Download or read book Summary of Jesse Horwitz s Selling Naked written by Everest Media and published by Everest Media LLC. This book was released on 2022-02-24T14:21:00Z with total page 41 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Please note: This is a companion version & not the original book. Sample Book Insights: #1 The author, John, was a college dropout who was always interested in entrepreneurship. He had an idea for a weighted blanket that helped people sleep better. He launched the Kickstarter campaign and raised $4. 7 million within a month. #2 The success of John, a. k. a. the guy who sold a $3 billion company in 24 hours, seems to suggest that selling naked is a fast and easy path to riches. But this is an extreme case, and not the norm. Most new businesses selling naked are selling commodity products. #3 Despite the challenges and uncertainties, launching an e-commerce business is still a viable option for small brands and retailers that lack the funding to operate a traditional brick and mortar store. #4 The hidden downside of selling direct is that it is extremely difficult to make a profit. Because of the intense competition in most industries, entrepreneurs must be better than the other sellers if they want to make a profit."

Download or read book Selling Naked written by Jesse Horwitz and published by Currency. This book was released on 2020-02-18 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A candid, behind-the-scenes look at how successful direct-to-consumer brands such as Hubble are launching their businesses on platforms like Facebook and Google.”—Lisa Sherman, president and CEO, the Ad Council LONGLISTED FOR THE PORCHLIGHT BUSINESS BOOK AWARD • “A must-read for anyone interested in starting a new business.”—Moiz Ali, CEO, Native E-commerce startups have exploded in the marketplace, selling merchandise and services directly to consumers, often through mobile phones. They skip the middlemen, avoid the lower margins of retail channels of distribution, strike deals directly with manufacturers and suppliers, and, in doing so, save consumers money. Among the companies that are part of this e-commerce revolution are Dollar Shave Club, Casper, Quip, Peloton, and Hubble Contacts. In Selling Naked, Hubble Contacts co-founder and co-CEO Jesse Horwitz shows entrepreneurs and enterprise companies alike precisely how to conceive, launch, and grow an e-commerce brand by using paid marketing social media channels. Horwitz shows entrepreneurs how to test consumer interest before spending a dime by placing mock ads on Facebook and other social media. Using this method, Hubble Contacts got an astonishing two thousand signups in four days, and as a result, raised $3.5 million in seed money. Hubble ran a second experiment to see if consumers would actually sign up for the service, which led to a second multimillion-dollar investment. Horwitz shows how startups can cut through the metrics bullshit to focus on the one metric that really matters; how to use third-party tools rather than build everything from scratch; and how to tell a great story to investors and frame your digital offering. In addition to running Hubble, Jesse Horwitz now works with established Fortune 500 enterprises to help build their e-commerce brands within the landscape of a larger retail environment. Selling Naked is the definitive playbook on how to start up a successful direct-to-consumer business.

Download or read book Selling Naked written by Jesse Horwitz and published by Currency. This book was released on 2020-02-18 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A candid, behind-the-scenes look at how successful direct-to-consumer brands such as Hubble are launching their businesses on platforms like Facebook and Google.”—Lisa Sherman, president and CEO, the Ad Council LONGLISTED FOR THE PORCHLIGHT BUSINESS BOOK AWARD • “A must-read for anyone interested in starting a new business.”—Moiz Ali, CEO, Native E-commerce startups have exploded in the marketplace, selling merchandise and services directly to consumers, often through mobile phones. They skip the middlemen, avoid the lower margins of retail channels of distribution, strike deals directly with manufacturers and suppliers, and, in doing so, save consumers money. Among the companies that are part of this e-commerce revolution are Dollar Shave Club, Casper, Quip, Peloton, and Hubble Contacts. In Selling Naked, Hubble Contacts co-founder and co-CEO Jesse Horwitz shows entrepreneurs and enterprise companies alike precisely how to conceive, launch, and grow an e-commerce brand by using paid marketing social media channels. Horwitz shows entrepreneurs how to test consumer interest before spending a dime by placing mock ads on Facebook and other social media. Using this method, Hubble Contacts got an astonishing two thousand signups in four days, and as a result, raised $3.5 million in seed money. Hubble ran a second experiment to see if consumers would actually sign up for the service, which led to a second multimillion-dollar investment. Horwitz shows how startups can cut through the metrics bullshit to focus on the one metric that really matters; how to use third-party tools rather than build everything from scratch; and how to tell a great story to investors and frame your digital offering. In addition to running Hubble, Jesse Horwitz now works with established Fortune 500 enterprises to help build their e-commerce brands within the landscape of a larger retail environment. Selling Naked is the definitive playbook on how to start up a successful direct-to-consumer business.

Download or read book The Success Cycle written by Marques Ogden and published by Post Hill Press. This book was released on 2020-01-28 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: A retired NFL player shares his story of achieving maximum success as a professional athlete, followed by notoriety in corporate America, then catastrophic failures that cost him everything he owned in just ninety days. But even in the face of crushing defeat, he identified and put into action the traits required to rise from the ashes and find success again. Now this inspiring, candidly written, and time-tested method of success is available to you!

Download or read book The Case for Marriage written by Linda Waite and published by Crown. This book was released on 2002-03-05 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: A groundbreaking look at marriage, one of the most basic and universal of all human institutions, which reveals the emotional, physical, economic, and sexual benefits that marriage brings to individuals and society as a whole. The Case for Marriage is a critically important intervention in the national debate about the future of family. Based on the authoritative research of family sociologist Linda J. Waite, journalist Maggie Gallagher, and a number of other scholars, this book’s findings dramatically contradict the anti-marriage myths that have become the common sense of most Americans. Today a broad consensus holds that marriage is a bad deal for women, that divorce is better for children when parents are unhappy, and that marriage is essentially a private choice, not a public institution. Waite and Gallagher flatly contradict these assumptions, arguing instead that by a broad range of indices, marriage is actually better for you than being single or divorced– physically, materially, and spiritually. They contend that married people live longer, have better health, earn more money, accumulate more wealth, feel more fulfillment in their lives, enjoy more satisfying sexual relationships, and have happier and more successful children than those who remain single, cohabit, or get divorced. The Case for Marriage combines clearheaded analysis, penetrating cultural criticism, and practical advice for strengthening the institution of marriage, and provides clear, essential guidelines for reestablishing marriage as the foundation for a healthy and happy society. “A compelling defense of a sacred union. The Case for Marriage is well written and well argued, empirically rigorous and learned, practical and commonsensical.” -- William J. Bennett, author of The Book of Virtues “Makes the absolutely critical point that marriage has been misrepresented and misunderstood.” -- The Wall Street Journal www.broadwaybooks.com

Download or read book The Silent Language of Leaders written by Carol Kinsey Goman, Ph.D. and published by John Wiley & Sons. This book was released on 2011-04-19 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide for using body language to lead more effectively Aspiring and seasoned leaders have been trained to manage their leadership communication in many important ways. And yet, all their efforts to communicate effectively can be derailed by even the smallest nonverbal gestures such as the way they sit in a business meeting, or stand at the podium at a speaking engagement. In The Silent Language of Leaders, Goman explains that personal space, physical gestures, posture, facial expressions, and eye contact communicate louder than words and, thus, can be used strategically to help leaders manage, motivate, lead global teams, and communicate clearly in the digital age. Draws on compelling psychological and neuroscience research to show leaders how to adjust their body language for maximum effect. Stands out as the only book to address specifically how leaders can use body language to increase their effectiveness Goman, a respected management coach, is widely considered as the expert in body language issues in the workplace The Silent Language of Leaders will show readers how to take advantage of the most underused skills in the leadership toolkit—nonverbal skills—to improve their credibility and stay ahead of the curve.

Download or read book New York Herald Tribune Book Review written by and published by . This book was released on 1961 with total page 986 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book JFK and Mary Meyer A Love Story written by Jesse Kornbluth and published by Simon and Schuster. This book was released on 2020-01-21 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A breezy, tantalizing view of the woman who, through wiles and a complete lack of scruples, briefly transcended the role of presidential mistress—and may have paid for it with her life.” —The New York Times John F. Kennedy said he needed sex every three days or he got a headache. In the White House, he never had a headache. Kennedy met Mary Pinchot in 1935, when he was eighteen and she was sixteen. Twenty years later, when she was living in Virginia and married to Cord Meyer, a high-ranking CIA official, she was Jack and Jackie Kennedy’s next-door neighbor. In 1962, she was an artist, divorced, living in Washington—and Kennedy’s first serious romance. Mary Pinchot Meyer was more than a bedmate. She was Kennedy’s beacon light: his sole female adviser, spending mornings in the Oval Office, and, at night, discussing issues. After the 1964 election, Kennedy said, he would divorce Jackie and marry her. After the assassination, Mary didn’t believe Lee Harvey Oswald acted alone, and she shared that view, loudly and often, in Washington’s most elite circles. Her ex-husband urged her to be silent, but when the report of the Warren Commission was released, she was even more loudly critical. On October 10, 1964, two days before her forty-forth birthday, as she walked in Georgetown, a man shot her in the head and the heart. That night, Mary's best friend called her sister. “Mary had a diary,” she said. “Get it.” The diary was filled with sketches, notes for paintings—and ten pages about an affair with an unnamed lover. Her sister burned it. In JFK and Mary Meyer: A Love Story, Jesse Kornbluth recreates the diary Mary might have written. Working from a timeline of Kennedy’s presidency and every documented account of their public relationship, he has written a high-octane thriller that tracks this secret, doomed romance—and invites readers to solve Mary’s murder.

Download or read book A Patriot s History of the United States written by Larry Schweikart and published by Penguin. This book was released on 2004-12-29 with total page 1350 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the past three decades, many history professors have allowed their biases to distort the way America’s past is taught. These intellectuals have searched for instances of racism, sexism, and bigotry in our history while downplaying the greatness of America’s patriots and the achievements of “dead white men.” As a result, more emphasis is placed on Harriet Tubman than on George Washington; more about the internment of Japanese Americans during World War II than about D-Day or Iwo Jima; more on the dangers we faced from Joseph McCarthy than those we faced from Josef Stalin. A Patriot’s History of the United States corrects those doctrinaire biases. In this groundbreaking book, America’s discovery, founding, and development are reexamined with an appreciation for the elements of public virtue, personal liberty, and private property that make this nation uniquely successful. This book offers a long-overdue acknowledgment of America’s true and proud history.

Download or read book How to Change Your Mind written by Michael Pollan and published by Penguin. This book was released on 2019-05-14 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now on Netflix as a 4-part documentary series! “Pollan keeps you turning the pages . . . cleareyed and assured.” —New York Times A #1 New York Times Bestseller, New York Times Book Review 10 Best Books of 2018, and New York Times Notable Book A brilliant and brave investigation into the medical and scientific revolution taking place around psychedelic drugs--and the spellbinding story of his own life-changing psychedelic experiences When Michael Pollan set out to research how LSD and psilocybin (the active ingredient in magic mushrooms) are being used to provide relief to people suffering from difficult-to-treat conditions such as depression, addiction and anxiety, he did not intend to write what is undoubtedly his most personal book. But upon discovering how these remarkable substances are improving the lives not only of the mentally ill but also of healthy people coming to grips with the challenges of everyday life, he decided to explore the landscape of the mind in the first person as well as the third. Thus began a singular adventure into various altered states of consciousness, along with a dive deep into both the latest brain science and the thriving underground community of psychedelic therapists. Pollan sifts the historical record to separate the truth about these mysterious drugs from the myths that have surrounded them since the 1960s, when a handful of psychedelic evangelists inadvertently catalyzed a powerful backlash against what was then a promising field of research. A unique and elegant blend of science, memoir, travel writing, history, and medicine, How to Change Your Mind is a triumph of participatory journalism. By turns dazzling and edifying, it is the gripping account of a journey to an exciting and unexpected new frontier in our understanding of the mind, the self, and our place in the world. The true subject of Pollan's "mental travelogue" is not just psychedelic drugs but also the eternal puzzle of human consciousness and how, in a world that offers us both suffering and joy, we can do our best to be fully present and find meaning in our lives.

Download or read book Motion Picture Exhibitor written by and published by . This book was released on 1959 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most issues include separately paged sections: Physical theatre, extra profits; Review; Servisection.

Download or read book The Lost Diary of M written by Paul Wolfe and published by HarperCollins. This book was released on 2020-02-25 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: An engrossing debut novel that cannily reimagines the extraordinary life and mysterious death of bohemian Georgetown socialite Mary Pinchot Meyer— secret lover of JFK, ex-wife of a CIA chief, sexual adventurer, LSD explorer and early feminist living by her own rules. She was a longtime lover of JFK. She was the ex-wife of a CIA chief. She was the sister-in-law of the Washington Post’s Ben Bradlee. She believed in mind expansion and took LSD with Timothy Leary. She was a painter, a socialite and a Bohemian in Georgetown during the Cold War. And she ended up dead in an unsolved murder a year after JFK’s assassination. The diary she kept was never found. Until now. . . .

Download or read book Hello My Name Is Awesome written by Alexandra Watkins and published by Berrett-Koehler Publishers. This book was released on 2014-09-15 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test—two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you'll see dozens of examples—the good, the bad, and the “so bad she gave them an award.” Alexandra Watkins is not afraid to name names.

Download or read book A Year of Marvellous Ways written by Sarah Winman and published by Tinder Press. This book was released on 2017-02-21 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marvellous Ways is eighty-nine years old and has lived alone in a remote Cornish creek for nearly all her life. Lately she's taken to spending her days sitting on a mooring stone by the river with a telescope. She's waiting for something - she's not sure what, but she'll know it when she sees it. Drake is a young soldier left reeling by the Second World War. When his promise to fulfil a dying man's last wish sees him wash up in Marvellous' creek, broken in body and spirit, the old woman comes to his aid. A Year of Marvellous Ways is a glorious, life-affirming story about the magic in everyday life and the pull of the sea, the healing powers of storytelling and sloe gin, love and death and how we carry on when grief comes snapping at our heels.

Download or read book When She Woke written by Hillary Jordan and published by Algonquin Books. This book was released on 2011-10-04 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hannah Payne's life has been devoted to church and family, but after her arrest, she awakens to a nightmare: she is lying on a table in a bare room, covered only by a paper gown, with cameras broadcasting her every move to millions at home, for whom observing new Chromes-criminals whose skin color has been genetically altered to match the class of their crime-is a new and sinister form of entertainment. Hannah is a Red; her crime is murder. The victim, according to the State of Texas, was her unborn child, and Hannah is determined to protect the identity of the father, a public figure with whom she's shared a fierce and forbidden love. When She Woke is a fable about a stigmatized woman struggling to navigate an America of a not-too-distant future-where the line between church and state has been eradicated and convicted felons are no longer imprisoned and rehabilitated but chromed and released back into the population to survive as best they can. In seeking a path to safety in an alien and hostile world, Hannah unknowingly embarks on a path of self-discovery that forces her to question the values she once held true and the righteousness of a country that politicizes faith.

Download or read book Hamlet Globe to Globe written by Dominic Dromgoole and published by Open Road + Grove/Atlantic. This book was released on 2017-04-26 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times Notable Book: “A loving testament to the enduring ability of Shakespeare’s play to connect in myriad ways across countries and cultures” (Pop Matters). For the 450th anniversary of Shakespeare’s birth, the Globe Theatre undertook an unparalleled journey: to take Hamlet to every country on the planet, to share this beloved play with the entire world. The tour was the brainchild of Dominic Dromgoole, artistic director of the Globe, and in Hamlet: Globe to Globe, Dromgoole takes readers along with him. From performing in sweltering deserts, ice-cold cathedrals, and heaving marketplaces, and despite food poisoning in Mexico, the threat of ambush in Somaliland, an Ebola epidemic in West Africa, and political upheaval in Ukraine, the Globe’s players pushed on. Dromgoole shows us the world through the prism of Shakespeare—what the Danish prince means to the people of Sudan, the effect of Ophelia on the citizens of Costa Rica, and how a sixteenth-century play can touch the lives of Syrian refugees. And thanks to this incredible undertaking, Dromgoole uses the world to glean new insight into this masterpiece, exploring the play’s history, its meaning, and its pleasures. “The Shakespearean equivalent of Bourdain’s TV series, Parts Unknown. . . . [Dromgoole’s] aesthetic principle, or unprincipled aesthetic, makes him a natural tour guide for global Shakespeare . . . A comic epic.” —The Washington Post

Download or read book Art Worlds written by Howard Saul Becker and published by Univ of California Press. This book was released on 1982-01-01 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: