Download or read book Repositioning Business written by Yamini Meduri and published by Routledge. This book was released on 2021-09-30 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited book is an attempt to bring together selected manuscripts presented in the third International Conference on Impact of Current Events on the Future of Business in April 2021. The book contains 13 chapters from across domains of business management with the core theme of 'response to Covid-19 pandemic'.
Download or read book Strategic Repositioning for Shareholder Value written by and published by . This book was released on 1989 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Strategic Positioning in Voluntary and Charitable Organizations written by Celine Chew and published by Routledge. This book was released on 2009-05-07 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rekindling the critical analysis of the adoption of generic commercial (for-profit) management approaches in the non-profit context, Strategic Positioning in Voluntary and Charitable Organizations reveals that charities are positioning themselves in their evolving external environment in distinctive ways that are not adequately explained by existing positioning theories. Based on original research that examines, for the first time, the usefulness of contemporary theoretical perspectives and interpretations of strategic positioning derived from the existing literature in explaining the positioning activities of charitable organizations within the wider voluntary and non-profit sector. Using a three-stage approach, which involves an exploratory survey and multiple case studies, this book provides: • evidence showing the extent of strategic positioning, the components of a positioning strategy and the process of developing a positioning strategy in charitable organizations that are involved in the provision of public services, • analysis of the key factors that influence the choice of a positioning strategy in the charitable context, and the depiction of these factors in an original integrating model, and • an exploration into the extent to which existing strategy/marketing literature on positioning is applicable in the charitable context. By challenging the adoption of current perspectives on strategic positioning derived from commercial strategy and marketing management literatures into the non-profit and non-market contexts, the author develops a theoretical framework that accounts for the uniqueness of positioning strategy in the non-profit sector. This uniqueness is attributed to the difference in positioning goals, the process of developing a positioning strategy, and the influencing factors on the choice of a positioning strategy in charities compared to commercial organizations. The implications of the findings provide useful lessons for managers of voluntary and charitable organizations in planning and developing their positioning activities, and for other stakeholders, such as policy makers, funders, donors and industry bodies.
Download or read book Repositioning Organization Theory written by S. Böhm and published by Springer. This book was released on 2005-11-08 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Repositioning Organization Theory studies the political positioning of organization theory. The book argues that there are two main projects in organization theory: the hegemonic project of positioning and postmodern project of depositioning. To critique the theoretical and political limits of these two projects, Böhm employs a range of critical and post-structural philosophies. Having conceptualized the need for a 'political event', the book is a passionate call for repositioning and repoliticizing organization theory. This book discusses the impossibilities of, and strategies for, such a project.
Download or read book Strategic Global Repositioning and Future Economic Development in Jamaica written by Richard L. Bernal and published by . This book was released on 1996 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Culture and Positioning as Determinants of Strategy written by Tony Ellson and published by Springer. This book was released on 2004-03-16 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic positioning is the assertion of an organizations personality on decisions of how and where to compete, it determines competitive position in the market place and differentiates the offering to the market. Operational positioning is an exercise in communication that concentrates on perception and image that complements the role of strategic positioning. This book offers an alternative to the traditional process of segmentation, targeting and positioning, highlighting some important implications for management and marketing practitioners as well as academics.
Download or read book Positioning Theory and Strategic Communication written by Melanie James and published by Routledge. This book was released on 2014-06-13 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: In public relations, people talk about positioning an idea, a persona, a political ideal, an ideology – but what are they talking about? Why do some positions taken by organizations crystallize in the minds of audiences, while others fail? Whilst positioning is not something new in public relations, this book is the first to explicate what it involves, how it works and how to do it. This is the first in-depth exploration of the possibilities of Positioning Theory for the public relations field and it adds a new perspective to the growing body of multidisciplinary work in this rich theoretical area, moving the discussion away from the traditional communication plans of previous decades, which fail to accommodate the changing media and opinion landscapes. The author pulls together various strands of socio-cultural theory into an analytical framework, providing readers with a tool to analyse the organizational implications of public relations decisions, guiding strategic decision making through realistic scenario planning. This thought-provoking book provides an alternative path to studying communication in increasingly complex environments and as such, will be vital reading for researchers and educators, advanced communication and public relations students, and for senior public relations practitioners.
Download or read book Strategy in Practice written by George Tovstiga and published by John Wiley & Sons. This book was released on 2013-02-08 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 2nd edition of Strategy in Practice presents a practitioner focused approach to strategy. It is increasingly recognised that the ability to adapt classic formulas to changing circumstances and develop fast, sound strategic thinking is what differentiates the successful corporate leader. Developed from experience in industry this successful text will include an instructor site with PowerPoint slides, extra examples and exercises, and links highlighting changing business practice. While rigorously founded on current thinking and theoretical concepts in the field of strategic management it aims to: • provide the strategy practitioner with a systematic and insight-driven approach to strategic thinking • establish and translate the relevance of strategy theory to its application in the practice field • lead the reader through the strategic thinking process, beginning with the formulation of compelling and clearly articulated strategic questions that set the scene for practical issues • provide tools of strategic analysis in combination with informed intuition to understand the strategic landscape.
Download or read book Drug Repositioning written by Michael J. Barratt and published by John Wiley & Sons. This book was released on 2012-05-29 with total page 499 pages. Available in PDF, EPUB and Kindle. Book excerpt: The how's and why's of successful drug repositioning Drug repositioning, also known as drug reprofiling or repurposing, has become an increasingly important part of the drug development process. This book examines the business, technical, scientific, and operational challenges and opportunities that drug repositioning offers. Readers will learn how to perform the latest experimental and computational methods that support drug repositioning, and detailed case studies throughout the book demonstrate how these methods fit within the context of a comprehensive drug repositioning strategy. Drug Repositioning is divided into three parts: Part 1, Drug Repositioning: Business Case, Strategies, and Operational Considerations, examines the medical and commercial drivers underpinning the quest to reposition existing drugs, guiding readers through the key strategic, technical, operational, and regulatory decisions needed for successful drug repositioning programs. Part 2, Application of Technology Platforms to Uncover New Indications and Repurpose Existing Drugs, sets forth computational-based strategies, tools, and databases that have been designed for repositioning studies, screening approaches, including combinations of existing drugs, and a look at the development of chemically modified analogs of approved agents. Part 3, Academic and Non-Profit Initiatives & the Role of Alliances in the Drug Repositioning Industry, explores current investigations for repositioning drugs to treat rare and neglected diseases, which are frequently overlooked by for-profit pharmaceutical companies due to their lack of commercial return. The book's appendix provides valuable resources for drug repositioning researchers, including information on drug repositioning and reformulation companies, databases, government resources and organizations, regulatory agencies, and drug repositioning initiatives from academia and non-profits. With this book as their guide, students and pharmaceutical researchers can learn how to use drug repositioning techniques to extend the lifespan and applications of existing drugs as well as maximize the return on investment in drug research and development.
Download or read book Strategic Acceleration written by Tony Jeary and published by ReadHowYouWant.com. This book was released on 2010-08-24 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's ultra-competitive, breakneck world, getting superior results at the fastest rate possible is critical to success. But the hectic speed of life can make it easy to become sidetracked by things that cloud our sense of priority, making us less effective. Strategic Acceleration: Succeed at the Speed of Life presents a methodology that will help you get clear, stay focused, and efficiently execute relevant, high-value activities that bring you the results and success you want - faster. The Strategic Acceleration approach is based on three pivotal concepts: clarity: understand your targets and the ''why '' behind reaching them; focus: concentrate on what really matters and filter out what does not; and execution: use effective communication to get things accomplished - faster! Strategic Acceleration will help you develop a clear vision, outline priorities and objectives, and tackle goals with a true sense of urgency and focus. Once understood and deployed, Strategic Acceleration is sure to have a powerful, long-term, positive influence on the results and success that so many want yet rarely know how to achieve.
Download or read book Dictionary of Strategy written by Louise Kelly and published by SAGE Publications. This book was released on 2004-05-05 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Dictionary of Strategy: Strategic Management A-Z is a lively, contemporary sourcebook that will help illuminate major debates, issues, and scholarship in strategic management. The dictionary is a teaching tool that introduces the reader to the major terms in the field, giving them a general framework of strategic management. The book presents a unique, existential view of strategy that emphasizes strategic debate of the big issues, strategic thinking at all levels of an organization, and the idea that that one can start at many different points and gain information about the environment and constraints necessary to form an appropriate strategy.
Download or read book Strategy written by Jacob Varghese and published by AuthorHouse. This book was released on 2012-04-23 with total page 57 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beyond managing dimensions of the internal environment system, technologically competitive firms must strategically position themselves to task environment influences. Firms are embedded in various contextual matrices , which most immediately include the specific industry competitive dynamics, or task environment) ,and the global competitive environment . Both of these environments include competitors, customers, regulators, supplier relationships, substitutes, and entry and exit barriers. Depending on the specific situation, each of these factors may have a direct impact on the value-added creation processes. Research has demonstrated that companies in some environments can gain an advantage over their competition based on the quality of their environmental analysis .
Download or read book Implementation and Integration of Information Systems in the Service Sector written by Wang, John and published by IGI Global. This book was released on 2012-12-31 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the continuous growth of the service sector, the ability to develop and implement information systems is important in order to measure progress. Implementation and Integration of Information Systems in the Service Sector is a collection of research which discusses the application of information systems as well as the established ideas and advancements in the service sector. This book aims to utilize new theories, technologies, models, and methods in order to discover effective functions in this area.
Download or read book Obviously Awesome written by April Dunford and published by . This book was released on 2019-05-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: You know your product is awesome-but does anybody else? Successfully connecting your product with consumers isn't a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base. So what is it? April Dunford, positioning guru and tech exec, is here to enlighten you.
Download or read book EBOOK Principles and Practice of Marketing 9e written by David Jobber and published by McGraw Hill. This book was released on 2019-08-01 with total page 864 pages. Available in PDF, EPUB and Kindle. Book excerpt: EBOOK: Principles and Practice of Marketing, 9e
Download or read book HBR s 10 Must Reads on Strategy written by Michael E. Porter and published by Harvard Business Press. This book was released on 2011 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business.
Download or read book Strategies for Growth in SMEs written by Margi Levy and published by Elsevier. This book was released on 2004-11-09 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategies for Growth in SMEs explores for the first time the role of information and information systems (IS) concepts in small and medium-sized enterprises (SMEs). Most IS research focuses on large firms, yet the majority of firms in most economies are SMEs. The book considers the applicability of IS theory and practice to SMEs and develops new theories that are relevant to these firms.Composed of 6 sections, it covers, amongst other things; the nature of SMEs, the background to IS, and SMEs' use of IS, issues of IS strategy and planning in SMEs, the way that firms can transform through use of IS, evaluation, IS flexibility, business process re-engineering, resource-based strategy and knowledge management, the appropriateness of existing theories and the development of new models to address SME-specific issues. The final section of the book reviews the learning in the previous chapters and poses future agendas for research.Written by two of the leading figures in the field, this book will be essential reading for researchers in IS and SMEs, students on entrepreneurship or IS courses, and others that focus on SMEs.* A unique text relating IS theory to SMEs* Benefit from the authors' years of experience in the field* Familiarise yourself with this growth area for research and courses
