Download or read book Summary of Perry Marshall Dennis Yu s The Definitive Guide to TikTok Advertising written by Everest Media, and published by Everest Media LLC. This book was released on 2022-08-22T22:59:00Z with total page 31 pages. Available in PDF, EPUB and Kindle. Book excerpt: Please note: This is a companion version & not the original book. Sample Book Insights: #1 The 80/20 rule is everywhere. Not absolutely everything, but most things. Shoes, domains, names, Bible verses, trips to Vegas, pearl necklaces, consumption of dinner napkins, and tubes of lipstick. Rabbit populations, streams, rivers, and passengers on London’s underground Tube trains. #2 The 80/20 rule is not the exact number 80/20 that is the rule, but the principle of positive feedback, which is when behavior is rewarded so that it produces more of the same behavior. You can easily assign dollar figures to all and instantly know which opportunities are worth pursuing and which ones waste your time and money. #3 80/20 says that if you have 10 rooms in your house, you spend almost all your time in two or three of them. It says if you hire 10 salespeople, two will generate 80 percent of the sales and the other eight will generate only 20 percent of the sales. #4 The concept of your greatest hits is to find the best performing ads and then 80/20 things further to improve what’s already working. By taking this approach, you can 80/20 your way to finding the best performing ads and then 80/20 things further to improve them.
Download or read book The Definitive Guide to TikTok Advertising written by Perry Marshall and published by . This book was released on 2021-12-21 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Definitive Guide to YouTube Ads written by Perry Marshall and published by . This book was released on 2023-03-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: With over 2 billion monthly active users, YouTube offers the largest platform for video content, providing unparalleled opportunities for marketers and business owners to connect with their target audience in a meaningful and impactful way. Business strategist Perry Marshall and YouTube advertising expert Tom Breeze will teach you how to reach your ideal customers with laser-focused precision. The Definitive Guide to YouTube Ads will reveal how to leverage YouTube's massive reach, advanced targeting options, and engaging content capabilities to grow your business and drive real results.
Download or read book TikTok Marketing for Viral Sales written by Anastasia Olson and published by Book2climb LLC. This book was released on 2020-12-05 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: TikTok is the fastest growing social media app in the world and one of the fastest apps to reach a billion subscribers in history. TikTok has also become one of the world's leading platforms for creativity, fun and business. It offers an unprecedented opportunity for businesses to advertise their products to people. In reality it is much more difficult and complicated to become successful. This is because TikTok's algorithm rewards content in a totally different way from other social media apps. Going viral on TikTok requires that TikTok's algorithm favors your content above those of the many millions on the app. So how exactly can you succeed on TikTok? How can you make your contents go viral? How can you acquire thousands of followers? And how can you convert these followers to loyal customers for your business? This book provides all the answers and more. It is a thoroughly researched girl's handbook on TikTok marketing that contains everything you need to know about starting and running a TikTok account and ads campaign. Inside this book, you'll find the following: A never-before-published TikTok cheat-sheet that lets you use the platform like an expert from day 1. The 5 strategies that will save you up to 4 hours a day in growing your TikTok account. Tip and tricks to create viral posts on TikTok. The Best 4 TikTok video ideas for your business. How to get the most out of TikTok influencers and micro-influencers. The Best strategies for creating effective TikTok ads. And much more. While dancers and singers are noteworthy on TikTok, examples of other businesses with successful content creators are comedy, cooking, candle making, real estate, travel guide, jewelry, sports, politics, cakes and fashion. The book justifies every point using vivid examples from successful entrepreneurs who've adopted it. Furthermore, every point and explanation is backed up with photos showing you precisely how you can take your TikTok business to the next level. This book simple, easy-to-read, and fascinating. It breaks down complex research and facts into an easy to understand step-by-step guide, making it comprehensible to almost anyone, regardless of age. Finally, this book is also very useful if you only wish to grow your TikTok followers and not start a business. It offers useful ideas for making money as a TikTok influencer.
Download or read book TikTok For Dummies written by Jesse Stay and published by John Wiley & Sons. This book was released on 2021-05-25 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: It’s not too late to get on the TikTok train! You may know TikTok as the home of the latest dance crazes and cute puppy videos. But do you know how to go about harnessing the power of its massive audience for more than showing off your own dance moves? And are you too late to the TikTok game to make an impact? In TikTok For Dummies, expert digital strategist and author Jesse Stay delivers an easy-to-read and robust discussion of how you can engage with TikTok’s millions of users in a fun and productive way. He’ll walk you through the steps of creating and securing an account, finding the best content to engage with, and creating your own videos that reflect you or your business in the best possible light. You’ll discover how to: Install the app and create a profile that attracts followers and views Learn about the latest security issues and keep yourself safe on the platform Find the best content that’s most relevant to you so you can engage with the community Create your own videos that resonate with the TikTok audience and have viral potential Perfect for anyone ready to dive into the world of TikTok, either for fun or for professional reasons, TikTok For Dummies is the easiest and most reliable way to go beyond the dances and learn the ins and outs of the popular app.
Download or read book Ultimate Guide to Facebook Advertising written by Perry S. Marshall and published by . This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book TikTok Marketing written by Sylvester Finnigan and published by . This book was released on 2023-10-19 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unleash the immense marketing potential of the fastest-growing social media platform with "TikTok Marketing." In this dynamic digital landscape, TikTok has emerged as a powerhouse for businesses and brands looking to captivate their audience in a matter of seconds. This comprehensive guide takes you on an exhilarating journey through the world of TikTok marketing, unveiling the strategies, techniques, and creative approaches that transform short-form videos into powerful marketing tools. Whether you're a seasoned marketer or a newcomer to the digital realm, this book offers invaluable insights for mastering this engaging platform. " TikTok Marketing" equips you with the knowledge to create compelling, eye-catching content that resonates with your target audience. Explore the art of storytelling in 15-second bursts, learn the nuances of trends, challenges, and user-generated content, and discover how to harness the platform's algorithms to reach a broader audience. This book dives into the world of TikTok advertising, showcasing the variety of ad formats available and offering tips on creating content that blends seamlessly with the platform's user-generated content. Whether your goal is brand awareness, lead generation, or direct sales, you'll find the strategies to leverage TikTok's advertising capabilities to meet your marketing objectives. " TikTok Marketing" also delves into influencer collaborations, highlighting the power of partnerships with popular TikTok creators to amplify your brand's reach and credibility. You'll learn how to identify the right influencers for your niche and negotiate successful partnerships that benefit both parties. As you navigate this vibrant platform, you'll find essential guidance on analytics, tracking your campaigns' success, and optimizing your TikTok marketing efforts for better results. This book empowers you to build a brand presence that resonates with a new generation of social media users. TikTok is no longer just for dancing teenagers; it's a formidable marketing channel with the potential to propel your brand into the digital stratosphere. "TikTok Marketing" is your essential resource to harness the power of short-form video, capture attention, and engage audiences in innovative ways. It's time to ignite your brand's success with TikTok.
Download or read book Beyond The Agency Box written by Frankie Fihn and published by . This book was released on 2020-07-23 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you are own a digital marketing agency or are just getting started as a freelancer, this book is for you. Starting a digital marketing agency is a double-edged sword. You get started as a freelancer with no money. You build everything yourself through your blood, sweat, and tears. Then you discover it's one of the hardest businesses to scale. You are the product. Before you know it, you have built your own prison of clients who want constant meetings, phone calls, email requests, and they expect miracles. It can feel like you have 100 different bosses. Bad clients lead to burnout and can take down your entire agency. It's a lot of stress and anxiety to manage.Then there are truckloads of competition happy to undercut you. People often say, "This industry SUCKS! It's an insane amount of work, clients are mostly terrible, and every day you will have to deal with 10 different problems."Of course, there is a better and simpler way.The Beyond The Agency Box book was created to help digital entrepreneurs scale an agency. Driving qualified clients who can afford high-end marketing services is a completely different beast. Instead of just grinding and working harder, this book shifts you into thinking differently by creating leverageable assets. Creating assets allows you to achieve something different in your agency. You earn far more without meetings, phone calls, emails, and all the typical client headaches. It also creates happy clients for life. It works without paid ads like Facebook, Google, and Youtube. It works without complicated funnels, webinars, and tech. It works without becoming a content machine or an SEO master. Most of it can be managed remotely with a small team. This book gives you the freedom and flexibility to travel and see the world without being tethered to your phone. If you want both a highly successful digital marketing agency and a life at the same time, this book is for you.
Download or read book Mastering TikTok Ads written by Norman A Wilkins and published by Independently Published. This book was released on 2023-05-23 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you ready to unlock the potential of TikTok advertising and drive unparalleled success for your business? Look no further than "Mastering TikTok Ads: A Comprehensive Guide to Advertising Success." This definitive guide is designed to equip you with the knowledge, strategies, and insider tips needed to dominate the TikTok advertising landscape. With millions of active users and a highly engaged community, TikTok has become a powerhouse for brands seeking to connect with their target audience in a fun and innovative way. Whether you're a seasoned marketer or a beginner, this book is your roadmap to harnessing the full potential of TikTok ads. Inside "Mastering TikTok Ads," you'll discover step-by-step instructions on setting up your TikTok Ads Manager account and creating compelling ad campaigns that captivate your audience. Learn how to define your advertising objectives, identify your target audience, and leverage TikTok's advanced targeting options to reach the right people at the right time. Craft attention-grabbing ads that stand out in the TikTok feed using proven storytelling techniques and best practices. Uncover the secrets to incorporating the latest trends and challenges into your ads to drive maximum engagement and virality. Plus, explore the various ad formats available on TikTok and choose the ones that best align with your campaign goals. But the journey doesn't stop there. "Mastering TikTok Ads" takes you deeper into advanced strategies that can supercharge your results. Discover the power of influencer marketing and learn how to collaborate with TikTok creators and influencers to amplify your brand's reach and impact. Dive into brand partnerships and branded effects to elevate your campaigns even further. And don't forget the importance of cross-promoting your TikTok ads on other platforms to create a seamless and integrated brand presence. Avoid common pitfalls and challenges by implementing effective strategies for dealing with ad fatigue, algorithm changes, and managing negative feedback. Stay ahead of the competition by understanding the legal and ethical considerations of TikTok advertising and ensuring compliance with policies and regulations. Measure your success with precision using key performance indicators (KPIs), track conversions, and evaluate your return on investment (ROI). Gain insights from real-life case studies and success stories from notable brands and industry experts, and apply their proven tactics to your own campaigns. The future of TikTok advertising is constantly evolving, but with "Mastering TikTok Ads" as your guide, you'll be equipped with the knowledge and strategies to adapt and thrive. This book empowers you to stay ahead of the curve, make data-driven decisions, and unleash the full potential of TikTok ads to achieve unparalleled advertising success. Don't miss out on the immense opportunities TikTok advertising presents. Get your hands on "Mastering TikTok Ads: A Comprehensive Guide to Advertising Success" and take your marketing efforts to new heights. It's time to master TikTok and revolutionize your advertising game!
Download or read book A Secret Worth Keeping written by Lakisha Johnson and published by . This book was released on 2013-10 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shelby is a career woman turned housewife who enjoys the friendships that have been built with her 5 best friends; Camille, Lynesha, Raylin, Kerri and Chloe. They are all career women with different businesses or careers, husbands and even children but something is missing, something they can't find at home, in a store or even in a book. So, they search for this missing piece in the beds, arms, cars, offices and even in storage rooms of other men who don't mind paying for what Dem Dam Divas can offer. They enjoy the thrill of sneaking, creeping and even vacationing on someone else's dime but what happens when it all becomes too much? From being found guilty with no evidence, secretly wanting someone who doesn't want you, loving only to not be loved back, caught up in a dream that you're about to be awaken from; will it be worth it in the end? Will their secret lives be revealed and will it become too much to handle? Will they regret their actions or stand by them? Will they finally question whether this secret is really worth keeping?
Download or read book Memos from the Head Office written by Perry Marshall and published by Planet Perry. This book was released on 2021-05-25 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: You don't need to hustle harder, raise your IQ, or earn an MBA to solve your most pressing problems. The lines of communication are open...if you only listen.
Download or read book Ultimate Guide to Google AdWords written by Perry Marshall and published by Entrepreneur Press. This book was released on 2017-10-10 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covering the latest breaking news in Google AdWords, the fifth edition introduces revised, expanded and new chapters covering Enhanced Campaigns, Google AdWord’s Express, Google’s Product Listing Ads, and the introduction to Google’s Universal Analytics. Nuances in Big Data advertising are also revealed and expanded sections and necessary updates have been added throughout. Updates specific to this edition include: Powerful bidding strategies using remarketing lists for search ads New ad extension features Automation capabilities using AdWords scripts Bonus Online Content that includes links to dozens of resources and tutorials covering: registering a domain name, setting up a website, selecting an email service, choosing a shopping cart service, finding products to sell, and starting up an Google AdWords account Readers are given the latest information paired with current screenshots, fresh examples, and new techniques. Coached by AdWords experts Perry Marshall, Mike Rhodes, and Bryan Todd advertisers learn how to build an aggressive, streamlined AdWords campaign proven to increase their search engine visibility, consistently capture clicks, double their website traffic, and increase their sales. Whether a current advertiser or new to AdWords, this guide is a necessary handbook.
Download or read book Layout Index written by Jim Krause and published by Simon and Schuster. This book was released on 2001-04-16 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Idea Index kick-started a revolution in graphic design books, unique in size, feel—and most important—wealth of ideas. Layout Index is the next step, a compendium of layout idea-generators that will help designers explore multiple possibilities for visual treatments each time they turn the page. The visual and textual suggestions are divided into eight major areas, including newsletters, flyers, posters, brochures, advertising, stationery, page layout, and Web pages.
Download or read book INFLUENCER written by Adam Houlahan and published by . This book was released on 2018-11-28 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: LinkedIn is rapidly approaching 600 million users, with two new profiles being created every second of every day. Yet less than 0.5 percent of those 600 million users will ever be considered influential. Becoming influential in your industry is simply the best lead-generation strategy available today. However, it requires a specific process of nurturing and providing value along the way. Influencer outlines the 9-step process that will enable users to move beyond the masses that simply exist and join the elite few who create effortless sales, build impressive connections with the world's most successful entrepreneurs, and have client lists that are the envy of their peers. This process utilises the global power of the LinkedIn network, and provides a simple framework you can follow to massively increase your influence in your industry. By following the process outlined in Influencer, you will become the go-to person in your industry within ninety days. Adam understands the power of influence. You will regularly see him featured on a global list of events as a sought-after keynote speaker, or being interviewed on podcasts. Over two thousand hours of research have gone into perfecting the process outlined in this book. The methodology outlined is currently being used by Adam's clients in multiple industries in Australia, New Zealand, North America, Singapore, Dubai, the United Kingdom, South Africa, Germany and the Netherlands. Inside you will discover: why your profile is your greatest asset and how to build one through LinkedIn the importance of micro niching how to craft your message the value of storytelling, and why yours is the most important of all how real influencers measure engagement the five types of content to focus on how to build your community the art of problem solving why influence is achieved only when everyone else says so Influencer is the answer the entrepreneur community is looking for to build trust and credibility, and become highly influential in their field of expertise.
Download or read book Ultimate Guide to Facebook Advertising written by Perry Marshall and published by Ultimate Series. This book was released on 2017 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, only 5% of the 50 million active businesses on Facebook are tapping into the targeting capabilities and gold mine opportunity of their advertising programs. With more than 1.7 billion active users and growing, Perry Marshall, joined by co-authors Thomas Meloche and Keith Krance, walk entrepreneurs and businesses through the latest changes and enhancements to help them pinpoint their ideal audience, and ultimately gain a ten-fold return on their investment.
Download or read book Brain Darts written by and published by . This book was released on 1999 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: This agency's quick, powerful, emotional approach (they call their uncluttered, often-humorous ideas "brain darts") has propelled them straight to the top, making this book a must-have resource of trade secrets for everyone involved in international advertising. It's an inside look from a team that's been there; 30 percent of the firm's work is in languages other than English. The firm is based in Miami, Florida.
Download or read book Make a TikTok Every Day written by Dave Jorgenson and published by Penguin. This book was released on 2021-07-20 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Life is short and so are TikToks, so what are you waiting for? Release your creativity with these 365 TikTok ideas. Making a TikTok video that goes viral is all about having a quirky idea that can grab attention in as little as 15 seconds. Whether you're a TikTok beginner or a practiced creator, the hardest part is often getting started. This unofficial book provides a year's worth of ideas in the form of creative prompts to keep you posting new videos every day. Give the weather report using the app's Green Screen effect. Use forced perspective and a coffee mug and make a splash as you dive in. Dance with your dog. Say nice things to a houseplant and see if it grows faster. Kick-start a new meme by creating a TikTok that people will want to "duet" with. There are tips and advice from the most popular creators, including the queen of Alt TikTok, Melissa Ong, wholesome TikTok family The McFarlands, and fashion favorite Jeffery Dang, who provide insight into their experience on the app and how they got started as creators.
