Download or read book Streetsmart Teleselling written by Jeff Slutsky and published by Englewood Cliffs, N.J. : Prentice Hall. This book was released on 1990 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Liquid Millionaire written by Stephen Sutherland and published by ISACO Ltd. This book was released on 2010-01-29 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Telesales Tips from the Trenches written by Joe Catal and published by Business By Phone Inc. This book was released on 2002 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book StreetSmart Marketing written by Jeff Slutsky and published by Wiley. This book was released on 1989-06-21 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: A ``how-to'' guide to low-cost, effective marketing for small businesses and franchises. Shows you how to out-think the competition without out-spending them. Includes case histories of successful low-cost publicity campaigns that make for lively reading. Includes a wealth of tips on how to get press coverage without paying for it, increase sales through ``grass-roots'' marketing, get publicity exposure by promoting charities, manage inexpensive promotions with the help of local organizations, and negotiate the best possible local radio, television, newspaper, or outdoor advertising deal.

Download or read book No B S Grassroots Marketing written by Dan S. Kennedy and published by Entrepreneur Press. This book was released on 2012-02-01 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Millionaire maker Dan S. Kennedy and local-level marketing specialist Jeff Slutsky empower small business owners to take on big box companies and distant discounters using their best asset—their ability to bond directly with their consumers. Small business entrepreneurs are armed to go “grassroots” given winning strategies to take their marketing to the street level resulting in higher customer retention, greater referrals, and a thriving business for the long-term. About the Book Kennedy and Slutsky dare small business owners to break free of the ingrained tendencies to “advertise when you need more customers” and to copycat what they see big, national companies doing. Local business owners are urged to add some politicking to their business presence, focusing their marketing on directly connecting with their customers, integrating them into their community and even, their daily activities. Kennedy and Slutsky deliver creative, high impact alternatives and supplements to disappointing traditional advertising and new media including strategies for gaining free advertising from local news media, creating events that multiply customers, and effectively using direct mail. Small business owners also uncover surefire tactics that capitalize on their neighborhoods, the four walls of their business, and the internet, reaching their local customers and creating a sense of a personal relationship. Throughout their lesson in going grassroots, Kennedy and Slutsky also reveal the nine inconvenient truths of grassroots marketing, keeping small business owners on track and on their way local business stardom. Features • Presents a marketing approach specifically engineered for small (local) businesses • Reveals 9 No B.S. inconvenient truths and how to implement them • Illustrates concepts with examples from practicing business owners • From Dan Kennedy, author of the popular No B.S. books including No B.S. series, which shipped more than 250,000 copies • Identifies what’s wrong with traditional and new media advertising • Offers methodology to break free from ingrained tendencies and copycat marketing

Download or read book Write the Perfect Book Proposal written by Jeff Herman and published by Turner Publishing Company. This book was released on 2008-04-21 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Want to publish your book? Learn how--it's easier than you think! Charismatic authors and literary agents Jeff Herman and Deborah Levine Herman have successfully sold hundreds of titles and learned--through trial and error--how to write a flawless book proposal that publishers can't resist. Now you can benefit from their hard work and publishing savvy. In this new edition, they offer guidance and advice that will inspire, educate, and, most importantly, give you the necessary edge to get your book published. They explain: * How to shape your idea and create a title * Ways to get to know the market and competition * Tips on writing an effective outline, query letter, and sample chapter * The art and science of fiction and nonfiction book proposals * How ten actual proposals (included here) were successfully sold to publishers--and why "A submission from Jeff Herman always gets moved to the top . . . his new book will show you how to move to the top."--Frederic W. Hills Vice President, Simon & Schuster "This book will take writers to the highest level of proposal writing and success."--Roger Cooper Quality Paperback Book Club "If you want your proposal to ignite a busy editor's interest, read this book."--Adrienne Hickey Senior Acquisitions Editor, AMACOM Books

Download or read book Words on Cassette written by and published by . This book was released on 2000 with total page 1804 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Chicken Soup for the Soul at Work written by Jack Canfield and published by Simon and Schuster. This book was released on 2012-09-11 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Work is an important part of living, whether you wait on customers, build a business or cook for your family. As such, we all have important stories to tell about our work.

Download or read book On Cassette written by and published by . This book was released on 1990 with total page 1792 pages. Available in PDF, EPUB and Kindle. Book excerpt:

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Download or read book Forthcoming Books written by Rose Arny and published by . This book was released on 2002-02 with total page 1372 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book What to Say When You re Dying on the Platform A Complete Resource for Speakers Trainers and Executives written by Lillet Walters and published by McGraw Hill Professional. This book was released on 1995-04-22 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides information needed to organize, write, and deliver effective, entertaining speeches, from installations to toasts and roasts. This book pinpoints possible speaking contingencies, from failed electricity to a bored audience, and for each one tells how to prevent it, what to do about it, and what to say about it.

Download or read book West Coast Review of Books written by and published by . This book was released on 1989 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing Yourself written by Dorothy Leeds and published by HarperCollins Publishers. This book was released on 1991 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to use state-of-the-art sales and marketing techniques to enhance your value in a rapidly changing business world.

Download or read book What to Say when written by Lillet Walters and published by McGraw-Hill Companies. This book was released on 1995 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Undersea Journal written by and published by . This book was released on 1992 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Ultimate Small Business Marketing Guide written by James Stephenson and published by Entrepreneur Press. This book was released on 2007-01-01 with total page 586 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of this comprehensive guide introduces new marketing, advertising, sales and public relations techniques to the 1,500 proven ideas from the first edition. It adds dozens of new high-tech strategies required to stay one step ahead in today’s highly competitive global marketplace. Off- and online resources have been updated and new ones—including blogs and new websites—have been added.