Download or read book Proceedings of the 1986 Academy of Marketing Science AMS Annual Conference written by Naresh K. Malhotra and published by Springer. This book was released on 2014-11-18 with total page 523 pages. Available in PDF, EPUB and Kindle. Book excerpt: Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 1986 Academy of Marketing Science (AMS) Annual Conference held in Anaheim, California.
Download or read book THE IMPACT OF INFORMATION AND COMMUNICATION TECHNOLOGY IN EDUCATION A RESEARCH STUDY written by Dr. Md Siddique Hossain and published by Booksclinic Publishing. This book was released on 2023-06-14 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: "• Assistant Professor in Education, Pandaveswar College, Department of Higher Education under Kazi Nazrul University, Paschim Bardhaman, Government of West Bengal, India. • Recommended and appointed as the Assistant Controller of Examinations, University of Burdwan, Department of Higher Education under Government of West Bengal, India. • Recommended and Appointed as the District Inspector (D.I.) of Schools (S.E.), South 24 Parganas in the W.B.E.S. under Department of School Education, Government of West Bengal, India. • Recommended and appointed as an Assistant Professor in Bengali at Domkal Girls' College, Department of Higher Education under University of Kalyani, Goverment of West Bengal, India. • Recommended and appointed as the Sub-Inspector(S.I.) of Schools(P.E.) in the W.B.Sub.E.S. under Department of School Education, Government of West Bengal, India. • Former Headmaster at Udaychandpur High School(HS), Jibanti, Murshidabad under Department of School Education, Government of West Bengal, India. • Recommended and appointed as an Assistant Teacher in Bengali at Mozampur HSSB High School(H.S.), Kaliachak, Malda, Department of School Education under Government of West Bengal, India. • Recommended and appointed as an Assistant Teacher in Bengali at Topidanga High Madrasah(H.S.), Bhagwangola-II, Murshidabad, Department of Madrasah Education under Government of West Bengal. • Recommended and appointed as an Assistant Teacher in Bengali at Badaitari Uziria High Madrasah(H.S.), Falakata, Jalpaiguri Department of Madrasah Education under Government of West Bengal, India. • Former Assistant Teacher in Bengali at Choa B.B.Pal Vidyaniketan(H.S.), Hariharpara, Murshidabad, Department of School Education under West Bengal, India. • Former Assistant Teacher at Charlabangola Primary School, Bhagwangola Circle, Murshidabad, Department of Primary Education under Government of West Bengal, India. • Former Postmaster at Bhandara Branch Post Office, Department of Posts, Murshidabad Division of Post Offices under Government of India.
Download or read book Strategic Marketing of Higher Education in Africa written by Emmanuel Mogaji and published by Routledge. This book was released on 2020-01-20 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Marketing of Higher Education in Africa explores higher education marketing themes along the lines of understanding higher education markets, university branding and international marketing strategies, digital marketing, and student choice-making. The Higher Education landscape around the world is changing. There is global competition for students’ enrolments, universities are competing within their home market as well as in the international market, and as government funding for public universities is reducing there is pressure on universities to seek additional income by increasing their student enrolment. African universities are not an exception in this competitive market. This book is unique in providing a composite overview of strategic marketing and brand communications of higher education institutions in Africa. It recognises that there is a growing need for universities to understand the stakeholders and develop strategies on how best to engage with them effectively. Highlighting the unique characteristics, nature, and challenges of African universities, this book explores the marketisation strategies of African universities, with focus on the strategic digital marketing and brand management. The book provides significant theoretical and marketing practice implications for academics, higher-education administrators, and practitioners on how best to market higher education in Africa and reach out to prospective students. International practitioners aiming to market to Africans and start a partnership with an African university will also find this relevant in understanding the dynamics of the African market.
Download or read book Social Media Marketing and Customer Based Brand Equity for Higher Educational Institutions written by Charitha Harshani Perera and published by Springer Nature. This book was released on 2022-09-30 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the extent to which social media marketing influences the customer-based brand equity of higher education institutes. Higher education institutions operate in a strong competitive environment due to the homogenous nature of their services and always look for new marketing strategies to be competitive in the marketplace. Therefore, building customer-based brand equity has become crucial for higher education institutions to differentiate themselves from others to attract prospective students. Social media-based marketing facilitated prospective students to communicate and collaborate to gather information relevant to higher education institutions and their respective brand equity. However, many models on customer-based brand equity received limited support in the higher education sector, particularly in emerging Asian countries. As such, drawing from social information processing theory, this book empirically investigates how higher education institutions can develop customer-based brand equity by using social media marketing and subjective norms mediated by brand credibility, taking cross-country comparisons between Sri Lanka and Vietnam. The book goes on to examine the applications and implications of the findings for higher education institutions in developing branding strategies through social media.
Download or read book Using Emerging Technologies to Enhance Student Engagement written by Reynol Junco and published by Jossey-Bass. This book was released on 2008 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's college students have never known a time when personal computers did not exist. They attended K-12 schools where most of their classrooms were equipped with computers. Information technology has always been part of their learning process, not to mention the impact it has had on the development of their friendships, research and writing skills, shopping, and choice of college or university to attend. They expect that institutions of higher education will respond to their inquiries without delay, much in the same way that customer service is handled on the Web. Student expectations are driving the creation of live Web chats, in-house social networking sites, university wiki, and shared virtual spaces. Unfortunately, higher education faculty and staff in general, and student affairs professionals in particular, are behind the curve in their use of information technology. Student affairs professionals are only starting to become aware that they should learn about the technologies that students have already integrated into their lives. It is imperative that student affairs professions understand these technologies and learn how to implement them to enhance student learning build a sense of community increase student engagement facilitate communication This volume examines recent research on how information technology is affecting college student development and explores ways in which institutions are responding to increased demands for using emerging technology in supporting students. This is the 124th volume of the Jossey-Bass quarterly report series New Directions for Student Services, an indispensable resource for vice presidents of student affairs, deans of students, student counselors, and other student services professionals. Each issue of New Directions for Student Services offers guidelines and programs for aiding students in their total development: emotional, social, physical, and intellectual.
Download or read book Proceedings of The 14th IAC 2019 written by group of authors and published by MAC Prague consulting. This book was released on 2019-04-18 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: EASTER CONFERENCE - The 14th International Academic Conference in Prague 2019, Czech Republic (The 14th IAC in Prague 2019)
Download or read book Beyond the University written by Michael S. Roth and published by Yale University Press. This book was released on 2014-05-28 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contentious debates over the benefits—or drawbacks—of a liberal education are as old as America itself. From Benjamin Franklin to the Internet pundits, critics of higher education have attacked its irrelevance and elitism—often calling for more vocational instruction. Thomas Jefferson, by contrast, believed that nurturing a student’s capacity for lifelong learning was useful for science and commerce while also being essential for democracy. In this provocative contribution to the disputes, university president Michael S. Roth focuses on important moments and seminal thinkers in America’s long-running argument over vocational vs. liberal education. Conflicting streams of thought flow through American intellectual history: W. E. B. DuBois’s humanistic principles of pedagogy for newly emancipated slaves developed in opposition to Booker T. Washington’s educational utilitarianism, for example. Jane Addams’s emphasis on the cultivation of empathy and John Dewey’s calls for education as civic engagement were rejected as impractical by those who aimed to train students for particular economic tasks. Roth explores these arguments (and more), considers the state of higher education today, and concludes with a stirring plea for the kind of education that has, since the founding of the nation, cultivated individual freedom, promulgated civic virtue, and instilled hope for the future.
Download or read book International Marketing of Higher Education written by Terry Wu and published by Springer. This book was released on 2016-09-15 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines both the theory and applications of marketing higher education in a global environment. Universities and colleges face new challenges in student recruitment and international competition. This book is designed to offer new insights into international marketing of higher education. With declining domestic enrollments and continuing funding cuts, many higher education institutions are exploring new ways to market and promote themselves to international students. Higher education institutions view international students not only as a source of revenue, but also as an integral part of an overall academic strategy. While international students face many destination choices, they normally choose universities and colleges in developed countries such as the US, Canada, UK, Australia, and New Zealand. The international marketing of higher education is of growing importance to universities and colleges today.
Download or read book Resources in Education written by and published by . This book was released on 2001 with total page 748 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Organization and Administration of a State s Institution of Higher Education written by Arthur Lefevre and published by . This book was released on 1914 with total page 542 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing and Consumer Behavior Concepts Methodologies Tools and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2014-12-31 with total page 2254 pages. Available in PDF, EPUB and Kindle. Book excerpt: As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audiences reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.
Download or read book THE POST 9 11 SYNDROME written by DR. OLUYINKA TELLA and published by Xlibris Corporation. This book was released on 2011-01-24 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigated the relationship between the September 11, 2001 terrorist attacks and the internationalization agenda of US colleges and universities. Three research questions were investigated, with two universities in the Miami-area of South Florida, one private and the other public, as qualitative case studies. Key findings included a progressive decline in Fall to Fall enrollment of international students at both institutions, where themes associated with the post-9/11 environment of international education as perceived by international education professionals were aggregated into 3(M)enaces, 3(T)rajectories, 3 (C)ontradictions and 1(D)ominance. As Dr. Michael Smithee stated in the foreword: “Dr. Tella adroitly lays out ... the effect the calumny of 9/11had on their personal and professional lives, as well as perspectives on institutional responses to the crisis...the initiated will find a camaraderie of experience and expression in the descriptions elicited...For the uninitiated... this book will bring a personal touch to those events.“ Given the immediate and long-term implications of this book for international student and scholar exchange, it is a must-read for anyone interested or currently involved in international work.
Download or read book Research in Education written by and published by . This book was released on 1973 with total page 1006 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Emerging Markets from a Multidisciplinary Perspective written by Yogesh K. Dwivedi and published by Springer. This book was released on 2018-04-11 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines prominent issues in the Emerging Markets (EM) from a variety of disciplines in order to make useful societal contributions through knowledge exchange. EMs offer enormous opportunities, but realizing them is both challenging and risky due to inherent uncertainties of such markets. EM’s also have unique characteristics that makes them different from developed countries. This causes implications for both theory and practice. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. This book investigates problems specific to emerging markets, and identifies new theoretical constructs, hypotheses (re)development, and emphasizes institutional contexts. The chapters in this book establish new conceptual and theoretical paradigms from multidisciplinary perspectives concentrated in the areas of information systems, electronic government, and digital and social media matters. The book focuses on topics in these areas such as digital enterprises, sustainability, telemedicine, and Information Communication Technology (ICT) and surveys the potential challenges and opportunities that may arise. These concepts and topics covered in this book are vital for making the global economy more equitable and sustainable.
Download or read book The American Educational Review written by and published by . This book was released on 1906 with total page 620 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Handbook of Research on the Impacts Challenges and Policy Responses to Overtourism written by Ribeiro de Almeida, Cláudia and published by IGI Global. This book was released on 2020-02-28 with total page 447 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, the increasing number of tourists traveling to specific urban and resort destinations has caused challenges for the effective management of tourism in these areas, with a resulting negative impact on towns, cities, and host communities. Such issues have included placing undue pressure on infrastructure; destruction of the physical, economic, and socio-cultural environment; and affecting the quality of residents’ daily lives by impacting their mobility and, in some cases, the price and rent of resident accommodation, goods, and services. To achieve a certain level of balance between the interests of local residents and visitors, new regulatory measures and legislation in high tourism areas must be discussed. TheHandbook of Research on the Impacts, Challenges, and Policy Responses to Overtourism is a collection of innovative research on best practices and legislation solutions for the management of tourism destinations suffering from overtourism, tourismophobia, or antitourism movement issues. While highlighting topics including overcrowding, social displacement, and tourism management, this book is ideally designed for local government officials, policymakers, lawmakers, researchers, entrepreneurs, industry professionals, travel agencies, hotels, academicians, and students seeking current innovative empirical research on destination-management practices and application techniques.
Download or read book Research Handbook on the Transformation of Higher Education written by Liudvika Leišytė and published by Edward Elgar Publishing. This book was released on 2023-07-01 with total page 459 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Research Handbook on the Transformation of Higher Education captures the complexities and paradoxes associated with higher education transformation. Drawing upon current empirical and theoretical scholarship, it identifies the drivers, actors, developments and outcomes of transformational processes within the field.
