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EBookClubs

Read Books & Download eBooks Full Online

Book Management Science

Download or read book Management Science written by and published by . This book was released on 1982 with total page 580 pages. Available in PDF, EPUB and Kindle. Book excerpt: Issues for Feb. 1965-Aug. 1967 include Bulletin of the Institute of Management Sciences.

Book Leadership Succession

Download or read book Leadership Succession written by Stewart D. Friedman and published by Routledge. This book was released on 2017-09-04 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume focuses on the most critical strategic activity in any organization, namely, who gets chosen to sit in the top echelon of the pyramid. Friedman argues that it is the quality of corporate leadership that will determine corporate winners and losers in the global competitive game.The stakes in leadership succession are high. The selection of key figures is the one human resource activity that no one belittles for being of secondary importance. Indeed, leadership succession is so important and central in many executive minds that it crowds out any other work. The succession process is often fraught with political intrigue, it lacks discipline, and excludes meaningful involvement of senior human resource executives.The contributors to this imaginative volume reveal a succession planning process that is frequently sloppy, superficial, and regularly sabotaged by senior management when they give it short shrift in terms of quality time. In addition, senior management often overrides sound decisions when it comes to filling key positions. The result is a lack of integrity throughout the human resource systems that eventually leads to a collapse of belief in the system and its governance.Noel M. Tichy, a leading figure in the studies of human resource management, has said, ""Stewart Friedman is to be congratulated for a successful effort in providing a state of the art look at leadership succession. [He] provides us with an empirical database of what is happening in U.S. corporations, helpful prescriptions for future improvement of leadership succession, and a realistic assessment of the human resource executive challenges in this area.

Book The Interface of Marketing and Strategy

Download or read book The Interface of Marketing and Strategy written by George S. Day and published by JAI Press(NY). This book was released on 1990 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text covers such topics as the structure and evolution of competitive markets, gaining and sustaining competitive advantage, and formulating strategy components.

Book Decision Support Systems  Theory and Application

Download or read book Decision Support Systems Theory and Application written by Clyde W. Holsapple and published by Springer Science & Business Media. This book was released on 2013-06-29 with total page 499 pages. Available in PDF, EPUB and Kindle. Book excerpt: Researchers and practitioners interested in the current De- cision Support System (DSS) and the shape of future DSS are the intended audience of this book. There is a particular, recurring emphasis on the adaptation of artificial intelli- gence techniques for use in the DSS world. The chapters are organized in two major sections, the first dealing with the- oretical topics and the second with applications.

Book Marketing in an Electronic Age

Download or read book Marketing in an Electronic Age written by Robert Dow Buzzell and published by Harvard Business Review Press. This book was released on 1985 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: Academics, corporate marketing managers, advertising executives, and market researchers examine the impact of new electronic technology on marketing practices. The volume begins with the scenario of a 1990s world that interacts via computer. Part I examines technology as a link between supplier and customer and the advantages of direct order entry, in-home retailing, laser-disc sales training systems, and electronic data interchange. Part II focuses on Marketing Decision Support Systems (MDSSs), along with case studies of applications. Part III deals with the effects on advertising of satellite-aided transmission, increasing the number of cable subscribers so that advertisers can "narrowcast" rather than "broadcast" their messages to consumers, the use of "infomercials" which present information along with a sales pitch, and the issue of who owns the rights to information. Part IV deals with potential developments. ISBN 0-87584-159-7 : $32.50.

Book Managerial Decision Analysis

Download or read book Managerial Decision Analysis written by Danny Samson and published by CRC Press. This book was released on 1992-05-19 with total page 1536 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text focuses on how decision analysis can be used to support the managerial decision process. It supports professors and students in the classroom with extensive case studies and problem sets, and with Arborist software and documentation.

Book Marketing

    Book Details:
  • Author : Michael John Baker
  • Publisher : Taylor & Francis
  • Release : 2001
  • ISBN : 9780415214001
  • Pages : 496 pages

Download or read book Marketing written by Michael John Baker and published by Taylor & Francis. This book was released on 2001 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Readings in Accounting for Management Control

Download or read book Readings in Accounting for Management Control written by David Otley and Kenneth Merchant Clive Emmanuel and published by Springer. This book was released on 2013-12-19 with total page 689 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Strategic Management

Download or read book Strategic Management written by Lester A. Digman and published by Irwin Professional Publishing. This book was released on 1990 with total page 920 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book The Art and Science of Marketing

Download or read book The Art and Science of Marketing written by Grahame Robert Dowling and published by Oxford University Press, USA. This book was released on 2004 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book blends the art of marketing (implementing programs to attain and retain customers) with the science of marketing (what we know from research about markets, customer behavior, etc.) to provide insight for marketing managers about how to implement marketing more effectively to both create and capture the value of the offers they make to their target customers. In the process, it questions the usefulness of some of the more recent marketing fads. Clearly written and presented the book is ideal for advanced and professional students of marketing as well as marketing professionals.

Book Data Envelopment Analysis

Download or read book Data Envelopment Analysis written by Joe Zhu and published by Springer. This book was released on 2016-03-22 with total page 594 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook compiles state-of-the-art empirical studies and applications using Data Envelopment Analysis (DEA). It includes a collection of 18 chapters written by DEA experts. Chapter 1 examines the performance of CEOs of U.S. banks and thrifts. Chapter 2 describes the network operational structure of transportation organizations and the relative network data envelopment analysis model. Chapter 3 demonstrates how to use different types of DEA models to compute total-factor energy efficiency scores with an application to energy efficiency. In chapter 4, the authors explore the impact of incorporating customers' willingness to pay for service quality in benchmarking models on cost efficiency of distribution networks, and chapter 5 provides a brief review of previous applications of DEA to the professional baseball industry, followed by two detailed applications to Major League Baseball. Chapter 6 examines efficiency and productivity of U.S. property-liability (P-L) insurers using DEA, while chapter 7 presents a two-stage network DEA model that decomposes the overall efficiency of a decision-making unit into two components. Chapter 8 presents a review of the literature of DEA models for the perfoemance assessment of mutual funds, and chapter 9 discusses the management strategies formulation of the international tourist hotel industry in Taiwan. Chapter 10 presents a novel use of the two-stage network DEA to evaluate sustainable product design performances. In chapter 11 authors highlight limitations of some DEA environmental efficiency models, and chapter 12 reviews applications of DEA in secondary and tertiary education. Chapter 13 measures the relative performance of New York State school districts in the 2011-2012 academic year. Chapter 14 provides an introductory prelude to chapters 15 and 16, which both provide detailed applications of DEA in marketing. Chapter 17 then shows how to decompose a new total factor productivity index that satisfies all economically-relevant axioms from index theory with an application to U.S. agriculture. Finally, chapter 18 presents a unique study that conducts a DEA research front analysis, applying a network clustering method to group the DEA literature over the period 2000 to 2014.

Book IT Based Management  Challenges and Solutions

Download or read book IT Based Management Challenges and Solutions written by Joia, Luiz Antonio and published by IGI Global. This book was released on 2002-07-01 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: The main scope of this book is to show how IT has created a mandate to management to develop new business models and frameworks based on the important role of IT. The chapters within IT-Based Management: Challenges and Solutions tackle the role and impact of IT on strategy and resulting new models to be used in this context. In addition, the book proposes new models based on the pervasive role IT exercises in the current business arena.

Book Readings in Marketing Strategy

Download or read book Readings in Marketing Strategy written by Victor J. Cook and published by Course Technology. This book was released on 1989 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text was assembled to provide students with a comprehensive set of readings useful in understanding and designing successful marketing strategies. It reflects the thinking of its authors, who believe that strategic marketing is taking a new direction in the 1990's. While strategic marketing continues to build on the solid foundations of customer and competitor analysis, it now must also integrate all the functions of a business into a unified market-led perspective. 30 of the 38 readings in this text are new to this edition.

Book Competitive Marketing Strategy

Download or read book Competitive Marketing Strategy written by Linden Brown and published by . This book was released on 1990 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Review of Marketing 1981

Download or read book Review of Marketing 1981 written by Ben M. Enis and published by Marketing Classics Press. This book was released on 2012-03-15 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Marketing Management

Download or read book Marketing Management written by M. C. Cant and published by Juta and Company Ltd. This book was released on 2009 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on the environment, market research, buyer behavior, cyber marketing, and positioning, this newly revised edition based primarily on South African companies provides a comprehensive overview of marketing theory.

Book Metamorphosis in Strategic Market Planning

Download or read book Metamorphosis in Strategic Market Planning written by Vijay Mahajan and published by Marketing Classics Press. This book was released on 2011-05-15 with total page 45 pages. Available in PDF, EPUB and Kindle. Book excerpt: