Download or read book Strategies for Project Sponsorship written by Vicki James and published by Berrett-Koehler Publishers. This book was released on 2013-05-01 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Optimize the Role of the Project Sponsor The project sponsor is critical to project success, yet it is a role that is often assigned to a member of the organization with little knowledge or training in project management practices. This creates challenges not only for the sponsor but for the project manager. The organization suffers too if key members of the project team are not fully utilized, as valuable resources are wasted. In Strategies for Project Sponsorship, the authors address this challenge from all three vantage points—that of the project manager, the project sponsor, and the organization. Based on their practical experience and solid research, they offer practical methods that project manager s can use to optimize the participation of the sponsor. They also offer clear and straightforward guidance for project sponsors on how to properly execute their duties and contribute to project success. Executives will gain valuable perspective on the organization's projects and key players. From defining the roles and responsibilities of the project sponsor to suggesting specific practices that maximize the working relationship between the sponsor and project manager, this book is the ultimate guide. Examples from real-world sponsor experiences, as well as tips, techniques, and tools, enhance its applicability and practicality. This book should be given to every newly assigned project sponsor, read and referred to by every project manager, and on the desk of every organizational executive as a reference.

Download or read book Strategies for Project Sponsorship written by Vicki James and published by Berrett-Koehler Publishers. This book was released on 2013-05 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: Optimize the Role of the Project Sponsor The project sponsor is critical to project success, yet it is a role that is often assigned to a member of the organization with little knowledge or training in project management practices. This creates challenges not only for the sponsor but for the project manager. The organization suffers too if key members of the project team are not fully utilized, as valuable resources are wasted. In Strategies for Project Sponsorship, the authors address this challenge from all three vantage points—that of the project manager, the project sponsor, and the organization. Based on their practical experience and solid research, they offer practical methods that project manager s can use to optimize the participation of the sponsor. They also offer clear and straightforward guidance for project sponsors on how to properly execute their duties and contribute to project success. Executives will gain valuable perspective on the organization's projects and key players. From defining the roles and responsibilities of the project sponsor to suggesting specific practices that maximize the working relationship between the sponsor and project manager, this book is the ultimate guide. Examples from real-world sponsor experiences, as well as tips, techniques, and tools, enhance its applicability and practicality. This book should be given to every newly assigned project sponsor, read and referred to by every project manager, and on the desk of every organizational executive as a reference.

Download or read book Routledge Handbook of Sports Sponsorship written by Alain Ferrand and published by Routledge. This book was released on 2006-12-05 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first English language text to analyse and explain sports sponsorship in full, looking at law, marketing and business practice Sports sponsorship is a multi million £ industry and is a key subject in degree courses in sports management and sports marketing at undergraduate and masters Packed full of real-world case studies The authors are respected, successful sports management academics, consultants and business professionals Appeals to students as well as potential professional market of CEOs, marketing directors, communications and PR executives, lawyers and brand managers

Download or read book Project Sponsorship written by Randall L. Englund and published by John Wiley & Sons. This book was released on 2006-04-27 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Project Sponsorship—which includes case studies, checklists, and action plans—shows how project sponsors and project managers can develop the skills they need to manage successful projects. Randall L. Englund and Alfonso Bucero—experts in the field of project management—have written the definitive guide for educating all stakeholders in the nature of project sponsorship. They describe in detail the responsibilities of the project sponsor, from communications and liaison, selection and training, problem solving, mentoring, and feedback, to the review of project execution. The project sponsor and manager learn how to negotiate effectively with each other and the project team to achieve their commitments.

Download or read book Forget a Mentor Find a Sponsor written by Sylvia Ann Hewlett and published by Harvard Business Review Press. This book was released on 2013-09-10 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who’s pulling for you? Who’s got your back? Who’s putting your hat in the ring? Odds are this person is not a mentor but a sponsor. Mentors can build your self-esteem and provide a sounding board—but they’re not your ticket to the top. If you’re interested in fast-tracking your career, what you need is a sponsor—a senior-level champion who believes in your potential and is willing to advocate for you as you pursue that next raise or promotion. In this powerful yet practical book, economist and thought leader Sylvia Ann Hewlett—author of ten critically acclaimed books, including the groundbreaking Off-Ramps and On-Ramps—shows why sponsors are your proven link to success. Mixing solid data with vivid real-life narratives, Hewlett reveals the “two-way street” that makes sponsorship such a strong and mutually beneficial alliance. The seven-step map at the heart of this book allows you to chart your course toward your greatest goals. Whether you’re looking to lead a company or drive a community campaign, Forget a Mentor, Find a Sponsor will help you forge the relationships that truly have the power to deliver you to your destination.

Download or read book Harvard Business Review Project Management Handbook written by Antonio Nieto-Rodriguez and published by Harvard Business Press. This book was released on 2021-10-19 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: The one primer you need to launch, lead, and sponsor successful projects. We're now living in the project economy. The number of projects initiated in all sectors has skyrocketed, and project management skills have become essential for every leader and manager. Still, project failure rates remain extremely high. Why? Leaders oversee too many projects and have too little visibility into them. Project managers struggle to translate their hands-on, technical knowledge up to senior management. The result? Worthy projects are starved of time and resources and fail to deliver benefits, while too much investment goes into the wrong projects. To compete in the project economy, you need to close this gap. The HBR Project Management Handbook shows you how. In this comprehensive guide, project management expert Antonio Nieto-Rodriguez presents a new and simple framework that will increase any project's likelihood of success. Packed with case studies from many industries worldwide, it will teach you how to manage your organization's projects, strategic programs, and agile initiatives more effectively and push the best ones ahead to completion. Timeless yet forward-looking, this book will help you win in the project-driven world. In the HBR Project Management Handbook you'll find: Everything you need to know about project management in practical, nontechnical language A definitive taxonomy of project types, from product launches to digital transformations to megaprojects A road map for becoming an effective project leader and executive sponsor A new, simple, and universal project framework, the Project Canvas, that breaks down any project into essential building blocks that can be easily understood by all project stakeholders Original concepts and exclusive case studies from public- and private-sector organizations worldwide You'll learn: A common language for project managers and executives to run successful projects across your organization When to use agile, traditional, or hybrid methods in your projects The twelve principles of successful projects, including purpose, agility, and a focus on outcomes Techniques for selecting and advancing the best projects and managing a strategic and balanced project portfolio How today's projects will help address some of the most pressing global trends, including automation, sustainability, diversity, and crisis management Why project management needed to be reinvented and what the future holds HBR Handbooks provide ambitious professionals with the frameworks, advice, and tools they need to excel in their careers. With step-by-step guidance, time-honed best practices, and real-life stories, each comprehensive volume helps you to stand out from the pack—whatever your role.

Download or read book Improving Executive Sponsorship of Projects written by Dawne E. Chandler and published by Business Expert Press. This book was released on 2016-12-08 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses gaps in current project management literature. From a senior management perspective, the gap is the lack of resources explaining why and how to establish a program to improve executive sponsorship strategically across an organization. From a tactical perspective, the gap is a scarcity of actionable materials to clarify roles, responsibilities, expected behaviors, and identify support necessary for improving sponsor effectiveness. Improving Executive Sponsorship of Projects identifies key factors to consider before creating an executive sponsorship improvement program or enhancing an existing one. The authors explain why executive sponsorship is important to an organization, how an organization’s culture influences the effectiveness of the sponsor role, and why project management standards are critical to success. The book explores what roles, responsibilities, and behavior should be considered and how to determine whether the person in the sponsor role is the right person and prepared to do the job. Finally, it provides a process and tools to assess an organization’s readiness to implement an executive sponsorship program, develop a plan for improvement, and monitor the progress of a program once it has begun.

Download or read book Sponsorship in Marketing written by T. Bettina Cornwell and published by Routledge. This book was released on 2020-03-11 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This new edition of Sponsorship in Marketing introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured. Drawing on original research and exploring key theory, best practice and cutting-edge issues, the book fully explains how the sponsor can implement successful sponsorship to achieve communication and engagement objectives. It covers every important conceptual and functional area of sponsorship in marketing communications, including: understanding the technology-led transformation of sponsoring learning about audiences, strategies and objectives leveraging and activation in traditional and social media building sponsorship portfolios and rosters managing and ending relationships understanding public policy and legal issues Every chapter includes international case studies and examples, test questions, and data from real organizations, business, campaigns and events, vividly illustrating the link between fundamental principles and effective practice. This updated edition features a new model of the sponsorship process with an ecosystem perspective, discussion of endorsers and influencers in sponsorship, an introduction to the impact of streaming on sponsoring, and entirely new thinking on sponsorship returns and evaluation. No other book provides such a comprehensive, evidence-based introduction to sponsorship, demonstrating how organizations can connect brands to real life. This is essential reading for all students and practitioners working in sport marketing, sport business, events marketing, arts administration, business communication or marketing management.

Download or read book Project Portfolio Management Strategies for Effective Organizational Operations written by Romano, Luca and published by IGI Global. This book was released on 2017-01-30 with total page 411 pages. Available in PDF, EPUB and Kindle. Book excerpt: Continuous improvements in project portfolio management have allowed for optimized strategic planning and business process improvement. This not only leads to more streamlined processes, methods, and technologies, but it increases the overall productivity of companies. Project Portfolio Management Strategies for Effective Organizational Operations is a key resource on the latest advances and research regarding strategic initiatives for portfolio and program management. Highlighting multidisciplinary studies on value creation, portfolio governance and communication, and integrated circular models, this publication is an ideal reference source for professionals, researchers, business managers, consultants, and university students in economics, management, and engineering.

Download or read book Connected Strategy written by Nicolaj Siggelkow and published by Harvard Business Press. This book was released on 2019-04-30 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business Models for Transforming Customer Relationships What if there were a way to turn occasional, sporadic transactions with customers into long-term, continuous relationships--while simultaneously driving dramatic improvements in operational efficiency? What if you could break your existing trade-offs between superior customer experience and low cost? This is the promise of a connected strategy. New forms of connectivity--involving frequent, low-friction, customized interactions--mean that companies can now anticipate customer needs as they arise, or even before. Simultaneously, enabled by these technologies, companies can create new business models that deliver more value to customers. Connected strategies are win-win: Customers get a dramatically improved experience, while companies boost operational efficiency. In this book, strategy and operations experts Nicolaj Siggelkow and Christian Terwiesch reveal the emergence of connected strategies as a new source of competitive advantage. With in-depth examples from companies operating in industries such as healthcare, financial services, mobility, retail, entertainment, nonprofit, and education, Connected Strategy identifies the four pathways--respond-to-desire, curated offering, coach behavior, and automatic execution--for turning episodic interactions into continuous relationships. The authors show how each pathway creates a competitive advantage, then guide you through the critical decisions for creating and implementing your own connected strategies. Whether you're trying to revitalize strategy in an established company or disrupt an industry as a startup, this book will help you: Reshape your connections with your customers Find new ways to connect with existing suppliers while also activating new sources of capacity Create the right revenue model Make the best technology choices to support your strategy Integrating rich examples, how-to advice, and practical tools in the form of "workshop chapters" throughout, this book is the ultimate resource for creating competitive advantage through connected relationships with your customers and redefined connections in your industry.

Download or read book Organizational Project Management written by Rosemary Hossenlopp PMP and published by Berrett-Koehler Publishers. This book was released on 2010-06-01 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: Improve Your Business Results Through Organizational Project Management Organizational project management (OPM) aligns project deliverables with strategy. Understanding this emerging process is essential for all stakeholders, from the corporate sponsor to project team members. OPM is a valuable new tool that can enhance your organization's successful execution of projects in alignment with strategic priorities. Under the editorship of Rosemary Hossenlopp, PMP, ten contributors from around the globe, representing a wide variety of industries, offer valuable insights on how OPM can give any organization the competitive edge. They discuss how to • Improve business outcomes • Better align project work with strategies • Set priorities • Organize project work Whether you direct projects, fund projects, or conduct project work, Organizational Project Management: Linking Strategy and Projects is vital to your understanding of this emerging business discipline.

Download or read book The Strategic Management of Large Engineering Projects written by Roger Miller and published by MIT Press. This book was released on 2001-03-12 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book is based on an international research project that analyzed sixty LEPs, among them the Boston Harbor cleanup; the first phase of subway construction in Ankara, Turkey; a hydro dam on the Caroni River in Venezuela; and the construction of offshore oil platforms west of Flor, Norway. As the number, complexity, and scope of large engineering projects (LEPs) increase worldwide, the huge stakes may endanger the survival of corporations and threaten the stability of countries that approach these projects unprepared. According to the authors, the "front-end" engineering of institutional arrangements and strategic systems is a far greater determinant of an LEP's success than are the more tangible aspects of project engineering and management. The book is based on an international research project that analyzed sixty LEPs, among them the Boston Harbor cleanup; the first phase of subway construction in Ankara, Turkey; a hydro dam on the Caroni River in Venezuela; and the construction of offshore oil platforms west of Flor, Norway. The authors use the research results to develop an experience-based theoretical framework that will allow managers to understand and respond to the complexity and uncertainty inherent in all LEPs. In addition to managers and scholars of large-scale projects, the book will be of interest to those studying the relationship between institutions and strategy, risk management, and corporate governance in general. Contributors Bjorn Andersen, Richard Brealey, Ian Cooper, Serghei Floricel, Michel Habib, Brian Hobbs, Donald R. Lessard, Pascale Michaud, Roger Miller, Xavier Olleros

Download or read book Real Project Planning Developing a Project Delivery Strategy written by Trish Melton and published by Butterworth-Heinemann. This book was released on 2011-04-08 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successful projects are the basis for a successful company, but many professionals lack the basic skills required to accomplish this. The IChemE Project Management Subject Group has recognized the need to provide resources to deliver these skills, and has developed a series of books to share the latest best practice – engineering essentials. This second title, though primarily written from the perspective of engineering projects within the process industries, is generic enough to support project managers in many other disciplines. It provides for those starting out in project management, is ideal for students as a university textbook, and is also an indispensable reference for established project managers. - Get up and running on your project quickly and effectively - Focuses one step at a time on the needs of engineering, industrial and process projects for career project managers and those involved with projects intermittently

Download or read book The Good Sponsor written by James Johnson and published by Lulu.com. This book was released on with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Right Projects Done Right written by Paul C. Dinsmore and published by John Wiley & Sons. This book was released on 2005-10-24 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Right Projects Done Right! reflects the advances that have been made since the concern for managing multiple projects in organizations first emerged more than a decade ago. This book includes findings and solutions that address three vital questions: Has the right portfolio of projects been chosen to ensure that company strategy is implemented successfully? Have the right projects with the right scope been selected as candidates for the portfolio? Are the projects managed well? Dinsmore and Cooke-Davies help managers answer these questions by providing them with the information they need to implement an enterprise-wide project management environment.

Download or read book Project Sponsorship written by David West and published by Taylor & Francis. This book was released on 2017-05-15 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: The role of project sponsor is critical in large projects during the development of the business case, for governance and assurance and as the person who decides that the project should continue or close at any stage. Yet in many organizations the skills of the sponsor are often assumed; he or she will be a senior manager who may well have no practical project experience at all. David West explains the roles and skills that lie at the heart of effective sponsorship. The sponsor acts as a lynch-pin between the Board and the Project Manager, communicating and translating requirements downwards and resource needs, progress and constraints back upwards. An over-zealous sponsor may be tempted to assume some of the project manager's responsibilities, whilst an ineffective sponsor may be invisible, leaving the project manager uninformed by, and unrepresented to, the Board. Project Sponsorship includes exercises, examples and case histories from the real world of projects. It is an essential guide for anyone assuming the important role of managing the business case of the project and will help you ensure that the organization is 'doing the right things' as well as 'doing things right'.

Download or read book Real Project Management written by Peter Taylor and published by Kogan Page Publishers. This book was released on 2014-12-03 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Real Project Management takes an in-depth look at the challenges we face in running projects in today's complex and global environment. In this groundbreaking work, leading specialist Peter Taylor examines issues such as the complexity of projects, the virtual nature of projects, executive sponsoring, benefits management and international dilemmas integral to completing a project or programme on time and within budget. Supported by the experiences of project managers around the world and relevant insights from a series of surveys commissioned by the author, with examples and case studies covering the strategies they are using to future-proof their projects, and tips to help you achieve and maintain success, Real Project Management will provide you with the tools you need to boost your skills portfolio and tackle head-on the challenges that projects and programmes present. These include: making effective use of new communication tools; managing projects with virtual teams; time management and how to do more with less; finding and connecting with effective project sponsors; connecting projects with business strategy; managing a multi-generational project team, and staying in control. Real Project Management is a fast-moving, practical read that will help the reader become a real project manager- and enjoy real project success.