Download or read book Zone to Win written by Geoffrey A. Moore and published by Diversion Books. This book was released on 2015-11-03 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the last 25 years, Geoffrey Moore has established himself as one of the most influential high-tech advisors in the world—once prompting Conan O’Brien to ask “Who is Geoffrey Moore and why is he more famous than me?” Following up on the ferociously innovative ESCAPE VELOCITY, which served as the basis for Moore’s consulting work to such companies as Salesforce, Microsoft, and Intel, ZONE TO WIN serves as the companion playbook for his landmark guide, offering a practical manual to address the challenge large enterprises face when they seek to add a new line of business to their established portfolio. Focused on spurring next-generation growth, guiding mergers and acquisitions, and embracing disruption and innovation, ZONE TO WIN is a high-powered tool for driving your company above and beyond its limitations, its definitions of success, and ultimately, its competitors. Moore’s classic bestseller, CROSSING THE CHASM, has sold more than one million copies by addressing the challenges faced by start-up companies. Now ZONE TO WIN is set to guide established enterprises through the same journey. “For any company, regardless of size or industry, ZONE TO WIN is the playbook for succeeding in today’s disruptive, connected, fast-paced business world.” —Marc Benioff, CEO, Salesforce “Once again Geoffrey Moore weighs in with a prescient examination of what it takes to win in today’s competitive, disruptive business environment.” —Satya Nadella, CEO, Microsoft "With this book, Geoffrey Moore continues to lead us all through ever-changing times...His work has changed the game of changing the game!" —Gary Kovacs, CEO, AVG “ZONE TO WIN uses crystal-clear language to describe the management plays necessary to win in an ever-disrupting marketplace. Regardless of your level of management experience, you will find this book an invaluable tool for building long-term success for your business.” —Lip-Bu Tan, President and CEO, Cadence Design Systems
Download or read book Traversing the Traction Gap written by Bruce Cleveland and published by Radius Book Group. This book was released on 2019-02-21 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traction. Startups Need It. Learn How To Get It. Vision, groundbreaking ideas, total commitment, and boundless enthusiasm characterize most startups, but they require capital to go from promising product to scalable business. More than 80 percent of all early-stage startups fail. Most of them can build a product, but the vast majority stumble when it comes time to take those products to market due to poor “market engineering” skills. Traversing the Traction Gap exposes the reasons behind that scary failure rate and provides a prescriptive how-to guide, focused specifically on market engineering techniques, so startups can succeed. The go-to-market hurdle is insurmountable to many startups. Just when they most need to establish a foothold in the market, they run short on time and money. This is the Traction Gap, that period of time introducing a new product into the marketplace and being able to scale it during a rapidly closing window of opportunity. Traversing the Traction Gap is a practical guidebook for navigating the tumultuous early life of a startup. Based on real-life examples, the advice from Cleveland and the members of the Wildcat Venture Partners team provides a roadmap and metrics for succeeding where others have failed.
Download or read book The Infinite Staircase written by Geoffrey A. Moore and published by BenBella Books. This book was released on 2021-08-10 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: NAUTILUS BOOK AWARD GOLD MEDALIST — BODY, MIND, SPIRIT PRACTICES “Combining an extraordinary range of scholarship with an accessible and entertaining writing style, The Infinite Staircase . . . provides a coherent and unified platform for a full human life.” —Midwest Book Review In this bold new book, high-tech’s best-known strategist makes a seminal contribution to the search for meaning in a secular era. Two questions fundamental to human existence have always been the metaphysical “where do I fit in the grand scheme of things?” and the ethical “how should I behave?” Religion is no longer a source of answers for many people, and nothing has replaced it. Moore uses his signature framework-based approach to answer these questions, taking us on an intellectual roller coaster ride through physics, chemistry, biology, the social sciences and the humanities. Along the way, he builds a metaphorical ladder that leads from the big bang to the need for ethical action in our daily lives. Combining an extraordinary range of scholarship with an accessible and entertaining writing style, The Infinite Staircase: What the Universe Tells Us About Life, Ethics, and Mortality provides a coherent and unified platform for a full human life.
Download or read book Crossing the Chasm written by Geoffrey A. Moore and published by Harper Collins. This book was released on 2009-03-17 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
Download or read book Startup CEO written by Matt Blumberg and published by John Wiley & Sons. This book was released on 2020-08-04 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt: You’re only a startup CEO once. Do it well with Startup CEO, a "master class in building a business." —Dick Costolo, Former CEO, Twitter Being a startup CEO is a job like no other: it’s difficult, risky, stressful, lonely, and often learned through trial and error. As a startup CEO seeing things for the first time, you’re likely to make mistakes, fail, get things wrong, and feel like you don’t have any control over outcomes. Author Matt Blumberg has been there, and in Startup CEO he shares his experience, mistakes, and lessons learned as he guided Return Path from a handful of employees and no revenues to over $100 million in revenues and 500 employees. Startup CEO is not a memoir of Return Path's 20-year journey but a thoughtful CEO-focused book that provides first-time CEOs with advice, tools, and approaches for the situations that startup CEOs will face. You'll learn: How to tell your story to new hires, investors, and customers for greater alignment How to create a values-based culture for speed and engagement How to create business and personal operating systems so that you can balance your life and grow your company at the same time How to develop, lead, and leverage your board of directors for greater impact How to ensure that your company is bought, not sold, when you exit Startup CEO is the field guide every CEO needs throughout the growth of their company.
Download or read book Dealing with Darwin written by Geoffrey A. Moore and published by Penguin. This book was released on 2005 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: MOORE/DEALING WITH DARWIN
Download or read book Fit for Growth written by Vinay Couto and published by John Wiley & Sons. This book was released on 2017-01-10 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical approach to business transformation Fit for Growth* is a unique approach to business transformation that explicitly connects growth strategy with cost management and organization restructuring. Drawing on 70-plus years of strategy consulting experience and in-depth research, the experts at PwC’s Strategy& lay out a winning framework that helps CEOs and senior executives transform their organizations for sustainable, profitable growth. This approach gives structure to strategy while promoting lasting change. Examples from Strategy&’s hundreds of clients illustrate successful transformation on the ground, and illuminate how senior and middle managers are able to take ownership and even thrive during difficult periods of transition. Throughout the Fit for Growth process, the focus is on maintaining consistent high-value performance while enabling fundamental change. Strategy& has helped major clients around the globe achieve significant and sustained results with its research-backed approach to restructuring and cost reduction. This book provides practical guidance for leveraging that expertise to make the choices that allow companies to: Achieve growth while reducing costs Manage transformation and transition productively Create lasting competitive advantage Deliver reliable, high-value performance Sustainable success is founded on efficiency and high performance. Companies are always looking to do more with less, but their efforts often work against them in the long run. Total business transformation requires total buy-in, and it entails a series of decisions that must not be made lightly. The Fit for Growth approach provides a clear strategy and practical framework for growth-oriented change, with expert guidance on getting it right. *Fit for Growth is a registered service mark of PwC Strategy& Inc. in the United States
Download or read book The Unicorn Project written by Gene Kim and published by IT Revolution. This book was released on 2019-11-26 with total page 499 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Phoenix Project wowed over a half-million readers. Now comes the Wall Street Journal Bestselling Wall Street Journal bestselling The Unicorn Project! “The Unicorn Project is amazing, and I loved it 100 times more than The Phoenix Project…”—FERNANDO CORNAGO, Senior Director Platform Engineering, Adidas “Gene Kim does a masterful job of showing how … the efforts of many create lasting business advantages for all.”—DR. STEVEN SPEAR, author of The High-Velocity Edge, Sr. Lecturer at MIT, and principal of HVE LLC. “The Unicorn Project is so clever, so good, so crazy enlightening!”––CORNELIA DAVIS, Vice President Of Technology at Pivotal Software, Inc., Author of Cloud Native Patterns This highly anticipated follow-up to the bestselling title The Phoenix Project takes another look at Parts Unlimited, this time from the perspective of software development. In The Unicorn Project, we follow Maxine, a senior lead developer and architect, as she is exiled to the Phoenix Project, to the horror of her friends and colleagues, as punishment for contributing to a payroll outage. She tries to survive in what feels like a heartless and uncaring bureaucracy and to work within a system where no one can get anything done without endless committees, paperwork, and approvals. One day, she is approached by a ragtag bunch of misfits who say they want to overthrow the existing order, to liberate developers, to bring joy back to technology work, and to enable the business to win in a time of digital disruption. To her surprise, she finds herself drawn ever further into this movement, eventually becoming one of the leaders of the Rebellion, which puts her in the crosshairs of some familiar and very dangerous enemies. The Age of Software is here, and another mass extinction event looms—this is a story about rebel developers and business leaders working together, racing against time to innovate, survive, and thrive in a time of unprecedented uncertainty...and opportunity. “The Unicorn Project provides insanely useful insights on how to improve your technology business.”—DOMINICA DEGRANDIS, author of Making Work Visible and Director of Digital Transformation at Tasktop ——— “My goal in writing The Unicorn Project was to explore and reveal the necessary but invisible structures required to make developers (and all engineers) productive, and reveal the devastating effects of technical debt and complexity. I hope this book can create common ground for technology and business leaders to leave the past behind, and co-create a better future together.”—Gene Kim, November 2019
Download or read book The Power of Presence written by Joy Thomas Moore and published by Grand Central Publishing. This book was released on 2018-09-18 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: For single parents, working parents, and caregivers who worry about the time they spend away from their children, the mother of The Other Wes Moore shares strategies to raise happy, well adjusted kids. As the mother of Wes Moore, whose memoir about overcoming the obstacles that face a fatherless young black man was a huge bestseller, Joy is constantly asked: How did you do it? How can you be a good parent, have a career and stay healthy when you don't have a partner to pick up the slack? How do you connect with a child when you can't always be there? Joy's answer is "presence." Specifically, seven different ways of being a force in a child's life, ensuring that they feel your influence. We can't always be physically there for our children, but the power of presence can help us to be a voice in the back of their minds that guides them through difficult times. In The Power of Presence, Moore explores seven pillars of presence--heart, faith, mind, courage, financial freedom, values, and connectedness--that all parents can use to positively influence their children. Using compelling stories from women who have been there and practical advice on everything from savings accounts to mindfulness, this book is a compassionate look at what it takes to raise great kids even in less than ideal circumstances. /DIV
Download or read book The Rule of Logistics written by Jesse LeCavalier and published by U of Minnesota Press. This book was released on 2016-08-26 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every time you wheel a shopping cart through one of Walmart’s more than 10,000 stores worldwide, or swipe your credit card or purchase something online, you enter a mind-boggling logistical regime. Even if you’ve never shopped at Walmart, its logistics have probably affected your life. The Rule of Logistics makes sense of its spatial and architectural ramifications by analyzing the stores, distribution centers, databases, and inventory practices of the world’s largest corporation. The Rule of Logistics tells the story of Walmart’s buildings in the context of the corporation’s entire operation, itself characterized by an obsession with logistics. Beginning with the company’s founding in 1962, Jesse LeCavalier reveals how logistics—as a branch of knowledge, an area of work, and a collection of processes—takes shape and changes our built environment. Weaving together archival material with original drawings, LeCavalier shows how a diverse array of ideas, people, and things—military theory and chewing gum, Howard Dean and satellite networks, Hudson River School painters and real estate software, to name a few—are all connected through Walmart’s logistical operations and in turn are transforming how its buildings are conceptualized, located, built, and inhabited. A major new contribution to architectural history and theory, The Rule of Logistics helps us understand how retailing today is changing our bodies, brains, buildings, and cities and predicts what future forms architecture might take when shaped by systems that exceed its current capacities.
Download or read book Green Zone Selling written by Douglas Smith and published by Author House. This book was released on 2011-09-01 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get in the Green Zone! A must read for every salesperson serious about making more money, Green Zone Selling is a collection of more than 50 best practices and winning approaches used by top performing salespeople in business today. Green Zone Selling takes you beyond the basics of old-fashioned sales training and presents authentic, intelligent and powerful ideas and advice every sales professional can easily understand and immediately apply. Imagine having an experienced and proven sales coach working alongside you, putting you on the fast track to finding more leads, more clients and more sales. Written in a fast-paced, no-nonsense and to-the-point style, Green Zone Selling is engaging and enjoyable reading for anyone who is serious about taking his or her results and income to the next level of success.
Download or read book Inside the Tornado written by Geoffrey A. Moore and published by HarperBusiness. This book was released on 1999 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emphasizing the importance of seizing and holding marketing leadership during the "tornado" phase of market development, a strategy guide for high-tech companies and entrepreneurs analyzes the Technology Adoption Life Cycle
Download or read book Category Creation written by Anthony Kennada and published by John Wiley & Sons. This book was released on 2019-10-08 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lessons from HubSpot, Salesforce, Gainsight and Other Iconic Brands "The Uber of this" "The Salesforce of that" "It's like Instagram, but for..." There is no such thing as an original idea anymore – right? Actually, it turns out that the world’s most innovative companies have created so much more than just brand new products and technology. They've created entirely new market categories. The challenge is that successfully building new categories requires a perfect storm of luck and timing. Or does it? Category Creation is the first and only book on the topic written by executives and marketers actively building new categories. It explains how category creation has become the Holy Grail of marketing, and more importantly, how it can be planned and orchestrated. It's not about luck. You can use the same tactics that other category-defining companies have used to delight customers, employees, and investors. There’s no better strategy that results in faster growth and higher valuations for the company on top. Author Anthony Kennada, former Chief Marketing Officer at Gainsight, explains how he led Gainsight in creating the “customer success” category, and shares success stories from fellow category-creators like Salesforce, HubSpot and others. It requires much more than just having the best product. You have to start and grow a conversation that doesn’t yet exist, positioning a newly discovered problem in addition to your company and product offerings. The book explains the 7 key principles of category creation, including the importance of creating a community of early adopters who will rally around the problem they all share—especially if someone will lead them. · Identify the “go” and “no go” signals for category creation in your business · Activate customers and influencers as brand ambassadors · Grow a community by investing in live events and experiences · Prove the impact of category creation investments on growth, customer success, and company culture Written for entrepreneurs, marketers, and executives from startups to large enterprises, Category Creation is the exclusive playbook for building a category defining brand in the modern economy.
Download or read book Hardball written by George Stalk and published by Harvard Business Press. This book was released on 2004 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Classic Strategies for Unapologetic Winners “It” is a strategy so powerful and an execution-driven mind-set so relentless that companies use it to gain more than just competitive advantage ¿ they achieve an industry dominance that is virtually unassailable and that competitors often try to explain away as unfair. In their “hardball manifesto,” authors George Stalk and Rob Lachenauer of the leading strategy consulting firm The Boston Consulting Group show how hardball competitors can build or maintain an enviable competitive edge by pursuing one or more of the classic “hardball strategies”: unleash massive and overwhelming force, exploit anomalies, devastate profit sanctuaries, raise competitors’ costs, and break compromises. Based on twenty-five years of experience advising and observing a range of companies, the authors argue that hardball competitors can gain extreme competitive advantage ¿ neutralizing, marginalizing, or even destroying competitors ¿ without violating their contracts with customers or employees, and without breaking the rules. A clear-eyed paean to the timeless strategies that have driven the world’s winning companies, Hardball Strategy redefines and reinterprets the meaning of competition for a new generation of business players.
Download or read book Summary of Geoffrey A Moore s Zone to Win written by Everest Media, and published by Everest Media LLC. This book was released on 2022-06-09T22:59:00Z with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: Please note: This is a companion version & not the original book. Sample Book Insights: #1 The modern business environment is shaped by two imperatives. In markets where you want to be the disruptor, you must catch the next wave. In those markets where your current franchise is the incumbent and is under a disruptive attack, you must play defense to prevent the next wave from catching you. #2 The process of catching the next wave and participating in rapid category growth is directly linked to disruptive innovation. When an emerging technology reaches its tipping point, it goes inside the tornado, and the market rushes to take it up. This results in a massive wave of net new spending that lasts for five to seven years. #3 When a company’s participation in an emerging growth category exceeds 10 percent of its total enterprise revenue, and moreover is on a growth trajectory to reach 15 to 20 percent in the foreseeable future, investors take out a fresh sheet of paper to evaluate the potential returns from this new earnings engine. #4 The challenge of adding a new line of business to an existing portfolio is a matter of prioritization. It is easy to get started, but as momentum builds, it becomes clear that there won’t be enough resources to go around, so how are they going to be allocated.
Download or read book Marketing Lessons from the Grateful Dead written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2010-08-02 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!
Download or read book Project to Product written by Mik Kersten and published by IT Revolution. This book was released on 2018-11-20 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: As tech giants and startups disrupt every market, those who master large-scale software delivery will define the economic landscape of the 21st century, just as the masters of mass production defined the landscape in the 20th. Unfortunately, business and technology leaders are woefully ill-equipped to solve the problems posed by digital transformation. At the current rate of disruption, half of S&P 500 companies will be replaced in the next ten years. A new approach is needed. In Project to Product, Value Stream Network pioneer and technology business leader Dr. Mik Kersten introduces the Flow Framework—a new way of seeing, measuring, and managing software delivery. The Flow Framework will enable your company’s evolution from project-oriented dinosaur to product-centric innovator that thrives in the Age of Software. If you’re driving your organization’s transformation at any level, this is the book for you.
