Download or read book Strategy for International Branding of the Nordic Region 2022 2024 written by Nordic Council of Ministers Secretariat and published by Nordic Council of Ministers. This book was released on 2022-12-01 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt: Available from: https://pub.norden.org/politiknord2022-729/ With this revised strategy for branding of the Nordic region, the ship that was set to sail in the slipstream of the successful cultural initiative in Washington’s Kennedy Center in 2013 has found it’s right course and is continuously gaining pace. As with any long voyages you need a clear goal in the horizon, while also being aware that you’ll never move in a straight line. Detours are necessary and obstacles are hard to avoid along the way. The same thing goes when it comes to branding. Trial and error is part of the process that moves the project forward – for instance, who would have thought that the whole world would more or less shut down due to a pandemic? Also, a new vision declaration for the Nordic Co-operation has seen the day of light: The Nordic region will become the most sustainable and integrated region in the world by 2030. This third version of the Strategy for International Branding of the Nordic Region will contribute to achieve this vision, by focusing the branding efforts on and sharing Nordic know-how and contributions to the UN Sustainable Development Goals.
Download or read book Strategy for International Branding of the Nordic Region 2019 2021 written by and published by Nordic Council of Ministers. This book was released on 2019-01-16 with total page 41 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Nordic region is attractive. For a long time, the Nordic region has been attracting international recognition, thanks to unique achievements in cuisine, design, films, music and literature. We find success stories like these in all the Nordic countries, and many of them have a common Nordic format – a Nordic trademark. However, the Nordic region first started to distinguish itself on the international stage in the aftermath of the financial crisis. It showed that the Nordic welfare and political model was once again capable of renewing itself. Countries around the world then began to discuss whether our model could serve as a possible buffering and stabilizing factor in an increasingly uncertain global economy. We in the Nordic region are also facing a number of serious challenges. We are far from perfect, but it is perhaps this imperfection that makes us fascinating.
Download or read book Strategy for internationel branding of the Nordic Region 2019 2021 written by and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Strategy for International Branding of the Nordic Region written by and published by . This book was released on 2015 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Nordic Wave in Place Branding written by Cecilia Cassinger and published by . This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The widespread international interest in the Nordic region and the mobility of Nordic brand imaginaries calls for more research into the global relevance of Nordic place branding practices. This book offers a timely attempt to unpack the specificity of the Nordic in regards to place branding by gathering different transdisciplinary accounts written by researchers in marketing, tourism, geography, communication, sociology, and political science. Chapters are organized according to three themes of poetics, practices and politics, which deal with the construction, enactment and appropriation of the Nordic place brand and branding. The contributions consolidate Nordic place branding scholarship and its scientific engagement with processes of de-politicization, consensus making, collaboration and transparency. At the same time, Nordic ideals, policies and values offer a critical lens to explore hitherto unexplored issues in place branding such as feminism, post-colonialism, sustainability, and equality. Solidly grounded in contemporary geopolitical and sociocultural challenges within and beyond the Nordic region, The Nordic Wave in Place Branding will enhance theoretical, methodological and practitioner perspectives in in international place branding. This timely book will be of interest to advanced students of branding and place management, as well as policy makers, regional developers and researchers within the fields of tourism, destination marketing, branding, and media and communication. Contributors include: M. Andéhn, L.P. Andersen, L.R. Bjørst, R.B. Broegaard, S. Brorström, S.H. Cassel, T. Chekalina, S. Degerhammar, J. Edlom, J. Eksell, A. Fjällhed, M. Fuchs, U.P. Gad, A. Heith, O.H. Jørgensen, M. Kavaratzis, B. Kramvig, L.H. Larsen, D. Laven, F. Lindberg, L. Margaryan, M. Meldgaard, T. Nielsen, J. Östberg, J.C. Pasgaard, C. Ren, K. Seppel, K. Simm, K. Simonsen, K. Tamm Hallström, P. Tammpuu, S. Taylor, K. Topsø Larsen, P. Varley, A.M. Waade
Download or read book International Branding An Internationalization Approach on the Marketing Level written by Robert Tönnis and published by GRIN Verlag. This book was released on 2007-07 with total page 61 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2005 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of Applied Sciences Frankfurt am Main (Fachbereich 3: Wirtschaft und Recht), course: Marketing Management im internationalen Kontext, 20 entries in the bibliography, language: English, abstract: During the last decades, the globalisation importance has increased a lot. In this term, the crucial globalisation pushing strength - the homogenisation of markets and short PLC - did change the competition on international markets. The internationalisation from companies becomes also more and more important. Due to these challenges lots of companies do not consider to operate their business activity on an international scope, but they are thinking about the aspect of how to act successfully on international markets. Within the scope of internationalisation brands play an important role. The expansion of business activity on international markets is not thinkable without brands. Especially in terms of uncertain economic activities, the consumer is searching for orientation, trust and identification. The consumer will find all this in the brands. Regarding a company that decides to expand its international brand politic, there are different possibilities. On the one hand, because of the changing general framework it is necessary to have the integration of international activities. Besides, it is necessary to follow the company's strategy consistently without considering country-specific differences. On the other hand, critics refer back to existing national even regional distinctions. Therefore demonstrates determination of standardization and differentiation in the literature of Brand Management a very discussable point, especially when you talk about "Global Brand". Regarding to Specht, who declared: you will find the focal point of market centred activities in consumer goods marketing in the brand, so that the
Download or read book Scrutinising the Nordic Dimension in Education written by John Benedicto Krejsler and published by Taylor & Francis. This book was released on 2024-08-08 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume scrutinises the Nordic dimension within education and how this notion affects, frames and sets direction for school and education in policy, practice and educational research. The book interrogates what unites and divides Denmark, Finland, Iceland, Norway and Sweden and analyses how the notion of the Nordic dimension has become conceptualised and institutionalised in different educational settings. Comparative studies of national education policies and practice across these five small North European countries – and Scotland as a case beyond – explore how the Nordic dimension relates to national, regional and transnational collaborations. Further, the book queries the degree to which what are typically considered Nordic approaches to social welfare, gender equality, diversity and international outlook have, in actual fact, affected education. Ultimately, the book explores the realities and myths associated with the idea of the Nordic dimension, and in relation to the wider context of integration within the European region. The book will be of interest to researchers, scholars and postgraduate students working in international and comparative education; education policy and politics; teaching and learning; and in European cultural studies.
Download or read book Branding Strategies After Mergers Acquisitions written by Laura Calvo Fernández and published by LAP Lambert Academic Publishing. This book was released on 2014-11-12 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: The last few decades have been characterized by high levels in merger and acquisition activity, and this trend continues to be a very popular form of corporate and profitable growth. In the current context of globalization, the process becomes more complex when entering new markets. Capturing the intangible value in the merger, and growing that value through integration, it is a complex and poorly understood challenge. As a consequence of the increasing foreign economic activity, companies need to pay more attention in the creation of a strong brand that may compete internationally. This book examines the alternatives that companies have in branding strategies after mergers and acquisitions and its subsequent economic and financial consequences. Concretely, a qualitative study is performed to analyze the main advantages and disadvantages of each brand strategy through a multiple case study of four leading companies within the energy sector in the Nordic countries. In addition, a descriptive and exploratory research is carried out in order to suggest the more appropriate brand strategy.
Download or read book Special Issue written by James Pamment and published by . This book was released on 2016 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Strategic International Marketing written by Carl Arthur Solberg and published by Taylor & Francis. This book was released on 2024-06-03 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic International Marketing, 2e offers a uniquely adaptable strategy framework for firms of all sizes that are looking to internationalise their business, using Carl Arthur Solberg's tried and tested Nine Strategic Windows model. Compact and readable, this practical text offers the reader insights into the globalisation phenomenon, partner relations and strategic positioning in international markets. This 2nd edition has been fully updated to include coverage of the complex international business environment, consider how technological development has shaped buyer behaviour, channels of distribution and payments systems globally, and the impact of digitalisation on the global economy more broadly. New international case studies and examples are included throughout to demonstrate how the theory translated into practice. This text is strategic and applied, and an ideal introduction to international marketing for advanced undergraduates and postgraduates in Business and Management, as well as those studying for MBAs and executive qualifications. It also offers a pragmatic toolkit for managers and marketers that are seeking to expand their business into new territories. Supplementary online resources are available to aid instructors.
Download or read book Populations as Brands written by Aaro Tupasela and published by Springer Nature. This book was released on 2021-07-31 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Populations as Brands Aaro Tupasela extends the fields of critical data studies and nation branding into the realm of state controlled biobanking and healthcare data. Using examples from two Nordic countries - Denmark and Finland – he explores how these countries have begun to market and brand their resources using methods and practices drawn from the commercial sector. Tupasela identifies changes during the past ten years that suggest that state collected and maintained resources have become the object of valuation practices. Tupasela argues that this phenomenon constitutes a novel form of nation branding in which relations between the states, individuals and the private sector are re-aligned. The author locates the historical underpinnings of population branding in the field of medical genetics starting in the early 1960s but transforming significantly during the 2010s into a professional marketing activity undertaken at multiple levels and sites. In studying this recent phenomenon, Tupasela provides examples of how marketing material has become increasingly professional and targeted towards a broader audience, including the public. The book will be of particular interest to scholars of critical data studies and nation branding, as well as students of science and technology studies, sociology and marketing.
Download or read book Do Gooders at the End of Aid written by Antoine de Bengy Puyvallée and published by Cambridge University Press. This book was released on 2021-07-22 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book argues that policymakers capitalize on Scandinavia's humanitarian reputation in world affairs to legitimize their policy and diplomatic interests.
Download or read book State of the Nordic Region 2020 written by Jokinen, Johanna and published by Nordic Council of Ministers. This book was released on 2020-02-03 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: Available online: https://pub.norden.org/nord2020-001/ Abstract [en] State of the Nordic Region 2020 gives you a unique look behind the scenes of the world’s most integrated region, comprised of Denmark, Finland, Iceland, Norway and Sweden, along with the Faroe Islands, Greenland and Åland. The report presents a series of facts and figures showing the current state of play within core socioeconomic sectors, including demography, labour market and economy. In addition, you can read about wellbeing and energy pathways towards a carbon neutral Nordic Region. State of the Nordic Region 2020 is published by the Nordic Council of Ministers and produced by Nordregio, an international research center for regional development and planning established by the Nordic Council of Ministers.
Download or read book The Oxford Handbook of Popular Music in the Nordic Countries written by Fabian Holt and published by Oxford University Press. This book was released on 2017-07-03 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: Popular music has come to play a significant role in the political and cultural history of the Nordic countries. Research on the region's culture has largely followed national narratives created by political and economic institutions, even as cultural life in the region--which spans a large area of northern Europe and the North Atlantic--displays more complex geographies and evolving global dynamics. As the first of its kind, The Oxford Handbook of Popular Music in the Nordic Countries offers a series of exemplary studies of music in these transnational dynamics in the specific context of the region's cultures and natural environments, written by the foremost experts in the field. Chapters highlight and challenge music's place in exotic images of the North and in transnational environmentalism, tourism, racism, and media industries. The Handbook illustrates how transnational dynamics evolve and shape musical life and the institutional spheres of policy, education, and research.
Download or read book Creating New Roles for a Sustainable Economy written by Anna Sörensson and published by Springer Nature. This book was released on with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Multilingual Digital Marketing written by Maria Johnsen and published by Maria Johnsen. This book was released on 2024-05-09 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Step into the vibrant world of multilingual digital marketing strategies, where boundaries blur, and opportunities for global triumph abound. My dedication to this field, fueled by a fervent belief in the transformative power of effective communication, has led me to pen this book. Having personally witnessed both the challenges and triumphs of enterprises navigating diverse markets, I am driven to impart the knowledge and insights I've acquired over the years. Through immersive case studies and blueprints drawn from a spectrum of global industries, I offer tangible examples that illuminate the unique obstacles faced by businesses operating in multilingual contexts. Moreover, I furnish you with battle-tested tactics and actionable approaches to surmount these challenges and assert your dominance in the marketplace. Whether you're a seasoned digital marketer seeking to broaden your horizons or an enterprising entrepreneur aiming to conquer new frontiers, this book serves as your indispensable roadmap to harnessing the vast potential of multilingual digital marketing. We will explore the nuances of localization, increasing ROI through content marketing and much more.
Download or read book Ten Years to Midnight written by Blair H. Sheppard and published by Berrett-Koehler Publishers. This book was released on 2020-08-04 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Shows how humans have brought us to the brink and how humanity can find solutions. I urge people to read with humility and the daring to act.” —Harpal Singh, former Chair, Save the Children, India, and former Vice Chair, Save the Children International In conversations with people all over the world, from government officials and business leaders to taxi drivers and schoolteachers, Blair Sheppard, global leader for strategy and leadership at PwC, discovered they all had surprisingly similar concerns. In this prescient and pragmatic book, he and his team sum up these concerns in what they call the ADAPT framework: Asymmetry of wealth; Disruption wrought by the unexpected and often problematic consequences of technology; Age disparities--stresses caused by very young or very old populations in developed and emerging countries; Polarization as a symptom of the breakdown in global and national consensus; and loss of Trust in the institutions that underpin and stabilize society. These concerns are in turn precipitating four crises: a crisis of prosperity, a crisis of technology, a crisis of institutional legitimacy, and a crisis of leadership. Sheppard and his team analyze the complex roots of these crises--but they also offer solutions, albeit often seemingly counterintuitive ones. For example, in an era of globalization, we need to place a much greater emphasis on developing self-sustaining local economies. And as technology permeates our lives, we need computer scientists and engineers conversant with sociology and psychology and poets who can code. The authors argue persuasively that we have only a decade to make headway on these problems. But if we tackle them now, thoughtfully, imaginatively, creatively, and energetically, in ten years we could be looking at a dawn instead of darkness.
