Download or read book Strategic Marketing Approaches within Airline Management How the Passenger Market causes the Business Concepts of Full Service Network Carriers Low Cost Carriers Regional Carriers and Leisure Carriers to overlap written by Susanne Bölke and published by diplom.de. This book was released on 2014-05-01 with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt: On the German passenger market, airlines approach different business concepts in order to cope with the threats and to be successful. The case of the Lufthansa Passenger Airline and its subsidiary Germanwings has been discussed many times currently. Together they have implemented a restructuredconcept of the Low Cost Carrier Germanwings in order to overcome their weaknesses. The purpose of this paper is to evaluate the potential of economic success of this strategy change. Therefore, the papercomprises three main areas. The first one is the theoretical part, which explains the differences between Full Service Network Carriers, Low Cost Carriers, Regional Carriers and Leisure Carriers. Secondly, the analysis takes place by applying Porter’s five forces model. Subsequently, the strengths and weaknessesof the Lufthansa Passenger Airline and Germanwings are highlighted and the new business concept isintroduced. Finally, all findings are put into relation using the SWOT-analysis.
Download or read book Air Transportation Industry written by Edward Majewski and published by CRC Press. This book was released on 2024-10-16 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Air Transportation Industry considers the influence of political, legal, economic, social, and technological factors on the developments in the industry. It provides a brief historical background of the air transport industry, the determinants of the changes in the airline business, and adaptation processes that resulted in the evolution of business models and structural changes in the industry. Utilizing a unique database containing the characteristics of more than 16,000 air carriers worldwide, the book discusses key findings related to changes in the transport capacity of airlines operating at different points in time, including the length of the lifecycle and reasons for termination of activity, types, and geographical scope of operations. It also explores the impacts of global and regional-scale legal regulations. The book will interest air transportation and airport operations researchers. It can also serve as a reference for management and operations transportation students in logistics, air transportation, and economics courses.
Download or read book Strategic Marketing Approaches Within Airline Management How the Passenger Market Causes the Business Concepts of Full Service Network Carriers Low Cost Carriers Regional Carriers and Leisure Carriers to Overlap written by Susanne Bölke and published by Anchor Academic Publishing (aap_verlag). This book was released on 2014-06 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: On the German passenger market, airlines approach different business concepts in order to cope with the threats and to be successful. The case of the Lufthansa Passenger Airline and its subsidiary Germanwings has been discussed many times currently. Together they have implemented a restructuredconcept of the Low Cost Carrier Germanwings in order to overcome their weaknesses. The purpose of this paper is to evaluate the potential of economic success of this strategy change. Therefore, the papercomprises three main areas. The first one is the theoretical part, which explains the differences between Full Service Network Carriers, Low Cost Carriers, Regional Carriers and Leisure Carriers. Secondly, the analysis takes place by applying Porter’s five forces model. Subsequently, the strengths and weaknessesof the Lufthansa Passenger Airline and Germanwings are highlighted and the new business concept isintroduced. Finally, all findings are put into relation using the SWOT-analysis.
Download or read book The Airline Business written by Rigas Doganis and published by Psychology Press. This book was released on 2006 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of Rigas Doganis' book brings the airline industry story up to date, exploring airline mergers and alliances, price wars, the impact of disasters and the future prospects for the industry as a whole.
Download or read book The Global Airline Industry written by Peter Belobaba and published by John Wiley & Sons. This book was released on 2015-07-06 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt: Extensively revised and updated edition of the bestselling textbook, provides an overview of recent global airline industry evolution and future challenges Examines the perspectives of the many stakeholders in the global airline industry, including airlines, airports, air traffic services, governments, labor unions, in addition to passengers Describes how these different players have contributed to the evolution of competition in the global airline industry, and the implications for its future evolution Includes many facets of the airline industry not covered elsewhere in any single book, for example, safety and security, labor relations and environmental impacts of aviation Highlights recent developments such as changing airline business models, growth of emerging airlines, plans for modernizing air traffic management, and opportunities offered by new information technologies for ticket distribution Provides detailed data on airline performance and economics updated through 2013
Download or read book Liberalization in Aviation written by Hartmut Wolf and published by Routledge. This book was released on 2016-05-06 with total page 615 pages. Available in PDF, EPUB and Kindle. Book excerpt: The last few decades have witnessed substantial liberalization trends in various industries and countries. Starting with the deregulation of the US airline industry in 1978, regulatory restructuring took place in further network industries such as telecommunications, electricity or railways in various countries around the world. Although most of the liberalization movements were initially triggered by the worrying performances of the respective regulatory frameworks, increases in competition and corresponding improvements in allocative and productive efficiency were typically associated with the respective liberalization efforts. From an academic perspective, the transition from regulated industries to liberalized industries has attracted a substantial amount of research reflected in many books and research articles which can be distilled to three main questions: (1) What are the forces that have given rise to regulatory reform? (2) What is the structure of the regulatory change which has occurred to date and is likely to occur in the immediate future? (3) What have been the effects on industry efficiency, prices and profits of the reforms which have occurred to date? Liberalization in Aviation brings together renowned academics and practitioners from around the world to address all three questions and draw policy conclusions. The book is divided into five sections, in turn dealing with aspects of competition in various liberalized markets, the emergence and growth of low-cost carriers, horizontal mergers and alliances, infrastructures, and concluding with economic assessments of liberalization steps so far and proposed steps in the future.
Download or read book Flying Off Course written by Rigas Doganis and published by Routledge. This book was released on 2013-07-03 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1991. Routledge is an imprint of Taylor & Francis, an informa company.
Download or read book Strategic Planning in the Airport Industry written by Ricondo & Associates and published by Transportation Research Board. This book was released on 2009 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: TRB's Airport Cooperative Research Program (ACRP) Report 20: Strategic Planning in the Airport Industry explores practical guidance on the strategic planning process for airport board members, directors, department leaders, and other employees; aviation industry associations; a variety of airport stakeholders, consultants, and other airport planning professionals; and aviation regulatory agencies. A workbook of tools and sequential steps of the strategic planning process is provided with the report as on a CD. The CD is also available online for download as an ISO image or the workbook can be downloaded in pdf format.
Download or read book Aerospace and Digitalization written by Diego Carou and published by Springer Nature. This book was released on 2021-04-08 with total page 57 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reports a comprehensive study on the Industry 4.0 technologies focused on the aerospace sector, presenting a blueprint of the sector and the background of the key technologies. The author describes the adoption of some of these technologies by some of the major aerospace companies and organizations.
Download or read book Improving the Airport Customer Experience written by Bruce J. Boudreau and published by . This book was released on 2016 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: "TRB's Airport Cooperative Research Program (ACRP) Report 157: Improving the Airport Customer Experience documents notable and emerging practices in airport customer service management that increase customer satisfaction, recognizing the different types of customers (such as passengers, meeters and greeters, and employees) and types and sizes of airports. It also identifies potential improvements that airports could make for their customers." -- Publisher's description
Download or read book Introduction to Air Transport Economics written by Bijan Vasigh and published by Routledge. This book was released on 2016-05-06 with total page 513 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Air Transport Economics: From Theory to Applications uniquely merges the institutional and technical aspects of the aviation industry with their theoretical economic underpinnings. In one comprehensive textbook it applies economic theory to all aspects of the aviation industry, bringing together the numerous and informative articles and institutional developments that have characterized the field of airline economics in the last two decades as well as adding a number of areas original to an aviation text. Its integrative approach offers a fresh point of view that will find favor with many students of aviation. The book offers a self-contained theory and applications-oriented text for any individual intent on entering the aviation industry as a practicing professional in the management area. It will be of greatest relevance to undergraduate and graduate students interested in obtaining a more complete understanding of the economics of the aviation industry. It will also appeal to many professionals who seek an accessible and practical explanation of the underlying economic forces that shape the industry. The second edition has been extensively updated throughout. It features new coverage of macroeconomics for managers, expanded analysis of modern revenue management and pricing decisions, and also reflects the many significant developments that have occurred since the original’s publication. Instructors will find this modernized edition easier to use in class, and suitable to a wider variety of undergraduate or graduate course structures, while industry practitioners and all readers will find it more intuitively organized and more user friendly.
Download or read book Resource Manual for Airport In terminal Concessions written by and published by Transportation Research Board. This book was released on 2011 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'TRB's Airport Cooperative Research Program (ACRP) Report 54: Resource Manual for Airport In-Terminal Concessions provides guidance on the development and implementation of airport concession programs. The report includes information on the airport concession process; concession goals; potential customers; developing a concession space plan and concession mix; the Airport Concessions Disadvantaged Business Enterprise (ACDBE) program; and concession procurement, contracting, and management practices"--Publisher's description.
Download or read book Airport Marketing written by Nigel Halpern and published by Routledge. This book was released on 2021-11-04 with total page 542 pages. Available in PDF, EPUB and Kindle. Book excerpt: This accessible, up-to-date, comprehensive, and in-depth textbook introduces students and practitioners to the principles and practice of airport marketing as well as the major changes and future marketing challenges facing the airport sector. It applies principles of marketing within the airport industry, and examines airport marketing and its environment, how to define and measure the market for airport services, airport strategic marketing planning and individual elements of the airport marketing mix (product, price, distribution and promotion). The book integrates key elements of marketing theory with airport marketing in practice. Each chapter contains extensive industry examples for different types of airports from around the world to build on the theoretical base of the subject and show real-life applications. This new second edition has been updated to include: New and expanded content on branding and the passenger experience, marketing partnerships, engagement marketing and customer relationship management. Three brand new chapters on digital marketing, marketing for a more sustainable future, and crisis communications and marketing, in light of the Covid-19 pandemic. New, global case studies and examples throughout. This comprehensive textbook written by two airport marketing experts will be essential reading for air transport students and future managers.
Download or read book Strategic Management for Travel and Tourism written by Nigel Evans and published by Routledge. This book was released on 2012-04-27 with total page 421 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Management for Travel and Tourism is the must-have text for students studying travel and tourism. It brings theory to life by using industry-based case studies, and in doing so, 'speaks the language' of the Travel and Tourism student. Among the new features and topics included in this edition are: * international case studies from large-scale businesses such as Airtours, MyTravel and South West Airlines * user-friendly applications of strategic management theory, such as objectives, products and markets and strategic implementation, together with illustrative case studies, and longer case studies for seminar work and summaries * contemporary strategic issues affecting travel and tourism organizations, such as vertical integration and strategic alliances Strategic Management for Travel and Tourism is a well-rounded book, ideal for all undergraduate and postgraduate students focusing on strategy in travel and tourism.
Download or read book Climate Change and Aviation written by Stefan Gossling and published by Routledge. This book was released on 2012-05-04 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'This is a timely, challenging and fascinating book on a topic of central importance to the success or otherwise of our climate change policies. It sets down a clear marker for what has to be done in the aviation sector.' Professor John Whitelegg, Stockholm Environment Institute, University of York, UK 'Climate Change and Aviation presents a clear picture of the transport sector's greatest challenge: how to reconcile aviation's immense popularity with its considerable environmental damage and its dependence on liquid hydrocarbon energy sources. This book avoids wishful thinking and takes the much harder, but more productive, path of considering difficult solutions that clash with short-term and short-sighted expectations about the unlimited growth potential for flying.' Professor Anthony Perl, Urban Studies Program, Simon Fraser University, Canada 'A convincing and timely collection that brings together an impressive range of expertise. The book integrates various perspectives into a powerful core argument - we must do something, and quickly, to tackle the impact of aviation on our environment. The authors recognise the political difficulties associated with promoting change but present constructive options for policy makers. Required reading, especially for transport ministers set on promoting the growth of air travel.' Professor Jon Shaw, Director of the Centre for Sustainable Transport, University of Plymouth, UK Trends such as the massive growth in availability of air travel and air freight are among those which have led to aviation becoming one of the fastest growing emitters of greenhouse gases. These trends have also caused a shift in expectations of how we do business, where we go on holiday, and what food and goods we can buy. For these reasons aviation is (and is set to stay) high up on global political, organizational and media agendas. This textbook is the first to attempt a comprehensive review of the topic, bringing together an international team of leading scientists. Starting with the science of the environmental issues, it moves on to cover drivers and trends of growth, socio-economics and politics, as well as mitigation options, the result being a broad yet detailed examination of the field. This is essential reading for undergraduate and postgraduate courses in transport, tourism, the environment, geography and beyond, while also being a valuable resource for professionals and policymakers seeking a clear understanding of this complex yet urgently pressing issue.
Download or read book The Airport Business written by Professor Rigas Doganis and published by Routledge. This book was released on 2005-08-18 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Placing the airport business within a conceptual framework, the author examines the major global issues that confront it and offers solutions to the economic and financial difficulties likely to arise in the future.
Download or read book Airport Capacity Constraints and Strategies for Mitigation written by Marc C. Gelhausen and published by Academic Press. This book was released on 2019-11-15 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: When predicting the future of air traffic development, it is imperative for researchers and planners tohave the most accurate information about airport capacity constraints. Airport capacity constraintsand strategies for mitigation: A global perspective analyses airport capacity constraints with empiricalmethods that forecast future capacities and capacity shortfalls.The book discusses in detail the importance of airport capacity constraints on air traffic development,especially for international hubs, along with mitigation strategies for already congested airports. It analysesempirical data to provide greater insight into the problems of airport congestion and capacity shortage.The authors present detailed global traffic forecasts for the years 2030 and 2040, and mitigation strategiesfor overcoming the problem of limited airport capacity.As expanding current airports becomes increasingly difficult, and time consuming - especially for hubs- the study of current and future airport capacity constraints becomes ever more needed. This bookprovides detailed information about how to correctly assess and quantify the problem of limited airportcapacity, while offering strategies for overcoming these issues for a healthy global air traffic network.
