Download or read book Strategic Marketing for Electric Utilities written by Clark W. Gellings and published by . This book was released on 1988 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Utility Marketing Strategies written by Clark W. Gellings and published by . This book was released on 1994 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increased competition with other types of fuels and concerns for the environment have made it necessary for utilities to develop more effective strategies to market electricity. This reference was developed by a leading expert to guide utility planners and managers in developing a well-defined marketing plan that will get results. The reader will learn how to clearly define and promote the advantages [of] electricity, as well as how regulatory, environmental and technological barriers can be effectively addressed and overcome to enable the utility to better serve its customers. The latest electrification technologies and their importance are also covered.
Download or read book Competitive Marketing Strategies for Electric Utilities Under Deregulation written by Timothy J. Graham and published by . This book was released on 1994 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Electric Utility Load Management written by Raymond J. Burby and published by Rowman & Littlefield Publishers. This book was released on 1985 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Fundamentals of Strategic Marketing for Electric and Gas Utilities written by Synergic Resources Corporation and published by . This book was released on 1986* with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A Comparative Analysis of Strategic Marketing Responses to Environmental Change in the Electric Utility Industry written by Johannah Jones and published by . This book was released on 1983 with total page 748 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Strategy and Preliminary Action Plan for Cleveland s Public Electric Utility written by Cleveland Public Power and published by . This book was released on 1983 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Manager s Guide to Competitive Marketing Strategies Second Edition written by Norton Paley and published by Taylor & Francis. This book was released on 2021-05-13 with total page 446 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ability to think strategically is permeating every level of successful organizations - particularly among senior executives and line managers responsible for maintaining a competitive advantage for their products and services. Above all, Manager's Guide to Creative Marketing Strategies is a pragmatic examination of a 21st century manager. The second edition of this popular book will update you on the latest techniques for developing competitive strategies. It examines how to apply strategies and tactics in a confusing global mixture of hostile competitors, breakthrough technologies, emerging markets, fickle customer behavior, and diverse cultures. You will gain practical information about what strategy is, how competitive intelligence contributes to successful strategies - and how to put it all together. The book is an all-in-one resource for analyzing, planning, and developing competitive strategies, a workbook with checklists and forms, and a reference with numerous case histories.
Download or read book The Manager s Guide to Competitive Marketing Strategies written by Norton Paley and published by Thorogood Publishing. This book was released on 2006 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: HOW TO MAKE YOUR BUSINESS MORE PROFITABLE AND SUCCESSFUL THROUGH MARKETING.
Download or read book Strategic Marketing for the New Energy Marketplace written by Electric Utility Consultants and published by . This book was released on 1997 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Strategic Marketing written by Douglas West and published by Oxford University Press, USA. This book was released on 2010-03-25 with total page 613 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text discusses how companies create competitive advantage through strategic marketing. Using established frameworks and concepts, it examines aspects of marketing strategy and thinking. It provides examples to facilitate the understanding of theoretical concepts.
Download or read book Utility Marketing Partnerships written by E. S. Brown and published by . This book was released on 2006 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt: This paper explores whether partnerships between utilities and independent marketers are an effective strategy for marketing green power. We present case studies of voluntary and mandatory partnerships covering green power program design and implementation in both regulated and restructured electricity markets. We also include perspectives (based on interviews) from utilities, marketers, and regulators involved in developing and implementing these partnerships. From these case studies and interviews, we describe lessons learned about developing effective partnerships, including such issues as respective roles in marketing and administration, product branding, and contract and incentive structures. Based on experience to date, strategic partnerships between utilities and marketers can be an effective approach to marketing green power. Partnerships leverage the sales and resource procurement experience of marketers and the utility?s reputation and access to customers. Further, partnerships can create greater incentives for success because marketers have a vested financial interest in maximizing customer participation and green power sales.
Download or read book Selling Power written by Jim Drummond and published by Trafford on Demand Pub. This book was released on 2001 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selling Power - Marketing Energy Under Deregulation is a comprehensive look at the issues confronting energy companies preparing marketing strategies. Specific marketing solutions are provided with case studies.
Download or read book Energy Marketing Handbook written by Denise Warkentin and published by PennWell Books. This book was released on 1996 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed for anyone involved in the marketing of energy as a commodity, this comprehensive handbook is filled with the latest in energy marketing information. The major components of the Federal Energy Regulatory Commission's recent adoption of Orders 888 and 889 are highlighted.
Download or read book Defining Your Market written by William Winston and published by Routledge. This book was released on 2016-01-28 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: Visionary companies build markets today to be market leaders tomorrow. This book provides the blueprint. Defining Your Market: Winning Strategies for High-Tech, Industrial, and Service Firms contains research, case studies, and literature reviews on market definition to help marketers, managers, researchers, and strategic planners formulate profitable marketing strategies. Timely and practical, this book offers a research-based methodology for defining markets that will help your company determine relevant markets and make it the most competitive business in the industry. Although market definition is the foundation for formulating business strategies and is critical to corporate performance, marketers and top management often rely on intuition or incomplete analyses when targeting markets. This text discusses the marketing methods used by leading companies and executive and provides you with the knowledge to create strategies that will work for your company. Defining Your Market examines the topics that will help your company become more successful now and into the next century, including: customer and competitive-driven market definitions the five core dimensions of market definition-- customer needs, customer groups, technology, products, and competition managerial implications related to strategic planning, formulating the marketing mix, integrating marketing and technology, and global strategy strategies for businesses for redefining markets and successfully competing in the 21st century the impact company size has on marketing strategies how to avoid the dangers of creating a market definition that is too narrow and limiting or one that is too broad and overlooks profitable niches in the market Each chapter of Defining Your Market features exercises that will help you understand new concepts and allows you to put these methods to immediate and profitable use. You will be able to learn about the tools and techniques that work for Andersen Consulting, Dell, General Electric, Intel, Merck, and Microsoft, and dozens of leading business marketers.Defining Your Market provides you with strategies that will help you define and redefine the most relevant and profitable markets for a successful and competitive business.
Download or read book Pricing in Competitive Electricity Markets written by Ahmad Faruqui and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: Electricity markets are being deregulated or face new regulatory frameworks. In such changing markets, new pricing strategies will need to consider such factors as cost, value of service and pricing by objective. Pricing in Competitive Electricity Markets introduces a new family of pricing concepts, methodologies, models, tools and databases focused on market-based pricing. This book reviews important theoretical pricing issues as well as practical pricing applications for changing electricity markets.
Download or read book How to Develop a Strategic Marketing Plan written by Norton Paley and published by CRC Press. This book was released on 1999-12-22 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two-thirds of rapid-growth firms use written business plans, according to Price, Waterhouse, Coopers 1998 Trendsetter Barometer. The survey also states that firms with written plans grow faster, achieve a higher proportion of revenues from new products and services, and enable CEOs to manage more critical business functions. How to Develop a Strategic Marketing Plan is both innovative and pragmatic in its approach. It explains how to combine the strategic vision of long-term business planning with the action-oriented thrust of a short-term marketing plan. Planning forms and guidelines for customizing your own Strategic Market Plan (SMP) are available for download from the CRC Press website. Just go to the download tab located with the book's description. Actual case histories - from companies such as Campbell Soup, Co., Texas Instruments, Inc., and Quaker State Corp. - illustrate how business-building opportunities translate into strategies and tactics. They demonstrate the compelling relationship between internal organizational functions and external market conditions, the long- and short-term strategic marketing issues and the advantages of developing an SMP. Strategic market planning shapes the future of business. In its broadest dimension it sets in motion actions that impact long term prosperity. How to Develop a Strategic Marketing Plan gives you the tools to generate a credible strategic marketing plan so your organization can survive in the 21st century.
