Download or read book Study Guide to Accompany Marketing by Carl McDaniel Jr William R Darden written by Gary L. Clark and published by . This book was released on 1987 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Revoked written by Allison Frankel and published by . This book was released on 2020 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: "[The report] finds that supervision -– probation and parole -– drives high numbers of people, disproportionately those who are Black and brown, right back to jail or prison, while in large part failing to help them get needed services and resources. In states examined in the report, people are often incarcerated for violating the rules of their supervision or for low-level crimes, and receive disproportionate punishment following proceedings that fail to adequately protect their fair trial rights."--Publisher website.
Download or read book Perryville written by Kenneth Noe and published by University Press of Kentucky. This book was released on 2001-09-21 with total page 558 pages. Available in PDF, EPUB and Kindle. Book excerpt: This definitive account of Bragg's Kentucky Campaign places the battle squarely in the political and social context of Kentucky's Civil War. Based on new research, the book offers the most accurate depiction of what happened that fateful October day. 46 photos. 13 maps.
Download or read book Accommodating the Spectrum of Individual Abilities written by and published by . This book was released on 1983 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Alligators Buffaloes and Bushmasters written by Alfred Dunlop Bailey and published by . This book was released on 1986 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Emotional Shopper written by Leonard Lee and published by . This book was released on 2015-05-29 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Emotional Shopper: Assessing the Effectiveness of Retail Therapy examines the question to what extent retail therapy really works. The monograph reviews the extant literature on shopping behavior and emotions, and adopts a tripartite approach to provide a more systematic and holistic treatment of this subject. The author assesses whether retail therapy works according to three perspectives: (1) motivational, (2) behavioral, and (3) emotional. Shopping is seen as a hedonic experience that triggers a variety of emotions. The incidence (or lack) of these specific emotions when consumers shop is examined. The Emotional Shopper: Assessing the Effectiveness of Retail Therapy first reviews some conceptual foundations of the notion of retail therapy, including its definition and scope as well as the scales that researchers have developed to measure it. Next, it delves into the three aforementioned perspectives, assessing the effectiveness of retail therapy from each perspective by discussing and analyzing relevant work that has adopted the particular perspective. Finally, the author concludes with a general discussion of the main findings as well as some questions and directions for future research.
Download or read book Consumer Behaviour in Sport and Events written by Daniel Funk and published by Routledge. This book was released on 2008-10-23 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Behaviour in Sport and Events emphasises the role of consumer behaviour in sport marketing. Given the social, economic, and environmental benefits of sport events, the challenge for marketers is to understand the complexity of sport and event participation. Through a heightened understanding of consumer behaviour, marketers are able to develop communication strategies to enhance the experience, while identifying key elements of the consumer’s decision-making process. This book provides students and industry professionals with the knowledge and skills necessary to meet the current marketing challenges facing professionals working in the sport and event industries. This comprehensive text covers a wide range of determinants that influence both active recreation and passive spectator participation, and offers the reader: A detailed understanding of the personal, psychological and environmental factors that influence sport and event related consumer behaviour A basis for the development of marketing actions useful in sport and related business, community and government sectors A comprehensive understanding of how individuals associate themselves with sport and event products and services A quick and simple segmentation tool to guide discussion of marketing actions and strategies for four stages of involvement with sport and events A comprehensive events checklist to help understand marketing actions related to the development, promotion and delivery of a sport event. Sport and event consumer behaviour is a rapidly growing area of interest and this book is considered a valuable resource for those involved in the sport and events industries from students to marketers to academics.
Download or read book Brand Gender written by Theo Lieven and published by Springer. This book was released on 2017-10-06 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores ways to drive and increase a brand’s most important property, its equity. Focussing on gender, the author analyses the impact of assigning personalities and characteristics to products and how this can affect the management of brands on a global scale. Using detailed examples, the author argues that brands with low masculine and feminine characteristics have the lowest equity, whilst brands with both high feminine and masculine characteristics are shown to have the strongest equity. Including notions of androgyny in brands, this significant study reveals the different factors which can affect a brand being perceived as either masculine or feminine. Aiming to develop a comprehensive theory and provide practitioners with a guide to increasing the equity of their brands, this controversial and pioneering book lays the foundation for creating a global brand personality model.
Download or read book Literature Lost written by John Martin Ellis and published by Yale University Press. This book was released on 1997-01-01 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the span of less than a generation, university humanities departments have experienced an almost unbelievable reversal of attitudes, now attacking and undermining what had previously been considered best and most worthy in the Western tradition. John M. Ellis here scrutinizes the new regime in humanistic studies. He offers a careful, intelligent analysis that exposes the weaknesses of notions that are fashionable in humanities today. In a clear voice, with forceful logic, he speaks out against the orthodoxy that has installed race, gender, and class perspectives at the center of college humanities curricula. Ellis begins by showing that political correctness is a recurring impulse of Western society and one that has a discouraging history. He reveals the contradictions and misconceptions that surround the new orthodoxy and demonstrates how it is most deficient just where it imagines itself to be superior. Ellis contends that humanistic education today, far from being historically aware, relies on anachronistic thinking; far from being skeptical of Western values, represents a ruthless and unskeptical Western extremism; far from being valuable in bringing political perspectives to bear, presents politics that are crude and unreal; far from being sophisticated in matters of "theory," is largely ignorant of the range and history of critical theory; far from valuing diversity, is unable to respond to the great sweep of literature. In a concluding chapter, Ellis surveys the damage that has been done to higher education and examines the prospects for change.
Download or read book Effective Strategy Implementation written by Adele J. Huber and published by Gabler Verlag. This book was released on 2011-07-29 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt: the strategies' performance outcomes. Drawing on organizational learning theory, she identifies the organizational abilities and processes that constitute a firm's Strategy Implementation Capability construct and shows empirically that the concept is very valuable in explaining how innovative strategies translate into a firm's performance.
Download or read book New Venture Creation written by Jeffry A. Timmons and published by . This book was released on 2007 with total page 658 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new 7th Edition of New Venture Creation: Entrepreneurship for the 21st Century, is the most heavily revised edition since its existence, yet it still maintains the market defining "Timmons Model of the Entrepreneurial Process." As always, Timmons & Spinelli cover the process of getting a new venture started, growing the venture, and successfully harvesting it. Through text, case studies, and hands-on exercises, this how-to text guides students in discovering the concepts of entrepreneurship and the competencies, skills, tools, and experience to equip students to successfully launch a new venture and recognize entrepreneurial opportunities.
Download or read book Garner s Modern American Usage written by Bryan Garner and published by Oxford University Press. This book was released on 2009-08-27 with total page 1007 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to proper American English word usage, grammar, pronunciation, and style features examples of good and bad usage from the media.
Download or read book Antebellum Natchez written by D. Clayton James and published by LSU Press. This book was released on 1993-05-01 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Antebellum Natchez is most often associated with the grand and romantic aspects of the Old South and its landed gentry. Yet there was, as this book so amply illustrates, another Natchez—the Natchez of ordinary citizens, small businessmen, and free Negroes, and the Natchez under-the-Hill of brawling boatmen, professional gamblers, and bold-faced strumpets. Antebellum Natchez not only takes a critical look at the town’s aristocracy but also examines the depth of its commercial activities and the life of its middle- and lower-class elements. Author D. Clayton James brings the political, economic, and social aspects of antebellum Natchez into perspective and debunks a number of myths and illusions, including the notion that the town was a stronghold of Federalism and Whiggery. Starting with the Natchez Indians and their “Sun God” culture, James traces the development of the town from the native village through the plotting and intrigue of the changing regimes of the French, Spanish, British, and Americans. James makes a perceptive analysis of the aristocrats’ role in restricting the growth of the town, which in 1800 appeared likely to become the largest city in the transmontane region. “The attitudes and behavior of the aristocrats of Natchez during the final three decades of the antebellum period were characterized by escapism and exclusiveness,” says James. “With the aristocrats sullenly withdrawing into their world...Natchez lost forever the opportunity to become a major metropolis, and Mississippi was led to ruin.” Quoting generously from diaries, journals, and other records, the author gives the reader a valuable insight into what life in a Southern town was like before the Civil War. Antebellum Natchez is an important account of the role of Natchez and its colorful figures—John Quitman, Robert Walker, Manuel Gayoso de Lemos, William C. C. Claiborne, and a host of others—in the colonial affairs of the Lower Mississippi Valley and the growth of the Old Southwest.
Download or read book Senate Joint Resolutions written by Ohio. General Assembly. Senate and published by . This book was released on 1925 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Who s who in Colored America written by and published by . This book was released on 1927 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Claude A Swanson of Virginia written by Henry C. FerrellJr. and published by University Press of Kentucky. This book was released on 2014-07-15 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Spanning most of the years of the one-party South, the public career of Virginian Claude A. Swanson, congressman, governor, senator, and secretary of the navy, extended from the second administration of Grover Cleveland into that of Franklin Roosevelt. His record, writes Henry C. Ferrell, Jr., in this definitive biography, is that of "a skillful legislative diplomat and an exceedingly wise executive encompassed in the personality of a professional politician." As a congressman, Swanson abandoned Cleveland's laissez faire doctrines to become the leading Virginia spokesman for William Jennings Bryan and the Democratic platform of 1896. His achievements as a reform governor are equaled by few Virginia chief executives. In the Senate, Swanson worked to advance the programs of Woodrow Wilson. In the 1920s, he contributed to formulation of Democratic alternatives to Republican policies. In Roosevelt's New Deal cabinet, he helped the Navy obtain favorable treatment during a decade of isolation. The warp and woof of local politics are well explicated by Ferrell to furnish insight into personalities and events that first produced, then sustained, Swan-son's electoral success. He examines Virginia educational, moral, and social reforms; disfranchisement movements; racial and class politics; and the impact of the woman's vote. And he records the growth of the Hampton Roads military-industrial complex, which Swanson brought about. In Virginia, Swanson became a dominant political figure, and Ferrell's study challenges previous interpretations of Virginia politics between 1892 and 1932 that pictured a powerful, reactionary Democratic "Organization," directed by Thomas Staples Martin and his successor Harry Flood Byrd, Sr., defeating would-be progressive reformers. A forgotten Virginia emerges here, one that reveals the pervasive role of agrarians in shaping the Old Dominion's politics and priorities.
Download or read book Women Coauthors written by Holly A. Laird and published by University of Illinois Press. This book was released on 2000 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Until recently, collaborative authorship has barely been considered by scholars; when it has, the focus has been on discovering who contributed what and who dominated whom in the relationship and in the writing. In Women Coauthors, Holly Laird reads coauthored texts as the realization of new kinds of relationship. Through close scrutiny of literary collaborations in which women writers have played central roles, Women Coauthors shows how partnerships in writing - between two women or between a woman and a man - provide a paradigm of literary creativity that complicates traditional views of both author and text and makes us revise old habits of thinking about writing. Focusing on the social dynamics of literary production, including the conversations that precede and surround collaborative writing, Women Coauthors treats its coauthored texts as representations as well as acts of collaboration. Holly A. Laird discusses a wide array of partial and full coauthorships to reveal how these texts blur or remap often uncanny boundaries of self, status, race, reason, and culture. that of the Delany sisters and Amy Hill Hearth on Having Our Say; lesbian couples whose lives and writings were intertwined, including Katherine Bradley and Edith Cooper (Michael Field) and Gertrude Stein and Alice B. Toklas; and the Native American wife-and-husband authors Louise Erdrich and Michael Dorris. Framed in time by the feminist and abolitionist movements of the mid-nineteenth century and the ongoing social struggles surrounding gender, race, and sexuality in the late twentieth century, the partnerships and texts observed in Women Coauthors explore collaboration as a path toward equity, both socioliterary and erotic. For the authors here who collaborate most fully with each other, two are much better than one.
