diversify risk and minimize losses, and a war general who led troops in Iraq about how to prepare for what we don't see coming. When you start to look at risky decisions through Schrager's new framework, you can increase the upside to any situation and better mitigate the downside.

Book Nine Lies About Work

Download or read book Nine Lies About Work written by Marcus Buckingham and published by Harvard Business Press. This book was released on 2019-04-02 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: Forget what you know about the world of work You crave feedback. Your organization's culture is the key to its success. Strategic planning is essential. Your competencies should be measured and your weaknesses shored up. Leadership is a thing. These may sound like basic truths of our work lives today. But actually, they're lies. As strengths guru and bestselling author Marcus Buckingham and Cisco Leadership and Team Intelligence head Ashley Goodall show in this provocative, inspiring book, there are some big lies--distortions, faulty assumptions, wrong thinking--that we encounter every time we show up for work. Nine lies, to be exact. They cause dysfunction and frustration, ultimately resulting in workplaces that are a pale shadow of what they could be. But there are those who can get past the lies and discover what's real. These freethinking leaders recognize the power and beauty of our individual uniqueness. They know that emergent patterns are more valuable than received wisdom and that evidence is more powerful than dogma. With engaging stories and incisive analysis, the authors reveal the essential truths that such freethinking leaders will recognize immediately: that it is the strength and cohesiveness of your team, not your company's culture, that matter most; that we should focus less on top-down planning and more on giving our people reliable, real-time intelligence; that rather than trying to align people's goals we should strive to align people's sense of purpose and meaning; that people don't want constant feedback, they want helpful attention. This is the real world of work, as it is and as it should be. Nine Lies About Work reveals the few core truths that will help you show just how good you are to those who truly rely on you.

Book Procrastinate on Purpose

Download or read book Procrastinate on Purpose written by Rory Vaden and published by TarcherPerigee. This book was released on 2015 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: You've tried managing your time. You've tried prioritizing your time. Now discover how to multiply it. Do you feel like you're busier than ever - yet never caught up? You're not alone. Many of us are tired, frustrated, and stressed from being overworked at the office and at home, with no concrete plan for getting it all under control without compromising our well-being. In Procrastinate on Purpose, self-discipline strategist Rory Vaden presents a different approach for how to identify and focus on what's important. Instead of one more calendar, checklist, or gadget, he points out that what we really need is an understanding of the emotional reasons we fail to maximize our time - and he then reveals the five 'permissions' we can grant ourselves in order to get better results while creating more margin in our daily lives. In this paradigm-shifting book, you will discover how to- Identify your most significant priorities, in business and in life Create more time to do the things you love without sacrificing results Say no to the things that don't matter, and yes to the things that do Implement systems that give you more time tomorrow than you have today Gain control and inner peace by adopting the 'multiplier mindset' Informed by Southwestern Consulting's work with thousands of busy clients, and interspersed with Vaden's case studies that reveal the 'multiplier mindset' at work, this insightful, practical book will turn everything you thought you knew about time upside-down-and it will change the way you work and live. From the New York Timesbestselling author of Take the Stairs- A bold new way to get things done. 'Managing your time is a lot like managing your money. It's not about the numbers; it's about your behavior. The best time-management tricks in the world won't do you much good if they don't actually make your life better. In Procrastinate on Purpose, Rory builds on what we've all heard about time management and adds the two things that have always been missing- emotion and significance.' Dave Ramsey, New York Timesbestselling author and nationally syndicated radio show host 'If you've ever thought, 'I wish I had more time,' read the great principles of this book. And then I dare you to do what Rory does- live them.' Jon Acuff, New York Timesbestselling author of Start andQuitter 'Procrastinate on Purposewill alter the way the professional world thinks about time - I've never read anything like it. Useful, unique, and relevant . . . this is an absolute must-read for every leader.' Sue Schick, CEO of UnitedHealthcare of Pennsylvania and Delaware 'This book is a game-changer.' Jon Gordon, bestselling author of The Energy Busand The Carpenter 'Every once in a while a book comes along that completely shifts the way an entire generation thinks about a specific topic. When it comes to time management and productivity, Procrastinate on Purposemay be the one!' Andy Andrews, New York Timesbestselling author of The Traveler's Giftand The Noticer

Book Getting Real

Download or read book Getting Real written by 37signals (Firm) and published by . This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Getting Real details the business, design, programming, and marketing principles of 37signals. The book is packed with keep-it-simple insights, contrarian points of view, and unconventional approaches to software design. This is not a technical book or a design tutorial, it's a book of ideas. Anyone working on a web app - including entrepreneurs, designers, programmers, executives, or marketers - will find value and inspiration in this book. 37signals used the Getting Real process to launch five successful web-based applications (Basecamp, Campfire, Backpack, Writeboard, Ta-da List), and Ruby on Rails, an open-source web application framework, in just two years with no outside funding, no debt, and only 7 people (distributed across 7 time zones). Over 500,000 people around the world use these applications to get things done. Now you can find out how they did it and how you can do it too. It's not as hard as you think if you Get Real.

Book Everybody Writes

Download or read book Everybody Writes written by Ann Handley and published by John Wiley & Sons. This book was released on 2014-09-15 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers. Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary? Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are. Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring. That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That's true whether you're writing a listicle or the words on a Slideshare deck or the words you're reading right here, right now... And so being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing. In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results. These lessons and rules apply across all of your online assets — like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It's designed to be the go-to guide for anyone creating or publishing any kind of online content — whether you're a big brand or you're small and solo. Sections include: How to write better. (Or, for "adult-onset writers": How to hate writing less.) Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.) Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too. Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege. "Things Marketers Write": The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting. Content Tools: The sharpest tools you need to get the job done. Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world.

Book Psyched Up

Download or read book Psyched Up written by Daniel McGinn and published by Penguin. This book was released on 2017-06-06 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Closing the sale. Asking for a raise. Nailing the big presentation. Of the 2,000 hours you work every year, your success or failure is determined in the couple of dozen crucial hours when you need to bring your absolute best. Will you? The last few minutes before a major challenge can be terrifying. Ever wished you knew how to make sure you ace the make-or-break test, audition, or interview? We often feel the most powerless just before we’re expected to act powerful. As you’ll learn in this life-changing book, practice might make perfect, but perfection is useless if you can’t summon it when it counts. Pulling off a great speech or the pivotal at bat also requires the right kind of mental preparation. In Psyched Up, journalist Daniel McGinn dives into the latest psychological research and interviews athletes, soldiers, entertainers, and others who, despite years of practice and enviable track records, will ultimately be judged on their ability to delivera solid performance when it’s their turn to shine. For instance, he reveals... • How Jerry Seinfeld’s jacket and Stephen Colbert’s pen help them get laughs. • What General Stanley McChrystal said to Special Forces before they entered the battlefield. • Why the New England Patriots hired the DJ from the Red Sox to help them win. Among other counterintuitive insights, McGinn reveals why trying to calm your backstage jitters can be worse for your performance than channeling it into excitement; how meaningless rituals can do more to prepare you in the final moments than last-minute rehearsal; and how a prescription from your doctor could help you unleash your best skills. Whether you’re a sportsperson or a salesperson, an actor or an entrepreneur, one bad hour can throw away months of hard work. There’s so much conflicting popular advice that we often end up doing the wrong things. McGinn separates the facts from the old wives’ tales and shares new, research driven strategies for activating your talent, optimizing your emotions, and getting psyched up to take the spotlight.