Download or read book Successful Product Innovation written by Robert G. Cooper and published by Stage-Gate International. This book was released on 2009 with total page 4 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do top performing companies achieve and sustain exceptional performance in product innovation? According to world-renowned product innovation experts Robert G. Cooper and Scott J. Edgett, companies broaden their approach and focus on the four points of the Innovation Diamond™: Product Innovation Strategy, Portfolio Management, Culture and the Stage-Gate Idea-to-Launch process. The authors offer compelling evidence, best practices, and practical advice for successful implementation of the Innovation Diamond. This impressive collection of eighteen of their best and most popular articles leverages over three decades of conducting some of the world's most celebrated research on the topic of product innovation.

Download or read book New Product Development written by Michael Z. Brooke and published by Psychology Press. This book was released on 2003 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Keep ahead of your competitors!New Product Development will help you and your company overcome an expensive and common weakness: the lack of adequate new product development. This vital book examines the requirements of new product development in detail as well as in the context of corporate strategy. Packed with practical information that can immediately be put into effect, New Product Development can help you keep your company on the leading edge, no matter what type of industry you're in!This uniquely insightful volume will help you become a successful innovator by showing you how to plan and execute strategies for developing a continuous flow of new products and services to help you stay ahead of the competition. It demonstrates how innovation, far from being a staff function, is a dynamic line management task. It calls for the same aggressive thrust as marketing and sales, and every officer of the company, from the president on down, has a share in this responsibility.Medium size, small, and even large companies constantly face a mass of problems in achieving successful innovation. New Product Development will help you deal with issues including: inaccurate budgeting costs exceeding budgets faulty market and technical research findings flaws in design inadequately durable materials unforeseen consumer rejection caused by the lack of proper consumer trials leakage of plans to competition failure by outside suppliers missed opportunities for cooperation with outside specialists poorly coordinated development staff ineffective leadership and much more! Beginning with an "executive summary" that will guide you quickly to the chapters most relevant to your business, this well-organized book should be on the shelf of every company officer who wants to see his firm prosper, innovate, and create new products that sell-now and for years to come!

Download or read book Winning at New Products written by Robert G. Cooper and published by Basic Books. This book was released on 2017-09-19 with total page 587 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step-from idea generation to launch. This fully updated and expanded edition is an essential resource for product developers around the world. "This is a must read. There's so much new in this book, from how to generate the breakthrough ideas, picking the winners, and driving them to market successfully." -- Philip Kotler, Professor of International Marketing, Northwestern University, Kellogg School of Management

Download or read book Product Innovation Management written by Stefano Biazzo and published by Springer Nature. This book was released on 2021-07-02 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers new insights into the complex set of activities and decisions of product innovation management. It provides concepts, methods, and tools that can help accelerate the introduction of successful products to the market in an increasingly competitive and changing business landscape. It also offers examples and case studies, and it is the result of more than 20 years of study, research, and consulting carried out by the two authors in the field of innovation management. The book discusses the demanding challenges of product innovation and offers practitioners guidance on how to respond to these challenges. It presents a three-level framework (the “innovation pyramid”), which reflects the core components of a firm’s innovation capability: first, intelligence - absorbing information and knowledge from the outside world by looking beyond the familiar territories of the current market, technology, and customers; second, discovery - exploring opportunities for innovation through creative ideation and technology experimentation; and third, development - transforming opportunities into profitable new products and services.

Download or read book Product Innovation and Technology Strategy written by Robert G. Cooper and published by Stage-Gate International. This book was released on 2009 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Backed by years of rigorous academic research and industry experience, this book brings together the salient points of effective product innovation, strategic management, and innovation governance. In this book, two of the world's foremost experts, Dr. Robert G. Cooper and Dr. Scott J. Edgett, take you step-by-step through the critical phases of developing your own product innovation strategy - a master plan for your business's entire new product effort. No other business authors give you this kind of uncomplicated narrative, informed by significant industry experience and with examples of outside-the-box thinking. This ist your guide to setting your company up for dominance in the marketplace.

Download or read book The Innovation Mode written by George Krasadakis and published by Springer Nature. This book was released on 2020-07-29 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents unique insights and advice on defining and managing the innovation transformation journey. Using novel ideas, examples and best practices, it empowers management executives at all levels to drive cultural, technological and organizational changes toward innovation. Covering modern innovation techniques, tools, programs and strategies, it focuses on the role of the latest technologies (e.g., artificial intelligence to discover, handle and manage ideas), methodologies (including Agile Engineering and Rapid Prototyping) and combinations of these (like hackathons or gamification). At the same time, it highlights the importance of culture and provides suggestions on how to build it. In the era of AI and the unprecedented pace of technology evolution, companies need to become truly innovative in order to survive. The transformation toward an innovation-led company is difficult – it requires a strong leadership and culture, advanced technologies and well-designed programs. The book is based on the author’s long-term experience and novel ideas, and reflects two decades of startup, consulting and corporate leadership experience. It is intended for business, technology, and innovation leaders.

Download or read book Consumer Product Innovation and Sustainable Design written by Robin Roy and published by Routledge. This book was released on 2015-10-23 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Product Innovation and Sustainable Design follows the innovation and evolution of consumer products from vacuum cleaners to mobile phones from their original inventions to the present day. It discusses how environmental concerns and legislation have influenced their design and the profound effects these products have had on society and culture. This book also uses the lessons from the successes and failures of examples of these consumer products to draw out practical guidelines for designers, engineers, marketers and managers on how to become more effective at product development, innovation and designing for environmental sustainability.

Download or read book Creating Breakthrough Products written by Jonathan Cagan and published by FT Press. This book was released on 2002 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating Breakthrough Products describes the new forces driving product development that companies must master if they want to lead and innovate. It is a step-by-step guide to the new ideal in product development.

Download or read book Leading Product Innovation written by Marvin L. Patterson and published by Wiley. This book was released on 1999-10-22 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Leading Product Innovation presents a comprehensive and (most importantly) useful framework for understanding how the enterprise innovation engine affects business results, now and for the long term. The book encapsulates literally decades of knowledge and experiences, to give a clear picture of the vital engines of growth, in a well organized presentation blending solid theory with illustrations from real-world applications."-James Bixby, CEO, Sequal, Inc."I found Leading Product Innovation to be a captivating piece of work. The author's development of innovation as the essential process for corporate renewal is masterful. The coverage and use of analytical techniques relating innovation investment rates to year-over-year revenue growth is stunning. This book is a must read for the bench scientist to the CEO."-Charles P. Holt, Director of the Joseph C. Wilson Center for Research and Technology of Xerox Corporation

Download or read book Creativity in Product Innovation written by Jacob Goldenberg and published by Cambridge University Press. This book was released on 2002-01-03 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creativity in Product Innovation describes a remarkable new technique for improving the creativity process in product design. Certain "regularities" in product development are identifiable, objectively verifiable and consistent for almost any kind of product. These regularities are described by the authors as Creativity Templates. This book describes the theory and implementation of these templates, showing how they can be used to enhance the creative process and thus enable people to be more productive and focused. Representing the culmination of years of research on the topic of creativity in marketing, the Creativity Templates approach has been recognized as a breakthrough in such journals as Science, Journal of Marketing Research, Management Science, and Technological Forecasting and Social Change.

Download or read book Ten Types of Innovation written by Larry Keeley and published by John Wiley & Sons. This book was released on 2013-07-15 with total page 581 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation principles to bring about meaningful and sustainable growth in your organization Using a list of more than 2,000 successful innovations, including Cirque du Soleil, early IBM mainframes, the Ford Model-T, and many more, the authors applied a proprietary algorithm and determined ten meaningful groupings—the Ten Types of Innovation—that provided insight into innovation. The Ten Types of Innovation explores these insights to diagnose patterns of innovation within industries, to identify innovation opportunities, and to evaluate how firms are performing against competitors. The framework has proven to be one of the most enduring and useful ways to start thinking about transformation. Details how you can use these innovation principles to bring about meaningful—and sustainable—growth within your organization Author Larry Keeley is a world renowned speaker, innovation consultant, and president and co-founder of Doblin, the innovation practice of Monitor Group; BusinessWeek named Keeley one of seven Innovation Gurus who are changing the field The Ten Types of Innovation concept has influenced thousands of executives and companies around the world since its discovery in 1998. The Ten Types of Innovation is the first book explaining how to implement it.

Download or read book Catalyzing Innovation A Visual Systematic Guide To Brainstorming written by Michelle Greenwald and published by Michelle Greenwald. This book was released on 2020-08-24 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: A visual, strategic, inspirational, and user-friendly checklist to help firms & entrepreneurs (business-to-business, business-to-consumer, & non-profits) innovate for strategic growth more methodically, completely, and creatively. Includes a framework, several exercises, and over 1100 categorized innovation examples from a wide range of industries and countries. The cutting-edge examples will inspire new product and service developers, and marketing executives seeking to make their marketing tactics more innovative and effective. The last chapter is a guide for executives, start-ups, and professors to teach innovation to employees and graduate students in a variety of fields.

Download or read book Product Innovation in the Global Fashion Industry written by Byoungho Jin and published by Springer. This book was released on 2017-11-27 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: As an initial attempt to understand innovation in fashion, this volume focuses on product innovations, realizing that this industry is truly an innovative sector in which diverse technologies, science, art, and tradition have been merged, synthesized, and utilized to solve the needs and concerns of the end-users. In doing so, this book categorizes product innovation into three levels—materials, style and product development—and aims to present the broader scope of innovation in the global fashion industry with the hope that other sectors can learn from these developments and be inspired.

Download or read book EMPOWERED written by Marty Cagan and published by John Wiley & Sons. This book was released on 2020-12-03 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Great teams are comprised of ordinary people that are empowered and inspired. They are empowered to solve hard problems in ways their customers love yet work for their business. They are inspired with ideas and techniques for quickly evaluating those ideas to discover solutions that work: they are valuable, usable, feasible and viable. This book is about the idea and reality of "achieving extraordinary results from ordinary people". Empowered is the companion to Inspired. It addresses the other half of the problem of building tech products?how to get the absolute best work from your product teams. However, the book's message applies much more broadly than just to product teams. Inspired was aimed at product managers. Empowered is aimed at all levels of technology-powered organizations: founders and CEO's, leaders of product, technology and design, and the countless product managers, product designers and engineers that comprise the teams. This book will not just inspire companies to empower their employees but will teach them how. This book will help readers achieve the benefits of truly empowered teams"--

Download or read book Breakthrough Food Product Innovation Through Emotions Research written by David Lundahl and published by Academic Press. This book was released on 2011-10-19 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than 95% of all consumer product launched in the packaged goods sector fail to achieve their goals for success. Breakthrough Food Product Innovation Through Emotions Research gives a clear answer for innovation teams seeking to increase product success rates by breaking through the clutter in an otherwise undifferentiated, commoditized marketplace. Through case studies, it lays out a practical approach for applying emotions research throughout the food innovation and product development process. The basic premise is that emotions are the chief motivation for why consumers sense, select, seek and share their food product experiences. With this novel framework, the science of consumer behavior is made operational for innovation teams. Emotions insight inspires innovation teams to create and helps guide decision making as they design sensory cues and other behavior drivers into products that make consumers want to consume. This book has implications for the whole innovation team - innovators such as product developers, designers, creative chiefs, and marketers; strategists such as line managers; and researchers such as sensory and marketing researchers. - Presents a behaviour-driven approach to innovation for the development of breakthrough food products - Illustrates a collaborative framework to inspire creativity and guide decision making through emotions insights - Explores a research framework that gets to the "whys" of consumer behavior by distilling the science of emotions into research insights - Defines design and development methods to build sensory cues into packaging and packaged foods that deliver emotional impact - Explains research methods that get to the "so whats" of insights through emotions research - Provides case studies and examples proving the value of the behavior-driven approach to food product innovation

Download or read book Successful Innovation written by J. Cobbenhagen and published by Edward Elgar Publishing. This book was released on 2000-01-01 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: '. . . well worth reading and absorbing, particularly by teachers of "principles" courses who wish to give their students a more correct perspective on the findings of the economic science of applied welfare economics contained in discussions of cost/benefit analysis, most distributive issues, and evaluations of tax policy.' - Peter Groenewegen, History of Economics Review

Download or read book The Innovation Mindset written by Lorraine Marchand and published by Columbia University Press. This book was released on 2022-09-13 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation requires more than a eureka moment. The vast majority of new product ideas never make it to market. Typically, this is because of the failure to address a real problem that a customer has experienced and is willing to pay to have solved. What do people and businesses need to know about the realities of innovating in order to develop products successfully? Lorraine Marchand—a seasoned practitioner who has guided Fortune 500 companies and start-ups on developing and launching new ideas—lays out a step-by-step framework for spurring success. She shares her eight laws of innovation, a formula for driving significant and lasting transformation in any organization. Marchand emphasizes the frame of mind needed to spark the innovation process, underscoring the importance of creating a problem-solving culture and supporting personal curiosity, passion, and talent. She pinpoints the strengths shared by the big ideas that break through and debunks the myths that hold back aspiring creators. Drawing on her experience as a woman in a male-dominated field, Marchand discusses how to support entrepreneurship by women and highlights the contributions of underrepresented innovators. Marchand’s how-to program for innovation is clear and easy to follow, featuring a toolkit of strategic templates and planning frameworks that are illustrated by helpful case studies. Written in authoritative but conversational language, The Innovation Mindset offers a practical plan for both the veteran with another great idea and the first-timer with a big dream.